Amazon Europe Core

What Amazon Europe Core does

Amazon Europe Core is the European operational arm of Amazon.com, Inc. (NASDAQ: AMZN), spanning e-commerce marketplace, cloud computing (AWS), subscription media (Prime, Prime Video, Audible), logistics services, consumer devices (Echo/Alexa, Fire TV, Kindle), publishing (Kindle Direct Publishing), and emerging satellite connectivity (Amazon Leo) across 13 European countries including the UK, Germany, France, Italy, Spain, the Netherlands, Poland, Ireland, Luxembourg, Austria, Belgium, Czechia, and Slovakia. The Amazon Store is the central platform, with third-party sellers generating approximately 60% of unit sales and Fulfillment by Amazon providing integrated storage, picking, packing, and shipping on their behalf; AWS offers cloud infrastructure, platform, and software services with a long-term €25 billion Ireland commitment; and the Prime bundle ties together expedited shipping, streaming, and digital content. Distribution is supported by Amazon Logistics, Relay (a carrier-matching platform for independent truckers), Amazon Freight, Amazon Flex, Delivery Stations, pickup points (e.g., 170+ POST PackUp lockers in Luxembourg), and electric cargo bikes in Belgium, while accessibility initiatives such as the HOMER programme for visually impaired employees and French Sign Language customer service extend reach into underserved communities.

Underlying technology spans a multi-layer platform: a multi-tenant e-commerce marketplace front-end; proprietary logistics and robotics systems in European fulfillment centers (€700M+ invested since 2019); AWS's hyperscale cloud backbone; computer vision powering Just Walk Out cashier-less retail; NLP driving Alexa across Echo devices including the multimodal Echo Show 15; and the Amazon Leo satellite broadband constellation (first heavy-lift mission launched February 2026 with Arianespace from French Guiana). The business model combines seven distinct revenue streams: direct e-commerce retail, marketplace commissions (~60% of store sales), Prime recurring subscriptions, AWS usage-based and subscription contracts, advertising (including a DMA-compliant Clean Room), Fulfillment by Amazon service fees, and Kindle Direct Publishing royalties. Customer segments include individual consumers, third-party sellers and SMEs (€14.5 billion in export sales cited), AWS enterprise customers (e.g., Altius Foundation using AWS Giveback tools), and authors/publishers; notable partnerships include POST Luxembourg, Arianespace, Rivian, DFDS, Wrocław University of Science and Technology, and the University of Luxembourg.

Name

Amazon Europe Core

Legal name

Amazon.com, Inc.

Website

https://aboutamazon.eu

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

10,001+ employees

Short description

Amazon Europe Core is the European arm of Amazon.com, Inc., operating the Amazon Store marketplace, AWS cloud, Prime subscription, logistics services, devices, and emerging satellite connectivity across 13 European countries serving consumers, third-party sellers, SMEs, and enterprises.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Couriers and Express Delivery Services (4921), Freight Transportation Arrangement (488510), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Retail-Catalog & Mail-Order Houses (5961), Trucking & Courier Services (No Air) (4210), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYTLALADAE

Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers

Transportation & Logistics/Warehousing & Storage (Cold Chain, Fulfillment, Depots)/Fulfillment Centers (E-commerce/Omnichannel)

SECONDARYCRAFAJAE

International Fulfillment, Forwarding & Consolidation Services

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

SECONDARYCRAFAMAF

Parcel Shipping, Labeling & Rate Shopping Platforms

Consumer Products & Retail/E-commerce & Marketplaces/E-commerce Fulfillment and Logistics Services

SECONDARYTLAAACAB

SMB/Commercial B2C Standard Parcel Delivery

Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/Standard/Deferred Parcel Delivery

Keywords

• Online retail marketplace
• Cloud infrastructure services
• Fulfillment logistics services
• Digital video streaming
• Consumer electronics devices

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: Direct sales of products through Amazon's online store, including Amazon's own retail operations and first-party sales
2. Marketplace Commission: Third-party sellers pay commissions on sales through the Amazon marketplace, which now accounts for approximately 60% of all sales on Amazon Store
3. Amazon Prime Subscription: Recurring subscription service providing expedited shipping, streaming content, and other benefits
4. Amazon Web Services (AWS): Cloud computing services including infrastructure, platforms, and software services for businesses
5. Advertising: Personalized advertising services across Amazon platforms, with pricing reports meeting DMA requirements
6. Kindle Direct Publishing: Digital publishing platform enabling authors to self-publish and earn revenue from book sales
7. Fulfillment by Amazon: Fee-based fulfillment services for third-party sellers including storage, packing, and shipping

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Amazon Europe Core operates Amazon's integrated e-commerce marketplace across Europe, where third-party sellers account for approximately 60% of store sales, supplemented by first-party retail. It also delivers Amazon Web Services (AWS) cloud infrastructure, Prime subscription with Prime Video streaming, Fulfillment by Amazon logistics for third-party sellers, Kindle Direct Publishing, Amazon Echo/Alexa and Fire TV devices, Amazon Leo satellite broadband, and Just Walk Out cashier-less checkout technology. Operations are supported by an extensive European fulfillment and delivery network including Amazon Relay, Amazon Freight, and Amazon Flex.

