Malaysian International Food and Beverage Trade Fair

What Malaysian International Food and Beverage Trade Fair does

MIFB (Malaysian International Food and Beverage Trade Fair) is ASEAN's premier annual B2B trade exhibition for the food and beverage industry, operating for over 25 years since its founding in 2001. Organized by ExpoCO Sdn Bhd (a subsidiary of One International Sdn Bhd, Kuala Lumpur, Malaysia), the event is held at the Kuala Lumpur Convention Centre and serves food and beverage manufacturers, café operators, specialty coffee brands, technology providers, halal-certified suppliers, retailers, hypermarkets, distributors, and HORECA buyers across 50+ countries. The 2025 edition hosted 500+ exhibiting companies and 12,000+ trade visitors, and was recognized by the Malaysia Book of Records in 2019 as Malaysia's largest F&B trade fair.

The product portfolio comprises the core MIFB trade fair co-located with two specialized events—Malaysia Café Expo (MCE) and MyFoodTech—plus structured programs including the Buyer Programme (curated pre-scheduled meetings with verified buyers), Knowledge Hub, HalalHub (with HDC), ChefTable, MIFB Talk, MIFB Connect, MIFB Launchpad (for startups), and the Wine, Spirits & Beer Showcase. The underlying technology is an event management platform with business matching, registration systems, and AI-powered matchmaking capabilities, complemented by the MIFB WebApp for attendee navigation and meeting scheduling.

MIFB's revenue model derives from three primary streams: exhibition booth sales (450+ exhibitors across 14,700+ sqm annually), multi-tier sponsorship packages (Platinum sponsor Tetra Pak, plus Strategic and Supporting tiers), and the curated Buyer Programme. Visitor admission is free; monetization is concentrated on the exhibitor and sponsor side. The event is endorsed by MATRADE and supported by partnerships with MSCA (Malaysia National Coffee Championship host), HDC, MyCEB, and PCA. Following Constellar's acquisition by One International Group in 2025 (with strategic investment from Catcha Digital Berhad), the event has accelerated digital transformation and regional expansion.

Name

Malaysian International Food and Beverage Trade Fair

Legal name

ExpoCO Sdn Bhd

Website

https://mifb.com.my

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MIFB is ASEAN's premier annual B2B trade fair for the food and beverage industry, connecting 450+ exhibitors and 12,000+ trade visitors from 50+ countries at the Kuala Lumpur Convention Centre, organized by ExpoCO Sdn Bhd under One International Group.

Ownership category

akta.pro rank

Product category

Trade Shows and Exhibitions

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Food beverage trade fair
• B2B exhibition services
• Trade show organization
• Business matchmaking events
• F&B industry networking

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Sales: Revenue generated from companies renting exhibition booth space at the trade fair. Over 450 exhibiting companies participate annually across 14,700+ sqm of gross area.
2. Sponsorship Packages: Platinum sponsorship from Tetra Pak and strategic partnerships with various brands generate sponsorship revenue. Multiple sponsorship tiers available including Platinum, Strategic, and Supporting categories.
3. Buyer Programme: Curated programme connecting verified buyers with exhibitors through pre-arranged business meetings. Buyers must qualify based on procurement spend (USD 50,000+ monthly).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MIFB organizes and operates an annual B2B trade exhibition for the food and beverage industry, connecting F&B manufacturers, distributors, HORECA buyers, and technology providers through exhibition booths, co-located specialty events, and a curated Buyer Programme. The core product is physical exhibition space and business matching services delivered annually at the Kuala Lumpur Convention Centre, supplemented by knowledge, halal certification, and startup programs.

Product overview

The Malaysian International Food & Beverage Trade Fair (MIFB) operates as ASEAN's premier trade exhibition platform for the food and beverage industry, spanning over 25 years. The core offering comprises the main MIFB trade fair co-located with two specialized events: Malaysia Café Expo (MCE) focusing on coffee, tea, and café culture, and MyFoodTech spotlighting food technology and innovation. Supporting programs include the Buyer Programme for curated business matching, Knowledge Hub for expert-led sessions, HalalHub for certification guidance, ChefTable for immersive culinary experiences, MIFB Talk for technology showcases, MIFB Connect for networking, and MIFB Launchpad for startups. The portfolio also features the Malaysia National Coffee Championship (MNCC) and Wine, Spirits & Beer Showcase as featured attractions.

