Midwest Automation Supply
Midwest Automation Supply is a privately held, single-location B2B industrial automation distributor in Zeeland, Michigan, reselling linear motion components, electric actuators, rail brakes, and cobot end-of-arm tooling from twelve OEM brands, with a value-added free CNC rail-cutting service and 24-hour nationwide shipping.
- Company typePrivate
- Founded2004
- HeadquartersZeeland, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Midwest Automation Supply does
Midwest Automation Supply is a privately held, single-location industrial automation distributor and value-added reseller headquartered in Zeeland, Michigan. The company specializes in linear motion components — linear guides, ballscrews, electric actuators, rail brakes, rod locks, screw jacks, and end-of-arm tooling — sourced from twelve OEM partners including PMI, Moteck, Unimotion, OnRobot, Nexen, Schunk, Zero-Max, BWC, Gudel, Joyce Dayton, Toyo, and Reiku. Its core technology layer is a free in-house CNC rail-cutting service that allows customers to receive PMI square rail linear guideways cut to precise lengths without charge, with optional paid dowel-hole machining; this converts a normally value-billed fabrication step into a customer acquisition and retention tool. The product catalog spans passive components (PMI MSA/MSC/MSD/MSG series linear guides, PMI rolled and machined ballscrews), powered devices (Moteck FD60 actuators, DLC2 lifting columns, Moteck controllers and handsets, Unimotion MTJ/MTV/CTJ/CTV slides), safety devices (Nexen rail brakes, rod locks, roller pinion systems), and a broad OnRobot collaborative robot EOAT line.
The business is a sales-led B2B distributor targeting industrial manufacturing companies across automotive, semiconductor, food & beverage, medical, and aerospace verticals. Pricing is quote-based with no public list prices; orders are taken by phone (7am–4pm) and email, with most in-stock items shipping within 24 hours and same-day local pickup available at the Zeeland facility. Distribution is nationwide from a single Michigan warehouse, with the central U.S. location positioned as a logistics advantage. The company has no disclosed revenue, no funding rounds, and no M&A history, and appears to be a 1–10 person independent operation. Its growth signals in 2024 are concentrated in product breadth (Gudel, expanded OnRobot coverage) and a new self-service PMI CAD configurator that adds a digital bottom-of-funnel channel to a previously phone/email-only sales motion.
Midwest Automation Supply firmographics
Firmographics- Name
- Midwest Automation Supply
- Legal name
- Midwest Automation Supply
- Website
- https://midwestautomationsupply.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midwest Automation Supply is a privately held, single-location B2B industrial automation distributor in Zeeland, Michigan, reselling linear motion components, electric actuators, rail brakes, and cobot end-of-arm tooling from twelve OEM brands, with a value-added free CNC rail-cutting service and 24-hour nationwide shipping.
- Ownership category
- akta.pro rank
Midwest Automation Supply industry classification
Industry- Product category
- Industrial Automation Components / Linear Motion Distribution
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
- akta.pro secondary industry
- Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)
Keywords
Where Midwest Automation Supply is headquartered
LocationHeadquarters
- HQ city
- Zeeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Automation Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Linear Motion Product Sales: Revenue generated from sales of linear guides, linear actuators, ballscrews, rail brakes, rod locks, and related automation components. Products are sold directly to manufacturing companies across various industries including automotive, semiconductor, food & beverage, machining tools, medical, and aerospace sectors.
- CNC Machining Services: Custom CNC cutting and modification of linear guide rails, with free cutting services offered as a value-add. Additional paid services include adding dowel holes to rails and carriages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Midwest Automation Supply product offering
Product offeringCore offering
Midwest Automation Supply distributes linear motion and automation components—including linear guides, ballscrews, electric actuators, rail brakes, robot grippers, couplings, and screw jacks—from brands such as PMI, Unimotion, Moteck, Nexen, OnRobot, BWC, Zero-Max, Gudel, Schunk, and Toyo to U.S. manufacturing companies. The company also provides value-added services, most notably free in-house CNC cutting of square rail linear guideways to custom lengths and dowel hole machining, with most in-stock orders shipping within 24 hours.
