Nine Worlds

Name

Nine Worlds

Legal name

Nine Worlds ehf.

Website

https://nineworlds.is

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)

Keywords

• Luxury travel services
• Destination management company
• Bespoke travel itineraries
• Private guided tours
• Nordic travel agency

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour package sales: Nine Worlds designs and sells bespoke luxury travel packages to Iceland and Greenland. Revenue is generated through package pricing that bundles accommodation, activities, transportation, and guiding services. Pricing is quote-based and varies by itinerary complexity, duration, and client preferences. A 20% non-refundable deposit is required at booking, with full payment due 6 weeks prior to arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nine Worlds is a luxury destination management company (DMC) that designs and delivers fully customizable, bespoke travel itineraries to Iceland and Greenland. The company bundles private guides, first-class accommodation, transportation (including deluxe self-drive vehicles), curated activities, and 24/7 concierge support into individually quoted tour packages for high-net-worth travelers and travel advisors referring clients.

Product overview

Nine Worlds is a luxury Destination Management Company (DMC) specializing in bespoke travel experiences for Iceland and Greenland. The company offers three core tour products: Luxury Private Tours (privately guided with dedicated driver-guides), and Deluxe Self-Drive Tours (flexible independent travel with premium vehicles). These are complemented by curated sample itineraries such as The Pure Wellness of Iceland (5 days), Luxury Heli-skiing Adventure (6 days), Romantic Iceland Getaway (7 days), Iceland Family Grand Adventure (16 days), and Greenland Summer Glamping Adventure (4 days). The portfolio includes hand-picked accommodations ranging from luxury hotels (The Retreat at Blue Lagoon, The Reykjavík EDITION, Parliament Hotel) to unique properties (Deplar Farm, Dalur Luxury Resort, Camp Kiattua glamping). Additional services include 24/7 concierge support and curated activities including helicopter tours, glacier experiences, whale watching, and geothermal spa visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Private Tours in Iceland Bespoke privately guided tours of Iceland led by private driver-guides, featuring personalized itineraries, first-class accommodation, and exclusive experiences for discerning luxury travelers and their travel advisors.
• Luxury Private Tours in Greenland Tailor-made private tours of Greenland connecting travelers with the country's rich culture, raw wilderness, and untouched beauty through curated activities such as sailing through the Ilulissat icefjord, paddleboarding among icebergs, and learning about the Inuit way of life.
• Deluxe Self-Drive Tours Flexible self-guided luxury tours in Iceland with premium vehicle rentals (Land Rover Discovery, Mercedes Benz GLE), hand-picked accommodations, and curated activities for independent-minded luxury travelers.
• The Pure Wellness of Iceland 5-day luxury Iceland wellness tour featuring stays at premier spa sanctuaries and private activities such as whale watching cruises.
• Luxury Short Break Exclusive Iceland luxury short break including a full-day helicopter adventure, gourmet dining, and premium stays for time-constrained luxury travelers.
• Luxury Heli-skiing Adventure in Iceland 6-day ultimate winter adventure featuring heli-skiing at Deplar Farm in North Iceland with luxury accommodation and gourmet dining.
• Romantic Iceland Getaway 7-day intimate escape combining adventure and relaxation with northern lights viewing and Blue Lagoon luxury for couples.
• Iceland Family Grand Adventure 16-day family adventure exploring Iceland's breathtaking landscapes with activities including whale watching, ice caving, and lava tunnel expeditions.
• Greenland Summer Glamping Adventure 4-day luxury glamping experience at Camp Kiattua in Greenland's pristine wilderness, combining adventure with eco-lodge comfort.
• Concierge Service 24/7 helpline and personalized concierge assistance available throughout client trips, providing real-time support to travelers and travel advisors during execution.

