P2P Marketing Agency

What P2P Marketing Agency does

P2P Marketing Agency (legal entity: P2P Communications, LLC) is a privately held, full-service integrated advertising and marketing agency founded in 2014 in Puerto Rico, operating across Puerto Rico and the Caribbean with a stated long-term intent to expand into Central America. The agency delivers end-to-end marketing services across five pillars — Strategy & Branding, Creativity & Content, Media & Performance, and Experiences & Activations — supplemented by specialized offerings including influencer marketing, social media management, digital/e-commerce, CRM/email marketing, AI and automation systems, events, and owned media optimization. Its client base consists primarily of enterprise consumer brands in Puerto Rico, with disclosed work for Miller Lite Puerto Rico, Palo Ready, Oreo (Mondelez), Distrito T-Mobile, and Sam's Club, anchored by culturally-rooted campaigns that have earned a Cannes Bronze Lion and consecutive SME Digital Awards nominations.

The agency's underlying technology centers on COSMO, a proprietary internal intelligence layer that integrates data, creativity, media, and AI tools to accelerate workflows and inform decisions, supported by third-party generative AI tooling (ChatGPT, Google Bard/Gemini) for content and image generation. P2P monetizes through project-based fees, retainer agreements, and a performance-based Pay2Perform model where remuneration is conditioned on agreed KPIs. It operates as a direct-to-brand sales-led agency with no channel or reseller structure, employs approximately 40 direct employees, and is led by CEO Rubén J. Rodríguez Cid (former OMD General Director and UM Regional Director) with co-founders serving as CPO and CMO following a 2023 P2P 3.0 leadership restructuring that added 11 senior appointments. The company is privately held with no disclosed funding rounds, parent company, or external institutional investors.

Name

P2P Marketing Agency

Legal name

P2P Communications, LLC

Website

https://wearep2p.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

P2P Marketing Agency is a privately held, full-service integrated advertising agency based in Puerto Rico, founded in 2014, serving enterprise consumer brands across Puerto Rico and the Caribbean via strategy, creative, media, digital, AI, and performance-based Pay2Perform engagements under its proprietary COSMO intelligence layer.

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Agency Services: Full-spectrum advertising and marketing services spanning strategy, branding, social media management, creative campaign development, media planning and buying, digital marketing, e-commerce, measurement, events, owned media management, AI systems, and CRM/email marketing. Revenue is generated through project-based fees, retainer agreements, and performance-based arrangements (Pay2Perform).
2. Pay2Perform (Performance-Based): Remuneration conditioned on agreed KPIs, linking agency fees to measurable campaign outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

P2P Marketing Agency is a full-service advertising and marketing agency delivering integrated services across strategy and branding, creative content, media planning and buying, performance optimization, digital marketing and e-commerce, social media management, influencer marketing, CRM and email marketing, AI/automation systems, and live/online events and promotions. All work is powered by COSMO, the agency's proprietary internal intelligence layer that organizes information, accelerates processes, connects disciplines, and improves decision-making, with fees structured as project-based, retainer, or Pay2Perform (KPI-conditioned) engagements.