Product overview
Midwest Automation Supply is a full-service industrial automation distributor and value-added reseller of linear motion components, headquartered in Zeeland, Michigan. Its product portfolio spans multiple brands and product families: PMI linear guides (MSA, MSC/MSD, MSG series), PMI ballscrews (rolled and machined), PMI support block assemblies, Moteck electric actuators (FD60) and electric column lifts (DLC2) with their配套 controllers and handsets (CB3T, CB4M, HDU-2, DKP4, CF11D, DP11), Unimotion linear slides (MTJ, MTV, CTJ, CTV) and electric ballscrew cylinders, Nexen linear rail brakes, rod locks, and roller pinion systems, OnRobot collaborative robot grippers and end-of-arm tooling (RG2, RG2-FT, RG6, 2FG7, 2FG14, 2FGP20, MG10, Gecko, 3FG25, 3FG15, VG10, VGC10, VGP20, Soft Gripper), BWC UtiliTrak, LoPro, and DualVee linear guides, Zero-Max couplings and gearing, Gudel linear tracks, Joyce Dayton screw jacks and ball screw jacks, Toyo electric cylinders (GTY) and linear slides (GTH), and Schunk gripping and clamping systems. As a value-add, the company provides free custom CNC cutting of linear guide rails to specification, dowel hole machining, and free rail plugs on request. Same-day shipping and local pickup are available for in-stock items.
Differentiator
Problem solved
Functional benefit
Products and services
- PMI MSA Series Linear Guides Precision linear guide components with 45-degree contact angle and balanced preload, offering equal load capacity in radial, reversed radial, and lateral directions with low frictional resistance, for high-precision and high-rigidity motion applications used by industrial manufacturers.
- PMI MSC/MSD Series Linear Guides Ultra-compact linear guides featuring a Gothic-arch groove and 45-degree contact angle, designed for equal load distribution in all directions with low friction resistance, suitable for compact equipment used by industrial manufacturers.
- PMI MSG Series Linear Guides Linear guides with 45-degree contact angle providing equal loads in radial, reversed radial, and lateral directions, with well-balanced preload increasing rigidity in four directions while maintaining low frictional resistance for high-precision motion in industrial applications.
- PMI Ballscrews (Rolled and Machined) and Support Block Assemblies High-reliability precision ballscrews made from German alloy steels, available in rolled and machined versions, with Gothic profile eliminating backlash. Includes support block assemblies for stable ballscrew mounting, vibration reduction, and alignment maintenance. Targeted at manufacturers needing high working efficiency and reduced driving torque.
- Moteck Electric Actuators and Lifting Columns (FD60, DLC2) Moteck FD60 electric linear actuator and DLC2 electric lifting column providing smooth and precise linear motion for automation, ergonomic, and industrial applications. Used by manufacturers needing reliable linear motion and vertical lifting.
- Moteck Control Systems (Controllers, Handsets, Control Boxes) Moteck controllers (CB3T two-post, CB4M four-post), control box (CF11D), and handsets (HDU-2 two-button, DKP4 four-button, DP11 hand control) for precise operation and integration of Moteck electric actuators and lifting columns in industrial applications.
- Unimotion Linear Slides (MTJ, MTV, CTJ, CTV) Unimotion MTJ (rail + belt drive), MTV (rail + ballscrew), CTJ (two rails + belt), and CTV (two rails + ballscrew) linear slides with zero-clearance rail guiding, wipers, and central lubrication. Provide cost-effective, accurate, high-load linear movement for industrial automation.
- Unimotion Electric Ballscrew Cylinder Electric cylinder powered by ballscrew technology for precise linear motion in industrial automation applications, distributed by Midwest Automation Supply.
- Nexen Linear Rail Brakes High-performance safety devices providing precise and reliable braking for linear motion systems with high holding forces and zero backlash, ensuring accurate positioning and increased safety in industrial automation.
- Nexen Rod Locks High-holding-force devices engineered to secure and hold round or rod-shaped components with zero backlash, ensuring precise positioning and enhanced safety in automation and robotics applications.
- Nexen Roller Pinion System Gears and Geared Bearings High-precision roller pinion gears and geared bearings using patented roller pinion technology as an alternative to traditional rack and pinion, providing smooth and accurate linear and rotary motion with virtually zero backlash and high efficiency.
- OnRobot Collaborative Robot Grippers and End-of-Arm Tooling OnRobot collaborative robot grippers including RG2, RG2-FT, RG6, 2FG7, 2FG14, 2FGP20, MG10 magnetic gripper, Gecko gripper, 3FG25, 3FG15, VG10, VGC10, VGP20, and Soft Gripper. Provides versatile gripping solutions for collaborative robot applications in manufacturing, material handling, palletizing, and assembly.
