What Piraeus Securities does

Piraeus Securities (Πειραιώς Α.Ε.Π.Ε.Υ., legal name: ΠΕΙΡΑΙΩΣ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ ΠΑΡΟΧΗΣ ΕΠΕΝΔΥΤΙΚΩΝ ΥΠΗΡΕΣΙΩΝ) is a Greek regulated investment services firm headquartered in Athens at Stadiou 10, founded in 1989 and operating under licenses from the Hellenic Capital Market Commission. It is a wholly-owned, single-member subsidiary of Piraeus Bank (Τράπεζα Πειραιώς), Greece's largest banking group. The firm employs 101-250 people and operates under MiFID II, SFDR, and GDPR frameworks.

The company's core platform is a web-based and mobile (iOS/Android) Online Trading system that provides real-time order execution, portfolio monitoring, and technical/fundamental analysis tools across the Athens Stock Exchange and international markets. On top of this platform, it operates Piraeus brainy, an AI-powered robo-advisory service built around five ETF model portfolios (Conservative, Defensive, Balanced, Dynamic, Aggressive) with automated rebalancing. Supporting modules include MarketNavigator for real-time data, a demo account, margin lending, joint investment accounts (KEM), bond intermediation, and proprietary research covering 33 Athens-listed companies distributed via Bloomberg and FactSet. Onboarding uses Onfido-based dynamic selfie/video and audio liveness verification, integrated with the Greek Ministry of Digital Government's ΚYC service, and a 24/7 AI chatbot supports both the trading and robo-advisory applications. The firm is a founding member of the Athens Derivatives Exchange (1999), an executing member of Eurex (2009), and operates specialist market-making and program trading across Greek and Cypriot equities.

Piraeus Securities generates revenue through brokerage commissions on Greek and international equities, transaction fees on derivatives executed on Eurex/CME/Euronext/ICE, corporate and government bond intermediation, recurring margin lending interest, specialist market-making fees, a 0.75% annual management fee (billed quarterly) on Piraeus brainy AUM, and proprietary research distribution. Customer segments are split between a long-tail of Greek retail investors served through self-serve digital channels and institutional clients (asset managers, hedge funds, banks) served by a dedicated sales team for high-touch execution and cross-border flow. The firm reports €84 million in own funds and 23.63% market share on the Athens Stock Exchange for 2025, holding the #1 position for the seventh consecutive year (2019-2025).

Name

Piraeus Securities

Legal name

ΠΕΙΡΑΙΩΣ ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ ΠΑΡΟΧΗΣ ΕΠΕΝΔΥΤΙΚΩΝ ΥΠΗΡΕΣΙΩΝ

Website

https://piraeus-sec.gr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Piraeus Securities (Πειραιώς Α.Ε.Π.Ε.Υ.) is a Greek regulated investment services firm and wholly-owned subsidiary of Piraeus Bank offering brokerage, online trading, derivatives, bond intermediation, market-making, and AI-driven robo-advisory (Piraeus brainy) to retail and institutional investors in Greek and international markets.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Fixed Income Brokerage (Bonds) (FSAEACAJ)

akta.pro secondary industry

Bond Auction & Primary Issuance Platforms (FSAFACAH)

Keywords

• Online brokerage services
• Equities trading
• Derivatives brokerage
• Investment research
• Robo-advisory platform

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Commission-based revenue from executing stock trades on Athens Stock Exchange and international markets for retail and institutional clients.
2. Derivatives Trading: Revenue from executing derivatives transactions including futures, options on Greek and international exchanges (Eurex, CME, Euronext, ICE).
3. Robo-Advisory Management Fees: Piraeus brainy service charges 0.75% annually on total portfolio value, billed quarterly. No additional fees or hidden costs.
4. Bonds Trading: Revenue from intermediation in government and corporate bonds trading in primary and secondary markets.
5. Margin Lending: Interest income from providing credit for margin accounts, allowing clients to purchase securities on borrowed funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Piraeus Securities provides securities brokerage across Greek and international stocks, derivatives, and bonds, delivered through a web-based Online Trading Platform and native iOS/Android mobile applications. It also offers margin lending accounts, the KEM Joint Investment Account, the AI-driven Piraeus brainy robo-advisory, a Specialist/Market-Making desk on the Athens Stock Exchange, and equity research for institutional clients.

Product overview

Piraeus Securities (Πειραιώς ΑΕΠΕΥ) operates as a full-service investment firm offering a platform-plus-module product architecture centered on its Online Trading Platform (web and mobile app). Core services include equities brokerage (Greek and international stocks), derivatives trading (Greek and global derivatives on Eurex, CME, Euronext, ICE), bond brokerage, margin accounts, and joint investment accounts. On top of the core platform, two key modules are offered: the Piraeus Brainy robo-advisory platform (providing AI-driven automated investment management via five model portfolios, powered by an AI chatbot and internal scoring algorithms) and a Demo account for platform exploration. Additional services include MarketNavigator (real-time market data and charting), research and analysis (covering 33 Athens-listed companies), and specialist/market-making services. The company holds leadership in the Greek market (23.63% market share in 2025, ranked #1 for the 7th consecutive year) and is supervised by the Hellenic Capital Market Commission.

