Zastava Arms

What Zastava Arms does

Zastava oružje AD, trading as Zastava Arms, is the oldest weapons factory in the Balkans, founded on October 27, 1853 in Kragujevac, Serbia, and operating as a closed joint-stock company under the Defense Industry of Serbia (Odbrambena industrija Srbije), the holding entity of the Ministry of Defense. The company manufactures two principal product lines: a defense portfolio (automatic cannons such as the M12 30mm; modular assault rifles M19, M20, M24; standard assault rifles M05 E1/E2/E3 in 7.62x39mm; the M21 BS submachine gun in 5.56x45mm NATO; sniper rifles M07 M and M91; long-range rifles M12 M and M93; light and heavy machine guns M84/M84 M, M86, M87, M02 Kojot, M07 HUMMER, M05 G1, M20; automatic and underbarrel grenade launchers) and a hunting and sporting portfolio (M70, M85, M808 hunting rifles; M07M and M12 precision sporting rifles; PAP series and M2010 G semi-automatic sporting rifles; MP22/MP17 smallbore rifles; and pistols CZ999, EZ9/EZ40, M88, M70A, M57). Core manufacturing technology rests on the Mauser M98 bolt-action and Kalashnikov operating systems, with cold-forged chrome-vanadium steel barrel production, integrated quality management certified to SRPS ISO 9001, 14001, 45001, and 17025, and 95% production autonomy with only 5% imported resources.

Zastava Arms generates revenue primarily through B2B government-to-government defense procurement contracts and sales through distribution intermediaries, with export accounting for 95% of production placement across more than 40 countries. Domestic defense sales flow through Jugoimport SDPR, while international markets are served via Zastava Arms USA in North America and International Golden Group (UAE) in the Middle East. The civilian hunting and sporting line is distributed through authorized service shops in Kragujevac and Novi Pazar, supported by an Export-Import office in Belgrade. Pricing is not publicly disclosed and is determined through government defense procurement contracts, international tenders, and authorized distributor quotation. Since August 30, 2005 the company has been on the United Nations list of verified suppliers of arms and military equipment. The company employs approximately 2,315 people and operates an integrated single-site industrial complex in Kragujevac with supporting service, sales, and export-import offices.

Name

Zastava Arms

Legal name

Zastava oružje AD

Website

https://zastava-arms.rs

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zastava Arms is a 170-year-old Serbian state-owned firearms manufacturer in Kragujevac, producing military weapons (assault rifles, machine guns, sniper rifles, automatic cannons) and civilian hunting and sporting firearms, exporting 95% of output to over 40 countries through government procurement contracts and channel partners.

Ownership category

akta.pro rank

Product category

Defense Firearms Manufacturing

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Military Weapons Integration & Stores Management (IMABAMAG)

akta.pro secondary industry

Turrets, Remote Weapon Stations (RWS) & Armament Integration (IMABAJAI)

Keywords

• Military firearms manufacturing
• Defense industry contractor
• Hunting rifles
• Assault rifles
• Small arms export

Headquarters

HQ city

Kragujevac

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Defense/military firearms sales: Sale of military firearms including assault rifles, machine guns, sniper rifles, long-range rifles, grenade launchers, and automatic cannons to government defense procurement (Army and Police of Serbia) and international customers.
2. Civilian hunting and sporting firearms: Sale of hunting rifles (M70, M85, M808), sporting rifles (M07M, M12M), semiautomatic sporting rifles (PAP series, M2010 G), smallbore rifles (MP22, MP17), and pistols (CZ999, EZ9, M88, M70, M57) to hunters and sport shooters worldwide.
3. International defense procurement contracts: Government-to-government defense procurement contracts through partnerships with international partners including Zastava Arms USA and International Golden Group UAE.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Zastava Arms designs, manufactures, and sells military and civilian firearms from its headquarters in Kragujevac, Serbia. The defense portfolio includes assault rifles (M05, M19, M24), submachine guns, sniper and long-range rifles (M07 M, M12 M, M91, M93), machine guns (M84, M86, M87, M02 Kojot, M07 HUMMER), automatic grenade launchers, underbarrel grenade launchers, and the 30mm M12 automatic cannon. The hunting and sporting portfolio covers Mauser-system hunting rifles (M70, M85, M808), Kalashnikov-system semi-automatic sporting rifles (PAP series, M2010 G), smallbore rifles (MP22, MP17), and pistols (CZ999, EZ9, M88, M70, M57).

