The Augustine Company
The Augustine Company is a family-owned die manufacturer in Owosso, Michigan, producing custom magnesium, copper, and brass dies for foil stamping, embossing, debossing, letterpress, and leather stamping customers nationwide and globally on a quote-based, direct-sales model.
- Company typePrivate
- Founded1936
- HeadquartersOwosso, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Augustine Company does
The Augustine Company (legal entity The Augustine Co Inc, doing business as Owosso Graphic Arts, Inc) is a privately held, family-owned die manufacturer established in 1949 in Owosso, Michigan. The company designs and fabricates custom magnesium, copper, and brass dies used in foil stamping, embossing, debossing, letterpress printing, and leather stamping applications. Its manufacturing capabilities include in-house tooling plate milling for metal-mounted dies, multiple die gauge options ranging from 16 gauge (.064") to 3/8" (.375"), and maximum die dimensions of 30" x 120". Tooling plates are machined to a type-high standard of 0.918 inches (23.3 mm) for compatibility with industry-standard stamping equipment.
The business operates a direct sales model in which customers request quotes via phone, email, or an online form and receive free estimates, with a same-day turnaround guarantee for orders received by 10:00 am EST. Pricing is project-based and quote-driven rather than tiered or recurring, producing one-time, transactional revenue on each die order. The customer base spans printing and finishing companies as well as business owners needing custom dies for stamping equipment, with reach described as nationwide and global despite a single physical location. Payment methods include major credit cards, cash, check, and ACH.
Operationally, the company runs on a Monday-Friday 8:00 am-4:30 pm schedule with 51-100 employees, no disclosed subsidiaries, no external funding rounds, no M&A activity, and no documented leadership changes in the available record. Distribution channels are exclusively direct, with no intermediaries, and the company maintains a modest digital footprint consisting of its website, online quote form, and social sharing links to Facebook, LinkedIn, Twitter, Pinterest, Tumblr, and Reddit. No AI/ML, software, or technology platform components are part of the offering.
The Augustine Company firmographics
Firmographics- Name
- The Augustine Company
- Legal name
- The Augustine Co Inc
- Website
- https://www.augustinedie.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Augustine Company is a family-owned die manufacturer in Owosso, Michigan, producing custom magnesium, copper, and brass dies for foil stamping, embossing, debossing, letterpress, and leather stamping customers nationwide and globally on a quote-based, direct-sales model.
- Ownership category
- akta.pro rank
The Augustine Company industry classification
Industry- Product category
- Die Manufacturing
- NAICS
- Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)
- SIC
- Metal Forgings & Stampings (3460)
- akta.pro industry
- Tool & Die Making
Keywords
Where The Augustine Company is headquartered
LocationHeadquarters
- HQ city
- Owosso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Augustine Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Custom Die Manufacturing: One-time purchase model for custom magnesium, copper, and brass dies. Customers request quotes for specific die specifications including type, gauge, mounting style, and dimensions. No recurring revenue; each order is a discrete transaction based on custom specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Die Orders - Quote Based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Augustine Company product offering
Product offeringCore offering
The Augustine Company manufactures custom magnesium, copper, and brass dies used for foil stamping, embossing, debossing, and letterpress printing applications. Dies are produced in multiple gauge thicknesses with controlled etch depths, offered in wood-mounted or metal-mounted configurations with metal tooling plates milled in-house to type-high standards. Each order is custom-built to customer specifications with sizes up to 30" X 120".
Product overview
The Augustine Company (operating as Owosso Graphic Arts, Inc.) is a family-owned die manufacturing business established in 1949, specializing in precision metal dies for the graphic arts and stamping industry. The company's core product portfolio centers on magnesium dies for hot stamping, embossing, debossing, and letterpress printing applications. They also offer dies in copper and brass materials, with custom die fabrication up to 30" X 120". Mounting options include wood-mounted and metal-mounted bases, with metal tooling plates milled in-house for quality consistency. Available die thickness ranges from 16 gauge (.064") to 3/8" (.375"), with corresponding etch depths. The company provides same-day turnaround for orders received by 10:00 am EST.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnesium Hot Stamping Dies Custom magnesium dies used for foil stamping applications, manufactured with precise etching depths ranging from .035" to .150" deep across various thickness gauges including 16 gauge, 11 point, 1/4", and 3/8". Intended for printing and finishing businesses producing foil-stamped graphics and materials.