Product overview

P2P Marketing Agency operates as a full-service marketing agency with a platform-plus-services architecture. The core offering centers on COSMO, an internal intelligence layer that powers all agency work through data organization, process automation, and decision enhancement. Around COSMO, the agency delivers integrated services across five pillars: Strategy & Branding, Creativity & Content, Media & Performance, and Experiences & Activations. Additional specialized services include Influencer Marketing, Social Media Management, Strategic Marketing Planning, Digital Marketing & E-Commerce, CRM & Email Marketing, AI & Automation Systems, Promotions & Events, and Owned Media Optimization. The agency also offers P2P Insights as a knowledge content platform. The approach emphasizes 'people-led intelligence' combining human creativity with AI-powered tools and automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Strategic influencer marketing including influencer selection, communication, authenticity assessment, and performance measurement for consumer brands seeking audience engagement.
• Desarrollo de Campañas Creativas (Creative Campaign Development) Creative campaign development including conceptualization, strategic execution, social impact initiatives, and ad production for enterprise consumer brands.
• Manejo de Redes Sociales (Social Media Management) Social media management with strategic content, engagement optimization, and community building to drive conversions for consumer brands.
• Planificación Estratégica de Marketing (Strategic Marketing Planning) Strategic marketing planning including market analysis, innovation, personalization strategies, and product launch support for enterprise brands.
• Branding y Diseño Gráfico (Branding & Graphic Design) Brand identity, logo design, campaign materials, UI/UX design, rebranding, and brand storytelling for consumer brands.
• Digital Marketing & E-Commerce SEO optimization, conversion management, online advertising, SEM, UX, web development, email marketing, and CRM integration for consumer brands.
• Compra y Planificación de Medios (Media Planning & Buying) Media strategy, negotiation, campaign optimization, media planning, and ad space purchasing for enterprise consumer brand campaigns.
• Plataformas CRM y Email Marketing (CRM & Email Marketing Platforms) CRM platforms and email marketing including strategy, automation, advanced segmentation, lead nurturing, and SMS/MMS marketing for consumer brands.
• Amplificación y Manejo de AI y Sistemas Automatizados (AI & Automation Systems) AI implementation and management, chatbots, virtual assistants, data-driven personalization, predictive intelligence, and CRM/digital platform integration for consumer brand marketing.
• Promociones y Eventos (Promotions & Events) Live and online experiences, omnichannel engagement, event organization and production, and product launches for consumer brands.
• Medición y Optimización de Inversión (Investment Measurement & Optimization) ROI and ROAS analysis, continuous optimization, performance metrics, and investment audits for marketing campaigns.
• Manejo y Optimización de Medios Propios (Owned Media Management & Optimization) Owned media strategy including SEO, content optimization, first-party data management, and paid/earned media integration for consumer brands.
• Pay2Perform (Performance-Based Engagement Model) A performance-based engagement model where the agency's compensation is conditioned on agreed KPIs, tying fees to measurable campaign outcomes for enterprise brand clients.

Quantifiable outcome

• +30% conversion (Sam's Club)
• +7 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Havas: Global integrated marketing and communications group with significant LATAM operations. Comparable to P2P on creative, media planning/buying, digital, and brand activation services for consumer brands operating in regional markets.
• DDB Worldwide: Omnicom-owned global creative agency network with strong creative reputation and multi-market LATAM presence. Overlaps with P2P in creative campaign development, brand strategy, and integrated marketing for consumer brands across the region.
• Leo Burnett: Publicis Groupe-owned creative-led global agency network with strong LATAM footprint. Comparable on creative campaign development, brand-building, and media planning for CPG and telecom clients — categories overlapping with P2P's Miller Lite, Oreo, and T-Mobile work.
• McCann: Interpublic-owned global advertising network with regional LATAM operations. Directly comparable to P2P's integrated marketing services (creative, media, digital, CRM) but operates at a much larger scale and with international brand portfolios.
• Publicis Worldwide: Flagship creative network of Publicis Groupe with operations across the Americas. Directly comparable integrated marketing offering (strategy, creative, media, digital) at scale that competes for the same enterprise clients P2P serves in the Caribbean.
• BBDO Worldwide: Omnicom's flagship global creative agency network with broad LATAM presence. Directly comparable integrated service offering (advertising, media, content, digital) for global and regional enterprise brands.
• MullenLowe: Interpublic-owned global creative network. Comparable to P2P in offering integrated advertising, brand strategy, and digital services for consumer and corporate clients, with significant presence in LATAM markets.
• Grey: WPP-owned global advertising agency with creative, media, and digital capabilities. Comparable to P2P on full-service creative campaign development and integrated marketing services for CPG and consumer clients.
• Ogilvy: Global full-service advertising network (WPP) with deep Caribbean and LATAM presence. Comparable to P2P in offering integrated strategy, creative, media, PR, and digital services to enterprise brands, but at vastly greater geographic scale and resource base.
• VMLY&R: WPP-owned global brand, experience, and commerce agency network. Comparable to P2P on integrated marketing services including brand strategy, creative, digital marketing, CRM, and e-commerce — segments in which P2P is actively building capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@p2pmarketingagency409
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/p2p-communications-group
• Instagraminstagram.com/wearep2p/?hl=es
• TikToktiktok.com/@wearep2p?_t=8bT2bn8lAK6&_r=1
• Xx.com/AgencyP2p

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P2P Marketing Agency