Pooya Afzar Pishro Co.

What Pooya Afzar Pishro Co. does

Pooya Afzar Pishro Co. (PAPCo.) is a Tehran-based, privately held industrial electrical equipment distributor founded in 2009. The company functions as an authorized distributor in Iran for a portfolio of internationally recognized power supply brands: GE (Switzerland) for UPS systems, C&S Electric (India) for low-voltage switchgear and protection devices, Yuasa (Europe) for industrial batteries, and Best Power and Atlas (China) for sealed lead-acid batteries. The product portfolio centers on uninterruptible power supplies, LV switchgear (RCCBs, MCBs, contactors), industrial batteries, and related power control and energy efficiency equipment sold to industrial plants, commercial buildings, data centers, and infrastructure facilities in Iran. The company employs between 11 and 50 people and operates from a single headquarters at Ghaem Magham Farahani Avenue in Tehran.

The technology stack is essentially a distribution and integration layer over third-party OEM products rather than proprietary R&D. Notable specifications the company markets include the GE SG Series UPS with eBoost technology (claimed up to 99% efficiency, IEMi energy management, Redundant Parallel Architecture), C&S Electric robusTa power contactors with AC3 ratings from 9A to 800A, WiNtrip RCCBs rated to 10KA short-circuit capacity, and capacitor duty switching contactors covering 10KVAR to 60KVAR. These are vendor-validated specifications, not internally developed IP, and the company's competitive claim rests on bundling and supporting globally certified brands (IEC, UL, CSA, CE) rather than original technology.

Pooya Afzar Pishro generates revenue through hardware resale margins on imported and distributed equipment. It sells directly from its Tehran headquarters to enterprise industrial and commercial customers and extends reach through an authorized representative/agency network across Iran. Pricing is not publicly disclosed and requires direct inquiry. The company's digital footprint is limited to a bilingual (English/Persian) website and basic social media presence on Google+ and Twitter, with no disclosed revenue, funding rounds, headcount trends, M&A activity, or named end customers in the available data.

Name

Pooya Afzar Pishro Co.

Legal name

Pooya Afzar Pishro Co.

Website

https://pooyapishro.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pooya Afzar Pishro Co. (PAPCo.) is a Tehran-based authorized distributor reselling GE UPS systems, C&S Electric LV switchgear, and Yuasa, Best Power, and Atlas industrial batteries to industrial, commercial, and infrastructure customers across Iran.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Distribution

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Motors & Generators (3621)

akta.pro industry

PRIMARYTLAKAHAJ

Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Specialty Vehicle & Equipment MRO (Construction, Agricultural, Material Handling)

SECONDARYEUAMAAAJ

Incentives, Grants & Program Administration (Auctions, Tenders, IRA/ITC/PTC Advisory)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Renewable Project Development & IPP (Greenfield, Permitting, Financing)

Keywords

• Uninterruptible power supply
• Industrial electrical equipment
• Power distribution solutions
• LV switchgear
• Industrial battery backup

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Resale: Pooya Afzar Pishro Co. generates revenue primarily through the distribution and resale of power supply equipment sourced from authorized international manufacturers. The company purchases products from branded manufacturers (GE, C&S Electric, Yuasa, Best Power, Atlas) and resells them to industrial and commercial customers in Iran, functioning as an authorized distributor and importer.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pooya Afzar Pishro Co. (PAPCo.) is an authorized Iranian distributor of branded industrial power supply solutions. It resells UPS systems (GE), industrial batteries (Best Power, Atlas, Yuasa), and LV switchgear and protection equipment (C&S Electric) — including RCCBs, power contactors, miniature circuit breakers, and capacitor duty contactors — to industrial and commercial customers across Iran.

Product overview

Pooya Afzar Pishro Co. (PAPCo.) is an Iranian power supply solutions distributor offering a portfolio of branded electrical equipment. The company operates as an authorized distributor for multiple international manufacturers: GE (Switzerland) for UPS systems including the SG Series and LP 31 Series; Best Power and Atlas (China) for industrial batteries ranging from 12V 7AH to 100AH; and C&S Electric (India) for LV switchgear including WiNtrip RCCBs, robusTa power contactors, capacitor duty contactors, and miniature circuit breakers. The product portfolio centers on uninterruptible power supply systems, industrial batteries, and power control/safety equipment for applications in data centers, industrial facilities, and commercial buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• GE UPS Systems Uninterruptible Power Supply systems from GE (Switzerland), including single/single-phase, three/single-phase, and three-phase/three-phase UPS models for critical power protection in industrial and commercial facilities.
• GE SG Series UPS Three-phase UPS system featuring eBoost technology with up to 99% efficiency, IEMi (Intelligent Energy Management integrated) software, and Redundant Parallel Architecture (RPA) for scalability up to 6 modules. Delivers up to 94% efficiency in double conversion mode.
• GE LP 31 Series UPS Three/single-phase UPS series from GE for power protection applications in industrial and commercial settings.
• Best Power Batteries Sealed lead-acid batteries from Best Power (China) available in 12V configurations ranging from 7AH to 100AH capacity for backup power and UPS applications.
• Atlas Batteries Industrial batteries from Atlas brand available in 12V configurations from 7AH to 100AH for power backup systems in industrial and commercial installations.
• C&S Electric LV Switchgear Low Voltage switchgear and protection equipment from C&S Electric (TC, India), encompassing RCCBs, power contactors, miniature circuit breakers, capacitor duty contactors, and other safety devices for LV electrical installations.
• WiNtrip Residual Current Circuit Breakers (RCCB) Earth leakage protection devices providing isolation switching and protection against electric shock and fire hazards, rated up to 63A with 10KA short-circuit capacity, dual termination for cable and comb type busbar, and IP20 finger-protected terminals.
• robusTa Power Contactors High-performance power contactors from C&S Electric designed for motor controls, pumps, compressors, HVAC, cranes, elevators, solar systems, and power supply solutions, with AC3 ratings from 9A to 800A conforming to IEC 60947-4-1 and meeting IEC, UL, CSA, and CE standards.
• Capacitor Duty Switching Contactors Specialized contactors designed for capacitor bank switching in low voltage installations, rated from 10KVAR to 60KVAR (3P, 415VAC, 50/60 Hz), featuring front-mounted block of 3 early make auxiliary contacts in series with damping resistors, conforming to IEC 60947-4-1 AC-6b.
• Miniature Circuit Breakers Circuit protection devices for low voltage electrical installations providing short-circuit and overload protection in industrial and commercial applications.