- BWC (Bishop-Wisecarver) Linear Guides and Actuators BWC UtiliTrak linear guide tracks (steel Vee channel), LoPro compact linear actuators, and DualVee manual linear guide systems (Vee groove and wheel configuration). Provides cost-effective, smooth, and reliable linear motion for precision automation and industrial applications.
- Zero-Max Motion Control Components (Couplings, Torque Limiters, Rotary Actuators, Gearing) Zero-Max precision mechanical components including torque limiters, rotary actuators, gearing systems, CD-Series composite disc couplings, and Servo-Class couplings for precise torque transmission, misalignment compensation, and motion control in industrial applications.
- Gudel Linear Tracks High-precision linear tracks from Gudel, a global leader in automation technology, used for seamless linear motion in industrial applications including automotive, aerospace, and logistics.
- Joyce Dayton Screw Jacks and Ball Screw Jacks Joyce Dayton mechanical screw jacks converting rotational motion into linear force, and high-precision ball screw jacks offering smooth and accurate linear motion with minimal friction, for industrial lifting and positioning applications.
- Schunk Gripping and Clamping Systems Schunk high-quality robotic grippers, toolholding, workholding, and clamping technology for enhanced automation, manufacturing, and machining processes.
- Toyo Electric Cylinders (GTY) and Linear Slides (GTH) Toyo GTY electric cylinders and GTH linear slides from Toyo, a Chinese robotics company specializing in advanced robotic systems for manufacturing, logistics, and healthcare industries, distributed for industrial automation motion control applications.
- Custom CNC Rail Cutting Service In-house CNC machining service offering free custom cutting of square rail linear guideways to precise lengths, with the ability to add dowel holes in rails and/or carriages for a fee, for industrial customers requiring non-standard rail lengths.
Quantifiable outcome
- Most orders shipped within 24 hours
- +1 more outcomes
Companies that use Midwest Automation Supply
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles2 records
Midwest Automation Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midwest Automation Supply partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, secondary and minor.
- PMI (Precision Motion Industries)corePMI Linear Motion Systems Reseller. PMI manufactures linear guides (MSA, MSC, MSD, MSG series), ballscrews, and related precision motion components. Midwest Automation stocks PMI rails and carriages for quick shipping.
- UnimotioncoreUnimotion Distributor. Provides linear slides (MTJ, MTV, CTJ, CTV) and electric ballscrew cylinders for industrial automation applications.
- TOYOsecondaryToyo Actuators Distributor. Toyo is a Chinese robotics company specializing in electric cylinders (GTY series) and linear slides (GTH series).
- OnRobotsecondaryOnRobot distributor offering robotic end-of-arm tooling including grippers (RG2, RG6, 2FG7, 2FG14), vacuum grippers (VG10, VGP20), and specialty grippers (Gecko, Soft Gripper) for collaborative robots.
- NEXENcoreNexen reseller. Products include linear rail brakes, rod locks, roller pinion system gears, and geared bearings for motion control applications.
- SCHUNKsecondarySCHUNK distributor offering clamping technology and gripping systems including toolholding, workholding, and robotic grippers for automation applications.
- ZERO-MAXsecondaryZero-Max reseller. Products include precision mechanical components including torque limiters, rotary actuators, couplings (CD-Series, Servo-Class), and gearing systems.
- BWC (Bishop-Wisecarver)coreBishop Wisecarver Distributor. Products include UtiliTrak linear guides, LoPro linear actuators, and DualVee manual guide systems. BWC has been family-owned since 1950.
- MOTECKcoreMoteck Electric Sales. ISO 9001:2015 certified manufacturer founded in 2000. Products include electric actuators (FD60 series), electric column lifts (DLC2), control boxes (CB3T, CB4M, CF11D), and handsets. Headquarters in Taipei, Taiwan with factories in Taiwan and Suzhou, China.
- GUDELsecondaryGUDEL distributor. Global leader in high-precision automation technology specializing in linear motion, robotics, and system solutions. Products include linear tracks and guideways for automotive, aerospace, and logistics industries.
- REIKU (Reiku Robotics)minorREIKU distributor. Reiku Robotics specializes in cutting-edge robotic systems including robotic arms and automated production lines for diverse industries.
- JOYCE/DAYTONsecondaryJoyce Dayton Distributor. Products include screw jacks, ball screw jacks, and lifting systems for industrial lifting and positioning applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Midwest Automation Supply competitors and assessment
Company assessmentBroad incumbents
- THK: Global leader and inventor of the linear motion guide; the brand Midwest explicitly positions its PMI alternatives against. Competes as a direct OEM channel that Midwest helps end-customers avoid when THK lead times or pricing are unfavorable.
