Wunschbox
Wunschbox is a German sole proprietorship founded in 2016 that runs a direct-to-consumer e-commerce store selling handcrafted wooden watches, sustainable bags, belts, and Eccosmo EcoSphere gift products to individual consumers across 23+ EU countries.
- Company typePrivate
- Founded2016
- HeadquartersSchallstadt, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wunschbox does
Wunschbox is a German sole proprietorship founded in 2016 by Jörg Prisky and headquartered in Schallstadt, Germany. The company operates an e-commerce business at wunschbox.de, selling handcrafted wooden watches, wooden belts, sustainably sourced bags and backpacks, the Eccosmo EcoSphere miniature aquarium, and gift vouchers. The product assortment combines proprietary curation (wooden watches with Seiko/Miyota movements) with third-party brand distribution, notably Margelisch (Swiss FairTrade leather goods) and 7Clouds (sustainable bags from recycled materials with amfori BSCI certification).
The business is registered as a Kleinunternehmer under § 19 UStG (German VAT exemption for small businesses), has no reported employees, and has received no external institutional funding. The technology stack consists of a standard Shopify-hosted storefront supporting German, English, and Spanish languages, with payment integrations including PayPal, Klarna, Shop Pay, Apple Pay, Google Pay, Bancontact, BLIK, EPS, iDEAL, MobilePay, UnionPay, and major credit cards (Visa, Mastercard, American Express, Maestro). Customer acquisition relies on organic social media (Facebook, Instagram, Pinterest), a content blog launched in February 2024, and email newsletter sign-ups.
Revenue mechanics are entirely transactional one-time unit sales. Wooden watches are priced between €65 and €149, bags and backpacks between €139 and €238, EcoSphere products up to €100, and gift vouchers from €10. The company serves primarily gift buyers and fashion-conscious individual consumers seeking unique, sustainable accessories, with customer reviews emphasizing gift-giving use cases. Shipping is free within Germany with a 30-day return policy and free returns; the store ships to 23+ European countries, with localized currency and language options on the storefront.
Wunschbox firmographics
Firmographics- Name
- Wunschbox
- Legal name
- Jörg Prisky
- Website
- https://wunschbox.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wunschbox is a German sole proprietorship founded in 2016 that runs a direct-to-consumer e-commerce store selling handcrafted wooden watches, sustainable bags, belts, and Eccosmo EcoSphere gift products to individual consumers across 23+ EU countries.
- Ownership category
- akta.pro rank
Wunschbox industry classification
Industry- Product category
- Online Gift & Sustainable Accessories Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Wunschbox is headquartered
LocationHeadquarters
- HQ city
- Schallstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wunschbox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales - Wooden Watches: One-time purchase revenue from selling handcrafted wooden watches made from sustainable wood materials including rosewood, olive wood, walnut, acacia, sandalwood, and zebrano. Watches feature various complications including chronographs, moon calendars, and monthly calendars. Prices range from €65 to €149.
- Product Sales - Bags & Backpacks: One-time purchase revenue from selling handcrafted bags and backpacks sourced from Margelisch (Swiss design, FairTrade certified, vegetable-tanned leather) and 7Clouds (amfori BSCI certified, recycled materials). Prices range from approximately €139 to €238.
- Product Sales - EcoSphere: One-time purchase revenue from Eccosmo EcoSphere self-sustaining miniature aquarium products priced up to €100.
- Gift Vouchers: Gift voucher sales starting from €10.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wooden watches (men's and women's) priced from €65 to €149 |
| Unit Pricing | Pay-as-you-go | Bags and backpacks from €139 to €238 |
| Unit Pricing | Pay-as-you-go | Eccosmo EcoSphere starting from €10 (gift vouchers) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wunschbox product offering
Product offeringCore offering
Wunschbox is a German online retailer that sells handcrafted wooden wristwatches, wooden belts, premium leather and recycled-material bags/backpacks, and Eccosmo EcoSphere miniature aquariums directly to consumers through its Shopify-powered shop at wunschbox.de. The assortment emphasizes sustainable, natural, and FairTrade-certified gift items targeted at individual buyers across Germany and the broader EU.
Product overview
Wunschbox is an online German e-commerce retailer specializing in unique, creative gift ideas with a focus on sustainable and handcrafted products. The core product portfolio consists of four main categories: (1) Holzarmbanduhren - handcrafted wooden wristwatches for men and women featuring various models (Stolpen, Bergen Chronograph, Leuben, Rosenbach, Klitten, Zittau, and others) made from natural woods including walnut, acacia, olive, rosewood, sandalwood, and zebrawood, equipped with Seiko, Miyota, or Mitoya movements; (2) Holzgürtel - handcrafted wooden belts for men; (3) Taschen & Rucksäcke - bags and backpacks from Margelisch (Swiss brand featuring FairTrade leather goods) and 7Clouds (sustainable Persenning and recycled PET products); and (4) Eccosmo EcoSphere - a self-regulating mini aquarium ecosystem. The store operates on Shopify and offers products primarily for the German and European market with free shipping within Germany and 30-day return policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Holzarmbanduhren (Wooden Wristwatches)
Companies that use Wunschbox
Customer profileSegments3 records
Ideal customer profiles3 records
Wunschbox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Wunschbox partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MargelischcoreSwiss design brand providing handcrafted leather bags and accessories. Products feature FairTrade certification, vegetable-tanned chrome-free leather, and organic/recycled cotton. SEDEX member with ethical supply chain. Wunschbox distributes their bags including Rinter, Shabon, and Pena models.
- 7CloudscoreSustainable bag and backpack manufacturer producing items from recycled materials (R-PET from PET bottles) and Persenning (boat cover material). Products are amfori BSCI certified ensuring fair production. Wunschbox distributes their Sowe, Shams, Mendo, and TEGO product lines.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wunschbox competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Wunschbox social profiles
Digital presenceWunschbox compliance and trust
Trust signalCompliance6 records
Wunschbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wunschbox leadership team
Management profileNumber of profiles
Profiles1 record
Wunschbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wunschbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wunschbox
What does Wunschbox do?
Wunschbox is a German online retailer that sells handcrafted wooden wristwatches, wooden belts, premium leather and recycled-material bags/backpacks, and Eccosmo EcoSphere miniature aquariums directly to consumers through its Shopify-powered shop at wunschbox.de. The assortment emphasizes sustainable, natural, and FairTrade-certified gift items targeted at individual buyers across Germany and the broader EU.
Is Wunschbox a public or private company?
Wunschbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wunschbox founded?
Wunschbox was founded in 2016. It employs 1 to 10 people.
Where is Wunschbox based?
Wunschbox is headquartered in Schallstadt, Germany, in the Europe region.
How does Wunschbox make money?
Four revenue lines are on record. Product Sales - Wooden Watches are the primary driver. The others are product Sales - Bags & Backpacks, product Sales - EcoSphere and gift Vouchers.
Does Wunschbox have an API?
No public API is recorded for Wunschbox.
What industry is Wunschbox in?
Wunschbox's product category is Online Gift & Sustainable Accessories Retail. Its primary akta.pro industry code is CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 459420 and its SIC code is 3960.