Rodel Interactive North America

What Rodel Interactive North America does

Rodel Interactive North America, LLC markets and distributes the Rodel Roundabout Analysis Software, a deterministic Windows desktop application purpose-built for capacity, delay, safety, and economic analysis of modern roundabouts. The product is grounded in Kimber's Equations, licensed directly from the UK Transport Research Laboratory (TRL), which were derived from the most comprehensive roundabout research program ever conducted, comprising 35 experimental track layouts and 11,000 minutes of at-capacity data from approximately one million vehicles at 86 field sites. Rodel integrates two capacity engines, a native lane-based geometric model and an HCM 2010/HCM 6-compliant model, alongside time-dependent queuing theory, sensitivity and confidence-level testing, crash/safety analysis, calibration tools, multi-leg roundabout modeling up to six legs, and series-roundabout modeling for downstream design chains. The software is developed and stewarded by Barry Crown, a transportation engineer with more than 1,000 roundabout designs and audits since 1977 and prior advisory roles on the FHWA Roundabout Guide and NCHRP 672.

The company sells primarily through a self-serve Shopify-powered e-commerce storefront at rodel-interactive.com, offering a single-user perpetual license at $799.99 (sale) to $1,399.99 (regular), a 30-day free trial, 20% volume discounts for 2-5 licenses, and negotiated bulk pricing for 6+ licenses. A secondary services motion delivers on-site or online customized training to government agencies and academic institutions. The customer base spans 50+ named US and Canadian government entities, including state and provincial DOTs (California/DOT/Caltrans, Alaska, Arizona, Arkansas, Colorado, Georgia, Michigan, Minnesota, South Carolina, Washington, Wisconsin, Alberta), the Federal Highway Administration, multiple municipal governments, transportation engineering consultants, and academic researchers. Rodel is a privately held, founder-operated LLC with no institutional investors, no funding rounds, and no parent company identified in available sources.

Name

Rodel Interactive North America

Legal name

Rodel Interactive North America, LLC

Website

https://rodel-interactive.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodel Interactive North America sells the Rodel Roundabout Analysis Software, a deterministic Windows desktop application for capacity, delay, and safety analysis of roundabouts, licensed to state DOTs, municipalities, federal agencies, and engineering consultants across North America.

Ownership category

akta.pro rank

Product category

Traffic Engineering Software

NAICS

Other Support Activities for Road Transportation (48849), Support Activities for Transportation (488)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)

akta.pro secondary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Roundabout analysis software
• Traffic engineering tools
• Highway capacity analysis
• Intersection design software
• Transportation planning software

Headquarters

HQ city

Dorchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software License Sales: One-time perpetual license for single-user installation of Rodel v1.96. Licenses are sold directly via the company website with download links delivered via email after purchase. The company offers volume discounts for orders of 2-5 licenses (20% discount) and bulk purchasing options for 6 or more licenses through contact inquiries.
2. Free Trial Distribution: 30-day trial licenses are provided free of charge to allow users to test the software. Trial users must create an account and go through checkout to access download links. Trial version is not authorized for commercial project use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rodel Interactive develops and sells a deterministic roundabout-specific operational analysis program used by traffic engineers and transportation planners. The software provides capacity, delay, safety, and economic analysis for roundabout design, built on Kimber's Equations licensed from the UK Transport Research Laboratory (TRL) and integrating HCM 2010/HCM 6 capacity models. It is sold primarily as a perpetual single-user desktop license with optional on-site or online training services.

Product overview

Rodel Interactive North America offers a single unified product: the Rodel Roundabout Analysis Software v1.96. The product is a Windows-based desktop application consisting of the main analysis engine with three licensing tiers - a full Single User New License (paid), a 30-Day Trial License (free), and upgrade pricing from v1.88. The software integrates both Kimber's Equations (native geometric model) and HCM 2010/HCM 6 capacity models for comprehensive roundabout analysis.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Rodel capacity predictions show very strong correlation with FHWA 2012 capacity data from saturated roundabouts
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Transport Research Laboratory (TRL)coreTechnology or IntegrationRodel licenses the equations developed through TRL's comprehensive roundabout research directly from TRL for use within the foundation of Rodel. TRL (formerly TRRL) conducted the most comprehensive roundabout capacity and safety studies in history, including 35 experimental track layouts and 11,000 minutes of at-capacity data from nearly one million vehicles at 86 field sites.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SIDRA Intersection (Akcelik & Associates): SIDRA Intersection is a widely used intersection and roundabout capacity analysis tool developed by Australian traffic engineer Rahmi Akcelik. It directly competes with Rodel in the roundabout capacity and delay analysis market and is the most comparable product in scope and target audience.
• Highway Capacity Software (HCS) - McTrans: HCS is the official implementation of the Highway Capacity Manual methodology for freeways, highways, and intersections including roundabouts. It directly overlaps with Rodel's HCM 2010/HCM 6 capacity model functionality and serves the same US state DOT customer base.

Others

• Kittelson & Associates: Kittelson is a leading transportation engineering consultancy that conducts roundabout research, publishes guidance, and recommends analysis tools to agencies. While not a software vendor, it influences purchasing decisions and acts as an indirect competitor through in-house analysis capabilities.
• Roundabouts & Traffic Engineering (Lee Engineering): Lee Engineering is a transportation engineering consultancy specializing in roundabout design. As a customer-type user of Rodel, it represents the consulting persona that drives license purchases and is also a potential competitor in roundabout analysis services.
• MTJ Engineering (Mark T. Johnson): MTJ Engineering is a roundabout-focused consulting firm whose principal, Mark T. Johnson, co-authored the TRB Best Paper Award-winning research used to validate Rodel's models. It represents a possible channel partner and influencer in roundabout tool selection.

Broad incumbents

• Bentley Systems (OpenRoads, LEGION): Bentley's OpenRoads and related transportation design platforms include roundabout analysis as part of integrated roadway design workflows. As a major infrastructure software incumbent, Bentley competes for the same DOT and engineering consultancy budgets.
• Trafficware (Synchro Studio): Synchro Studio is a signal timing and capacity analysis suite widely used by state DOTs and traffic consultants. While focused on signalized intersections, it is sold into the same engineering customer base and competes for software budget allocation.
• PTV Group (VISSIM, Vistro): PTV Group offers comprehensive traffic simulation and analysis software including VISSIM (microsimulation) and Vistro (signal/intersection optimization). It addresses roundabout analysis within a broader multimodal traffic engineering suite targeting the same DOT and consulting customers.
• Transoft Solutions (AutoTURN, TORUS): Transoft provides transportation engineering software including vehicle turning simulation (AutoTURN) and roundabout design tools (TORUS). It serves the same traffic engineering audience but with a broader product portfolio across multiple transportation engineering disciplines.

Emerging players

• Caliper Corporation (TransCAD, TransModeler): TransCAD and TransModeler provide transportation planning and traffic simulation capabilities, with partial overlap with Rodel in traffic operations analysis. They serve a similar DOT customer base with broader planning functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rodel-roundabout

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodel Interactive North America