Guyana Tourism Authority
Guyana Tourism Authority is a semi-autonomous government agency that regulates and markets Guyana as a sustainable tourism destination, licensing tour operators and operating the guyanatourism.com portal to serve international visitors and the domestic operator base.
- Company typePrivate
- Founded2002
- HeadquartersGeorgetown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Guyana Tourism Authority does
Guyana Tourism Authority (GTA) is a semi-autonomous governmental organization established in 2002 and operating under Guyana's Ministry of Business. It holds statutory responsibility for developing, regulating, and promoting sustainable tourism in Guyana, exercising authority granted under the 2008 Tourism Authority Regulations. GTA licenses and oversees tour operators, curates the country's destination brand, and coordinates international marketing efforts. Its mandate covers wildlife, birding, cultural, adventure, and community-based tourism segments, leveraging Guyana's 87% intact forest cover, unique biodiversity, and the cultural assets of nine Indigenous Peoples.
GTA's core product surface is the guyanatourism.com portal, which functions as a destination marketing, booking, and licensing platform. The portal exposes more than 60 curated tourism experiences, a licensed operator directory, an events calendar, an online operator licensing workflow, and 360° virtual tours for pre-arrival destination familiarization. Supporting products include event-led marketing activations such as the Cricket Carnival and commemorative content such as the 2026 Diamond Jubilee Calendar tied to Guyana's 50th independence anniversary. The underlying technology stack is a standard CMS-based website with embedded virtual tour media, a booking interface, and a licensing portal, without disclosed AI or machine-learning capabilities.
GTA's revenue mechanics combine government budget allocations from the Ministry of Business with licensing and registration fees collected from tourism operators under the 2008 Regulations. Its go-to-market model combines direct-to-consumer digital marketing with trade-channel distribution, supplemented by retained North American market representation firms (Emerging Destinations and CornerSun) and partnerships with conservation organizations including Conservation International, WWF, and Iwokrama. Customer segments are international leisure tourists and the licensed domestic operator supply base, rather than named enterprise accounts.
Guyana Tourism Authority firmographics
Firmographics- Name
- Guyana Tourism Authority
- Legal name
- Guyana Tourism Authority
- Website
- https://www.guyanatourism.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guyana Tourism Authority is a semi-autonomous government agency that regulates and markets Guyana as a sustainable tourism destination, licensing tour operators and operating the guyanatourism.com portal to serve international visitors and the domestic operator base.
- Ownership category
- akta.pro rank
Guyana Tourism Authority industry classification
Industry- Product category
- National Tourism Authority / Destination Marketing
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing) (THAAANAI)
- akta.pro secondary industries
- Community-Based & Indigenous-Led Ecotourism (THAAAEAH), Rainforest & Jungle Ecotourism Tours (THAAAEAF), Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)
Keywords
Where Guyana Tourism Authority is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Guyana Tourism Authority business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Government Funding: The GTA operates under the Ministry of Business as a semi-autonomous governmental organization, funded by government budget allocations to develop and promote sustainable tourism
- Licensing Fees: Revenue from licensing tourism operators, guides, accommodation establishments, and tour operators under The Guyana Tourism Authority Regulations of 2008
- Tourism Industry Contribution: Tourism is estimated to be a US$123 million industry in Guyana, generating thousands of jobs and serving as a key export industry and economic driver
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | EPA Film Application Fee |
| Other | Pay-as-you-go | Protected Areas Commission Fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Guyana Tourism Authority product offering
Product offeringCore offering
The Guyana Tourism Authority is a semi-autonomous governmental organization that develops and promotes sustainable tourism in Guyana. It markets the country as a destination through the official GuyanaTourism.com portal, licenses and regulates tourism operators and guides under The Guyana Tourism Authority Regulations of 2008, and facilitates visitor access to attractions, eco-lodges, and Indigenous community experiences. Its offering centers on destination marketing, tourism operator licensing, and travel trade support for Guyana's biodiversity, cultural heritage, and adventure experiences.
Product overview
The Guyana Tourism Authority operates GuyanaTourism.com as a unified tourism portal combining informational content, virtual experiences, and booking capabilities. The platform encompasses the core tourism portal with integrated features including Virtual Tours (360-degree experiences), an Online Booking System for itineraries and reservations, Events Calendars (including the 2026 Diamond Jubilee Calendar), a Licensed Tour Operators Directory, and a B2B Travel Trade Portal for industry professionals. Together these offerings provide both consumer-facing trip planning services and B2B support for Guyana's tourism industry.
Differentiator
Problem solved
Functional benefit
Products and services
- GuyanaTourism.com Official Tourism Portal Official destination marketing and trip-planning portal of the Guyana Tourism Authority, providing comprehensive travel information including attractions, accommodations, activities, travel guidelines, events calendar, virtual tours, and integration with the online booking engine for visitors planning trips to Guyana.
- Online Tourism Licensing Portal License management system for tourism operators, guides, and accommodation establishments operating in Guyana, administered under The Guyana Tourism Authority Regulations of 2008. Used by industry operators to obtain and renew licenses to legally operate in Guyana.
