Leisure Sales
Leisure Sales is a UK caravan and motorhome dealership based in Sandbach, authorized to retail the Bailey, Swift, and Leisure Home brands to retail customers in the regional leisure vehicle market.
- Company typePrivate
- Founded-
- HeadquartersSandbach, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Leisure Sales does
Leisure Sales is a privately held UK dealership based in Sandbach that retails caravans and motorhomes under the Bailey, Swift, and Leisure Home brands. The company operates as an authorized retailer for these three leisure vehicle manufacturers, serving retail customers in the UK caravan and motorhome market. Its scale, per available firmographic data, is in the 11-50 employee range, consistent with a small-to-mid regional dealership rather than a multi-site national chain.
The core offering is the sale of new leisure vehicles (caravans and motorhomes) from three named OEMs; no information is available on used vehicle sales, servicing, parts, finance, or rental as additional revenue lines. No proprietary technology, digital platform, or software product is referenced in the source data, and the company's website was inaccessible beyond a verification screen at the time of data capture, precluding verification of any online configurator, booking system, or e-commerce functionality.
The business model is conventional retail dealership: purchase inventory from OEMs and resell to end consumers, with margin captured on unit sales plus likely ancillary finance, accessories, and warranty products typical of the sector. No pricing data, customer segment detail, go-to-motion, or marketing channel information is available. Source data is otherwise thin, with no disclosed revenue, ownership structure, management team, funding history, or expansion activity documented.
Leisure Sales firmographics
Firmographics- Name
- Leisure Sales
- Website
- https://www.leisuresales.co.uk/
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Leisure Sales is a UK caravan and motorhome dealership based in Sandbach, authorized to retail the Bailey, Swift, and Leisure Home brands to retail customers in the regional leisure vehicle market.
- Ownership category
- akta.pro rank
Leisure Sales industry classification
Industry- Product category
- Recreational Vehicle Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)
- SIC
- Retail-Mobile Home Dealers (5271)
- akta.pro primary industry
- Recreational Vehicle (RV) Finance (FSAKADAF)
- akta.pro secondary industry
- RV Parks & Motorhome Resorts (THAMAJAA)
Keywords
Where Leisure Sales is headquartered
LocationHeadquarters
- HQ city
- Sandbach
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Leisure Sales business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Leisure Sales product offering
Product offeringCore offering
Leisure Sales is a UK-based dealership that sells caravans and motorhomes from three manufacturers: Bailey, Swift, and Leisure Home. The business operates as a retail outlet for leisure vehicle buyers, offering new units from these brands at its Sandbach location.
Product overview
No product information available from source data. The source page shows only a bot verification/loading screen without any actual company content, products, or services.
Differentiator
Problem solved
Functional benefit
Products and services
- Bailey Caravans and Motorhomes
- Swift Caravans and Motorhomes
- Leisure Home Caravans
Companies that use Leisure Sales
Customer profileIdeal customer profiles1 record
Leisure Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leisure Sales partnerships and signals
Strategic signalRecent moves1 record
Leisure Sales competitors and assessment
Company assessmentEmerging players
- Auto-Trail: UK motorhome manufacturer with a selective dealer network. Comparable through its role in the same UK leisure vehicle supply chain that Leisure Sales participates in.
Direct peers
- SMC Motorhomes: UK-based motorhome dealer with new and used sales, hire, and service. Comparable regional dealer business model with overlapping product lines.
- Broadlane Leisure: UK caravan and motorhome retailer with multiple locations. Comparable multi-brand dealership model targeting leisure vehicle buyers.
- Glossop Caravans: Independent UK caravan and motorhome dealer based in the north of England. Comparable regional, multi-brand authorized dealer model to Leisure Sales.
- Marquis Leisure: One of the largest UK caravan and motorhome dealer groups, operating multiple showrooms nationwide. Direct competitor to Leisure Sales in the multi-brand, multi-site dealer segment.
- Don Amott Leisure: Long-established UK caravan and motorhome dealer with multiple sites in the Midlands. Closely comparable authorized-dealer model serving leisure vehicle buyers.
- Venture Caravans: UK caravan and motorhome dealer operating multiple sites.Comparable authorized multi-brand dealership model with similar product and customer mix.
- Peter James Motorhomes: Specialist UK motorhome retailer focusing on new and used units. Comparable authorised-dealer model with overlap in motorhome sales.
Broad incumbents
- Swift Group: One of the UK's largest caravan and motorhome manufacturers, also distributed through Leisure Sales. As a major industry incumbent, it shapes the competitive landscape in which the dealer operates.
- Bailey of Bristol: UK caravan and motorhome manufacturer and brand carried by Leisure Sales. As an OEM with broader reach, it is a comparable industry incumbent and a key supplier relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Leisure Sales social profiles
Digital presenceLeisure Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leisure Sales leadership team
Management profileNumber of profiles
Leisure Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leisure Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leisure Sales
What does Leisure Sales do?
Leisure Sales is a UK-based dealership that sells caravans and motorhomes from three manufacturers: Bailey, Swift, and Leisure Home. The business operates as a retail outlet for leisure vehicle buyers, offering new units from these brands at its Sandbach location.
When was Leisure Sales founded?
Leisure Sales was founded in -1. It employs 11 to 50 people.
Where is Leisure Sales based?
Leisure Sales is headquartered in Sandbach, United Kingdom, in the Europe region.
Who are Leisure Sales's main competitors?
Auto-Trail is listed as an emerging player. Direct peers are SMC Motorhomes, Broadlane Leisure, Glossop Caravans, Marquis Leisure, Don Amott Leisure, Venture Caravans and Peter James Motorhomes. Broad incumbents are Swift Group and Bailey of Bristol.
Does Leisure Sales have an API?
No public API is recorded for Leisure Sales.
What industry is Leisure Sales in?
Leisure Sales's product category is Recreational Vehicle Dealership. Its primary akta.pro industry code is FSAKADAF, Recreational Vehicle (RV) Finance, with a secondary code of THAMAJAA, RV Parks & Motorhome Resorts. Its NAICS code is 44121 and its SIC code is 5271.