- Magnesium Embossing Dies Magnesium dies used to raise logos or images, creating raised graphics for embossing applications on various substrates. Built to customer specifications for printing, finishing, and packaging companies.
- Magnesium Debossing Dies Magnesium dies used to create indents in materials for debossing applications, producing the opposite effect of embossing. Supplied to businesses needing recessed impressions in printed or stamped products.
- Letterpress Printing Dies Magnesium dies designed for letterpress printing applications, used to print text and images on various materials. Sold to letterpress shops and printing businesses.
- Custom Leather Stamping Dies Custom dies designed for leather stamping projects, with a maximum size capability of 30" X 120". Built to customer specifications for leather goods manufacturers and craft stamping applications.
- Copper Dies Dies manufactured from copper material as an alternative to magnesium, used for specific stamping, embossing, and printing applications where copper properties are preferred.
- Brass Dies Dies manufactured from brass material as an alternative to magnesium, used for specific stamping, embossing, and printing applications where brass properties are preferred.
Quantifiable outcome
- Same-day turnaround for orders received by 10:00 am EST
- +2 more outcomes
Companies that use The Augustine Company
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The Augustine Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Augustine Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
The Augustine Company competitors and assessment
Company assessmentDirect peers
- Atlas Die: US manufacturer of steel rule dies, hot stamping dies, and embossing dies serving the graphic arts and packaging finishing industry. Directly comparable to Augustine as a custom die maker for foil stamping, embossing, and printing applications.
- Independent Die Manufacturing: St. Louis-based manufacturer of magnesium, brass, and copper dies for hot stamping, embossing, and letterpress. Closely comparable in materials, processes, and customer base to Augustine's core product line.
- Universal Engraving: Engraving and die manufacturer serving the graphic arts and decorative finishing markets with custom dies and tooling. Comparable to Augustine as a custom-tooling supplier for print finishing and decorative applications.
- Diecraft: Custom die maker producing magnesium, brass, and copper dies for hot stamping, embossing, and letterpress printing. Overlaps Augustine in core materials, applications, and SMB print finishing customer segments.
Broad incumbents
- Kingsley Machines: Long-established manufacturer of hot stamping and foil stamping presses/equipment, serving the same graphic arts finishing end-market as Augustine but at the equipment (capital equipment) layer rather than the consumable tooling layer.
- Leonhard Kurz: Global leader in hot stamping foils and surface finishing, supplying the broader decorative finishing ecosystem Augustine serves. Comparable as a dominant incumbent in the same foil stamping value chain, though operating upstream at the foil/film layer.
Others
- Crown Roll Leaf: Manufacturer of hot stamping foils and related finishing materials sold to print finishers and packaging converters. Comparable to Augustine as an ecosystem participant in the same foil stamping/finishing supply chain, serving overlapping end customers.
- API Group (API Foils): Producer of foil, film, and laminate products for hot stamping and decorative finishing. Comparable as a complementary supplier in the same foil stamping and finishing value chain Augustine's customers operate in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Augustine Company social profiles
Digital presenceThe Augustine Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Augustine Company leadership team
Management profileNumber of profiles
The Augustine Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Augustine Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Augustine Company
What does The Augustine Company do?
The Augustine Company manufactures custom magnesium, copper, and brass dies used for foil stamping, embossing, debossing, and letterpress printing applications. Dies are produced in multiple gauge thicknesses with controlled etch depths, offered in wood-mounted or metal-mounted configurations with metal tooling plates milled in-house to type-high standards. Each order is custom-built to customer specifications with sizes up to 30" X 120".
Is The Augustine Company a public or private company?
The Augustine Company is a private company. It is classified as family owned and is currently operating.
When was The Augustine Company founded?
The Augustine Company was founded in 1936. It employs 51 to 100 people.
Where is The Augustine Company based?
The Augustine Company is headquartered in Owosso, United States, in the North America region.
How does The Augustine Company make money?
One revenue line is on record: custom Die Manufacturing.
Who are The Augustine Company's main competitors?
Direct peers on record are Atlas Die, Independent Die Manufacturing, Universal Engraving and Diecraft. Broad incumbents are Kingsley Machines and Leonhard Kurz. Others are Crown Roll Leaf and API Group (API Foils).
Does The Augustine Company have an API?
No public API is recorded for The Augustine Company.
What industry is The Augustine Company in?
The Augustine Company's product category is Die Manufacturing. Its primary akta.pro industry code is EDAOAGAC, Tool & Die Making. Its NAICS code is 333514 and its SIC code is 3460.