Change the World for YOU

What Change the World for YOU does

Change The World For You (CTW4YOU) is a Michigan-based 501(c)(3) nonprofit organization founded in November 2021 by Tiffany Jackson, inspired by her daughter Daijah's autism diagnosis. The organization serves autism families and autistic children in the Metro Detroit area through three core program verticals: the 'Dining with Daisi' culinary initiative, the 'Daisi's First Flow' puberty and self-care education project for autistic girls, and the 'Send a Kid to Camp' scholarship program. It also runs community events including an Annual Black Tie Gala, an Autism Awareness Walk, an Autism Awareness Day, Back-to-School Bookbag Giveaways, holiday gift programs, and Picnic in the Park, alongside a recurring slate of swim lessons and summer camp sponsorships.

The organization monetizes through two channels: donations (GoFundMe campaigns, gala fundraising, and in-person donations at PRO Chiropractic in Madison Heights) and e-commerce product sales (children's books at $23, branded t-shirts at $10–$30, bonnets at $20, autism-themed puzzle pieces priced from $1 to $200 as symbolic donations, and product bundles at $38–$45). It maintains a board of four (Founder Tiffany Jackson plus board members Deborah Crowley, Crystal Washington, and Kendahl Brown) and operates with 1–10 staff.

Its go-to-market is event-driven and community-led, relying on organic social media (TikTok, Instagram, Facebook, YouTube) and earned local media coverage (WDIV Local 4 News, WXYZ Channel 7) rather than paid acquisition. The organization does not utilize proprietary technology, APIs, or AI tooling — its website is built on Wix and its distribution is single-country/domestic through its own e-commerce storefront and GoFundMe. There is no disclosed institutional funding, no parent company, and no recorded M&A activity.

Name

Change the World for YOU

Legal name

Change The World For You

Website

https://ctw4you.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Change The World For You (CTW4YOU) is a Michigan-based 501(c)(3) nonprofit supporting autism families in Metro Detroit through awareness programs, children's books, merchandise, and community events including an annual gala and walk.

Ownership category

akta.pro rank

Product category

Nonprofit Autism Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

akta.pro secondary industries

Autism Support Instructional Materials (Structured Teaching, Visual Supports) (EDAGAMAK), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG)

Keywords

• Autism support services
• Nonprofit community programs
• Children's educational books
• Awareness fundraising events
• Family advocacy resources

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Fundraising: The organization raises funds through GoFundMe campaigns, Annual Black Tie Gala Fundraisers, and direct donations to support autism families, summer camp scholarships, and community programs.
2. Product Sales: E-commerce sales of merchandise including T-shirts, bonnets, puzzle pieces, and children's books authored by Daijah Jackson including 'Daisi's First Flow' and 'Dining with Daisi: Bites of Delight'.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CTW4YOU delivers autism awareness and family support programs for autistic children and their families in Metro Detroit, including the 'Dining with Daisi' culinary initiative, the 'Daisi's First Flow' puberty education project, and the 'Send a Kid to Camp' summer camp scholarship program. The organization also sells its own autism-themed merchandise and children's books authored by Daijah Jackson (including 'Bites of Delight' and 'Daisi's First Flow') through its e-commerce website and bundles, and funds operations through donations, GoFundMe campaigns, and an Annual Black Tie Gala.

Product overview

Change the World for YOU (CTW4YOU) is a nonprofit 501(c)(3) organization that offers a combination of published books, merchandise, and community programs focused on autism awareness and support. The core product offerings include the 'Dining with Daisi' book series (featuring 'Bites of Delight' cookbook and 'Daisi's First Flow' puberty guide), autism-themed puzzle piece merchandise in various colors, branded apparel (t-shirts in old and new logo designs), and hair care products (bonnets). Bundle packages combining multiple items are also available. The organization's programs include 'Dining with Daisi' culinary initiative, 'Daisi's First Flow' educational project, and 'Send a Kid to Camp' scholarship program for autistic children.

Differentiator

Problem solved

Functional benefit

Brands

• Dining with Daisi: A culinary initiative under CTW4YOU encouraging children, especially those on the autism spectrum, to discover the joys of cooking and tasting diverse cuisines
• Daisi's First Flow
• Send a Kid to Camp

Products and services

• Dining with Daisi: Bites of Delight A vibrant children's cookbook written by Daijah Jackson featuring easy-to-make recipes, interactive learning, and colorful illustrations that celebrate inclusivity and creativity in the kitchen; intended for children, parents, and families seeking sensory-friendly cooking content.
• Daisi's First Flow Let's GO!! An empowering children's book about navigating puberty as a young girl on the autism spectrum, designed to open conversations around periods and self-care in an autism-friendly way.
• Daisi's First Flow Let's GO!! (Spiral Edition)

Quantifiable outcome

• Three successful Annual Black Tie Gala Fundraisers
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• PRO ChiropracticminorOthersPRO Chiropractic serves as an in-person donation drop-off location for CTW4YOU, allowing donors to make physical donations at their Madison Heights facility.
• NEW KINGDOM MISSIONARY BAPTIST CHURCHminorOthersChurch community partner providing support for autism awareness initiatives. Acknowledged for being part of the change in providing autism awareness.
• Metropolitan Baptist ChurchminorOthersVenue partner for Autism Awareness Day events, hosting the post-service program with panel discussions and book signing.

Scale indicators6 records

Recent moves8 records

Expansion highlights10 records

Emerging players

• KultureCity: A nonprofit promoting sensory inclusion and accessibility for individuals with autism and other disabilities. Comparable in its community-event-driven awareness model and family-focused programming.
• Different Brains: A nonprofit producing media and educational content about autism and neurodiversity. Comparable to CTW4YOU's content-driven approach (books, videos, awareness content) targeting autism families.

Direct peers

• Organization for Autism Research: A nonprofit that funds autism research and provides educational resources to families. Comparable as an autism-focused support and education nonprofit targeting families and the broader community.
• Color of Autism Foundation: A nonprofit dedicated to autism advocacy and support for African American and underserved communities. Highly comparable to CTW4YOU given its focus on Black autism families, awareness campaigns, and community events.
• National Autism Association: A nonprofit focused on autism awareness, family support, and safety programs. Comparable as a mid-sized advocacy organization serving autism families through education and direct services.

Broad incumbents

• Autism Society of America: A national autism nonprofit providing education, advocacy, and community support through a network of affiliates. Comparable as a grassroots-support and resource provider for autism families and individuals.
• Autism Speaks: The largest U.S. autism advocacy nonprofit, funding research, advocacy, and family services. Compares to CTW4YOU as both serve the autism community through awareness and family support, though at vastly different scales.
• Sesame Workshop (Sesame Street Autism Initiative): The nonprofit behind Sesame Street, which launched a major autism awareness initiative featuring Julia. Comparable to CTW4YOU for creating autism-inclusive educational content aimed at children and families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@Changetheworld4you_
• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/wix
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change the World for YOU