Product overview

Zastava Arms is a traditional firearms manufacturer with two main product lines: Defense (military) and Hunting & Sporting. The Defense portfolio includes automatic cannons (M12 30mm), modular assault rifles (M19, M24), standard assault rifles (M05 series in 7.62x39mm), submachine guns/automats (M21 BS in 5.56x45mm NATO), sniper rifles (M07M, M91), long-range rifles (M12 M, M93), light machine guns (M05 G1, M20, M84, M84 M), heavy machine guns (M87, M02 Kojot, M07 HUMMER in 12.7mm calibers), automatic grenade launchers (M93), and underbarrel grenade launchers (40mm, 40x46mm). The Hunting & Sporting portfolio includes hunting rifles (M70, M85, M808 series based on Mauser system), sporting precision rifles (M07M, M12), semi-automatic sporting rifles (PAP series, M2010 G based on Kalashnikov system), smallbore rifles (MP22, MP17), and pistols (CZ999, EZ9/EZ40, M88, M70A, M57, M70). The company operates from Kragujevac, Serbia, with over 170 years of manufacturing tradition, exporting to more than 40 countries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 40 countries served through exports
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Defense Industry of SerbiacoreStrategic or Co-development Partner · 1 January 2003Zastava Arms became part of Defense Industry of Serbia in 2003 by decision of the Ministry of Defense of the Government of the Republic of Serbia. This integration provides government backing and strategic alignment with Serbia's defense policy.
• Jugoimport SDPRcoreChannel Partner/ Reseller/ DistributorDomestic defense procurement intermediary and key partner for international sales of Serbian defense products. Jugoimport SDPR serves as the primary channel for domestic defense contracts and international exhibitions.
• Zastava Arms USAmajorChannel Partner/ Reseller/ DistributorPrimary international distribution partner for North American markets. Handles sales and distribution of Zastava firearms in the United States.
• International Golden Group (UAE)majorChannel Partner/ Reseller/ DistributorKey international distribution partner in the Middle East region, facilitating sales of Zastava Arms products to government and defense customers in the UAE and surrounding markets.
• Army and Police of SerbiacoreStrategic or Co-development PartnerPrimary domestic customers for military and law enforcement firearms including assault rifles, machine guns, sniper rifles, pistols, and automatic cannons. Long-standing procurement relationship.
• United NationscoreStrategic or Co-development PartnerZastava Arms is on the United Nations list of proven suppliers of arms and military equipment since August 30, 2005. This status enables participation in UN procurement processes.
• Military Quality Control of SerbiacoreOthersAccredited certification body (Sector for Material Resources of the Ministry of Defense of the Republic of Serbia) that conducts regular surveillance audits of Zastava Arms quality management system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heckler & Koch: German manufacturer of military rifles (G36, HK416, HK417), machine guns and sniper rifles plus civilian SP5/SP89 pistols. Directly comparable as a NATO-aligned small-arms competitor targeting the same government procurement customers.
• Kalashnikov Concern: Russian state-owned manufacturer of AK-pattern rifles, Dragunov sniper rifles and PKM machine guns. Direct technical counterpart to Zastava's Kalashnikov-based M05/M21/M91 lines and most relevant for comparing Russian-aligned assault-rifle design and export channels.
• FN Herstal: Belgian manufacturer of small arms (FN FNC, FN MAG, FN MINIMI, FN SCAR) serving military, law enforcement and civilian markets. Closest comparable to Zastava in terms of broad military + hunting/sporting portfolio and European-base export reach.
• SIG Sauer: US/German manufacturer of military pistols (M17/M18), rifles (SIG MCX, SIG 716) and extensive hunting lines. Comparable in competing for both government procurement contracts and the premium hunting/sporting segment that Zastava targets with M07M and M808.
• Beretta Holding: Italian parent of Beretta, Benelli, SAKO and Steiner, producing military pistols (Beretta 92/M9 family), tactical shotguns and hunting rifles. Comparable dual military-and-civilian business with similar vertical integration in barrel manufacturing.
• Taurus Armas: Brazilian firearms manufacturer with military (Taurus T4, TH40) and civilian hunting/pistol product lines plus significant US distribution. Comparable international footprint to Zastava's 40+ country export model and similar dual military/civilian revenue mix.
• GLOCK: Austrian pistol manufacturer supplying military and law enforcement (Glock 17/19 adopted by NATO forces) plus civilian markets. Comparable in targeting the Police-of-Serbia type customer with semi-automatic pistols such as Zastava's CZ999 and EZ9.
• CZ Group (Česká zbrojovka): Czech firearms manufacturer with CZ Bren and CZ Scorpion military platforms plus the CZ 75 and CZ pistol/rifle civilian lines. Highly comparable to Zastava in Eastern-European base, Mauser/Kalashnikov heritage and dual military-civilian model.

Regional players

• HS Produkt: Croatian small-arms maker of the VHS and HS rifle family plus Springfield Armory XD pistols. Closest geographic and size peer to Zastava in the Balkans/Eastern European region, with similar dual military-civilian revenue profile.
• Arsenal JSCo: Bulgarian state-owned defense manufacturer producing AR-style rifles, AK-pattern firearms and civilian sporting guns. Closely comparable to Zastava in state ownership structure, Eastern-European base and Kalashnikov-derived product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw5FYw6UcveDguU6vj7czBw
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/zastava_oruzje

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zastava Arms