What Surefitters does

Surefitters is a third-generation, family-owned commercial vehicle upfitter headquartered in Rosemount, Minnesota, providing turnkey upfitting services for Class 1–6 commercial vehicles. Founded in 1970 (originally as Jerry's Landscape Maintenance) and rebranded from Stonebrooke Equipment to Surefitters in 2023, the company operates from a 100,000+ sq. ft. facility with capacity to upfit approximately 6,000 vehicles annually and parking for up to 3,000 vehicles. Core offerings are organized into four standardized packages — Service, Delivery, Liner, and Contractor — supplemented by Work Ready pre-configured builds delivered in 15 days or less, and a Purpose Built custom-engineering line that follows a concept-prototype-field testing-rollout process. The proprietary ToughLite body system is engineered to keep vehicles under 10,000 lbs GVW, eliminating weigh-station stops and CDL requirements.

Underlying technology centers on extruded aluminum shelving (with a 10-year warranty, rated to 250 lbs per shelf), an 8-drawer Partskeeper inventory system, a 1000-watt pure sine wave power inverter, sound-deadening rigid floor construction, and specialty body fabrication. The company holds NTEA MVP certification, Ford Pro Upfitter authorization, Mercedes eXpertUpfitter status, and is an approved vendor on the Minnesota State Contract.

Surefitters monetizes through one-time upfitting services (labor and materials), hardware sales of vehicle packages, and professional services via its Elite Dealer Program and Fleet Management Company (FMC) partnerships. Pricing is quote-based with multi-year contract cadences and is not publicly disclosed. The company maintains authorized Ford and RAM bailment pools plus drop-ship codes from GM, Mercedes, and Isuzu, giving it vehicle-sourcing leverage during supply shortages. Go-to-market combines enterprise field sales for large national fleets, an inside sales motion for mid-market and SMB customers, a direct municipal sales function, and a certified Elite Dealer channel, with marketing driven primarily by website content, case studies, social media, trade shows, and Google paid search. Named enterprise customers include FedEx Independent Contractors, Sightpath Medical (180+ vehicles across 49 states), Midco, Hero Home Services, and a national casket manufacturer.

Name

Surefitters

Legal name

Surefitters

Website

https://surefitters.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Surefitters is a third-generation, family-owned commercial vehicle upfitter in Rosemount, MN providing turnkey Class 1–6 upfitting, standardized packages, custom engineering, and OEM bailment-pool vehicle sourcing for fleets, FMCs, dealers, and municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosemount

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Upfitting Services: Turnkey upfitting services for Class 1-6 commercial vehicles including custom engineering, standard package installations, and purpose-built solutions. Revenue generated from labor and materials for vehicle modifications.
2. Vehicle Sourcing and Sales: Vehicle procurement through bailment pools and drop ship programs, providing customers with vehicles from Ford, RAM, GM, Mercedes, and Isuzu manufacturers.
3. Standard Package Sales: Pre-configured upfitting packages including Service, Delivery, Liner, and Contractor packages sold as complete solutions.
4. Elite Dealer Program: Certified dealer partnership program offering exclusive upfitting services, inventory management, and marketing support for commercial vehicle dealers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Surefitters provides turnkey commercial vehicle upfitting for Class 1-6 vehicles, including standardized packages (Service, Delivery, Liner, Contractor), Work Ready pre-configured upfits delivered in 15 days or less, and Purpose Built custom-engineered solutions. The company also offers vehicle sourcing through Ford and RAM bailment pools and OEM drop ship codes, and manufactures the ToughLite lightweight body system. Operations run from a 100,000+ sq. ft. facility in Rosemount, MN with line build and bay build production capabilities.

Product overview

Surefitters is a commercial vehicle upfitter offering a portfolio of standardized and custom upfitting solutions for Class 1-6 vehicles. Their core offering includes four standard packages (Service, Delivery, Liner, and Contractor) designed for specific industry applications, supplemented by Work Ready packages that deliver pre-configured upfits in 15 days or less. For unique fleet challenges, they provide Purpose Built custom engineering solutions. The company also offers vehicle sourcing through bailment pools and drop ship codes, and manufactures the ToughLite body product. They serve diverse industries including telecommunications, last mile delivery, home and commercial services, municipalities, and specialty industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Package Standard upfitting package for service trucks featuring aluminum shelving with 10-year warranty, 1000-watt pure sine wave power inverter, 8-drawer Partskeeper storage system, heavy-duty equipment hooks, and customizable organization systems designed for service technicians.
• Delivery Package Standard upfitting package for delivery fleets with lightweight aluminum shelving (250 lb per shelf capacity), fold-away configurations, rear cargo area handholds, and optional upgrades including poly partitions and rigid econo floors.
• Liner Package Base cargo van upfit package providing fitted wall liners, rigid flooring, and ceiling liners for protection, insulation, and sound-deadening, with optional upgrades including parts sliders and ladder racks.
• Contractor Package Standard upfitting package for contractor vehicles featuring lightweight aluminum shelving in 3- and 4-row configurations, heavy-duty equipment hooks, and customizable organization systems with optional tool and part organization upgrades.
• Work Ready Packages Pre-configured upfit packages installed in 15 days or less, covering cargo vans, dump bodies, flatbeds, and service bodies in steel or aluminum configurations for dealers and fleet customers needing rapid deployment.
• Purpose Built Custom Upfits Fully custom-engineered vehicle upfitting solutions for unique fleet challenges, following a concept-prototype-field testing-rollout process for complex customer requirements.
• ToughLite Body Proprietary lightweight and transferable body system designed to keep vehicles under 10,000 lbs GVW, eliminating weigh station stops and CDL requirements for fleet operators.

