Amazon Europe Core
Amazon Europe Core is the European arm of Amazon.com, Inc., operating the Amazon Store marketplace, AWS cloud, Prime subscription, logistics services, devices, and emerging satellite connectivity across 13 European countries serving consumers, third-party sellers, SMEs, and enterprises.
- Company typePublic
- Founded1994
- HeadquartersLuxembourg, Luxembourg
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Amazon Europe Core does
Amazon Europe Core is the European operational arm of Amazon.com, Inc. (NASDAQ: AMZN), spanning e-commerce marketplace, cloud computing (AWS), subscription media (Prime, Prime Video, Audible), logistics services, consumer devices (Echo/Alexa, Fire TV, Kindle), publishing (Kindle Direct Publishing), and emerging satellite connectivity (Amazon Leo) across 13 European countries including the UK, Germany, France, Italy, Spain, the Netherlands, Poland, Ireland, Luxembourg, Austria, Belgium, Czechia, and Slovakia. The Amazon Store is the central platform, with third-party sellers generating approximately 60% of unit sales and Fulfillment by Amazon providing integrated storage, picking, packing, and shipping on their behalf; AWS offers cloud infrastructure, platform, and software services with a long-term €25 billion Ireland commitment; and the Prime bundle ties together expedited shipping, streaming, and digital content. Distribution is supported by Amazon Logistics, Relay (a carrier-matching platform for independent truckers), Amazon Freight, Amazon Flex, Delivery Stations, pickup points (e.g., 170+ POST PackUp lockers in Luxembourg), and electric cargo bikes in Belgium, while accessibility initiatives such as the HOMER programme for visually impaired employees and French Sign Language customer service extend reach into underserved communities.
Underlying technology spans a multi-layer platform: a multi-tenant e-commerce marketplace front-end; proprietary logistics and robotics systems in European fulfillment centers (€700M+ invested since 2019); AWS's hyperscale cloud backbone; computer vision powering Just Walk Out cashier-less retail; NLP driving Alexa across Echo devices including the multimodal Echo Show 15; and the Amazon Leo satellite broadband constellation (first heavy-lift mission launched February 2026 with Arianespace from French Guiana). The business model combines seven distinct revenue streams: direct e-commerce retail, marketplace commissions (~60% of store sales), Prime recurring subscriptions, AWS usage-based and subscription contracts, advertising (including a DMA-compliant Clean Room), Fulfillment by Amazon service fees, and Kindle Direct Publishing royalties. Customer segments include individual consumers, third-party sellers and SMEs (€14.5 billion in export sales cited), AWS enterprise customers (e.g., Altius Foundation using AWS Giveback tools), and authors/publishers; notable partnerships include POST Luxembourg, Arianespace, Rivian, DFDS, Wrocław University of Science and Technology, and the University of Luxembourg.
Amazon Europe Core firmographics
Firmographics- Name
- Amazon Europe Core
- Legal name
- Amazon.com, Inc.
- Website
- https://aboutamazon.eu
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Amazon Europe Core is the European arm of Amazon.com, Inc., operating the Amazon Store marketplace, AWS cloud, Prime subscription, logistics services, devices, and emerging satellite connectivity across 13 European countries serving consumers, third-party sellers, SMEs, and enterprises.
- Ownership category
- akta.pro rank
Amazon Europe Core industry classification
Industry- Product category
- E-commerce Marketplace
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Couriers and Express Delivery Services (4921), Freight Transportation Arrangement (488510), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Trucking & Courier Services (No Air) (4210), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)
- akta.pro secondary industries
- International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), SMB/Commercial B2C Standard Parcel Delivery (TLAAACAB)
Keywords
Where Amazon Europe Core is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices5 records
Markets served
Amazon Europe Core business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- E-commerce Retail Sales: Direct sales of products through Amazon's online store, including Amazon's own retail operations and first-party sales
- Marketplace Commission: Third-party sellers pay commissions on sales through the Amazon marketplace, which now accounts for approximately 60% of all sales on Amazon Store
- Amazon Prime Subscription: Recurring subscription service providing expedited shipping, streaming content, and other benefits
- Amazon Web Services (AWS): Cloud computing services including infrastructure, platforms, and software services for businesses
- Advertising: Personalized advertising services across Amazon platforms, with pricing reports meeting DMA requirements
- Kindle Direct Publishing: Digital publishing platform enabling authors to self-publish and earn revenue from book sales
- Fulfillment by Amazon: Fee-based fulfillment services for third-party sellers including storage, packing, and shipping
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Amazon Prime subscription includes shipping benefits, streaming content, and other member perks |
| Unit Pricing | Pay-as-you-go | Individual product purchases through Amazon's e-commerce platform |
| Subscription | Annual | Career Choice education benefit pre-pays tuition for state-recognized programs |
| Other | Pay-as-you-go | E-commerce savings for EU households through online shopping |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
Amazon Europe Core product offering
Product offeringCore offering
Amazon Europe Core operates Amazon's integrated e-commerce marketplace across Europe, where third-party sellers account for approximately 60% of store sales, supplemented by first-party retail. It also delivers Amazon Web Services (AWS) cloud infrastructure, Prime subscription with Prime Video streaming, Fulfillment by Amazon logistics for third-party sellers, Kindle Direct Publishing, Amazon Echo/Alexa and Fire TV devices, Amazon Leo satellite broadband, and Just Walk Out cashier-less checkout technology. Operations are supported by an extensive European fulfillment and delivery network including Amazon Relay, Amazon Freight, and Amazon Flex.
