REAM

What REAM does

REAM d.o.o. (legal name: REAM trgovina in storitve d.o.o.) is a Slovenian private limited company founded in 1993 and operating continuously in the Slovenian market since 1995 from its headquarters at Pod hrasti 29, 1218 Komenda. The company functions as the authorized importer and distributor of the full Mitsubishi Electric cooling, heating, and ventilation portfolio in Slovenia, distributing air conditioning units (wall-mounted, cassette, floor, duct, ceiling, and VRF systems), Mitsubishi Electric Ecodan/Zubadan air-to-water heat pumps, and Lossnay heat recovery ventilation systems. The product range is supplemented by distribution agreements with Samsung, Hisense, Kaysun, Climaveneta, Aerial, and Thermoscreens, plus add-on categories including dehumidifiers, Jet Towel hand dryers, air purifiers, and wired/wireless control systems.

The company generates revenue from two streams: hardware distribution (sale of HVAC equipment and accessories through B2B channels) and professional services (installation, maintenance, and repair delivered via a network of certified technicians across Slovenia). Go-to-market is sales-led and B2B-centric, anchored by two partner portals (ream.b2btrgovina.si for ordering and b2b.ream.si for documentation) serving registered installers, technicians, and project designers; supported by a direct commercial sales team targeting architects and large projects, and a retail storefront at the Komenda headquarters. The customer base spans residential end-customers, commercial and industrial operators, certified installers/service technicians, and project designers/architects. The company holds Bisnode bonitetna odličnost (creditworthiness excellence), GZS Excellent SME, SBC membership, and is a member of the Green Network of Slovenia, and is currently running a Green Subsidy campaign (zelena-subvencija.ream.si) to capture Slovenian and EU public funding flows for heat-pump and energy-efficiency retrofits.

Name

REAM

Legal name

REAM d.o.o.

Website

https://ream.si

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

REAM d.o.o. is a Slovenian authorized distributor and service provider of Mitsubishi Electric HVAC systems, serving residential, commercial, and industrial customers across Slovenia through a B2B installer network.

Ownership category

akta.pro rank

Product category

HVAC Distribution and Services

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

SECONDARYIMAIABAA

HVAC Installation, Service & Repair

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Building Maintenance & Repair (MEP/HVAC/Plumbing/Electrical)

SECONDARYIMAHAKAG

Ventilation, Ducting & Air Distribution Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Refrigeration, HVAC & Thermal Equipment

Keywords

• HVAC distribution
• Air conditioning systems
• Heat pump solutions
• Ventilation equipment
• Installation services

Headquarters

HQ city

Komen

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. HVAC Product Distribution: REAM generates revenue primarily through the sale of air conditioning units, heat pumps, ventilation systems, and accessories as an authorized distributor of Mitsubishi Electric and other brands in Slovenia. Products are sold to installers, project designers, and end customers.
2. Installation and Maintenance Services: REAM provides installation services and maintains a service network of certified technicians across Slovenia for post-sale support, including servicing of air conditioning units and heat pumps.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

REAM d.o.o. is the authorized Slovenian importer and distributor of Mitsubishi Electric air conditioning, heat pump, and ventilation products, supplying wall-mounted, cassette, floor, duct, ceiling, and VRF climate systems, Ecodan/Zubadan air-to-water heat pumps, and Lossnay heat recovery ventilation units. The company also distributes complementary brands (Samsung, Hisense, Kaysun, Climaveneta, Aerial, Thermoscreens) and runs a nationwide network of certified technicians for installation, maintenance, and repair services.

Product overview

REAM is a sales and services company (d.o.o.) that serves as an authorized representative and distributor for Mitsubishi Electric products in Slovenia. The company operates a platform-centered distribution model offering a comprehensive portfolio of climate control solutions, including Mitsubishi Electric air conditioning units (wall-mounted, cassette, floor-standing, ducted, ceiling, and VRF systems), Ecodan/Zubadan heat pumps, and Lossnay heat recovery ventilation systems. The product lineup is complemented by add-on modules including air dehumidifiers, air purifiers, Jet Towel hand dryers, and wired/wireless control systems. REAM also provides installation services and maintenance through a network of certified technicians across Slovenia. Key distributed brands include Mitsubishi Electric, Samsung, Hisense, Kaysun, Climaveneta, Aerial, and Thermoscreens.

