What HOME Fundraising Ltd does

HOME Fundraising Ltd is a private, London-headquartered company founded in 2002 that operates in the United Kingdom with a workforce of 1,001–5,000 employees, self-describing as "one of the most successful nonprofit organisations in the world." Note that the firmographic file classifies the entity as for_profit while its self-description uses nonprofit language; this classification discrepancy is unresolved in the supplied data and is flagged for diligence. Functionally, the company's scale and label point to a face-to-face / door-to-door fundraising agency that recruits and retains regular givers on behalf of charity clients across UK residential markets, with a primary web presence at http://www.homefundraising.com.

Business model mechanics are not disclosed in the source material. By inference from the firm's scale and sector norms, revenue is likely generated via commissions or per-signup fees tied to long-running monthly direct-debit donor programs originated through its field force, rather than from pass-through donation funds. Pricing details, named charity clients, contract terms, and any donor LTV or retention metrics are absent from the supplied dataset.

No information is provided regarding technology stack, AI/ML capabilities, funding history, acquisitions, partnerships (one partnership entry in the dataset pertains to an unrelated Indonesian gaming site, AGEN5758, hosted on theatlanticbar.com and is not attributable to HOME Fundraising Ltd), leadership team, regulatory standing, or geographic footprint beyond the United Kingdom. The supplied data is materially insufficient to support confident judgments on revenue, growth, moat depth, or strategic direction; the analysis above is bounded by that gap.

Name

HOME Fundraising Ltd

Website

https://homefundraising.com

Company type

Private

Founded year

2002

Headcount range

1,001–5,000 employees

Short description

HOME Fundraising Ltd is a private, London-headquartered UK face-to-face fundraising agency founded in 2002 that recruits regular donors on behalf of charity clients via a 1,001–5,000-employee field force and the homefundraising.com website.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Nonprofit fundraising services
• Charity fundraising
• Donor acquisition
• Fundraising campaigns
• Fundraising services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

HOME Fundraising Ltd is a UK-based private fundraising services company headquartered in London, United Kingdom. Founded in 2002 and self-described as one of the most successful nonprofit organisations in the world, the company employs between 1,001 and 5,000 staff to deliver fundraising services. The firmographic data contains an inconsistency: company_type is marked 'for_profit' while the short description refers to 'nonprofit organisations'.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Services Fundraising services delivered on behalf of nonprofit and charitable organisations, supported by a workforce of 1,001-5,000 employees headquartered in London, United Kingdom.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UbuyminorChannel Partner/ Reseller/ DistributorUbuy appears to be a marketplace/platform partner integrated into the website structure, providing international shipping and marketplace services alongside the AGEN5758 gaming platform content.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Professional Fundraising (PTF): One of the UK's larger face-to-face fundraising agencies, operating in the same donor recruitment and regular-giving niche as HOME Fundraising.
• Open (Open Fundraising): UK-based face-to-face and door-to-door fundraising agency serving major charities with regular giving acquisition, the closest direct competitor to HOME Fundraising in model and customer base.
• BlueFrog Fundraising: UK face-to-face fundraising agency specializing in charity donor acquisition through street and door-to-door channels, directly comparable to HOME Fundraising's core service.

Broad incumbents

• Omnicom Group: Global advertising holding company whose networks (e.g., DDB, BBDO) serve charity and nonprofit clients with fundraising creative and media — a broader-scope alternative for charity clients.
• Charities Aid Foundation: Established UK charity services and giving platform with a much wider portfolio (donor funds, payroll giving,慈善 advisory) than HOME Fundraising, but operating in the same charity-funding ecosystem and serving similar charity clients.
• WPP: Global marketing services group whose agencies (e.g., Wunderman Thompson, Ogilvy) run charity and nonprofit campaigns, an adjacent incumbent competing with HOME Fundraising on integrated donor engagement work.
• Publicis Groupe: Global advertising and communications holding company with capabilities in donor acquisition campaigns and CRM; relevant as a broad incumbent competing for charity marketing budgets that might otherwise go to specialist fundraisers.

Emerging players

• Personal Group: UK employee benefits and affinity products provider that also operates in charity and affinity fundraising spaces, overlapping with HOME Fundraising on certain products and distribution channels.

Others

• British Heart Foundation: Major UK charity that has historically been one of the largest buyers of face-to-face fundraising services; represents a typical end-client counterpart rather than competitor.
• Cancer Research UK: Large UK charity that has both used and, in recent years, scaled back reliance on face-to-face fundraisers; relevant as a major prospective client whose procurement decisions materially affect HOME Fundraising's revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/home-fundraising-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME Fundraising Ltd