© GreenHub B.V.

What © GreenHub B.V. does

GreenHub B.V. is a privately held Dutch import and distribution company, registered as a B.V. (KvK nr: 77756819) and headquartered at Keienbergweg 57, 1101 GA Amsterdam. The company exclusively imports and represents 20+ ecological brands — spanning natural cleaning products, bamboo-based hygiene, organic cosmetics, eco-friendly oral care, sustainable clothing, and zero-waste personal care — for distribution across the Benelux region (Netherlands, Belgium, Luxembourg). Its own private-label range (GreenHub natural cleaning products and GreenHub plant-based sponges and cloths) is layered alongside third-party brands such as ATTITUDE (with NATURE+, Super leaves, Baby Leaves, and SUNLY sub-lines), Anaé, HYDROPHIL, Yaweco, The Cheeky Panda, Boody, TIO Care, Lamazuna, LoofCo, Dishmatic, Ah! Table!, Smart Microfiber, La Droguerie Ecologique, Al Bara, and Denttabs.

GreenHub's business model is wholesale B2B distribution: it sells exclusively to retailers rather than end consumers. Its customer base is segmented across four verticals — webshops (both large and small e-commerce retailers), natuurwinkels (natural/organic specialty stores), drogisterijen (drugstores and pharmacy chains such as Etos and De Online Drogist), and other specialty retailers. Notable retail accounts include enterprise chains such as Delhaize, Douglas, Holland & Barrett, Colruyt, and Etos alongside SMB accounts including EKOplaza, Odin Biologische Winkel, Gezondheidswinkel, Dille en Kamille, Big Green Smile, and Bio-Planet België. Orders are taken via phone, email, and a structured retailer login portal hosted on viqs.nl, and pricing is wholesale and not publicly disclosed. The company differentiates itself through curated brand exclusivity, claimed deep product expertise, and willingness to source new ecological products on behalf of customers when items are out of stock.

There is no evidence of proprietary software, technology platforms, or AI/ML capabilities in the source material. GreenHub's competitive position rests on its exclusive Benelux distribution rights for its represented brands, its accumulated product knowledge, and its relationships with both upstream brand owners and downstream retail accounts. No funding rounds, M&A activity, leadership changes, or geographic expansion beyond Benelux are disclosed.

Name

© GreenHub B.V.

Legal name

GreenHub B.V.

Website

https://greenhubimports.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenHub B.V. is a Dutch B2B importer and exclusive Benelux distributor of 20+ ecological consumer-goods brands — including natural cleaning, bamboo hygiene, organic cosmetics, and zero-waste personal care — selling wholesale to webshops, natural stores, drugstores, and specialty retailers.

Ownership category

akta.pro rank

Product category

Ecological Wholesale Distribution

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Natural & Organic Foods Distribution (CRAOABAH)

akta.pro secondary industries

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Ecological brand distribution
• Natural care products
• Benelux import services
• Eco-friendly non-food
• Sustainable wholesale distribution

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Distribution & Import: GreenHub imports and distributes ecological brands exclusively for the Benelux market to webshops and specialty stores. Revenue is generated through wholesale distribution of natural care products and eco-friendly non-food items.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

GreenHub B.V. imports and exclusively represents over 20 ecological brands for the Benelux market, distributing natural care products and eco-friendly non-food items (cleaning products, personal care, bamboo hygiene, organic cosmetics, oral hygiene, sustainable clothing, and zero-waste beauty products) to webshops, natural product stores, drugstores, and specialty retailers. The company offers curated brand portfolios, deep product expertise, and active product sourcing for retailers seeking sustainable assortments.

Product overview

GreenHub B.V. operates as an importer and distributor of ecological brands, not a technology product company. The company imports and represents over 20 ecological brands exclusively for the Benelux market, serving large and small webshops, natural product stores (natuurwinkels), drugstores, and other specialty retailers. The portfolio includes own sub-brands (Greenhub Natural Cleaning Products and Greenhub Plant-based Sponges and Cloths) alongside distributed international brands including ATTITUDE (NATURA+ household products, Super leaves personal care, Baby Leaves & Little leaves children's care, and SUNLY mineral sun care), Anaé, HYDROPHIL, Yaweco, The Cheeky Panda, Boody Basic, TIO Care, Lamazuna, LoofCo, Dishmatic, Ah! Table!, Smart Microfiber, La Droguerie Ecologique, Al Bara, and Denttabs. Product categories span natural cleaning products, personal care, bamboo-based hygiene products, organic cosmetics, eco-friendly oral hygiene, sustainable clothing, and zero-waste beauty products.

