Visual Elements
Visual Elements is a Canadian custom manufacturer of millwork, metalwork, and fixtures for luxury retail, specialty retail, cannabis, health and wellness, and commercial interior clients. The vertically integrated Woodbridge, Ontario operation serves enterprise brands including Nordstrom, Lululemon, Hermes, and Chanel across North America and the UK.
- Company typePrivate
- Founded2010
- HeadquartersWoodbridge, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Visual Elements does
Visual Elements is a privately held Canadian manufacturer founded in 2010 and headquartered in Woodbridge, Ontario, specializing in custom millwork, metalwork, and fixtures for commercial and retail environments. The company operates a vertically integrated production platform spanning an 80,000+ sq ft metal fabrication facility, a 40,000+ sq ft wood millwork facility, and a 50,000 sq ft flex warehouse and distribution center, supported by 160+ employees. Core manufacturing capabilities include sheet metal cutting and forming via 3D laser cutting, CNC machining, brake forming, TIG and MIG welding, powder coating, patination, mirror-polished finishes, and V-grooving, alongside custom millwork in solid wood, veneer, laminate, and solid surface. The company holds UL-certified vendor status for integrated electrical and lighting systems. Visual Elements also offers The Module System, a proprietary pre-engineered modular fixture collection covering wall systems, table systems, cash and back wrap systems, and visual merchandising components.
The company generates revenue primarily through project-based custom manufacturing contracts with enterprise clients, supplemented by the productized Module System offering. Its go-to-market is direct enterprise sales, with long-tenured partnerships anchoring the book of business — most notably a 12+ year relationship with Nordstrom and recurring engagements with luxury houses including Hermes, Louis Vuitton, Gucci, Chanel, Prada, Tiffany, and Lululemon. Active verticals include luxury retail, specialty retail, cannabis retail, health and wellness, architectural, and commercial interior environments. Geographic reach spans North America with project delivery into the UK (Selfridges London), and a 2024 strategic partnership with SigmaQ extends production capacity across Mexico, Central America, and Canada.
Growth has been driven by a combination of organic scale-up and four acquisitions (SOS Showcase 2016, SevenPoint Interiors 2017 for cannabis retail, COFO Design 2018, and Dynamic Store Fixtures 2022), all consolidated under a unified Visual Elements brand in November 2024. The company is privately held with no disclosed external funding, suggesting founder or management ownership financed primarily through operating cash flow and conventional lending.
Visual Elements firmographics
Firmographics- Name
- Visual Elements
- Legal name
- Visual Elements
- Website
- https://visual-elements.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visual Elements is a Canadian custom manufacturer of millwork, metalwork, and fixtures for luxury retail, specialty retail, cannabis, health and wellness, and commercial interior clients. The vertically integrated Woodbridge, Ontario operation serves enterprise brands including Nordstrom, Lululemon, Hermes, and Chanel across North America and the UK.
- Ownership category
- akta.pro rank
Visual Elements industry classification
Industry- Product category
- Custom Millwork and Retail Fixture Manufacturing
- NAICS
- Other Fabricated Metal Product Manufacturing (3329), Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)
- SIC
- Miscellaneous Fabricated Metal Products (3490), Miscellaneous Furniture & Fixtures (2590), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)
- akta.pro secondary industry
- Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)
Keywords
Where Visual Elements is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Visual Elements business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D
Revenue model
- Custom Millwork and Fixture Manufacturing: Project-based custom manufacturing of millwork, metalwork, and fixtures for retail and commercial spaces. Revenue generated through design, engineering, fabrication, and installation services on a per-project basis with enterprise clients.
- End-to-End Solutions: Comprehensive project services including strategy, prototyping, design, engineering, project management, manufacturing, warehousing, logistics, and installation. Full-service offering with single point of contact throughout project lifecycle.
- The Module System (Pre-engineered Modular Fixtures): Sale of proprietary modular fixture display collection including wall systems, table systems, cash/back wrap systems, and visual merchandising components. Available in standard or custom finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom manufacturing - pricing varies by scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Visual Elements product offering
Product offeringCore offering
Visual Elements is a custom manufacturer, supplier, and installer of metal and millwork for the commercial and retail sectors. The company designs, engineers, fabricates, and installs custom retail fixtures, cabinetry, and decor partnering with retailers and brands to deliver retail and store rollouts. Its offerings include the proprietary Module System, custom millwork, and metal fabrication, supported by end-to-end design, engineering, project management, installation, and warehousing/logistics services.
Product overview
Visual Elements is a custom millwork, metalwork, and fixture manufacturing company offering end-to-end solutions for commercial and retail spaces. The company operates as a unified brand combining multiple acquired companies (SevenPoint Interiors, COFO Design, SOShowcase, and Dynamic Store Fixtures) under one umbrella. Their core product is The Module System, a proprietary pre-engineered modular fixture display collection for retail environments. Beyond proprietary products, they provide comprehensive services including design & engineering solutions, manufacturing solutions, project management, installation, and warehousing & logistics. Their manufacturing capabilities include custom millwork, metal fabrication, finishing, and machining, all supported by their 120,000-square-foot facility and 50,000-square-foot flex warehouse.
Differentiator
Problem solved
Functional benefit
Brands
- The Module System: Proprietary modular fixture display collection for retail industry featuring pre-engineered wall systems, table systems, cash and back wrap systems, and visual merchandising components
Products and services
- The Module System A proprietary, modular fixture platform developed by Visual Elements that can be reconfigured and customized for retail environments. It is referenced as the company's signature, proprietary offering and is used to deliver customizable, consistent retail fixtures.
