International Plaza and Bay Street

What International Plaza and Bay Street does

International Plaza and Bay Street is a Class A shopping mall located in Tampa, Florida, founded in 1994 and operated as a wholly owned asset of Simon Property Group (NYSE: SPG). The property functions as a direct-to-consumer retail destination, housing more than 170 stores across luxury, mainstream, and specialty retail categories, and serves a diversified customer base including Tampa Bay residents, regional visitors, and tourists. Operational headcount on-site is between 11 and 50 employees, reflecting mall management and specialty leasing rather than total retail tenant employment.

The mall's commercial activity is anchored by retail tenant leasing, supplemented by specialty leasing kiosks, advertising and promotional partnerships (including branded activations such as the adidas campaign), and on-site experiential amenities. In March 2025, the property launched the Tropical Playground Oasis in partnership with Muma Children's Hospital at Tampa General Hospital, extending the offering beyond retail into a family-oriented experiential amenity intended to increase dwell time and broaden the visitor demographic.

Revenue is generated primarily through base rent, percentage rent, common-area maintenance recoveries, and ancillary income streams from advertising and promotional partnerships. The asset is integrated into Simon Property Group's broader commercial infrastructure, including the ShopSimon online marketplace and the Simon+ customer loyalty program, which extend the physical property into a hybrid online-offline retail channel and connect tenants to SPG's national customer base.

Name

International Plaza and Bay Street

Legal name

Simon Media Properties, LLC

Website

https://shopinternationalplaza.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

International Plaza and Bay Street is a Class A shopping mall in Tampa, Florida, owned by Simon Property Group, housing over 170 retail stores and serving local residents, tourists, and regional shoppers through on-site leasing, branded partnerships, and SPG's ShopSimon and Simon+ platforms.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Regional Luxury & Premium Department Stores (CRAGAFAE)

Keywords

• Luxury shopping mall
• Retail property leasing
• Premium retail destination
• Mall dining experiences
• Luxury brand retail

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Tenant Leasing: International Plaza generates revenue primarily through leasing retail space to tenants. As a Simon Property Group mall, the property collects rent from over 170 stores and restaurants operating within the center.
2. Online Marketplace (ShopSimon): The mall offers an e-commerce platform through ShopSimon, allowing customers to shop online from mall retailers 24/7, generating potential transaction fees or commissions.
3. Advertising and Promotions: The mall generates revenue through advertising placements, sponsored promotions, and partnership campaigns with brands such as adidas giveaways.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

International Plaza and Bay Street is a Tampa, Florida-based luxury shopping mall operated by Simon Property Group, housing 170+ retail stores and restaurants featuring premium designer brands such as Gucci, Burberry, Chanel, Salvatore Ferragamo, and Hugo Boss. The property offers diverse dining experiences, family-friendly amenities including the Tropical Playground Oasis children's play area, and is complemented by the ShopSimon online shopping platform and Simon+ customer loyalty program.

Product overview

International Plaza and Bay Street is a single physical shopping destination (a Simon Property mall) in Tampa, Florida, offering access to 170+ retail stores and restaurants. The property is complemented by two digital platforms: ShopSimon (the e-commerce/online shopping arm) and Simon+ (the customer loyalty and rewards program). These digital products extend the physical mall experience online, enabling shoppers to browse, purchase, and earn rewards both in-center and remotely.

Differentiator

Problem solved

Functional benefit

Products and services

• International Plaza Tampa Bay's ultimate luxury shopping destination featuring 170+ retail stores and vibrant dining experiences, operated by Simon Property Group. Serves affluent shoppers and families seeking premium and designer brands in a high-traffic retail environment.
• Simon+ Loyalty Program Customer loyalty and rewards program offering exclusive offers, cash back, and rewards to shoppers at Simon properties including International Plaza, accessible via the Simon Malls mobile app.
• ShopSimon Online Marketplace E-commerce platform enabling 24/7 online shopping from International Plaza's featured mall brands, offering collections, daily drops, doorbusters, and sale items to remote shoppers.
• Tropical Playground Oasis Children's play area at International Plaza designed in collaboration with Muma Children's Hospital at Tampa General Hospital, providing a family-friendly amenity that mirrors a hospital environment to create a safe and comforting play experience.

