Wall & Plaster companies

What Wall & Plaster companies does

Mur & Putsföretagen is a Stockholm-based Swedish trade association for the masonry and plastering construction industry, founded in 1966 as Svenska Putsentreprenörsföreningen (SPEF) and rebranded to its current name on August 25, 2020. The organization serves approximately 90 member companies comprising contractors, material and equipment suppliers, producers, retailers, and (from 2026) independent consultants operating across Sweden. Its core products and services include the CFE (Certifierad Fasadentreprenör) competency certification, Class 1 masonry/plastering training, journeyman (Gesällbrev) and master craftsman (Mästarbrev) credentials, the Kulturhantverksstipendiet craft scholarship, technical handbooks (Rätt murat och putsat, Rätt från början), industry standards (Branschregler/MPB), the annual Årets Fasad facade award, the Fasadforum industry event, the Mur & Putspodden podcast, and the archived Tegel journal (1911-1987). Distribution is direct-to-member, supported by a small secretariat led by CEO Johan Onno and Marketing Coordinator Anna Adestam.

The business model is membership-driven: annual fees range from SEK 6,000 (year 1) to SEK 12,000 for entrepreneur members and SEK 25,000 plus turnover-based variable fees for suppliers and producers, with a new consultant tier introduced in 2026. Secondary revenue comes from training, certification, and event participation. The go-to-market is community-led: the association reaches members through industry events (Fasadforum, Nordbygg), published debate articles, podcasts, TikTok (@murochputs_branschen), YouTube campaign videos, and direct secretariat contact for membership enrollment. Members apply online, undergo a credit check, and are processed within weeks. Advocacy for sustainable brick and plaster construction, anchored on KTH-partnered research showing 50-200+ year facade lifespans, is a central pillar of the value proposition.

The organization is structured as a Swedish non-profit association (entity 802508-1046) with a separate service company (559115-2839) handling invoicing. Governance rests with member companies through the annual meeting, which in 2026 elected Catharina Holmström as the first woman on the board. No external parent, private equity, or venture capital ownership is indicated. The association is actively operating as of 2026, having recently celebrated its 60th anniversary at the Elite Hotel Marina Tower in Stockholm.

Name

Wall & Plaster companies

Legal name

Mur & Putsföretagen

Website

https://murochputsforetagen.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

10,001+ employees

Short description

Mur & Putsföretagen is a Swedish trade association founded in 1966 for masonry and plastering construction companies. It serves approximately 90 member companies across Sweden through industry standards, professional certifications, training programs, and advocacy for sustainable brick and plaster construction.

Ownership category

akta.pro rank

Product category

Construction Trade Association Services

akta.pro primary industry

Masonry (Brick, Block & Stone) (EDAOAAAB)

akta.pro secondary industry

Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar) (IMADABAK)

Keywords

• Trade association services
• Masonry construction standards
• Plastering certification programs
• Construction industry training
• Brick facade advocacy

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: The organization generates revenue primarily through membership fees from entrepreneurs, suppliers, stakeholders, and consultants in the brick and plaster construction industry. Fee structures vary by member category with different pricing for contractors, suppliers, interest members, and new consultant members.
2. Training and certification programs: Revenue from training programs including CFE certification, Class 1 bricklaying and plastering courses, and other professional development offerings for member company employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mur & Putsföretagen is the Swedish national trade association for masonry and plastering construction companies. It offers industry membership to construction contractors, material/equipment suppliers, and consultants, providing professional certification programs (CFE, Gesällbrev, Mästarbrev), training courses, industry standards (MPB), technical publications, and advocacy for brick and plaster construction methods.

Product overview

Mur & Putsföretagen (Wall & Plaster companies) is a trade association for masonry and plastering construction in Sweden, operating since 1966 under the former name SPEF (Svenska Putsentreprenörsföreningen). The organization offers a portfolio of professional certifications (CFE, Gesällbrev, Mästarbrev), training courses (Murning och putsning klass 1, Diplomutbildning lerputs steg 1), and a cultural craft scholarship (Kulturhantverksstipendiet). It also publishes technical handbooks (Rätt murat och putsat, Rätt från början series), maintains industry standards (Branschregler/MPB), and runs award programs (Årets Fasad), events (Fasadforum), and a podcast (Mur & Putspodden). The association archives the historical journal Tidskriften Tegel (1911-1987). The organization does not offer a technology product but provides industry services, training, and advocacy for its approximately 90 member companies across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Mur & Putspodden: The podcast of Mur & Putsföretagen featuring interviews with interesting people, current issues, industry and product news, and trend forecasting.

