Cita Mineral Investindo
PT Cita Mineral Investindo Tbk (CITA) is an Indonesia-listed bauxite miner and Smelter Grade Alumina producer operating via associate WHW. It sells 85% of MGB to export markets and 15% domestically to WHW, while expanding alumina refining and downstream aluminum capacity.
- Company typePublic
- Founded2002
- HeadquartersJakarta Pusat, Indonesia
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cita Mineral Investindo does
PT Cita Mineral Investindo Tbk (ticker: CITA on the Indonesia Stock Exchange) is a publicly listed Indonesian bauxite mining and alumina production company founded in 2002 and headquartered in Jakarta, operating as part of the diversified Harita Group conglomerate. The company extracts and sells Metallurgical Grade Bauxite (MGB) and produces Smelter Grade Alumina (SGA) through its associate entity PT Well Harvest Winning Alumina Refinery (WHW), which is the first SGA producer in Indonesia. CITA operates Bauxite Processing Plants equipped with washing plants using closed water cycle systems and residue management facilities built on Reinforced Soil Foundation (RSF), supporting an environmental management framework that has yielded a zero-fatality record among employees from 2020 to 2023.
The company's revenue model is commodity-driven and split across two streams. In FY2020, CITA recorded net revenue of Rp 4.34 trillion, up 11.55% from Rp 3.89 trillion in FY2019, on MGB sales of 7.95 million tons, of which 6.79 million tons (85.49%) were exported to international markets and 1.15 million tons were sold domestically to associate WHW. WHW's SGA sales volume was stable at approximately 1.06 million tons in 2020. CITA's go-to-market is sales-led and direct, with the majority of volumes sold under government-issued export quotas (4.03 million tons in April 2020 and 4.26 million tons in October 2020) to international aluminum producers, while domestic supply feeds WHW's alumina refining operations.
CITA's strategic agenda centers on vertical integration and downstream expansion. The company is constructing the WHW Phase 2 SGA refinery to lift alumina production to 2 million tons per year, and on June 30, 2025, it participated in a capital increase of PT Kalimantan Aluminium Industry (PT KAI), signaling an extension into aluminum smelting. Capital has been raised progressively through Rights Issues in 2007, 2010, and 2020, alongside consistent dividend distributions (Rp 360.39 billion distributed from FY2020 net profit of Rp 649.92 billion). The company maintains a sustainability and Good Corporate Governance posture, recognized through the Indonesia Sustainable Development Goals Award (ISDA) 2021 in the GOLD category.
Cita Mineral Investindo firmographics
Firmographics- Name
- Cita Mineral Investindo
- Legal name
- PT Cita Mineral Investindo Tbk
- Website
- https://citamineral.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PT Cita Mineral Investindo Tbk (CITA) is an Indonesia-listed bauxite miner and Smelter Grade Alumina producer operating via associate WHW. It sells 85% of MGB to export markets and 15% domestically to WHW, while expanding alumina refining and downstream aluminum capacity.
- Ownership category
- akta.pro rank
Cita Mineral Investindo industry classification
Industry- Product category
- Bauxite Mining and Alumina Processing
- NAICS
- Alumina Refining and Primary Aluminum Production (331313), Alumina and Aluminum Production and Processing (3313)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Primary Smelting & Refining Of Nonferrous Metals (3330), Wholesale-Metals & Minerals (No Petroleum) (5050)
- akta.pro primary industry
- Aluminum Trading, Marketing & Distribution (IMAKACAK)
- akta.pro secondary industry
- Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)
Keywords
Where Cita Mineral Investindo is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Cita Mineral Investindo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D
Revenue model
- Metallurgical Grade Bauxite (MGB) Sales: CITA sells MGB primarily to export markets (approximately 85.49% of total sales volume) with remaining volume sold domestically to associate WHW. In 2020, CITA sold 7.95 million tons of MGB, with 6.79 million tons exported and 1.15 million tons sold domestically.
- Smelter Grade Alumina (SGA) Production: CITA produces SGA through its associate entity PT Well Harvest Winning Alumina Refinery (WHW). SGA sales volume was stable at approximately 1.06 million tons in 2020. CITA holds equity interest in WHW and benefits from its associated entity's alumina production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cita Mineral Investindo product offering
Product offeringCore offering
PT Cita Mineral Investindo Tbk (CITA) is an Indonesian mining and mineral processing company that extracts and sells Metallurgical Grade Bauxite (MGB) primarily to international export markets, and produces Smelter Grade Alumina (SGA) through its associate entity PT Well Harvest Winning Alumina Refinery (WHW). The company supplies key raw materials for the global aluminum production supply chain from operations in West Kalimantan, Indonesia.
Product overview
PT Cita Mineral Investindo Tbk (CITA) operates as a mining and mineral processing company with two core products: Metallurgical Grade Bauxite (MGB) and Smelter Grade Alumina (SGA). The company extracts bauxite ore and sells it domestically and for export, while its associated entity PT Well Harvest Winning Alumina Refinery (WHW) processes the bauxite into Smelter Grade Alumina. CITA aims to be the leading producer of Bauxite and Alumina in Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Metallurgical Grade Bauxite (MGB)
- Smelter Grade Alumina (SGA)
Quantifiable outcome
- 11.55% sales growth from Rp3.89 trillion (2019) to Rp4.34 trillion (2020)
- +2 more outcomes
Companies that use Cita Mineral Investindo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cita Mineral Investindo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cita Mineral Investindo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT Well Harvest Winning Alumina Refinery (WHW)coreWHW is CITA's associate entity that operates the Smelter Grade Alumina (SGA) refinery in Indonesia - the first SGA producer in Indonesia. CITA sells MGB to WHW for alumina processing and benefits from WHW's production capacity. WHW Phase 2 expansion is planned to increase SGA capacity to 2 million tons per year.