Differentiator

Problem solved

Functional benefit

Brands

• GreenHub Natuurlijke schoonmaakmiddelen: Natural cleaning products
• GreenHub Plantaardige sponzen en doeken
• ATTITUDE Nature+
• ATTITUDE Super leaves
• ATTITUDE Baby Leaves & Little leaves
• ATTITUDE SUNLY
• Dishmatic
• Ah! Table!
• Smart Microvezel
• La Droguerie Ecologique
• Anaé
• HYDROPHIL
• Yaweco
• The Cheeky Panda
• Boody Basic
• TIO Care
• Lamazuna
• LoofCo
• Al Bara
• Denttabs

Products and services

• GreenHub Natural Cleaning Products (GreenHub Natuurlijke schoonmaakmiddelen) GreenHub's own sub-brand of natural cleaning products for household use, distributed by GreenHub to Benelux retailers.
• GreenHub Plant-based Sponges and Cloths (GreenHub Plantaardige sponzen en doeken) GreenHub's own sub-brand of plant-based sponges and cloths offered as sustainable alternatives to conventional cleaning materials, distributed to Benelux retailers.
• ATTITUDE NATURE+ Natural Household Products Natural household products from the ATTITUDE NATURE+ line, distributed by GreenHub for the Benelux market.
• ATTITUDE Super leaves Natural Care (EWG VERIFIED) Natural personal care products certified EWG VERIFIED, distributed by GreenHub for the Benelux market.
• ATTITUDE Baby Leaves & Little leaves Natural Care for Children Natural care products specifically formulated for children and babies, distributed by GreenHub for the Benelux market.
• ATTITUDE SUNLY Mineral Sun Care (Plastic Free) Mineral-based sun care products with plastic-free packaging, distributed by GreenHub for the Benelux market.
• Dishmatic Dish cleaning products brand distributed by GreenHub for the Benelux market.
• Ah! Table! Brand of ecological products for the table/home, distributed by GreenHub for the Benelux market.
• Smart Microfiber (Smart Microvezel) Stylish and high-quality microfiber cleaning supplies for a sustainable household, distributed by GreenHub for the Benelux market.
• La Droguerie Ecologique Ecological cleaning and care products brand, distributed by GreenHub for the Benelux market.
• Anaé Organic Natural Cosmetics and Sustainable Care Products Organic natural cosmetics and sustainable personal care products, distributed by GreenHub for the Benelux market.
• HYDROPHIL Sustainable Hygiene Products from Bamboo Sustainable hygiene products made from bamboo, distributed by GreenHub for the Benelux market.
• Yaweco Ergonomic Toothbrushes from Bio-plastic Ergonomic toothbrushes manufactured from bio-plastic materials, distributed by GreenHub for the Benelux market.
• The Cheeky Panda Toilet Paper and Tissues from 100% FSC Bamboo Toilet paper and tissues made from 100% FSC-certified bamboo, distributed by GreenHub for the Benelux market.
• Boody Basic ECO Clothing from Bamboo ECO clothing made from sustainable bamboo fiber, marketed as durable and environmentally friendly, distributed by GreenHub for the Benelux market.
• TIO Care Eco-friendly Oral Hygiene Environmentally friendly oral hygiene products, distributed by GreenHub for the Benelux market.
• Lamazuna Natural Cosmetics (Zero Waste, Organic & Vegan) Natural cosmetics certified as zero waste, organic, and vegan, distributed by GreenHub for the Benelux market.
• LoofCo Plant-based Alternatives for Plastic Sponges and Brushes Plant-based alternatives to plastic sponges and brushes for household cleaning, distributed by GreenHub for the Benelux market.
• Al Bara Ecological brand represented by GreenHub for the Benelux market.
• Denttabs Ecological dental care products distributed by GreenHub for the Benelux market.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Bio Company: German organic retail chain that both retails and partially distributes ecological brands to its store network — comparable channel positioning in the DACH region with overlapping product categories.

Direct peers

• Ecover: Belgian-origin ecological cleaning and household products brand with overlapping Benelux distribution channels and similar eco-friendly positioning. Ecover's product portfolio in plant-based detergents and cleaners closely mirrors GreenHub's distributed cleaning categories.
• Neal's Yard Remedies: UK-based natural health and beauty brand that operates retail stores while wholesaling to independent retailers — comparable model of being a curated ecological brand owner with selective European distribution.
• Lavera: German natural and organic cosmetics brand distributed through European health stores, organic retailers, and drugstores — directly comparable ecological positioning and channel mix to GreenHub's distributed brands.
• Melvita: French natural and organic cosmetics brand distributed through selective retail and natural product channels, comparable to GreenHub's Anaé and Lamazuna distributed natural cosmetics portfolio.
• Weleda: Swiss natural cosmetics and personal care brand distributed through European natural product retailers, health stores, and drugstores — the same channel mix GreenHub serves. Comparable ecological positioning and selective distribution model.
• Dr. Hauschka: German natural cosmetics brand distributed through natural product retailers, pharmacies, and organic specialty stores across Europe, mirroring GreenHub's distributed ecological brand portfolio in the personal care category.

Broad incumbents

• Seventh Generation: US-based eco-friendly household and personal care brand (Unilever-owned), comparable ecological product focus across cleaning and hygiene categories where GreenHub distributes competing sustainable brands.
• Lush: UK-based ecological cosmetics retailer with significant global scale and brand recognition, overlapping with GreenHub's distributed zero-waste and natural cosmetics portfolio.
• The Body Shop: UK-origin ecological personal care retailer with global scale, offering broader assortment and brand recognition that overlaps with GreenHub's distributed personal care and cosmetics brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenhub-imports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about © GreenHub B.V.