Var-Matin
- Company typePrivate
- Founded1946
- HeadquartersNice, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Var-Matin firmographics
Firmographics- Name
- Var-Matin
- Legal name
- Groupe Nice-Matin, SAS
- Website
- https://varmatin.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Var-Matin industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Var-Matin is headquartered
LocationHeadquarters
- HQ city
- Nice
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Var-Matin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print and Digital Subscriptions: Three-tier subscription model offering weekend print, digital-only, and full integral (print 7 days + digital) options. Monthly and annual billing with automatic renewal. Gift subscription packages also available.
- Print and Digital Advertising: Advertising across all newspaper formats including display ads, classifieds for employment, and promotional content. Regional advertising reaching Var and Alpes-Maritimes departments.
- Death Notices and Obituaries: Paid publication of death notices in print and digital formats. Published on nicematin.com, varmatin.com, monacomatin.mc, and partner site DansNosCoeurs.fr
- Legal Announcements: Legal notices published under French legal requirements. Covers Alpes-Maritimes (06), Bouches-du-Rhône (13), Var (83), and Vaucluse (84) departments. Revenue from per-character pricing at 0.183€ HT.
- Classifieds and Small Ads: Small advertisements for automobiles, boats, miscellaneous items. Categories include Auto-Moto-Bateau, Divers, and Immobilier (via separate commercial contact).
- Travel Services: Travel booking services offered through voyages.varmatin.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekend print edition with digital access |
| Subscription | Annual | Full digital access to all Var-Matin content |
| Subscription | Annual | Complete print and digital bundle - premium tier |
| Subscription | Annual | Gift digital subscription |
| Subscription | Annual | Gift integral subscription with bonus |
| Unit Pricing | Pay-as-you-go | Legal notices per character |
| Transaction based/ take rate | Pay-as-you-go | Death notice publication |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Var-Matin product offering
Product offeringCore offering
Var-Matin publishes a regional daily newspaper covering news, sports, politics, culture, and events for the Var department in southeastern France, available in both print and digital formats. It sells subscriptions across three tiers (weekend print, full digital, full print-plus-digital) with monthly and annual billing options, supplemented by gift subscriptions, classified advertising, legal notices, death notices, newsletters, and travel booking services.
Product overview
Var-Matin is a regional French daily newspaper published by Groupe Nice-Matin, covering the Var department with local news, sports, culture, politics, and events. The product portfolio consists of a core newspaper offering (available in print and digital formats) and multiple subscription tiers: Formule numérique (digital-only access), Formule week-end (weekend print plus digital), and Formule intégrale (full print plus digital). Content is delivered via the unified NVM mobile application, the varmatin.com website, and physical newspaper delivery. Supplementary services include classified advertisements, legal notices, death notices, newsletters, online games, travel booking, and horoscopes. The company also publishes themed supplements including Diverto (TV guide), Fémina, Le Mag des abonnés, and Challenges (economic news).
Differentiator
Problem solved
Functional benefit
Products and services
- Var-Matin Newspaper Regional daily newspaper covering local news, sports, culture, politics, and events in the Var department of France, available in both print and digital formats.
- Formule week-end (Weekend Print Subscription) Weekend print subscription delivering newspaper on Friday, Saturday, and Sunday plus TV magazine Diverto, Fémina, and Le Mag des abonnés in print, with full digital access. Priced at €27.99/month without commitment.
- Formule numérique (Digital-Only Subscription) Digital-only subscription providing full access to Var-Matin digital editions 7 days/week, Challenges economic magazine, exclusive investigations, dossiers, and magazines (Diverto, Femina, Le Mag des abonnés, Nouvelle Ère). First 7 days free trial, then €12.99/month or €129.99/year (saving 2 months).
- Formule intégrale (Print + Digital Bundle) Full subscription with print newspaper delivered 7 days/week plus complete digital access, including all magazines. Priced at €40.99/month without commitment or €439.99/year (saving ~10%).
- Formule numérique Gift Subscription Gift subscription offering one year of digital access at €99, presented as a practical gift option.
- Formule intégrale Gift Subscription Premium gift subscription including one year of print delivery 7 days/week plus a SMARTBOX welcome gift, priced at €429.99 for one year.
- NVM Application Unified mobile application consolidating Nice-Matin, Var-Matin, and Monaco-Matin content into a single platform, providing access to all digital newspaper editions and articles across iOS and Android.
- Var-Matin Numérique Digital newspaper subscription enabling access to all Var-Matin digital content via the application for subscribers, including 12-month archive access.
- Carnet / Avis de décès (Death Notices) Death notices and obituaries publication service in print and digital, managed in partnership with DansNosCoeurs.fr. Available to individuals and funeral professionals.
- Petites Annonces (Classifieds) Classified advertisements service covering categories such as vehicles, miscellaneous items, and real estate (via dedicated commercial team). Ads published in Nice-Matin and Var-Matin newspapers.
- Annonces Légales (Legal Notices) Legal notices publication service for companies and individuals in Alpes-Maritimes (06), Var (83), Bouches-du-Rhône (13), and Vaucluse (84) departments. Per-character pricing at €0.183 HT per November 19, 2021 regulation.
