Southern Highlands

What Southern Highlands does

Southern Highlands is a privately-held master-planned luxury residential community located in the scenic foothills of Las Vegas, Nevada, approximately 15 minutes from the Las Vegas Strip along I-15. The community was acquired by developer Garry Goett and Olympia Companies in 1995 and has been continuously developed and operated since, surviving the 2007-2008 recession that forced many peer developers to exit. Its core offering is an integrated residential ecosystem that includes custom lots at Olympia Ridge Estates, builder homes ranging from entry-level product in the low $300s (Versilia by Century Communities) to ultra-luxury Mediterranean Modern homes starting at $1.5 million (The Bluffs by Blue Heron), plus three luxury rental communities (Alton, The Logan, Tuscan Highlands).

The community's amenity platform is a primary differentiator: it surrounds the acclaimed Southern Highlands Golf Club and includes seven parks (most notably the 17-acre Olympia Sports Park with basketball courts, multi-purpose fields, splash pad, and walking trails), the Paseo hiking and biking trail, two dog parks, retail at Southern Highlands Marketplace, schools, and year-round community events. Residential operations are supported by wholly-owned subsidiaries Southern Highlands Realty Corp (in-house brokerage), Olympia Management Services (community management), and the Southern Highlands Charitable Foundation, which has raised over $20 million for local nonprofits since 2001.

The business operates on a hybrid revenue model combining one-time residential property and luxury lot sales (the dominant revenue driver), recurring HOA/community association fees for amenity maintenance, and adjacent real estate services through the in-house brokerage. Go-to-market is multi-channel: direct sales via Southern Highlands Realty Corp, a builder partner network spanning national and regional homebuilders (Blue Heron, Century Communities, Lennar, Pulte, William Lyon, Woodside), on-site model home complexes for daily tours, and digital marketing through southernhighlands.com. The community has been named Best Master-Planned Community in Las Vegas by the Las Vegas Review-Journal for five consecutive years (2017-2021). No external institutional investors or public equity ownership is indicated; ownership and control reside with founder Garry Goett and Olympia Companies LLC.

Name

Southern Highlands

Legal name

Southern Highlands Development Corporation, Olympia Companies LLC, Southern Highlands Investment Partners LLC

Website

https://southernhighlands.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Highlands is a privately-held master-planned luxury residential community in the Las Vegas foothills, offering homes, custom lots, and rental residences across price points from the low $300s to $1.5M+, supported by a golf club, parks, and HOA services under Olympia Companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: Southern Highlands generates revenue through the sale of luxury homes, custom lots, and existing properties within the master-planned community. The community works with multiple homebuilders offering various price points from entry-level to ultra-luxury homes.
2. Luxury Lot Sales: Sale of custom luxury lots at Olympia Ridge Estates, ranging from one-half to multi-acre parcels in the community's most exclusive areas.
3. Community Association Fees: HOA/community association fees from residents for maintenance of common areas, parks, and community amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Southern Highlands is a master-planned luxury residential community in Las Vegas, Nevada that develops and sells luxury homes, custom lots, and rental residences across multiple price points through direct sales and builder partnerships. The community operates the Southern Highlands Golf Club, multiple parks, trails, and a community association providing HOA services to residents.

Product overview

Southern Highlands is a master-planned luxury residential community in Las Vegas, Nevada, developed by Olympia Companies. The community offers a portfolio of housing options including custom lots at Olympia Ridge Estates, luxury homes by builders like Blue Heron and Century Communities, and rental communities (Alton, The Logan, Tuscan Highlands). Community amenities include the Southern Highlands Golf Club, Olympia Sports Park, multiple neighborhood parks (Stonewater, Jimmy Pettyjohn Jr.), shopping centers (Southern Highlands Marketplace, Fire Station Plaza), and extensive trail systems. Southern Highlands Realty provides buying/selling services, while the Southern Highlands Charitable Foundation coordinates fundraising events. The community has been named Best Master-Planned Community in Las Vegas multiple times (2017, 2018, 2020, 2021).

Differentiator

Problem solved

Functional benefit

Brands

• Olympia Sports Park: 17-acre multi-purpose sports facility featuring soccer fields, basketball courts, splash pad, and walking trails
• The Bluffs
• Olympia Ridge Estates
• Southern Highlands Golf Club
• Versilia by Century Communities

Products and services

• The Bluffs by Blue Heron
• Versilia by Century Communities
• Olympia Ridge Estates Custom Lots