- Travel Trade Portal B2B resource platform providing training, licensing information, marketing support, and product development resources for tourism industry professionals and licensed tour operators selling Guyana as a destination.
- Virtual Tours Standalone 360° immersive virtual tour experiences of Guyana's iconic attractions including Georgetown City Tour, St. George's Cathedral, Markets, and Kaieteur Falls, allowing prospective visitors to explore destinations remotely before booking travel.
- Licensed Tour Operators Directory Public registry of officially licensed and regulated tourism operators, guides, accommodations, and service providers meeting safety and quality standards set by the Guyana Tourism Authority. Used by travelers and travel trade to identify vetted operators.
- EPA Filming Permit Services Permitting service for film, documentary, and commercial production companies requiring access to Guyana's protected areas. Includes a US$75 EPA application fee, US$40 late application fee within 3 months of filming, and a US$750 permit fee upon issuance.
- Protected Areas Commission Access Services Access and visitor management services for Guyana's protected areas including Kaieteur National Park, with structured fees such as Tour Guide Fee (GY$4,500 per group) and Landing Fee (GY$3,000 per person at Kaieteur National Park).
Companies that use Guyana Tourism Authority
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Guyana Tourism Authority technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Guyana Tourism Authority partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- Conservation International GuyanacoreKey conservation partner supporting the development of sustainable tourism that maximizes positive socio-economic outcomes and conservation projects in Guyana
- Department of EnvironmentcoreGovernment partner for environmental protection and sustainable development of Guyana's natural resources
- Iwokrama International CentrecoreCo-development partner for rainforest conservation and sustainable tourism experiences in the Iwokrama Rainforest Reserve
- Protected Areas CommissioncoreGovernment body responsible for protected areas including Kaieteur National Park, collaborating on film permits and visitor management
- World Wildlife Fund GuianascoreConservation partner supporting wildlife protection efforts including giant river otter rehabilitation and arapaima conservation
- North Rupununi District Development BoardcoreCommunity development organization representing indigenous communities in the North Rupununi region, supporting community-led tourism initiatives
- South Rupununi Conservation SocietycoreIndigenous-led conservation organization involved in protecting the endangered Red Siskin and supporting wildlife tourism
- Tourism and Hospitality Association of GuyanacoreIndustry association representing tourism businesses, providing voice for private sector tourism development
- Visit RupununisecondaryRegional tourism organization promoting the Rupununi region including South and North Rupununi savannahs and indigenous communities
- Department of TourismcoreParent government ministry responsible for tourism policy, working with GTA on national tourism development
- Ministry of Indigenous People's AffairscoreGovernment ministry supporting indigenous communities involved in tourism, issuing permits for visits to indigenous villages
- Emerging DestinationscoreMarket representation partner contracted to strengthen and expand Guyana's distribution networks in North American core and investment markets. Contact: Ms. Jane Behrend, [email protected]
- CornerSun Destination Marketing LLCcoreMarket representation partner contracted to strengthen and expand Guyana's distribution networks in North American markets. Contact: Mr. David DiGregorio, [email protected]
- Dagron TourssecondaryTour operator providing Rum Route experiences including day and overnight tours of Demerara Distillers Ltd and heritage rum experiences
- Wilderness ExplorerssecondaryAdventure tour operator offering Kaieteur Falls tours, river experiences, and sustainable tourism experiences throughout Guyana
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Guyana Tourism Authority competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Guyana Tourism Authority social profiles
Digital presenceGuyana Tourism Authority financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guyana Tourism Authority leadership team
Management profileNumber of profiles
Profiles1 record
Guyana Tourism Authority funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guyana Tourism Authority M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guyana Tourism Authority
What does Guyana Tourism Authority do?
The Guyana Tourism Authority is a semi-autonomous governmental organization that develops and promotes sustainable tourism in Guyana. It markets the country as a destination through the official GuyanaTourism.com portal, licenses and regulates tourism operators and guides under The Guyana Tourism Authority Regulations of 2008, and facilitates visitor access to attractions, eco-lodges, and Indigenous community experiences. Its offering centers on destination marketing, tourism operator licensing, and travel trade support for Guyana's biodiversity, cultural heritage, and adventure experiences.
Is Guyana Tourism Authority a public or private company?
Guyana Tourism Authority is a private company. It is classified as state government owned and is currently operating.
When was Guyana Tourism Authority founded?
Guyana Tourism Authority was founded in 2002. It employs 11 to 50 people.
Where is Guyana Tourism Authority based?
Guyana Tourism Authority is headquartered in Georgetown, United States, in the North America region.
How does Guyana Tourism Authority make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are licensing Fees and tourism Industry Contribution.
Does Guyana Tourism Authority have an API?
No public API is recorded for Guyana Tourism Authority.
What industry is Guyana Tourism Authority in?
Guyana Tourism Authority's product category is National Tourism Authority / Destination Marketing. Its primary akta.pro industry code is THAAANAI, Community-Based & Indigenous Tourism Enablement (Local Ownership, Benefit-Sharing), with a secondary code of THAAAEAH, Community-Based & Indigenous-Led Ecotourism. Its NAICS code is 561591 and its SIC code is 7900.