Product overview

Amazon Europe Core operates a platform-plus-services architecture encompassing the Amazon Store (e-commerce marketplace where third-party sellers represent ~60% of sales), supported by logistics services (Fulfillment by Amazon, Amazon Logistics, Amazon Relay, Amazon Freight, Amazon Flex, Delivery Stations), Prime membership ecosystem (Prime Video, streaming), AWS cloud services, devices (Echo/Alexa, Fire TV), publishing (Kindle Direct Publishing), and emerging initiatives (Amazon Leo satellite constellation, Just Walk Out technology). The portfolio integrates seller tools via Selling Partner API and Portability API for DMA compliance, while accessibility services like French Sign Language customer service and the HOMER program for visually impaired employees extend reach to underserved communities.

Differentiator

Problem solved

Functional benefit

Brands

• Amazon Web Services (AWS): Cloud computing platform providing infrastructure, platform, and software services
• Prime Video
• Kindle Direct Publishing
• Amazon Fulfillment by Amazon
• Career Choice
• Amazon Relay
• Amazon Freight
• Amazon Leo
• Amazon Stars
• The Climate Pledge
• Amazon LEO

Products and services

• Amazon Store Amazon's primary e-commerce marketplace across Europe where third-party sellers account for approximately 60% of all sales, featuring 1-Click shopping, personalized recommendations, and Prime membership benefits.
• Amazon Prime Premium subscription membership program offering fast shipping, Prime Video streaming, Audible access, and other Amazon services across Europe.
• Prime Video Streaming video service offering movies, TV shows, and original content available to Amazon customers across Europe.
• Amazon Web Services (AWS) Cloud computing platform offering infrastructure, database, AI/ML, and other cloud services to European enterprises and public sector customers, with data center operations across Europe.
• Fulfillment by Amazon (FBA) Logistics service where Amazon stores, picks, packs, and ships products on behalf of third-party sellers using Amazon's European fulfillment center network.
• Amazon Relay Platform connecting independent trucking carriers and logistics companies with Amazon's freight and middle-mile delivery opportunities across Europe.
• Amazon Freight Freight forwarding and logistics service offering cargo shipping and Less-Than-Truckload (LTL) services for European businesses and logistics partners.
• Amazon Flex Delivery partner program enabling independent drivers to deliver Amazon packages using their own vehicles on flexible schedules across European cities.
• Amazon Leo Satellite constellation broadband project for global connectivity. First heavy-lift mission successfully launched with Arianespace from French Guiana in February 2026.
• Kindle Direct Publishing (KDP) Self-publishing platform enabling European authors to publish and sell ebooks digitally, with thousands earning €50,000+ annually through digital publishing.
• Amazon Echo / Alexa Voice-activated smart speaker and AI assistant ecosystem including Echo Show devices for family coordination, smart home control, and natural language interactions.
• Fire TV Streaming media player and smart TV platform offering access to Prime Video and other streaming services across Europe.
• Just Walk Out Technology Computer vision-enabled cashier-less shopping technology pioneered by Amazon, enabling retail stores without traditional checkout processes.
• Amazon Second Chance In-person second-hand product store launched in the UK allowing customers to shop returned and refurbished Amazon products.
• Amazon Delivery Stations Last-mile delivery facilities enabling Amazon Logistics to sort and deliver packages to customers across Europe, with electric cargo bike deployments in Belgium supporting net-zero carbon goals.

Quantifiable outcome

• E-commerce provides €880 annual savings boost for EU households
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• POST LuxembourgminorStrategic or Co-development PartnerAmazon and POST Luxembourg partnership for PackUp lockers providing customer convenience with next-day delivery to secure pickup points across Luxembourg. First Prime Day with next-day delivery to POST PackUp lockers launched in June 2026.
• Wrocław University of Science and TechnologycoreStrategic or Co-development PartnerPartnership with university engineer Marek Tankielun (who is visually impaired) to develop HOMER programme accessibility solutions, testing workstations and designing communication pathways for visually impaired employees in Amazon's fulfillment centre.
• Provincial Government Office of Lower SilesiacoreStrategic or Co-development PartnerGovernment partnership that inspired HOMER programme after highlighting urgent need for employment opportunities for blind and visually impaired individuals in the region. Partnership oversees special educational and training centre preparing individuals with disabilities for careers.
• Altius FoundationcoreStrategic or Co-development PartnerAWS developed digital tool through pro bono AWS Giveback programme to optimize food distribution operations. 12-year collaboration delivering 3+ million meals in 2024, with weekly 4,000kg food deliveries from Amazon Fresh and vocational training including AWS re/Start programme.
• Top Employers InstitutecoreOthersIndependent certification body that recognizes Amazon as Top Employer in Europe for four consecutive years (2023-2026). Certification covers logistics operations, corporate offices, customer service centers, and R&D facilities.
• RivianminorStrategic or Co-development PartnerElectric delivery vehicle partnership with Rivian for sustainable last-mile delivery fleet across Europe.
• University of LuxembourgminorStrategic or Co-development PartnerAWS and University of Luxembourg collaboration to improve educational experiences through cloud technology and expertise.
• Gaelic Athletic AssociationminorGTM or Marketing PartnerAmazon and GAA launch 'Glór na nÓg' initiative to amplify young voices in Ireland.
• DFDSminorStrategic or Co-development PartnerMcBurney, DFDS and Amazon Relay partnership targeting more sustainable logistics approach.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Customer concentration

• Xx.com/AmazonNewsEU
• YouTubeyoutube.com/channel/UCKOucJP6pl2jFnbDWtpp4Rg
• Facebookfacebook.com/AmazonStories
• LinkedInlinkedin.com/company/amazon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Europe Core