Quantifiable outcome

• Over 170 stores and dining experiences available at one location

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Muma Children's Hospital at Tampa General HospitalcoreStrategic or Co-development Partner · 4 March 2025International Plaza partnered with Muma Children's Hospital at Tampa General Hospital to create the Tropical Playground Oasis, a new children's play area designed to mirror the hospital environment and bring feelings of safety, hope and healing to children and families. The collaboration spans over five years and the grand opening is scheduled for March 4, 2025.
• adidasminorGTM or Marketing PartnerInternational Plaza partnered with adidas for a promotional giveaway campaign offering customers a chance to win a limited-edition boxed set of 15 adidas match balls ($2,500 value) plus a $5,000 shopping spree at the mall.
• Simon Property GroupcoreOthersInternational Plaza is owned and operated by Simon Property Group, one of the largest retail real estate companies in the world. Simon Property Group provides operational infrastructure, marketing platforms (ShopSimon, Simon+), and management expertise.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Mall at Short Hills: Upscale super-regional mall in Short Hills, New Jersey, owned by Taubman Centers. Comparable as an East Coast luxury shopping destination anchored by Neiman Marcus, Saks Fifth Avenue, and Nordstrom serving affluent suburban shoppers.
• Aventura Mall: Super-regional luxury and premium shopping mall in Aventura, Florida, operated by Turnberry and Brookfield Properties. Directly comparable as a Florida luxury mall with a similar mix of Gucci, Chanel, Louis Vuitton, and Apple, plus dining — competing for the same affluent South Florida shopper.
• King of Prussia Mall: Largest shopping mall on the U.S. East Coast, owned by Simon Property Group. Comparable as a Simon-operated super-regional mall with luxury and premium tenant mix, demonstrating the scale and operating model that anchors International Plaza's parent portfolio.
• Lenox Square: Simon Property Group super-regional mall in Atlanta, Georgia. Comparable as a Simon-operated luxury mall in a major Southeastern metro with similar tenant mix (Louis Vuitton, Gucci) targeting affluent regional shoppers.
• Bal Harbour Shops: Open-air luxury shopping center in Bal Harbour, Florida, owned by Whitman Family Ventures. Comparable as an ultra-luxury Florida shopping destination serving affluent and tourist shoppers, with similar high-end tenant mix and pricing power dynamics.
• Town Center at Boca Raton: Luxury super-regional mall in Boca Raton, Florida, owned by Simon Property Group. Closest direct peer given shared Simon ownership, Florida geography, and luxury tenant overlap (Neiman Marcus, Saks Fifth Avenue, Louis Vuitton) — same catchment and operational playbook.
• The Galleria: Upscale Houston, Texas shopping mall owned by Simon Property Group featuring luxury anchors (Nordstrom, Saks Fifth Avenue) and premium dining. Comparable regional luxury mall in a major Sun Belt metro with similar tenant positioning and Simon operational support.

Broad incumbents

• Sawgrass Mills: Largest outlet mall in the U.S., located in Sunrise, Florida and owned by Simon Property Group. Comparable as a Simon-owned Florida super-regional shopping destination, though positioned as outlet rather than luxury full-price retail.

Regional players

• Westfield Brandon (Brandon Exchange): Indoor shopping mall in the Tampa Bay region owned by Unibail-Rodamco-Westfield. Comparable as a Tampa-area regional mall competing for the same household shopper base, though positioned at a lower price point and lacking International Plaza's luxury tier.
• Westshore Plaza: Redeveloped mixed-use retail center adjacent to International Plaza in Tampa's Westshore district. Competes for overlapping Tampa Bay shoppers but with a different format (open-air, mixed-use) and tenant mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InternationalPlazaandBayStreet
• Instagraminstagram.com/internationalplaza
• Xx.com/intlplaza
• LinkedInlinkedin.com/company/international-plaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Plaza and Bay Street