Products and services

• CFE (Certifierad Fasadentreprenör) Certification program ensuring competence among member companies for sustainable and correct plastering, masonry, and concrete facade work.
• Murning och putsning klass 1

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Byggnadsindustrins Yrkesnämnd (Construction Industry Vocational Board)majorStrategic or Co-development Partner · 1 January 2025Collaboration on vocational training for bricklayers. The association recommends their resources for information about schools offering specializations in bricklaying within the three-year Construction Program.
• KTH (Royal Institute of Technology)coreStrategic or Co-development Partner · 1 January 2022KTH published a report on lifespan and climate impact of different facade materials, showing durability of 50, 100, and 200 years for brick and plaster facades. The association promotes this research to advocate for sustainable construction.
• Statens Fastighetsverk, Riksantikvarieämbetet, HantverkslaboratorietcoreStrategic or Co-development Partner · 1 January 2013Collaboration on heritage building work, specifically focused on how to raise craftsmanship competence. These partnerships address preservation of historic brick and plaster buildings.
• Danish brick industry organizationminorStrategic or Co-development Partner · 1 January 1982From 1982-1984, SPEF and the Danish brick industry organization conducted an apprentice exchange program with good results, promoting cross-border skills development.
• Ernström & CocoreStrategic or Co-development Partner · 1 January 1977In 1977, a cooperation agreement was signed between plaster supplier Ernström & Co and SPEF regarding the new method of additional insulation and plaster, known as the 'Serporock method'.
• FMB (Föreningen för Murat Byggande)majorStrategic or Co-development Partner · 1 January 1976From 1976, SPEF and FMB began major collaboration on marketing campaigns for brick and plaster construction. This collaboration united the two main industry organizations in joint efforts to promote the industry.
• Svenska Byggnadsentreprenörföreningen (Swedish Construction Contractors Association)coreStrategic or Co-development Partner · 1 January 1967SPEF joined the Swedish Construction Contractors Association in 1967. This affiliation ended in 1986 when the association merged with Byggförbundet to become Byggentreprenörerna.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Hantverkslaboratoriet: Hantverkslaboratoriet is a Swedish craft and building-conservation research laboratory partnered with the association since 2013 on heritage craftsmanship competence. Comparable as an adjacent ecosystem participant supporting traditional masonry and plaster skills.
• Byggnadsindustrins Yrkesnämnd: Byggnadsindustrins Yrkesnämnd is the Swedish Construction Industry Vocational Board responsible for vocational training frameworks. It is a direct partner for Mur & Putsföretagen's bricklaying training programs and represents the wider vocational-education infrastructure the association plugs into.
• Svensk Byggtjänst: Svensk Byggtjänst is a Swedish construction information publisher — distributor of the Rätt från början handbook series and operator of construction information services. Directly comparable as the publishing and information-distribution partner for Mur & Putsföretagen's handbook products.

Direct peers

• Byggföretagen: Byggföretagen is Sweden's largest employers' and trade association for construction contractors, formed from the merger of Sveriges Byggindustrier and Byggentreprenörerna. It is the most direct functional peer — both are national trade associations serving Swedish construction contractors with advocacy, training, and industry standards.
• The Brick Industry Association: The Brick Industry Association is the US national trade association representing the brick industry, focused on promoting clay brick construction through standards, marketing, and technical resources. It is functionally analogous to Mur & Putsföretagen but for brick-only in North America.
• Mason Contractors Association of America: MCAA is the US national trade association for masonry contractors, offering training, certification, advocacy, and labor relations. Comparable to Mur & Putsföretagen's contractor-side membership focus and standards development work.

Regional players

• Bundesverband der Deutschen Ziegelindustrie: The German brick industry association represents clay brick manufacturers in Germany. Highly comparable in mission (promoting brick construction through technical standards and advocacy) but focused on the producer side rather than contractors, in the German market.
• Dansk Byggeri: Dansk Byggeri is the Danish employers' association for construction, serving a similar advocacy, training, and standards function across Denmark. Comparable Nordic construction trade body with overlapping membership base and historical cross-border collaboration with Mur & Putsföretagen in 1982–84.
• Construction Industry Federation (Ireland): The CIF represents Irish construction contractors and operates as a trade body with training and standards functions. Comparable in scope and structure to Mur & Putsföretagen though serving the Irish market with a broader construction remit.
• Zentralverband Deutsches Baugewerbe: The ZDB is the German Confederation of the Building Trade, representing medium-sized construction companies including masonry contractors. Comparable German construction trade association with similar trade-certification and apprenticeship programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@murochputspodden
• Facebookfacebook.com/murochputsforetagen
• LinkedInlinkedin.com/company/murochputsforetagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall & Plaster companies