Quantifiable outcome

• Work Ready packages delivered in 15 days or less
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• Ford Pro (Ford Motor Company)coreChannel Partner/ Reseller/ Distributor · 1 April 2025Ford Bailment Pool awarded to Rosemount, MN facility in Q4 2025. Provides Ford dealers fast access to on-ground inventory of Super Duty (F-250-600), Transit, E-Series, F-150, and Maverick vehicles. One of only three upfitters nationwide selected for Ford's pool provider network since 2019. Enables turnkey upfitting with significantly reduced lead times.
• RAM (Stellantis)coreChannel Partner/ Reseller/ Distributor · 1 January 2023RAM bailment pool providing access to RAM ProMaster, RAM 1500, RAM 2500, and RAM 3500 vehicles for upfitting operations. Substantial vehicle allotment enabled rapid response during vehicle shortages.
• Ranger DesigncoreTechnology or Integration · 1 January 2002Van upfitting distributor partnership spanning over two decades since 2002. Ranger Design provides shelving and storage solutions integrated into Surefitters upfitting packages.
• NTEA (National Truck Equipment Association)strategicOthersNTEA MVP certified member demonstrating compliance with industry standards for technical excellence, compliance, and safety in commercial truck equipment.
• GM (General Motors)minorChannel Partner/ Reseller/ DistributorDrop ship program for GM commercial vehicles enabling direct delivery to upfitting facility for processing.
• Mercedes-BenzminorChannel Partner/ Reseller/ DistributorMercedes eXpertUpfitter certification and drop ship program for Mercedes Sprinter vehicles.
• IsuzuminorChannel Partner/ Reseller/ DistributorDrop ship program for Isuzu commercial vehicles enabling direct delivery to upfitting facility.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Knapheide: Knapheide is one of the largest commercial truck body and upfitting manufacturers in North America, producing service bodies, utility bodies, and van upfits. Direct overlap with Surefitters across Class 1-6 commercial vehicle upfitting and similar customer base of fleets, dealers, and municipalities.
• BrandFX: BrandFX produces lightweight composite truck bodies and upfitting solutions designed to maximize payload and reduce vehicle weight. Comparable to Surefitters' ToughLite body positioning around GVW and payload optimization.
• Adrian Steel: Adrian Steel specializes in commercial van shelving, storage, and upfitting solutions for contractors and service fleets. Direct peer to Surefitters' cargo van upfitting packages and Ranger Design product line integration.
• Auto Truck Group: Auto Truck Group provides commercial upfitting for vans, trucks, and specialty vehicles serving fleets, dealers, and government customers. Comparable to Surefitters' Work Ready packages and Purpose Built custom engineering across multiple vehicle classes.
• Reading Truck: Reading Truck is a major commercial truck body manufacturer producing service bodies, dump bodies, and platform bodies. Closely comparable to Surefitters' truck body and service body upfitting offerings for Class 1-6 vehicles serving contractors, municipalities, and fleets.
• Wilcox Fleet Services: Wilcox Fleet Services provides commercial vehicle upfitting, fleet maintenance, and equipment installation across the Midwest and nationally. Directly comparable to Surefitters' multi-OEM upfitting and fleet turnkey services.
• Highway Products: Highway Products manufactures commercial truck accessories, tool boxes, and storage solutions for fleets and contractors. Adjacent competitor to Surefitters in storage, shelving, and truck accessory upfitting.
• Stahl Truck Bodies: Stahl manufactures commercial truck bodies including service bodies, utility bodies, and dump bodies for fleets and contractors. Direct competitor to Surefitters in truck body manufacturing for vocational and contractor fleets.

Broad incumbents

• Holman (Holman Enterprises): Holman is a large, diversified automotive services company with commercial upfitting, fleet management, and dealership operations. Broader portfolio but competes with Surefitters in commercial vehicle upfitting and fleet services, particularly for enterprise FMC customers.

Emerging players

• Ranger Design: Ranger Design is a Canadian manufacturer of van shelving, partitions, and storage systems. Listed as Surefitters' long-standing distribution partner since 2002 but also competes in overlapping product categories for van upfitting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/surefitters
• YouTubeyoutube.com/channel/UCGtEexZeW4QhAY3M1JZyAJw
• Facebookfacebook.com/Surefitters
• LinkedInlinkedin.com/company/surefitters
• Instagraminstagram.com/surefitters

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surefitters