Feenstra Adviesgroep

What Feenstra Adviesgroep does

Feenstra Adviesgroep is a Dutch regional financial advisory intermediary headquartered in Leeuwarden, Friesland, operating continuously since its founding in 1941. The firm delivers advice on insurance, mortgages, and broader financial planning to a client base of private individuals and small and medium-sized enterprises. It also operates a sub-brand, Feenstra Wonen, which conducts real estate brokerage, allowing the firm to extend advice into adjacent transactional verticals such as property purchase and sale within the same regional footprint.

The firm's product and delivery model is built on personalized, advisor-led consultation rather than proprietary technology. Underlying operations rely on standard Dutch regulated advisory infrastructure, including affiliation with Kifid (the Dutch Financial Services Complaints Institute) for dispute resolution and an integration with MoneyView that provides clients online access to policy terms and conditions. There is no indication of internally developed software, data platforms, or digital self-service channels beyond this third-party integration; the advisory workflow remains primarily human-mediated.

Feenstra Adviesgroep's revenue mechanics follow the conventional Dutch intermediary model, combining commissions from insurance and mortgage placements with advisory fees, supplemented by transaction-based income from the Feenstra Wonen brokerage. It is a privately held, small employer (11-50 employees) operating within a single Dutch province, with no disclosed funding rounds, M&A activity, or external ownership events. Client engagement is supported through ongoing content publication, including themed digital magazines such as Woongenot 2025, Zorgzaam 2026, and Vakantiegevoel 2026, and through an active vacancies page signaling continued recruitment.

Name

Feenstra Adviesgroep

Legal name

Feenstra Adviesgroep

Website

https://feenstra-adviesgroep.nl

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Feenstra Adviesgroep is a Dutch regional financial advisory firm in Leeuwarden, Friesland, providing insurance, mortgage, and financial planning advice to private individuals and SMEs, with a sub-brand, Feenstra Wonen, offering real estate brokerage.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (52421), Offices of Real Estate Agents and Brokers (53121)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Fee-Based Advisory (FSAEAAAM)

Keywords

• Financial advisory services
• Insurance brokerage
• Mortgage advice
• Financial planning
• Insurance mediation

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory and Mediation Services: Feenstra Adviesgroep generates revenue by providing expert financial advice and intermediation in insurance products, mortgages, and financial planning. They advise and mediate between customers and financial service providers (insurers, banks). The company mentions they provide comparison cards (vergelijkingskaarten) with information about their services and costs of their services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Feenstra Adviesgroep is a Dutch financial advisory and intermediation firm that advises private individuals and SMEs on personal and business insurance, mortgages (for starters, movers, entrepreneurs, and commercial real estate), and long-term financial planning, intermediating between customers and partner insurers/banks. The firm also operates a real estate brokerage sub-brand (Feenstra Wonen) covering property purchase and sale. Revenue is generated through advisory fees and commissions on placed insurance and mortgage products.

Product overview

Feenstra Adviesgroep is a financial advisory firm based in Leeuwarden offering a comprehensive suite of financial services. The core offering consists of three main pillars: (1) Personal and business insurance products (Particuliere verzekeringen and Zakelijke verzekeringen), (2) Mortgage advisory services (Hypotheekadvies) with specialized products for starters, movers, and entrepreneurs, and multiple mortgage types including annuïteitenhypotheek, lineaire hypotheek, duurzaamheidshypotheek, and aflossingsvrije hypotheek, and (3) Financial planning and wealth management (Financiële planning). Additionally, the Feenstra Wonen sub-brand provides real estate brokerage services. The company serves both private individuals and business clients with a focus on mortgage advice, insurance selection, and long-term financial planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Particuliere verzekeringen (Personal Insurance) Personal insurance products for private individuals, including home insurance, liability insurance, car insurance, travel insurance, legal expenses insurance, mobile device insurance, bicycle insurance, and camper insurance. Advised and arranged through Feenstra Adviesgroep as an intermediary with multiple insurer partners.
• Zakelijke verzekeringen (Business Insurance) Business insurance products for entrepreneurs and SMEs covering business risks, commercial property, liability, fleet, and other operational exposures. Intermediated by Feenstra Adviesgroep with multiple insurer partners.
• Hypotheekadvies (Mortgage Advisory) Mortgage advisory service that helps customers choose, apply for, or refinance mortgages via partner banks, with personalized guidance from a dedicated advisor ('persoonlijk regisseur'). Includes rate monitoring and a public hypotheekrente overview.
• Financiële planning (Financial Planning) Long-term financial planning service that maps a customer's current financial situation against future goals and produces a concrete action plan, covering wealth accumulation, retirement, and major life-objective planning.
• Feenstra Wonen (Real Estate Brokerage) Real estate brokerage service under the Feenstra Wonen sub-brand that guides customers through the purchase and sale of residential properties, including price negotiation and full transaction support.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Kifid (Klachteninstituut Financiële Dienstverlening)coreOthersFeenstra Adviesgroep is affiliated with Kifid, the Dutch Financial Services Complaints Institute. This provides customers with an independent dispute resolution body if complaints cannot be resolved directly with the firm.
• Financial Institutions and InsurerscoreChannel Partner/ Reseller/ DistributorFeenstra Adviesgroep works with multiple insurance companies and banks as an intermediary, offering products from various financial service providers to their customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rabobank: Major Dutch cooperative bank offering mortgages, insurance and wealth planning to consumers and SMEs. Acts as both lender and competitor to independent advisors like Feenstra in the same advisory categories.
• A.S.R. Nederland: Major Dutch insurance company offering life, non-life and income protection products often distributed through independent advisors. Operates upstream of Feenstra as a potential carrier partner and competitive alternative to broker intermediation.
• ING Nederland: Large Dutch retail bank offering mortgage, insurance and investment advisory products to consumers. Competes for the same household wallet share, though at vastly greater scale and with proprietary technology platforms.

Direct peers

• Hypotheek Visie: Dutch mortgage and financial advice franchise with locations across the Netherlands. Comparable mortgage advisory and intermediation offering for consumers, including refinancing and insurance products.
• Nedasco: Dutch financial services intermediary that supports independent advisors with mortgage, insurance and employee benefits solutions. Operates in the same intermediary channel and serves overlapping advisor and customer segments.
• Van Bruggen Adviesgroep: Dutch financial advisory and mortgage brokerage chain offering insurance, mortgage and wealth advice to individuals and businesses. Closely comparable service mix, but executed through a larger national branch network.
• De Hypotheekshop: Dutch franchise chain providing mortgage, insurance and financial planning advice to consumers. Highly comparable business model to Feenstra Adviesgroep's core mortgage + intermediation proposition, but operates at national scale rather than regional.

Emerging players

• Independer: Dutch online comparison and advisory platform for insurance, mortgages and financial products. Represents the digital disintermediation channel competing for the same Feenstra customers seeking insurance and mortgage advice.
• Univé: Dutch insurance cooperative with regional roots in the north of the Netherlands (Friesland/Groningen). Geographically overlapping with Feenstra and offering competing personal and small-business insurance products.

Others

• Binsparren: Dutch financial planning and wealth advisory firm focused on individual clients. Comparable as an adjacent financial planning specialist, though operating primarily in wealth advisory rather than the insurance-led mix of Feenstra.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FeenstraAdvies
• Facebookfacebook.com/FeenstraAdviesgroep
• LinkedInlinkedin.com/company/feenstra-adviesgroep

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feenstra Adviesgroep