Quantifiable outcome

• Named Best Master-Planned Community in Las Vegas for 5 consecutive years (2017-2021)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Three SquarecoreStrategic or Co-development Partner · 1 January 2007Food bank partner for annual 4 Corners Food Drive. In 2019, the drive yielded 282,816 meals for local families in need. Southern Highlands added $2,500-$2,000 donations to amplify community contributions.
• Operation Warm Heart (Nellis and Creech Air Force Base)coreStrategic or Co-development PartnerLong-term charity partnership supporting local military families. The Southern Highlands Charitable Foundation has raised approximately $180,000 for Operation Warm Heart since 2007 through annual Memorial Day celebrations and other community events. The nonprofit provides financial assistance to airmen and families at Nellis and Creech Air Force Bases.
• AndsoncoreStrategic or Co-development PartnerLocal nonprofit receiving Fall Festival proceeds. Andson provides financial literacy programs for children in the Las Vegas Valley.
• Boys and Girls Club of Southern NevadacoreStrategic or Co-development PartnerAnnual beneficiary of Fall Festival fundraising. Provides safe places for kids to grow and thrive through life-enhancing programs and mentorship.
• Opportunity VillageminorStrategic or Co-development PartnerThrift store donations from community yard sales. Serves Southern Nevada as retailer and employment training center for adults with intellectual disabilities.
• Governor's Black-Tie Event BeneficiariescoreStrategic or Co-development PartnerAnnual fundraiser has raised $1M+ for nine local charities including Assistance League of Las Vegas, Discovery Children's Museum, Opportunity Village, Andson, Candlelighters, Boys & Girls Club, Nevada Childhood Cancer Foundation, Children's Heart Foundation, and The Folded Flag Foundation. Total raised exceeds $20 million since 2001.
• Blue HeroncoreChannel Partner/ Reseller/ DistributorLuxury homebuilder partner offering Mediterranean Modern homes at The Bluffs starting at $1.5 million. Featured 39-home gated enclave with models open daily.
• Century CommunitiescoreChannel Partner/ Reseller/ DistributorHomebuilder partner offering Versilia gated community with four floor plans (1,735-2,605 sq ft) starting in low $300s. Two-story homes with stainless steel appliances and granite countertops.
• Southern Highlands Golf ClubcoreStrategic or Co-development PartnerAcclaimed 18-hole golf course surrounding which the community is developed. Hosts Governor's Black-Tie Event activities and provides recreational amenities for residents.
• Southern Highlands PreparatoryminorStrategic or Co-development PartnerPrivate school serving pre-school through high school, located within or near the community for families seeking educational options.
• Mix 94.1 Radio StationminorGTM or Marketing PartnerRadio partner for 4 Corners Food Drive, helping amplify community charitable initiatives and food donation campaigns.
• Project 150minorStrategic or Co-development PartnerNonprofit partner for Back to School Collection Drive supporting homeless, displaced, and disadvantaged high school students with supplies and donations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spanish Hills (Las Vegas): Spanish Hills is a luxury guard-gated community in southwestern Las Vegas with custom estates and proximity to the Strip. Comparable luxury product mix and Strip-adjacent positioning to The Bluffs.
• Anthem (Henderson, NV): Anthem is a master-planned community in Henderson, NV featuring parks, trails, golf, and multiple builder neighborhoods. Comparable scale and target market to Southern Highlands within the same Las Vegas metro area.
• Inspirada: Inspirada is a master-planned community in Henderson, NV (adjacent to Las Vegas) with parks, pools, schools, and multiple homebuilder partners. Targets similar affluent-family demographic with diversified price tiers in the same Las Vegas metropolitan market.
• Lake Las Vegas: Lake Las Vegas is a master-planned resort community in Henderson, NV featuring golf, lake amenities, residential villages, and resort lodging. Comparable mixed residential/recreational community structure within the Las Vegas market.
• Summerlin (Howard Hughes Holdings): Summerlin is the most directly comparable Las Vegas master-planned community, also a large-scale residential development with golf, parks, schools, and homebuilder partnerships. Operated by Howard Hughes Holdings, it shares the same competitive landscape, customer base (Las Vegas affluent families), and product positioning as Southern Highlands.
• MacDonald Highlands (Henderson, NV): MacDonald Highlands is a guard-gated luxury community in Henderson, NV with custom estates and DragonRidge Country Club. Comparable ultra-luxury positioning targeting HNW buyers in the same Las Vegas metro.
• The Ridges (Las Vegas): The Ridges is a luxury guard-gated community in Summerlin-area Las Vegas with custom estates and golf club membership. Comparable luxury positioning and HNW buyer segment as The Bluffs and Olympia Ridge Estates.

Regional players

• Desert Mountain (Scottsdale, AZ): Desert Mountain is a luxury master-planned community in Scottsdale, AZ with multiple golf courses, custom estates, and member clubs. Comparable in luxury master-planned structure and HNW buyer base, but serves the Phoenix/Scottsdale market rather than Las Vegas.
• DC Ranch (Scottsdale, AZ): DC Ranch is a master-planned community in North Scottsdale with parks, trails, golf, and custom-home neighborhoods. Comparable luxury master-planned structure and affluent-family target, but in the Phoenix/Scottsdale market.

Broad incumbents

• Kaiser International (Toll Brothers / Shea Homes): Toll Brothers is a national luxury homebuilder active in the Las Vegas market (including Southern Highlands partner networks). Comparable in luxury residential product delivery and acts as both partner-builder and competitor for HNW buyers in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SouthernHighlandsLV
• Instagraminstagram.com/olympiacofoundation
• LinkedInlinkedin.com/company/southern-highlands-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Highlands