Quantifiable outcome

• Ten years in operation with a growing portfolio of curated experiences and repeat travel advisor referrals
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• XO PrivatecoreGTM or Marketing PartnerXO Private is a luxury travel network. Nine Worlds' membership in XO Private provides visibility among a curated network of luxury travel providers and advisors, facilitating B2B referrals.
• Icelandic Tourist BoardcoreStrategic or Co-development PartnerThe Icelandic Tourist Board (Ferðamálastofa) is the official government body regulating and promoting Icelandic tourism. Nine Worlds holds official certification from this body, legitimizing its status as a recognized DMC in Iceland.
• Signature Travel NetworkcoreGTM or Marketing PartnerSignature Travel Network is a global network of luxury travel agencies. Nine Worlds' membership enables it to receive referrals from the network's travel advisor members.
• TravelLifeminorGTM or Marketing PartnerTravelLife is a travel network offering certification to travel service providers. Nine Worlds holds TravelLife certification, signaling quality standards to travel advisors.
• Iceland Travel (parent company)coreOthersNine Worlds is a brand under Iceland Travel, which is part of Travel Connect. Iceland Travel traces its origins to 1936, providing Nine Worlds with deep local supplier networks, operational infrastructure, and a legacy of expertise in Icelandic tourism.
• Deplar FarmcoreStrategic or Co-development PartnerDeplar Farm is a luxury off-the-grid lodge featured as a key accommodation in Nine Worlds' heli-skiing and adventure itineraries. The property has been named one of the world's best hotels by Condé Nast Traveler, and Nine Worlds promotes it as a signature experience partner.
• Camp KiattuacoreStrategic or Co-development PartnerCamp Kiattua is a luxury glamping camp in Greenland featured exclusively through Nine Worlds' Greenland itineraries. Nine Worlds markets this as a signature offering, and the camp is managed by travel partners who work closely with Nine Worlds.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Black Tomato: UK-based luxury travel company specializing in bespoke, experience-led itineraries for HNW travelers. Comparable in bespoke product model, target customer (HNW individuals), and reliance on destination expertise and B2B advisor referrals.
• Kensington Tours: Global luxury tour operator offering custom private guided tours worldwide. Comparable in fully customizable itineraries, private guides, premium accommodation curation, and HNW customer focus, though operating at much larger scale across many destinations.
• Iceland Travel: Direct parent company within the Travel Connect group; operates as a DMC offering tours across Iceland. Most directly comparable in destination and operational model, though historically broader in target market than Nine Worlds' luxury niche.
• Jacada Travel: Luxury tailor-made travel specialist offering bespoke itineraries including Nordic and Arctic destinations. Comparable in bespoke design, private guides, premium accommodation, and HNW customer profile.
• Borton Overseas: US-based luxury tour operator offering custom private travel worldwide, including Nordic destinations. Comparable bespoke luxury model, advisor channel partnerships, and destination expertise curation.
• Nordic Visitor: Sister company under the Travel Connect group, also specializing in Nordic travel (Iceland, Scandinavia, Greenland). Directly comparable as a DMC operating in the same destinations with shared supplier infrastructure, though typically serving a broader, mid-market segment.
• Scott Dunn: Luxury tour operator offering bespoke private itineraries with concierge-level service to destinations including Iceland and Greenland. Comparable in fully customized luxury product, private guides, and HNW/couples/family customer segments.

Broad incumbents

• Abercrombie & Kent: Established global luxury DMC and tour operator offering private guided travel worldwide including Arctic and Nordic itineraries. Comparable luxury positioning and bespoke service model, but broader destination portfolio and significantly larger scale.

Regional players

• Quark Expeditions: Polar expedition cruise operator with strong Greenland and Arctic itinerary offerings. Comparable destination focus (Greenland, Arctic) and HNW adventure-travel customer base, though delivers via ship-based expeditions rather than land-based DMC services.
• ICELANDIA (Icelandia): Iceland-based luxury travel agency offering high-end bespoke tours in Iceland. Comparable in destination specialization, luxury product positioning, and bespoke design; serves as a direct local competitor in the Iceland luxury DMC space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nine-worlds-luxury-dmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine Worlds