Differentiator

Problem solved

Functional benefit

Brands

• Malaysia Café Expo (MCE): A dedicated exhibition spotlighting the latest trends and innovations in the café business, including coffee and tea suppliers, equipment manufacturers, bakery brands, and digital solution providers.
• MyFoodTech

Products and services

• MIFB (Malaysian International Food & Beverage Trade Fair) ASEAN's premier B2B trade exhibition for the food and beverage industry, operating for over 25 years and connecting local, regional, and international F&B businesses for networking, collaboration, and trade across 14,700+ sqm of exhibition space.
• Malaysia Café Expo (MCE) A dedicated co-located exhibition spotlighting trends and innovations in café culture, specialty coffee, tea, bakery, café equipment, and digital solutions for the café industry.
• MyFoodTech A co-located platform for food technology professionals to explore cutting-edge technological advances, solutions, and services across the food value chain, including processing, packaging, and food logistics.
• Buyer Programme An exclusive program for qualified trade buyers offering curated business opportunities through guaranteed pre-scheduled meetings with verified exhibitors, including travel subsidies and accommodation for eligible buyers.
• MIFB Knowledge Hub Expert-led educational sessions covering emerging trends, innovation, and practical business solutions in F&B, featuring global thought leaders on AI in food production, cold chain logistics, halal export readiness, and sustainable sourcing.
• MIFB HalalHub A workshop in partnership with Halal Development Corporation (HDC) providing practical guidance on halal certification requirements, application procedures, regulatory frameworks, and traceability for market access.
• MIFB ChefTable Immersive culinary experience designed exclusively for buyers, featuring live cooking demonstrations by award-winning chefs using exhibitor ingredients, with exclusive tasting sessions in partnership with Professional Culinaire Association.
• MIFB Talk Curated knowledge-sharing sessions where exhibitors present latest products, innovative technologies, and industry insights through practical case studies and real-world applications.
• MIFB Connect An exclusive business networking session bringing together pre-qualified exhibitors and buyers in a focused environment for strategic discussions and business matching opportunities.
• MIFB Launchpad A platform for F&B startups and innovators to showcase groundbreaking solutions, network with industry leaders, and propel ventures towards success, including the Start-Up Pavilion.
• Malaysia National Coffee Championship (MNCC) An official national competition platform sanctioned by World Coffee Events (WCE) where baristas demonstrate skill and creativity in specialty coffee, with winners representing Malaysia at World Coffee Championships.
• Wine, Spirits & Beer Showcase A showcase featuring immersive masterclasses curated by Crafted for trade professionals, covering wine pairing, whisky education, and regional beverage discoveries such as 'Cheers to Cheese', 'Whisky Through Time', and 'Hidden Gems of Portugal'.

Quantifiable outcome

• Exhibitors report closing first deals within one month after participation
• +2 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and flagship.