Differentiator

Problem solved

Functional benefit

Brands

• Mitsubishi Electric: Premium air conditioning systems for residential, commercial, and industrial applications.
• Ecodan
• Lossnay
• Jet Towel

Products and services

• Air Conditioning Units (Klimatske naprave) Wall-mounted, cassette, floor-standing, ducted, and ceiling air conditioning units distributed under Mitsubishi Electric, Kaysun, Hisense, and Samsung brands for residential and professional use. REAM is the certified distributor for Mitsubishi Electric in Slovenia.
• VRF Climate Systems (VRF Klimatski sistemi) Variable Refrigerant Flow climate systems for commercial and industrial applications, offered through a dedicated subdomain targeting professional solutions buyers.
• Heat Pumps (Toplotne črpalke) - Ecodan / Zubadan Air-to-water heat pumps providing efficient space heating and sanitary water preparation for residential homes and larger commercial buildings under Mitsubishi Electric Ecodan and Zubadan brands, plus Samsung models.
• Lossnay Heat Recovery Ventilation Systems (Prezračevalne naprave Lossnay) Heat recovery ventilation systems using air circulation principle for fresh air exchange with minimal heat and energy loss, available as local (decentralized) and central (centralized) units under Mitsubishi Electric Lossnay.
• Air Dehumidifiers (Razvlažilci zraka) Air dehumidification units to control humidity levels in indoor spaces.
• Jet Towel Hand Dryers (Sušilci rok) High-efficiency Jet Towel brand hand dryers for commercial and public facilities.
• Air Purifiers (Čistilci zraka) Indoor air purification devices to remove contaminants and improve air quality.
• HVAC Control Systems (Regulacija) Wired and wireless control and monitoring systems for HVAC equipment, including thermostat controls and smart home integration capabilities.
• HVAC Service and Maintenance (Servis in vzdrževanje) Post-sales installation, maintenance, and repair services for air conditioning units and heat pumps, delivered through a network of certified technicians across Slovenia.

Quantifiable outcome

• High energy savings through use of inverter-driven Mitsubishi Electric systems

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorREAM d.o.o. is the authorized importer and distributor for the complete range of Mitsubishi Electric cooling, heating, and ventilation products in Slovenia. They have been an authorized partner since 1995 and offer the full portfolio including wall-mounted, cassette, floor, duct, and ceiling air conditioning units, Ecodan/Zubadan heat pumps, and Lossnay ventilation systems.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung air conditioning and heat pump products are included in REAM's product portfolio, sold alongside Mitsubishi Electric offerings.
• HisenseminorChannel Partner/ Reseller/ DistributorHisense air conditioning products are part of REAM's sales program in Slovenia.
• KaysunminorChannel Partner/ Reseller/ DistributorKaysun brand air conditioning products are distributed by REAM in Slovenia.
• ClimavenetaminorChannel Partner/ Reseller/ DistributorClimaveneta HVAC products are included in REAM's commercial and industrial product portfolio.
• AerialminorChannel Partner/ Reseller/ DistributorAerial brand products (dehumidifiers and related equipment) are distributed by REAM in Slovenia.
• ThermoscreensminorChannel Partner/ Reseller/ DistributorThermoscreens air curtain products are part of REAM's additional product offering.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Daikin: Global HVAC manufacturer with a strong European presence and dedicated Slovenian distribution. Comparable to REAM as an alternative premium HVAC brand whose authorized distributors compete directly with REAM's Mitsubishi Electric portfolio in Slovenia.
• Carrier Global Corporation: Global HVAC and refrigeration manufacturer with extensive European operations. Comparable to REAM as a broad incumbent whose light commercial and residential products compete with REAM's portfolio in Slovenia and across Europe.
• Trane Technologies: Global commercial and residential HVAC manufacturer. Comparable to REAM as a broad incumbent whose commercial HVAC systems compete with REAM's VRF and commercial-grade offerings in Slovenia's commercial and industrial segment.
• Bosch Thermotechnology: Major European manufacturer of heating and hot water solutions including heat pumps. Comparable to REAM as a competing premium brand whose products overlap with REAM's Ecodan/Zubadan heat pump offering in the Slovenian market.
• Midea Group: Global HVAC and home appliance manufacturer with growing European presence. Comparable to REAM as a broad incumbent whose residential HVAC products compete at the value end of the Slovenian market.

Regional players

• Gorenje d.o.o. Slovenian home appliance manufacturer and Hisense-owned brand. Adjacent comparator to REAM as a Slovenia-based home equipment brand with overlapping climate and air quality products in the regional market.
• Energetika Ljubljana: Ljubljana-based district heating and cooling utility. Comparable to REAM as a Slovenia-based thermal environment provider, though operating an asset-heavy utility model rather than equipment distribution; provides context on competing heat supply options in Slovenia.

Direct peers

• Termotehna d.o.o. Slovenian heating, ventilation, and air conditioning equipment distributor. Comparable to REAM as a domestic wholesale distributor of HVAC products serving installers and contractors across Slovenia.
• Klima Petek: Slovenian HVAC distributor and installer operating in residential and small commercial cooling/heating. Directly comparable to REAM as a competing authorized distributor of mainstream HVAC brands serving the same Slovenian installer and end-customer base.
• TTC Toplotna tehnika center: Slovenian distributor specializing in heating technology and HVAC equipment. Direct competitor to REAM in the Slovenian market with similar product portfolio and installer-focused distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChH3RSh-VFxVZ192O6EZ2Ow
• Facebookfacebook.com/ream.doo
• LinkedInlinkedin.com/company/ream-doo
• Instagraminstagram.com/ream.doo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REAM