Differentiator

Problem solved

Functional benefit

Brands

• Piraeus brainy: Robo-advisory digital investment platform offering automated portfolio management with ETF-based portfolios, personalized to investor risk profile. Minimum investment €300, annual fee 0.75%.

Products and services

• Online Trading Platform Web-based trading platform enabling retail and professional clients to trade Greek and international securities, with embedded MarketNavigator analytics and Virtual Assistant chatbot support. Accessible from desktop browsers with companion iOS and Android mobile applications.
• Stocks (Μετοχές) Brokerage Execution and custody services for trading shares listed on the Athens Stock Exchange and international markets through the Online Trading Platform.
• Derivatives (Παράγωγα) Brokerage Execution services for derivatives products, including stock and index futures and options, offered through the Online Trading Platform.
• Bonds (Ομόλογα) Brokerage Execution and custody services for trading Greek and international fixed-income securities through the Online Trading Platform.
• Margin Accounts (Λογαριασμοί περιθωρίου) Margin lending account enabling qualifying clients to borrow against securities held to amplify trading exposure, executed through the Online Trading Platform.
• Joint Investment Account – KEM (Κοινός Επενδυτικός Λογαριασμός) Joint securities account allowing two or more co-holders to trade and hold securities together under a single investment account.
• Piraeus brainy Robo-Advisory AI-driven online investment service that builds and manages a model portfolio based on a client questionnaire, available on a fully digital platform with a transparent annual fee.
• Specialist / Market-Making (Ειδική Διαπραγμάτευση) Specialist market-making service providing on-exchange liquidity for selected Athens Stock Exchange-listed securities, supporting institutional clients with execution and dedicated sales coverage.
• Research / Analysis (Ανάλυση) Proprietary equity research and market analysis covering Greek listed companies, distributed to institutional and retail clients.

Quantifiable outcome

• 23.63% market share in Athens Stock Exchange (2025)
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Eurex ExchangecoreTechnology or Integration · 1 September 2009Execution member of Eurex, the largest European derivatives exchange, since September 2009. Provides access to European derivatives markets including indices, stocks, interest rates, currencies, and commodities.
• Avior Capital Markets UScoreStrategic or Co-development PartnerStrategic partnership providing strong presence in the US market for institutional clients. Avior Capital Markets US supports Greek institutional market access for international investors and provides US market connectivity.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• eToro: Multi-asset retail platform offering stocks, ETFs, crypto and derivatives with social/trading features. Overlaps with Piraeus Securities' retail offering and Piraeus brainy robo-advisory in targeting Greek self-directed and passive investors.
• Trading 212: Commission-free European retail broker with mobile-first onboarding and broad market access. Targets the same Greek retail investor base as Piraeus Securities' Online Trading Platform and competes on pricing and user experience.
• DEGIRO: European low-cost online broker with broad international market access. Competes with Piraeus Securities for Greek retail and self-directed investors seeking low-commission access to global equities and ETFs.

Direct peers

• NBG Securities: Investment services arm of National Bank of Greece. Competes in Greek equities brokerage, derivatives, and institutional research, with similar bank-distribution advantages and product overlap with Piraeus Securities.
• Eurobank Equities: Brokerage subsidiary of Eurobank, another major Greek systemic bank. Directly competes with Piraeus Securities for ATHEX market share, institutional execution, and retail brokerage clients in the Greek market.
• Alpha Finance: Brokerage and investment services arm of Alpha Bank, one of Greece's four systemic banks. Competes head-to-head with Piraeus Securities in ATHEX equity brokerage, derivatives, and institutional services, and offers a comparable Greek retail/institutional product mix.

Broad incumbents

• Saxo Bank: Copenhagen-headquartered multi-asset broker and trading platform provider. Overlaps with Piraeus Securities in online trading, robo-advisory-style managed portfolios, and institutional execution across global markets.
• Interactive Brokers: Global multi-asset broker offering equities, options, futures, bonds and FX across 150+ markets with sophisticated trading platforms. Competes with Piraeus Securities' Online Trading Platform for sophisticated Greek retail and institutional clients seeking international market access.

Regional players

• Wood & Company Financial Services: Prague-based brokerage and investment bank active across Central Europe with a comparable multi-product mix (brokerage, research, market making) and similar regional-broker profile targeting institutional and affluent retail clients.
• Optima bank Securities: Brokerage arm of Optima bank, a smaller but fast-growing Greek bank. Operates in the same Greek brokerage market with overlapping retail and institutional offerings, though at a smaller scale than the four systemic-bank peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/piraeus-securities-s.a.

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piraeus Securities