• Malaysia Specialty Coffee Association (MSCA)coreStrategic or Co-development Partner · 6 January 2025Three-year strategic partnership (2025-2027) to host the Malaysia National Coffee Championship (MNCC). MSCA is the only World Coffee Events (WCE) licensed competition body in Malaysia. Champions from MNCC qualify for World Coffee Championships.
• One International Sdn Bhd (formerly Constellar Exhibitions Malaysia)coreStrategic or Co-development PartnerParent company and event organiser. One International Group operates as a leading international exhibition and convention industry operator, managing MIFB along with other trade exhibitions across key industrial sectors. In 2025, One International received strategic investment from Catcha Digital Berhad for digital transformation.
• Malaysia External Trade Development Corporation (MATRADE)coreGTM or Marketing PartnerOfficial endorsing body for MIFB. MATRADE is Malaysia's external trade promotion agency that promotes and develops Malaysia's external trade, particularly exports.
• Malaysia Convention & Exhibition Bureau (MyCEB)supportingGTM or Marketing PartnerSupporting partner providing venue support and promotion for Malaysia as a MICE destination for international events.
• Professional Culinaire Association (PCA)coreStrategic or Co-development PartnerPartnership for Gastronomic Sensory Hub featuring live cooking demonstrations and masterclasses by award-winning chefs from MalaysiaPCA National Culinary Team.
• Halal Development Corporation Berhad (HDC)coreStrategic or Co-development PartnerPartnership for MIFB HalalHub - dedicated workshop offering practical guidance on Halal certification, covering Malaysia Halal Certification for International Application and Halal Traceability.
• CraftedsupportingStrategic or Co-development PartnerPartner for Wine, Spirits & Beer Showcase featuring immersive masterclasses including 'Cheers to Cheese', 'Whisky Through Time', and 'Hidden Gems of Portugal'.
• Tetra PakflagshipGTM or Marketing PartnerPlatinum Sponsor for MIFB 2026. Global food processing and packaging company providing technology solutions for food and beverage manufacturers.
• Supporting Industry AssociationssupportingGTM or Marketing PartnerNetwork of supporting partners including MATRADE, FMM (Federation of Malaysian Manufacturers), Malaysian Institute of Food Technology (MIFT), Professional Culinaire Association (PCA), Small and Medium Enterprises Association, Persatuan Eksekutif Sajian Makanan dan Minuman Malayis, and others.
• Media Partners NetworksupportingGTM or Marketing PartnerExtensive network of media partners including Asia Food & Beverage, Food & Beverage Asia, Biscuit People, Foodmatters, Fooddrink Innovations, Gulfood Tech, Perfect Daily Grind, Dagang Halal, and others.

Scale indicators7 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• SIAL Network: SIAL operates a global portfolio of F&B trade shows (Paris, Shanghai, Las Vegas, Toronto, etc.) and is one of the largest global B2B food exhibition brands, competing for international exhibitor marketing budgets that might otherwise be allocated to MIFB.
• FoodEx Japan:
• Gulfood: Gulfood is the world's largest annual F&B trade show held in Dubai, attracting tens of thousands of buyers and exhibitors globally. It is a broader incumbent competing with MIFB for international exhibitor and buyer attention across the F&B value chain.

Direct peers

• THAIFEX - Anuga Asia: THAIFEX-Anuga Asia in Bangkok is a leading ASEAN F&B trade exhibition jointly organized with Anuga, directly competing with MIFB for regional exhibitor share and international buyer attendance.
• HKTDC Food Expo: HKTDC Food Expo in Hong Kong is a flagship Asia-based F&B trade fair run by the Hong Kong Trade Development Council, competing with MIFB for international exhibitors and buyers targeting the Asia-Pacific market.
• Food & Hotel Asia (FHA) - Food & Beverage: FHA-Food & Beverage in Singapore is the most direct regional competitor to MIFB, serving ASEAN and Asia-Pacific F&B manufacturers, retailers, and HORECA buyers with a similar B2B trade show format and co-located food event programming.

Emerging players

• Speciality Food & Drink Asia (SFDA) by Food & Hotel Asia: SFDA is an emerging specialty food and drink trade event in Singapore focused on premium and artisanal F&B products, overlapping with MIFB's curated buyer and specialty segments within ASEAN.

Regional players

• ProPak Asia: ProPak Asia in Bangkok focuses on food, beverage, and pharmaceutical processing and packaging technology, overlapping with MIFB's MyFoodTech co-located event for F&B technology exhibitors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHG9hN7DTeLHJf_wHqMoqxQ
• Facebookfacebook.com/mifbtradefair
• LinkedInlinkedin.com/company/mifbtradefair
• Instagraminstagram.com/mifb_tradefair
• Xx.com/MYFOODTECH1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malaysian International Food and Beverage Trade Fair