What ProGreen Turf & Landscape does

ProGreen Turf & Landscape is a privately held, founder-owned full-service landscaping company headquartered in Newport, North Carolina, founded in 2009 by Michael Hall, a North Carolina State University graduate in Turfgrass Management, Ornamental Landscapes, and Business Management. The company serves residential property owners, commercial property managers, healthcare and hospitality facilities, marinas, and nonprofit organizations across 15+ communities in coastal North Carolina, including Atlantic Beach, Morehead City, Emerald Isle, and New Bern. Service lines span residential landscape design (with 3D visualization), landscape construction (patios, retaining walls, pools, outdoor living), property maintenance, irrigation installation, and commercial landscape construction, maintenance, and enhancement, all delivered by a single in-house team of 40+ trained professionals that includes horticulturalists, certified installers, and dedicated field supervisors.

The underlying technology is service-delivery infrastructure rather than a software platform: a fleet of 20+ trucks, mowers, skid steers, and excavators tracked via Verizon Connect telematics and Asset Tiger, a proprietary "LeanScaper" workflow methodology for crew efficiency, 3D landscape design visualization for client-facing renders, and a client portal hosted at portal.golmn.com for account access. The company is a licensed North Carolina irrigation contractor, TECHO-PRO certified, and a member of the National Association of Landscape Professionals, the Carolinas Irrigation Association, and the Turfgrass Council of North Carolina.

The business model is professional-services revenue: quote-based project pricing with structured budget tiers ranging from under $5,000 to $30,000+, complemented by recurring commercial and residential maintenance contracts that anchor the weekly mowing and grounds-care book. Go-to-market is sales-led and direct: an online "Request A Quote" intake, a phone-based inside-sales channel at (252) 648-8499, and field-led enterprise outreach to property managers, developers, and local governments. Revenue, ownership structure beyond the founder, and financial performance are not publicly disclosed.

Name

ProGreen Turf & Landscape

Legal name

ProGreen Turf & Landscape

Website

https://pgturf.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ProGreen Turf & Landscape is a privately held, founder-owned full-service landscaping firm in Newport, North Carolina, delivering residential and commercial landscape design, construction, maintenance, and irrigation services across 15+ coastal Carolina communities via a 40+ person in-house team.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Patio Construction & Paver Installation (HSAIACAA), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Landscape design services
• Landscape construction services
• Property maintenance services
• Irrigation installation services
• Commercial landscaping services

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Landscape Services Revenue: Revenue generated from residential and commercial landscaping services including design, construction, maintenance, and property care. Services provided year-round with full-time employment for crew members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ProGreen Turf & Landscape provides full-service residential and commercial landscaping across coastal North Carolina, including landscape design with 3D visualization, landscape construction (patios, hardscapes, retaining walls, pools), ongoing property maintenance, irrigation installation and repair, and outdoor living enhancements (outdoor kitchens, fire and water features, lighting, audio, artificial turf). Commercial offerings cover landscape construction, maintenance, and enhancement for property managers, developers, and local governments, with all work delivered by a single in-house team of 40+ trained professionals.

Product overview

ProGreen Turf & Landscape is a full-service landscaping company offering a unified suite of residential and commercial landscaping services for coastal North Carolina properties. The portfolio includes landscape design, landscape construction, property maintenance, outdoor living enhancements, irrigation installation, and pools (residential); alongside commercial landscape construction, commercial landscape maintenance, and commercial landscape enhancement (commercial). All services are handled in-house by a single unified team of over 40 trained professionals, providing customers with one point of contact for design through installation and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Professional residential landscape design service that creates customized coastal landscapes reflecting client style, enhancing curb appeal, and complementing the coastal environment, supported by 3D design visualization.
• Landscape Construction Residential landscape installation service including patios, pools, driveways, retaining walls, fencing, and permeable pavers engineered to endure coastal weather conditions.
• Property Maintenance Full-service ongoing residential property maintenance including complete grounds maintenance, turf management, drainage and irrigation services, and seasonal spring and fall cleanups.
• Outdoor Living Outdoor living enhancement service including outdoor kitchens, fire features, water features, outdoor lighting, outdoor audio, and artificial turf installation for residential properties.
• Irrigation Installation Water-wise irrigation solution including tailored layouts, pressure-regulated heads, smart zoning for efficient water use, and irrigation repair services for existing residential clients.
• Pools Pool installation and construction service as part of outdoor living enhancements for residential properties.
• Commercial Landscape Construction Commercial landscape construction service for property managers, developers, and local governments including rock beds, mulch beds, plantings, tree installs, artificial turf for dog parks and batting cages, irrigation systems, landscape installs, and hardscape installation.
• Commercial Landscape Maintenance Professional commercial property maintenance including weekly mowing visits, irrigation and water solutions, drainage management, and artificial turf maintenance and installation.
• Commercial Landscape Enhancement Commercial landscape upgrade service including annual flower plantings, shrub and tree replacement, mulch and pine straw refreshment, property line cutbacks, parking lot spraying, and tree and shrub care applications.

Quantifiable outcome

• 10+ years of continuous lawn treatment service for individual customer

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yellowstone Landscape: Southeast U.S. commercial landscape services firm offering construction, maintenance, irrigation, and enhancement to commercial properties and HOAs. Operates in similar coastal-adjacent markets with comparable commercial/residential mix and recurring service revenue model.
• Ruppert Landscape: Mid-Atlantic/Southeast regional landscape services company providing design/build, maintenance, irrigation, and enhancements to commercial and residential clients. Most directly comparable to ProGreen on geography overlap, full-service model, and commercial property client mix.
• Chapel Valley Landscape: Regional full-service landscape design, build, and maintenance firm serving commercial and high-end residential clients in the Mid-Atlantic/Southeast. Comparable service portfolio including commercial property maintenance and landscape enhancement for institutional clients.

Broad incumbents

• The Grounds Guys: Neighborly franchise network providing commercial and residential landscape maintenance, design, and irrigation services across North America. Competes for the same residential and small-commercial customers in coastal NC under a brand-driven, multi-location model.
• BrightView Landscape Services: Largest commercial landscaping provider in the U.S., offering design, development, maintenance, and enhancement across multiple regions including the Southeast. Comparable to ProGreen on full-service commercial landscape delivery and enterprise client base, though at far greater scale and national breadth.
• Bartlett Tree Experts: Scientific tree and shrub care company with offices throughout the Eastern, Central, and Southern U.S. Adjacent competitor in horticulture, pruning, and plant-health services for both residential estates and commercial properties.
• Davey Tree Expert Company: Large, established tree care and landscape services company with residential and commercial clients across the Eastern U.S. Overlaps with ProGreen on commercial grounds care, irrigation, and arboriculture-adjacent services, albeit with deeper tree-care specialization.
• TruGreen: National lawn care and residential landscape services company focusing on turf treatments, tree and shrub care, and irrigation. Directly competes for ProGreen's residential maintenance customers with a subscription-based, brand-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProgreenLandscape
• LinkedInlinkedin.com/company/pg-turf
• Instagraminstagram.com/pgturflandscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProGreen Turf & Landscape