Scale indicators8 records
Recent moves12 records
Expansion highlights5 records
Cita Mineral Investindo competitors and assessment
Company assessmentBroad incumbents
- South32: Australia-listed miner with alumina and aluminum operations (e.g., Brazil Alunorte). South32 is a relevant comparable for CITA on alumina refining scale, global commodity exposure, and listed-miner valuation benchmarks.
- Rio Tinto: Global diversified miner with significant bauxite mining (Australian and Guinea operations) and alumina refining capacity. Rio Tinto is a relevant peer for CITA on bauxite-resource economics and global aluminum-supply dynamics.
- Alcoa Corporation: US-listed global aluminum major with integrated bauxite mining and alumina refining. Alcoa is comparable to CITA on alumina refining operations, global aluminum-cycle exposure, and sustainability/ESG positioning relevant to Western offtakers.
- Emirates Global Aluminium (EGA): UAE-based primary aluminum producer with captive alumina imports and bauxite supply arrangements. EGA is comparable to CITA as a major non-Chinese alumina/aluminum producer exposed to Asian commodity flows and integrated supply-chain considerations.
- Norsk Hydro: Norway-listed global aluminum major with integrated bauxite, alumina, and primary aluminum operations. Comparable to CITA on alumina refining technology, sustainability positioning, and integrated value-chain economics.
- Aluminum Corporation of China (Chalco): China's largest integrated bauxite miner, alumina refiner, and primary aluminum smelter. Chalco is comparable to CITA as a fully integrated player across the bauxite-to-aluminum value chain, with alumina refining economics and global commodity exposure paralleling CITA's WHW operations.
- Vedanta Limited: India-listed diversified miner with significant aluminum and bauxite operations. Vedanta's exposure to bauxite mining and alumina production in a developing-market context is comparable to CITA's Indonesian operating environment.
- Hindalco Industries (Aditya Birla Group): India-listed integrated aluminum and copper producer with captive bauxite mining and alumina refining. Hindalco's vertically integrated model and exposure to Asian aluminum markets make it a relevant comparable for CITA's integrated bauxite-alumina strategy.
Direct peers
- PT Aneka Tambang Tbk (ANTAM): Indonesian state-listed mining company that produces bauxite and other metallic minerals domestically, operating in an overlapping commodity and regulatory environment with CITA. As the largest diversified Indonesian miner, ANTAM is the most direct comparable for CITA on bauxite exposure, export-quota dynamics, and IDX-listed valuation benchmarks.
- PT Indonesia Asahan Aluminium (Inalum): State-owned Indonesian aluminum smelter and direct downstream consumer of alumina feedstock. Inalum is comparable to CITA's WHW associate as a domestic value-chain participant and a key potential offtaker/processor of Indonesian alumina production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cita Mineral Investindo social profiles
Digital presenceCita Mineral Investindo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cita Mineral Investindo leadership team
Management profileNumber of profiles
Profiles2 records
Cita Mineral Investindo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cita Mineral Investindo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cita Mineral Investindo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cita Mineral Investindo
What does Cita Mineral Investindo do?
PT Cita Mineral Investindo Tbk (CITA) is an Indonesian mining and mineral processing company that extracts and sells Metallurgical Grade Bauxite (MGB) primarily to international export markets, and produces Smelter Grade Alumina (SGA) through its associate entity PT Well Harvest Winning Alumina Refinery (WHW). The company supplies key raw materials for the global aluminum production supply chain from operations in West Kalimantan, Indonesia.
Is Cita Mineral Investindo a public or private company?
Cita Mineral Investindo is a public company. It is classified as public and is currently operating.
When was Cita Mineral Investindo founded?
Cita Mineral Investindo was founded in 2002. It employs 501 to 1,000 people.
Where is Cita Mineral Investindo based?
Cita Mineral Investindo is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Cita Mineral Investindo make money?
Two revenue lines are on record. Metallurgical Grade Bauxite (MGB) Sales are the primary driver. The others are smelter Grade Alumina (SGA) Production.
Who are Cita Mineral Investindo's main competitors?
Broad incumbents on record are South32, Rio Tinto, Alcoa Corporation, Emirates Global Aluminium (EGA), Norsk Hydro, Aluminum Corporation of China (Chalco), Vedanta Limited and Hindalco Industries (Aditya Birla Group). Direct peers are PT Aneka Tambang Tbk (ANTAM) and PT Indonesia Asahan Aluminium (Inalum).
Does Cita Mineral Investindo have an API?
No public API is recorded for Cita Mineral Investindo.
What industry is Cita Mineral Investindo in?
Cita Mineral Investindo's product category is Bauxite Mining and Alumina Processing. Its primary akta.pro industry code is IMAKACAK, Aluminum Trading, Marketing & Distribution, with a secondary code of IMAKAJAF, Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc). Its NAICS code is 331313 and its SIC code is 1400.