Product overview
Amazon Europe Core operates a platform-plus-services architecture encompassing the Amazon Store (e-commerce marketplace where third-party sellers represent ~60% of sales), supported by logistics services (Fulfillment by Amazon, Amazon Logistics, Amazon Relay, Amazon Freight, Amazon Flex, Delivery Stations), Prime membership ecosystem (Prime Video, streaming), AWS cloud services, devices (Echo/Alexa, Fire TV), publishing (Kindle Direct Publishing), and emerging initiatives (Amazon Leo satellite constellation, Just Walk Out technology). The portfolio integrates seller tools via Selling Partner API and Portability API for DMA compliance, while accessibility services like French Sign Language customer service and the HOMER program for visually impaired employees extend reach to underserved communities.
Differentiator
Problem solved
Functional benefit
Brands
- Amazon Web Services (AWS): Cloud computing platform providing infrastructure, platform, and software services
- Prime Video
- Kindle Direct Publishing
- Amazon Fulfillment by Amazon
- Career Choice
- Amazon Relay
- Amazon Freight
- Amazon Leo
- Amazon Stars
- The Climate Pledge
- Amazon LEO
Products and services
- Amazon Store Amazon's primary e-commerce marketplace across Europe where third-party sellers account for approximately 60% of all sales, featuring 1-Click shopping, personalized recommendations, and Prime membership benefits.
- Amazon Prime Premium subscription membership program offering fast shipping, Prime Video streaming, Audible access, and other Amazon services across Europe.
- Prime Video Streaming video service offering movies, TV shows, and original content available to Amazon customers across Europe.
- Amazon Web Services (AWS) Cloud computing platform offering infrastructure, database, AI/ML, and other cloud services to European enterprises and public sector customers, with data center operations across Europe.
- Fulfillment by Amazon (FBA) Logistics service where Amazon stores, picks, packs, and ships products on behalf of third-party sellers using Amazon's European fulfillment center network.
- Amazon Relay Platform connecting independent trucking carriers and logistics companies with Amazon's freight and middle-mile delivery opportunities across Europe.
- Amazon Freight Freight forwarding and logistics service offering cargo shipping and Less-Than-Truckload (LTL) services for European businesses and logistics partners.
- Amazon Flex Delivery partner program enabling independent drivers to deliver Amazon packages using their own vehicles on flexible schedules across European cities.
- Amazon Leo Satellite constellation broadband project for global connectivity. First heavy-lift mission successfully launched with Arianespace from French Guiana in February 2026.
- Kindle Direct Publishing (KDP) Self-publishing platform enabling European authors to publish and sell ebooks digitally, with thousands earning €50,000+ annually through digital publishing.
- Amazon Echo / Alexa Voice-activated smart speaker and AI assistant ecosystem including Echo Show devices for family coordination, smart home control, and natural language interactions.
- Fire TV Streaming media player and smart TV platform offering access to Prime Video and other streaming services across Europe.
- Just Walk Out Technology Computer vision-enabled cashier-less shopping technology pioneered by Amazon, enabling retail stores without traditional checkout processes.
- Amazon Second Chance In-person second-hand product store launched in the UK allowing customers to shop returned and refurbished Amazon products.