- Newsletters Email newsletters providing daily and thematic news updates, including L'essentiel de votre actu, C'est déjà demain, Le Club des abonnés, and NM Food.
- Voyages (Travel Booking) Travel booking service offering vacation packages and travel deals through voyages.varmatin.com.
- Jeux (Online Games) Online games and puzzles available to subscribers, including a monthly featured game.
- Horoscope Daily horoscope content available on the website.
Quantifiable outcome
- Access to 12-month newspaper archives
Companies that use Var-Matin
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Var-Matin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Var-Matin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Nos AmbassadeursminorAmbassador program featuring local personalities promoting the newspaper and its community initiatives.
- Fête des Producteurs du VarminorAnnual festival celebrating local Var producers, co-promoted with Var-Matin as community event.
- Ligue contre le cancerminorPartnership supporting cancer research through community events and coverage.
- Département des Alpes-MaritimesminorCollaboration with the Alpes-Maritimes department for regional coverage and initiatives.
- Science AzurminorScience communication partnership promoting scientific topics to local audiences.
- DansNosCoeurscoreDeath notices published on DansNosCoeurs.fr platform and partner sites. Co-publishing agreement for obituary content across multiple regional publications.
- France MarchésminorPublic procurement notices distributed via France Marchés platform alongside Var-Matin legal announcements.
- Apple App StorecoreMobile application distribution through Apple App Store for iOS devices including iPhone and iPad.
- Google Play StorecoreMobile application distribution through Google Play for Android devices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Var-Matin competitors and assessment
Company assessmentDirect peers
- La Provence: Direct regional competitor published in Marseille serving the Bouches-du-Rhône department; operates the same print + digital subscription model, legal-notice publication service, and similar hyper-local edition structure across Provence-Alpes-Côte d'Azur.
- Le Progrès: Regional daily serving the Lyon/Rhône region with a similar subscription-based print + digital model, classifieds, and death-notice service; structurally comparable mid-sized French regional title facing the same industry pressures.
- La Dépêche du Midi: Regional daily serving the Midi-Pyrénées / Occitanie region with a similar print + paid digital subscription model, classifieds, legal-notice publication, and event-led community engagement anchored to local sports coverage.
- Nice-Matin: Sister regional daily serving the Alpes-Maritimes department, operated under the same Groupe Nice-Matin parent with a unified NVM digital platform, identical subscription tiering, and shared editorial resources including the 180-journalist team.
- Sud Ouest: Regional daily serving southwestern France (Bordeaux-based) with comparable multi-edition local coverage, print + digital subscription tiers, and a diversified portfolio including legal notices and events.
- La Voix du Nord: Regional daily serving northern France (Lille-based) with a comparable print + digital subscription structure, multi-edition local coverage, classifieds, and an events portfolio — a relevant benchmark for Var-Matin's regional press operating model.
- Le Dauphiné Libéré: Regional daily serving the Dauphiné/Rhône-Alpes region with comparable print + digital subscription tiers, multi-edition local coverage, and events-led community engagement — one of the most structurally similar French regional dailies to Var-Matin.
Broad incumbents
- Le Figaro: France's largest national daily with a digital subscription-first model; competes with Var-Matin for regional advertising and increasingly covers local PACA news, making it an incumbent competitor for reader attention and ad budgets.
- Ouest-France: France's largest regional daily by circulation, based in Rennes; operates a multi-edition regional model across western France with paid digital subscriptions and is the dominant benchmark for successful French regional press digital transformation.
Emerging players
- Actu.fr (Publihebdos / SJP Press): Network of digital-first hyper-local news sites across French regions including PACA-adjacent territories; competes for local digital advertising budgets and represents the digital-native challenger model to traditional regional dailies like Var-Matin.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Var-Matin social profiles
Digital presenceVar-Matin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Var-Matin leadership team
Management profileNumber of profiles
Profiles3 records
Var-Matin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Var-Matin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Var-Matin
What does Var-Matin do?
Var-Matin publishes a regional daily newspaper covering news, sports, politics, culture, and events for the Var department in southeastern France, available in both print and digital formats. It sells subscriptions across three tiers (weekend print, full digital, full print-plus-digital) with monthly and annual billing options, supplemented by gift subscriptions, classified advertising, legal notices, death notices, newsletters, and travel booking services.
Is Var-Matin a public or private company?
Var-Matin is a private company. It is classified as corporate owned and is currently operating.
When was Var-Matin founded?
Var-Matin was founded in 1946. It employs 11 to 50 people.
Where is Var-Matin based?
Var-Matin is headquartered in Nice, France, in the Europe region.
How does Var-Matin make money?
Six revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are print and Digital Advertising, death Notices and Obituaries, legal Announcements, classifieds and Small Ads and travel Services.
Who are Var-Matin's main competitors?
Direct peers on record are La Provence, Le Progrès, La Dépêche du Midi, Nice-Matin, Sud Ouest, La Voix du Nord and Le Dauphiné Libéré. Broad incumbents are Le Figaro and Ouest-France. Actu.fr (Publihebdos / SJP Press) is listed as an emerging player.
Does Var-Matin have an API?
No public API is recorded for Var-Matin.
What industry is Var-Matin in?
Var-Matin's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 513110 and its SIC code is 2711.