- Hiwin Corporation: Major Taiwanese linear motion manufacturer offering linear guides, ballscrews, and actuators globally. Competes directly in the same product category Midwest distributes, with overlapping PMI/HIWIN drop-in compatibility on certain series.
- Bosch Rexroth: Global automation powerhouse offering linear motion, drives, controls, and assembly technology. Competes as a broad OEM/automation supplier; Midwest's stocking model and free CNC cutting offer an alternative path for U.S. customers seeking faster delivery and customization than Bosch Rexroth's direct channels.
- Grainger: Massive U.S. industrial distribution business with broad SKU coverage including motion control and linear motion. Competes indirectly through sheer catalog breadth and logistics scale, but lacks Midwest's value-add CNC machining and motion-control specialization.
- MSC Industrial Direct: Large U.S. industrial MRO and metalworking distributor with broad catalog including linear motion and automation. Overlaps with Midwest on linear guides, ballscrews, and screw jacks, but does not specialize and does not offer Midwest's free CNC rail cutting service.
Direct peers
- AutomationDirect: Direct e-commerce distributor of automation components including linear motion, pneumatics, motors, and controls at low price points. Competes head-to-head with Midwest on price-disciplined U.S. manufacturing buyers purchasing linear motion and actuators.
- Misumi USA: Configurable linear motion and factory component specialist with massive CAD configurator library and global supply. Closest direct peer given shared focus on configurable linear guides, ballscrews, and actuators sold via online configuration with short lead times.
- McMaster-Carr: Largest U.S. industrial supplies catalog distributor; sells linear guides, ballscrews, actuators, and thousands of other components with same-day shipping. Most direct competitor on standard catalog linear motion SKUs, though Midwest differentiates with free CNC cutting and deeper technical/application support.
- PBC Linear: U.S. specialist manufacturer of linear bearings, guide wheels, and slide systems (Simplicity, Frelan, Integral V). Sells direct and through distribution into similar automation integrator and OEM customers as Midwest, with overlapping V-rail / linear guide category focus.
- Bishop-Wisecarver (BWC): U.S. manufacturer of linear guides (UtiliTrak, DualVee) and linear actuators (LoPro) since 1950, and also a distribution partner of Midwest. Competes as both a vendor (Midwest resells UtiliTrak/LoPro/DualVee) and a direct seller to overlapping automation integrator customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midwest Automation Supply social profiles
Digital presenceMidwest Automation Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Automation Supply leadership team
Management profileNumber of profiles
Midwest Automation Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Automation Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Automation Supply
What does Midwest Automation Supply do?
Midwest Automation Supply distributes linear motion and automation components—including linear guides, ballscrews, electric actuators, rail brakes, robot grippers, couplings, and screw jacks—from brands such as PMI, Unimotion, Moteck, Nexen, OnRobot, BWC, Zero-Max, Gudel, Schunk, and Toyo to U.S. manufacturing companies. The company also provides value-added services, most notably free in-house CNC cutting of square rail linear guideways to custom lengths and dowel hole machining, with most in-stock orders shipping within 24 hours.
Is Midwest Automation Supply a public or private company?
Midwest Automation Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midwest Automation Supply founded?
Midwest Automation Supply was founded in 2004. It employs 1 to 10 people.
Where is Midwest Automation Supply based?
Midwest Automation Supply is headquartered in Zeeland, United States, in the North America region.
How does Midwest Automation Supply make money?
Two revenue lines are on record. Linear Motion Product Sales are the primary driver. The others are CNC Machining Services.
Who are Midwest Automation Supply's main competitors?
Broad incumbents on record are THK, Hiwin Corporation, Bosch Rexroth, Grainger and MSC Industrial Direct. Direct peers are AutomationDirect, Misumi USA, McMaster-Carr, PBC Linear and Bishop-Wisecarver (BWC).
Does Midwest Automation Supply have an API?
No public API is recorded for Midwest Automation Supply.
What industry is Midwest Automation Supply in?
Midwest Automation Supply's product category is Industrial Automation Components / Linear Motion Distribution. Its primary akta.pro industry code is IMAHAGAM, Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings), with a secondary code of IMAHAHAG, Motion Control Components (Servos, Drives, Motors, Encoders). Its NAICS code is 333613 and its SIC code is 5084.