What Private Deals does

Private Deals is a privately held, boutique investment company founded in 2015 and headquartered in Paris, France, with regional offices in Tel Aviv (Israel) and Accra (Ghana). The firm is wholly owned by its founder, Thibault de la Baronnière, operates with 1-10 employees, and is fully independent of any financial institution. Its service portfolio spans three core lines: Wealth Advisory (tax organization, asset structuring, portfolio management, asset allocation, and risk management for private clients and family offices), Private Equity & Real Estate (deal sourcing, fundraising support, off-market transactions across Israel, Europe, and Africa), and Business Development (market entry strategy and client acquisition support for companies expanding into European and West-African markets). On the principal side, Private Deals holds direct stakes in real estate via two investment vehicles (Foncière des Sous-Sols Parisiens for Paris basements and Foncière des Propriétés Normandes for residential and storage assets) and made seed investments in 2018 into two startups: StudioSpresso.com (studio rental marketplace) and Ban-Plastic.com (sustainability e-shop).

The company's business model combines professional services advisory fees and transaction fees on capital raises, equity sales, and real estate deals, alongside principal investment income from its portfolio holdings. Customer segmentation is hybrid but skewed toward high net worth individuals and family offices as the primary segment, with secondary segments including startups seeking capital or exit support, real estate investors seeking off-market opportunities, and companies seeking European or West African market expansion. Its go-to-market is sales-led, boutique, and primarily referral-based, leveraging an explicit cross-border network across Israel, Europe, and Africa cultivated through the founder's relationships and his role on the France-Israel National Association Executive Committee.

Distribution is entirely direct via personalized advisory engagements, with marketing limited to a basic corporate website and contact form. Pricing is quote-based and not publicly disclosed, with services tailored to individual client circumstances. While the firm achieves geographic breadth across three continents and three verticals (advisory, deal-making, principal investing), its micro-boutique scale (1-10 employees, sole shareholder structure, no disclosed revenue or AUM, and no disclosed funding rounds) constrains quantification of revenue mechanics. Technological sophistication is not disclosed; there is no evidence of proprietary technology, AI/ML capabilities, APIs, apps, or integrations. The firm explicitly markets full institutional independence and an agnostic, passive-investing philosophy as its principal positioning differentiators.

Name

Private Deals

Legal name

Private Deals

Website

https://privatedeals.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Deals is a privately-held, Paris-headquartered boutique investment company with offices in Tel Aviv and Accra. It provides wealth advisory, private equity and real estate deal-making, and business development services to selected private clients, family offices, startups, and real estate investors, while taking direct principal stakes in select opportunities.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Advisory Services: Advisory fees for tax organization, portfolio management, asset allocation, risk management, and wealth structuring services tailored to individual client needs.
2. Private Equity Advisory: Advisory and transaction fees for private equity deal sourcing, fundraising support, and equity transactions across Africa, Europe, and Israel.
3. Real Estate Transactions: Sourcing, negotiating, and closing residential and commercial real estate opportunities. Investing in real estate assets directly and with partners.
4. Business Development Services: Supporting companies in market approach strategy and client acquisition, including funding startup initiatives.
5. Investment Holdings: Taking direct stakes in private deals including real estate, private equity, and startups on an opportunistic basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Private Deals is a boutique investment company offering wealth advisory, private equity, and real estate investment services to selected private clients and family offices across Israel, Europe and Africa. It delivers tailored tax and asset organization, portfolio management with risk/return allocation, and off-market deal sourcing and execution for equity, real estate and startup transactions. It also takes direct stakes in private deals on an opportunistic basis.

Product overview

Private Deals is a boutique investment company offering a unified suite of wealth management and investment services. The core offerings consist of Private Equity & Real Estate (investment advisory and deal execution), Business Development (market expansion support), and Wealth Advisory (tax organization, asset management, and portfolio management). Additionally, the company has made portfolio investments in two startups (StudioSpresso.com and Ban-Plastic.com) and operates two real estate investment vehicles (Foncière des Sous-Sols Parisiens and Foncière des Propriétés Normandes) for property assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Advisory Bespoke wealth management service covering tax organization, asset structuring, legal entity creation, asset transfers, restructuring, and portfolio management with customized risk/return strategies. Targeted at private clients and family offices.
• Private Equity & Real Estate Investment advisory and deal execution service covering private equity, startup equity monetizations, and real estate transactions including off-market sourcing across Israel, Europe and Africa. Targeted at investors, companies, and family offices seeking exclusive opportunities.
• Business Development Advisory and execution support for companies on market expansion strategy and client acquisition across European and West-African markets, leveraging Private Deals' cross-border network. Targeted at startups and growing companies seeking market entry and funding support.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Foncière des Sous-Sols ParisiensminorStrategic or Co-development PartnerReal estate investment partnership for basement investments in Paris. Private Deals invests alongside this entity in underground real estate assets.
• Foncière des Propriétés NormandesminorStrategic or Co-development PartnerReal estate investment partnership for residential and storage buildings outside Paris area. Private Deals co-invests in various real estate assets.
• France-Israel National AssociationminorOthersThibault de la Baronnière serves on the Executive Committee of the France-Israel National Association, facilitating cross-border business connections.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lazard Wealth Management: Global advisory and wealth management firm offering investment advisory and portfolio management to private clients. Comparable wealth advisory service for HNW/family office clients, though part of a much larger advisory franchise.
• Indosuez Wealth Management: Global wealth management arm of Crédit Agricole serving HNW clients with investment advisory, asset allocation, and portfolio management. Comparable as a wealth advisory provider with cross-border European footprint, though far larger and institutionally owned.
• Rothschild & Co Wealth & Asset Management: Global private banking and wealth management franchise serving HNW individuals and families with investment advisory and asset allocation. Overlap with Private Deals in cross-border wealth advisory for HNW/family office clients, though operating at institutional scale.
• Lombard Odier: Swiss private bank offering wealth advisory, asset management, and portfolio management services to private clients and families. Comparable wealth advisory service mix, with significantly larger scale and broader product offering.
• Pictet Group: Swiss private banking and asset management group offering wealth management, asset allocation, and investment advisory to private clients. Overlap is in wealth advisory and portfolio management, though Pictet operates at vastly greater scale.

Direct peers

• Eurazeo: Paris-based listed private equity and private debt investment firm with European and international mandate. Comparable as a French-headquartered PE firm deploying capital and raising funds across asset classes, though significantly larger.
• Clipperton Advisors: Paris-based boutique investment bank advising European and Israeli technology companies on fundraising, M&A, and growth equity. Comparable to Private Deals in PE advisory and cross-border Europe-Israel deal flow, with similar boutique positioning.
• Tikehau Capital: French alternative asset manager covering private equity, private debt, real estate, and capital markets strategies with a Paris base. Comparable as a Paris-headquartered PE/real estate advisory and investment firm, though materially larger and publicly listed.
• Oaklins: Global boutique M&A and financial advisory firm specializing in mid-market transactions, including private equity deal sourcing, fundraising, and exit advisory. Closely comparable to Private Deals' PE advisory and placement activities on a similar boutique scale.
• Mirabaud: Swiss boutique private bank offering wealth management, asset management, and corporate advisory to private clients and family offices. Closely comparable to Private Deals as an independent, boutique cross-border wealth and advisory platform with similar client profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/private-deals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Deals