Quantifiable outcome

• GE SG Series UPS delivers up to 99% efficiency in eBoost mode, providing annual power and cooling savings up to $300k for 5MW data centers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• C&S Electric (TC) IndiacoreChannel Partner/ Reseller/ DistributorPooya Afzar Pishro Co. is the authorized distributor in Iran for C&S Electric (TC) of India, a manufacturer of LV (Low Voltage) switchgear and protection equipment including residual current circuit breakers (RCCB), power contactors, miniature circuit breakers, and capacitor duty contactors. C&S Electric products conform to IEC, UL, CSA, and CE international standards.
• GE (Switzerland)coreChannel Partner/ Reseller/ DistributorPooya Afzar Pishro Co. is the authorized distributor in Iran for GE (Switzerland), one of the leading manufacturers of reliable UPS systems. GE products distributed include the SG Series Three Phase UPS with eBoost technology, LP 31 Series, single/single-phase UPS, and three/single-phase UPS. GE has over 8,000 RPA UPS systems installed globally.
• Yuasa (Europe)coreChannel Partner/ Reseller/ DistributorPooya Afzar Pishro Co. is the authorized distributor in Iran for Yuasa, described as the most well-known European battery manufacturer, supplying industrial batteries for power backup applications.
• Best Power (China)coreChannel Partner/ Reseller/ DistributorPooya Afzar Pishro Co. is the authorized distributor in Iran for Best Power, described as one of the most reliable battery manufacturers in China. Best Power battery products distributed include 12V models ranging from 7AH to 100AH capacity, used in UPS and power backup applications.
• Atlas (Battery Manufacturer)coreChannel Partner/ Reseller/ DistributorPooya Afzar Pishro Co. is the authorized distributor in Iran for Atlas batteries, described as one of the most reliable battery manufacturers. Atlas battery products distributed include 12V models ranging from 7AH to 100AH capacity.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ABB: Global technology leader in electrification, motion, and automation offering LV switchgear, circuit breakers, contactors, and UPS solutions. ABB's product range directly overlaps with the C&S Electric LV switchgear portfolio PAPCo distributes, serving the same industrial customer base.
• Vertiv Holdings: Global manufacturer and provider of critical digital infrastructure including UPS systems, power management, and thermal management for data centers. Vertiv competes head-to-head with the GE UPS portfolio that PAPCo distributes, serving the same data center, industrial, and commercial customer base.
• Eaton: Global power management company offering UPS systems, switchgear, and electrical components for industrial, data center, and commercial markets. Eaton's three-phase UPS and LV switchgear portfolios directly compete with PAPCo's distributed brands.
• Schneider Electric: Global specialist in energy management and automation with deep presence in UPS (Galaxy, Easy UPS), switchgear, and power distribution. Schneider competes across PAPCo's entire product portfolio and serves industrial, data center, and commercial customers in Iran and globally.
• Legrand: Global specialist in electrical and digital building infrastructure offering circuit breakers, contactors, RCCBs, and UPS products. Legrand's LV protection portfolio competes directly with C&S Electric products distributed by PAPCo.
• AEG Power Solutions: Provider of UPS systems, power converters, and industrial battery chargers with a strong heritage in industrial and power generation markets. AEG competes in the same three-phase UPS and industrial power protection segments as PAPCo's GE UPS portfolio.
• Delta Electronics: Global provider of power and thermal management solutions including UPS systems, industrial batteries, and power electronics. Delta offers comparable product categories to PAPCo's portfolio and serves industrial and data center customers across the Middle East through its own channel network.

Emerging players

• Borri Group: Italian UPS manufacturer specializing in three-phase and industrial UPS systems, with a regional distribution model in emerging markets. Borri's product positioning and channel-based go-to-market directly parallel PAPCo's distribution of GE UPS systems.

Direct peers

• Socomec: European manufacturer of UPS systems, power switching, and energy storage solutions. Socomec is specifically referenced on PAPCo's website poll section, indicating a prior or current product relationship, and offers directly comparable UPS and power quality products through its own distributor network in the Middle East.
• Riello UPS: Italian manufacturer of uninterruptible power supplies ranging from small office units to large three-phase systems. Riello competes in the same product category PAPCo distributes (GE UPS, C&S Electric switchgear) and is sold through similar regional distributor models in emerging markets including the Middle East.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pooya-afzar-pishro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pooya Afzar Pishro Co.