- Amazon Delivery Stations Last-mile delivery facilities enabling Amazon Logistics to sort and deliver packages to customers across Europe, with electric cargo bike deployments in Belgium supporting net-zero carbon goals.
Quantifiable outcome
- E-commerce provides €880 annual savings boost for EU households
- +5 more outcomes
Companies that use Amazon Europe Core
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Amazon Europe Core technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
Amazon Europe Core partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- POST LuxembourgminorAmazon and POST Luxembourg partnership for PackUp lockers providing customer convenience with next-day delivery to secure pickup points across Luxembourg. First Prime Day with next-day delivery to POST PackUp lockers launched in June 2026.
- Wrocław University of Science and TechnologycorePartnership with university engineer Marek Tankielun (who is visually impaired) to develop HOMER programme accessibility solutions, testing workstations and designing communication pathways for visually impaired employees in Amazon's fulfillment centre.
- Provincial Government Office of Lower SilesiacoreGovernment partnership that inspired HOMER programme after highlighting urgent need for employment opportunities for blind and visually impaired individuals in the region. Partnership oversees special educational and training centre preparing individuals with disabilities for careers.
- Altius FoundationcoreAWS developed digital tool through pro bono AWS Giveback programme to optimize food distribution operations. 12-year collaboration delivering 3+ million meals in 2024, with weekly 4,000kg food deliveries from Amazon Fresh and vocational training including AWS re/Start programme.
- Top Employers InstitutecoreIndependent certification body that recognizes Amazon as Top Employer in Europe for four consecutive years (2023-2026). Certification covers logistics operations, corporate offices, customer service centers, and R&D facilities.
- RivianminorElectric delivery vehicle partnership with Rivian for sustainable last-mile delivery fleet across Europe.
- University of LuxembourgminorAWS and University of Luxembourg collaboration to improve educational experiences through cloud technology and expertise.
- Gaelic Athletic AssociationminorAmazon and GAA launch 'Glór na nÓg' initiative to amplify young voices in Ireland.
- DFDSminorMcBurney, DFDS and Amazon Relay partnership targeting more sustainable logistics approach.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Amazon Europe Core competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Customer concentration
Amazon Europe Core social profiles
Digital presenceAmazon Europe Core financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amazon Europe Core leadership team
Management profileNumber of profiles
Profiles7 records
Amazon Europe Core subsidiaries and ownership
Company hierarchySubsidiaries4 records
Amazon Europe Core funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amazon Europe Core M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amazon Europe Core
What does Amazon Europe Core do?
Amazon Europe Core operates Amazon's integrated e-commerce marketplace across Europe, where third-party sellers account for approximately 60% of store sales, supplemented by first-party retail. It also delivers Amazon Web Services (AWS) cloud infrastructure, Prime subscription with Prime Video streaming, Fulfillment by Amazon logistics for third-party sellers, Kindle Direct Publishing, Amazon Echo/Alexa and Fire TV devices, Amazon Leo satellite broadband, and Just Walk Out cashier-less checkout technology. Operations are supported by an extensive European fulfillment and delivery network including Amazon Relay, Amazon Freight, and Amazon Flex.
Is Amazon Europe Core a public or private company?
Amazon Europe Core is a public company. It is classified as public and is currently operating.
When was Amazon Europe Core founded?
Amazon Europe Core was founded in 1994. It employs 5,001 to 10,000 people.
Where is Amazon Europe Core based?
Amazon Europe Core is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Amazon Europe Core make money?
Seven revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are marketplace Commission, amazon Prime Subscription, amazon Web Services (AWS), advertising, kindle Direct Publishing and fulfillment by Amazon.
Does Amazon Europe Core have an API?
Yes. Amazon offers the Selling Partner API (SPI-API) for third-party sellers to access Amazon seller data through Seller Central. The API allows sellers and their authorized third parties to access business user data, including customer engagement data. Additionally, Amazon provides a Data Portability API with guidelines for third-party integration, enabling customers to share their data with trusted third parties. Advertising customers have access to pricing reports meeting DMA requirements in a dedicated secure data environment (clean room). Developer documentation is at developer-docs.amazon.com/sp-api/docs/amazon-seller-data-access.
What industry is Amazon Europe Core in?
Amazon Europe Core's product category is E-commerce Marketplace. Its primary akta.pro industry code is TLALADAE, Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers, with a secondary code of CRAFAJAE, International Fulfillment, Forwarding & Consolidation Services. Its NAICS code is 4552 and its SIC code is 5961.