Apple Consultants Network

What Apple Consultants Network does

Apple Consultants Network is an Apple Inc. partner program, founded in 1996, that connects small and medium-sized businesses with a global network of independent, Apple-authorized technology consultants. Rather than a unified software product, the network functions as a channel and discovery layer: Apple Technical Partners and Apple Premium Technical Partners deliver paid professional services directly to end customers across device deployment, IT infrastructure, secure network setup, backup and security, digital transformation, custom app development, device repair, and accessibility consulting. The program's primary customer segment is horizontal SMBs, with industry-specific solutions in retail and healthcare representing a vertical layer on top of the core IT services catalog.

The core technology surface is Apple technology solutions and device management platforms; the program itself owns no proprietary software or AI systems, and the directory ("Find a Partner" on Apple.com) is the principal product, alongside the partner tiering and certification framework administered by Apple Inc. Service rates for individual consultant engagements are not publicly disclosed and are quote-based per engagement, with the network relying on Apple's own marketing infrastructure and partner locator for demand generation. Revenue accrues to the independent partner firms rather than to the program entity, and Apple Inc. retains control of partner certification, training standards, and quality requirements. As a result, the network is best understood as Apple's authorized SMB services channel rather than as an independent software or services company.

Name

Apple Consultants Network

Legal name

Apple Consultants Network (Apple Inc. Partner Program)

Website

https://consultants.apple.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Apple Consultants Network is an Apple Inc. partner program founded in 1996 that connects small and medium-sized businesses with a global network of independent, Apple-authorized technology consultants delivering device setup, IT infrastructure, security, custom app development, and accessibility services.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), Technical & Scientific Expert Networks (BPAHALAH)

Keywords

• Apple consulting services
• IT consulting solutions
• Device management services
• Channel partner network
• SMB technology services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Services Revenue: Independent consultants and technology partners generate revenue by providing paid professional services to SMB clients, including Apple device setup, IT solutions, network deployment, security solutions, and specialized consulting services such as custom app development and accessibility solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Apple Consultants Network is a partner program operated by Apple Inc. that connects small and medium-sized businesses with independent Apple-authorized technology consultants. The program provides IT solutions, device management, secure network setup, backup and security services, and specialized consulting including custom app development, device repair and reselling, and accessibility solutions. It includes Apple Technical Partners and Apple Premium Technical Partners trained to help businesses deploy and manage Apple technology.

Product overview

Apple Consultants Network is a directory and partner program that connects businesses with independent technology consultants specializing in Apple solutions. Rather than a unified software platform, it comprises a network of partners offering three main service categories: IT solutions (device management, secure networks, backup and security), industry-specific solutions (retail, healthcare, digital transformation), and specialized technical services (custom app development, repair, reselling, accessibility consulting). The program includes Apple Technical Partners and Apple Premium Technical Partners trained to help businesses identify, set up, and use Apple devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Consultants Network

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Apple Inc.coreChannel Partner/ Reseller/ DistributorApple Consultants Network is an official Apple partner program consisting of independent technology consultants authorized by Apple to provide Apple device setup, IT solutions, and specialized services to small and medium-sized businesses. Partners receive Apple training, authorization for specific services such as repair, reselling, and custom app development, and access to Apple's partner resources and certifications including Apple Technical Partners and Apple Premium Technical Partners status.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Connection (Connection Public Sector): IT solutions provider offering hardware, software, and services across Apple, Microsoft, and other ecosystems. Comparable as a multi-vendor SMB and enterprise IT deployment partner with overlapping Apple device-management services.
• CDW: Large multi-vendor IT solutions provider serving SMB and enterprise customers with device deployment, networking, and managed services. Comparable as a scaled IT services channel serving SMB Apple buyers, though CDW is vendor-agnostic and far broader in scope.
• SHI International: Major IT reseller and solutions provider delivering hardware, software, and services to organizations of all sizes. Comparable for SMB IT deployment and lifecycle services, though vendor-agnostic and enterprise-skewed.
• Insight Enterprises: Global IT solutions and services provider offering hardware procurement, deployment, and managed services to SMB and enterprise clients. Comparable as a large-scale IT deployment channel with overlapping Apple practice areas.

Regional players

• CompuCom: Managed IT services provider specializing in end-user computing, device lifecycle, and workplace support for mid-market and enterprise. Comparable for outsourced Apple device deployment and managed services, though primarily North American and multi-vendor.

Direct peers

• Microsoft Partner Network: Microsoft's official partner program for IT consultants, resellers, and managed service providers delivering Microsoft-based solutions. Directly comparable business model — vendor-branded partner directory and tiered certification (Solutions Partner designations) serving SMB and enterprise customers.
• Google Cloud Partner Advantage: Google's partner program for consultancies and MSPs delivering Google Workspace and Cloud solutions. Closely comparable program structure with tiered partner status and a vendor-owned directory funnel.
• HP Partner First: HP's global partner program for resellers and managed service providers delivering HP hardware and printing solutions. Comparable in structure as a vendor-owned tiered partner network targeting SMB IT deployment.
• Dell Technologies Partner Program: Dell's tiered channel partner program for resellers and service providers delivering Dell hardware and infrastructure. Comparable program structure (Titanium/Platinum/Gold/Silver tiers) for SMB and enterprise IT deployment.

Emerging players

• Jamf: Apple-exclusive device management and security software vendor serving SMB and education. Comparable because Jamf partners frequently deliver the same Apple-deployment consulting services that the Consultants Network offers, and Jamf is the dominant tooling layer for the network's deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apple-consultants-network-advisory-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Consultants Network