PAM Studio

What PAM Studio does

PAM Studio is a Toulouse-based digital agency founded in 2019 that builds custom Shopify e-commerce stores and bespoke brand websites for image-conscious clients. Its core offerings split into 40+ Shopify commerce builds and 60+ brand/showcase sites, serving fashion, lifestyle, jewelry, furniture, and other premium DTC and institutional brands across France and internationally. Named clients include Oreca, Big Mamma, Pellegrin, Bigflo & Oli, Caso Patrimoine, Hôpital Joseph Ducuing, Fratelli Rossi, and Laurence Bras.

The agency operates on a fully bespoke, non-template model, combining custom design, Shopify development, and ongoing maintenance/support. Technical scope centers on the Shopify ecosystem — the firm holds Shopify Select Partner status — extended by custom front-end and brand work outside the Shopify stack for showcase sites. There is no disclosed proprietary platform, in-house productized SaaS, or AI/ML capability; delivery is craft-driven, with output tightly linked to the small (1-10) team.

PAM Studio is a privately held French SARL with no external investment, generating revenue through project-based fees (one-off builds and rebrands) plus recurring support/maintenance retainers. Pricing and contract structures are not publicly disclosed; the 120+ projects delivered since 2019 imply a sustained, distributed book of business across SMB and selective mid-market accounts. Go-to-market is primarily referral- and portfolio-driven, leveraging the accumulated project catalog and the Shopify Select Partner credential to acquire new clients.

Name

PAM Studio

Legal name

Pam Studio

Website

https://thisispam.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

PAM Studio is a Toulouse-based digital agency that builds custom Shopify e-commerce stores and bespoke brand websites for fashion, lifestyle, jewelry, and furniture brands, serving SMB and mid-market clients across France and internationally.

Ownership category

akta.pro rank

Product category

E-commerce Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Shopify e-commerce development
• Brand website design
• Headless CMS development
• E-commerce migration services
• Custom theme development

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Development Services: Project-based professional services for designing and developing custom Shopify e-commerce stores, including strategy, UX/UI design, coding, and ongoing support. Each project starts with strategic discussions about needs, goals, and priorities with pricing dependent on scope: design, features, content, SEO, migration, and business complexity.
2. Brand Website Development: Custom brand website creation using headless CMS and modern frameworks. Services include design, development, animation, and technical SEO integration.
3. Migration Services: Migration services from other e-commerce platforms to Shopify or Shopify Plus, ensuring data continuity, SEO preservation, and user experience continuity.
4. Long-term Support and Maintenance: Ongoing maintenance, improvements, optimizations, and new features for delivered projects, supporting clients with a clear and pragmatic long-term approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PAM Studio designs and develops custom Shopify e-commerce stores and bespoke brand/showcase websites for fashion, lifestyle, and image-conscious brands. Services span strategy, UX/UI design, custom theme development, headless CMS architecture (Sanity, Prismic) on Nuxt.js, platform migration to Shopify/Shopify Plus, and long-term maintenance. Each engagement is project-based, with no use of generic templates and a focus on aligning design and technology to the brand's real business needs.

Product overview

PAM Studio is a Shopify-focused e-commerce and brand website agency based in Toulouse, France. The core offering consists of custom Shopify e-commerce store development and custom brand website development using headless CMS platforms (Sanity, Prismic) with Nuxt framework. The company operates a platform-plus-specializations model, with Shopify e-commerce and brand websites as the two main service lines, supplemented by specialized vertical offerings for fashion/apparel, jewelry, and furniture/decor sectors. All projects are custom-built without templates, emphasizing performance, design quality, and long-term maintainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify E-commerce Development
• Brand Website Development
• E-commerce Migration Services
• Long-term Support and Maintenance
• Branding Services

Quantifiable outcome

• 120+ projects delivered since 2019
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner with Select Partner status. This partnership provides access to Shopify's best practices, advanced tools, and platform evolution updates. Pam leverages this relationship to deliver high-quality Shopify e-commerce solutions to their clients, ensuring up-to-date expertise and full mastery of the Shopify ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toastable: Dutch Shopify Plus partner agency offering custom e-commerce builds, migration, and long-term support. Closely mirrors Pam Studio's project-based services model, European footprint, and focus on growth-stage DTC brands.
• Eastside Co: UK-based Shopify Plus agency providing custom theme development, migrations, and CRO services. Comparable size and value proposition to Pam, serving international DTC brands across fashion and lifestyle verticals.
• Blend Commerce: London-based Shopify Plus partner specializing in custom e-commerce builds, replatforming, and retained support for premium DTC brands. Operates in the same premium-agency tier as Pam with similar project-based engagements.
• Polar Bear: UK Shopify Plus agency delivering design, development, and post-launch optimization for direct-to-consumer brands. Overlapping service offering and target customer base make it a close peer.
• Space Sheep: Italian Shopify Plus partner agency offering custom development, headless commerce, and creative direction. Comparable continental-European Shopify specialist with similar fashion/luxury client orientation.
• Novom: Dutch Shopify Plus partner agency with custom theme development, integrations, and ongoing support. Closely aligned with Pam on service model, European reach, and focus on ambitious growth brands.
• The Floow: European Shopify Plus partner specializing in custom e-commerce builds and replatforming for premium brands. Operates in the same competitive set as Pam for fashion, lifestyle, and DTC mandates.

Broad incumbents

• Front Row (Yotpo): Originally an independent Shopify Plus agency serving fashion and lifestyle brands, now part of Yotpo's commerce ecosystem. Represents the scaled, post-acquisition trajectory that contrasts with Pam's bootstrapped, founder-owned model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/workbypam
• Instagraminstagram.com/workbypam
• Xx.com/workbypam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAM Studio