- Custom Millwork Bespoke millwork products fabricated for retail and commercial clients, including custom casework, cabinetry, and interior build-out elements. Made to client specifications and supported by in-house wood, finishing, and assembly capabilities.
- Metal Fabrication / Custom Metalwork Custom metal products and components fabricated for retail and commercial interiors, leveraging 3D laser cutting, CNC machining, brake forming, powder coating, and TIG/MIG welding. Used to produce fixture frames, structural metal elements, and decorative metalwork.
- End-to-End Solutions A comprehensive program management service in which Visual Elements serves as a single-source partner, coordinating design, engineering, manufacturing, project management, installation, and warehousing/logistics for retail and commercial build-out projects.
- Design & Engineering Solutions Design and engineering services for retail and commercial fixture programs, producing technical drawings, prototypes, and engineered solutions to client specifications.
- Manufacturing Solutions Custom manufacturing services for retail and commercial fixtures, combining millwork, metalwork, finishing, and assembly in the company's production facility.
- Project Management Solutions Project management services for retail rollout and commercial build-out programs, coordinating timelines, vendors, and deliverables across multiple stores or sites.
- Installation Solutions National in-house installation services for retail and commercial fixture programs across Canada, performed by Visual Elements' own installation crews.
- Warehousing & Logistics Solutions Warehousing and logistics services supporting retail rollout and commercial programs, including storage, inventory management, and distribution of finished fixtures to installation sites.
Quantifiable outcome
- Lululemon SoHo flagship serves as global standard for future store locations globally including Seoul
- +3 more outcomes
Companies that use Visual Elements
Customer profileNamed customers31 records
Segments6 records
Ideal customer profiles2 records
Visual Elements technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Visual Elements partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- SigmaQcoreStrategic partnership merging Visual Elements' expertise in high-end millwork and custom store fixtures with SigmaQ's expansive customer network and luxury visual merchandising capabilities. SigmaQ operates 18 production plants throughout Mexico, Guatemala, El Salvador, Honduras, and Canada, enabling expanded regional and international service delivery for clients.
- Nordstromflagship12+ year strategic partnership delivering new store openings, remodels, and fixture roll-outs across North America. Visual Elements collaborates closely with Nordstrom's store planning and architectural teams, providing full suite of services including engineering, prototyping, custom finish development, manufacturing, warehousing, distribution, and installation. Key projects include NYC flagship store.
- Association for Retail EnvironmentsminorVisual Elements is a member in good standing with the Association for Retail Environments, indicating industry association membership and adherence to trade standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Visual Elements competitors and assessment
Company assessmentDirect peers
- Sparks: Retail display and store fixture manufacturer with global production capabilities serving enterprise brands. Comparable to Visual Elements in producing custom retail displays and supporting multi-store rollouts.
- Imagine! Retail: Custom retail fixture, millwork, and store environment manufacturer serving national retail brands. Closely comparable to Visual Elements' vertical integration across design, fabrication, and installation.
- Innomark: Provider of retail visual merchandising, custom displays, and in-store experiences with manufacturing and fulfillment capabilities. Comparable to Visual Elements in producing custom retail environments for enterprise brands.
- TKO Visual: Custom retail display and visual merchandising manufacturer with design, fabrication, and installation services. Comparable to Visual Elements in delivering custom retail fixtures and rollouts for enterprise customers.
- Grand+Benedicts: Custom retail fixture and store environment manufacturer serving luxury and premium brands. Closely comparable to Visual Elements in business model (project-based custom millwork, metalwork, and installation) and customer base (luxury houses, specialty retailers, flagship rollouts).
- Display Craft Industries: Custom retail fixtures and point-of-purchase displays manufacturer with end-to-end design, fabrication, and installation capabilities. Directly comparable to Visual Elements' end-to-end solutions offering for retail and commercial interiors.
- MKD International: Custom retail fixture and store environment company offering design, engineering, manufacturing, and installation services. Closely comparable to Visual Elements' end-to-end model for commercial and retail clients.
Broad incumbents
- The Integer Group: Large retail marketing services agency that includes retail display, point-of-sale, and shopper marketing capabilities. Adjacent to Visual Elements but operates at broader scale with a marketing services portfolio beyond manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visual Elements social profiles
Digital presenceVisual Elements compliance and trust
Trust signalCompliance1 record
Visual Elements financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visual Elements leadership team
Management profileNumber of profiles
Profiles4 records
Visual Elements subsidiaries and ownership
Company hierarchySubsidiaries4 records
Visual Elements funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visual Elements M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visual Elements
What does Visual Elements do?
Visual Elements is a custom manufacturer, supplier, and installer of metal and millwork for the commercial and retail sectors. The company designs, engineers, fabricates, and installs custom retail fixtures, cabinetry, and decor partnering with retailers and brands to deliver retail and store rollouts. Its offerings include the proprietary Module System, custom millwork, and metal fabrication, supported by end-to-end design, engineering, project management, installation, and warehousing/logistics services.
Is Visual Elements a public or private company?
Visual Elements is a private company. It is classified as unknown and is currently operating.
When was Visual Elements founded?
Visual Elements was founded in 2010. It employs 51 to 100 people.
Where is Visual Elements based?
Visual Elements is headquartered in Woodbridge, Canada, in the North America region.
How does Visual Elements make money?
Three revenue lines are on record. Custom Millwork and Fixture Manufacturing is the primary driver. The others are end-to-End Solutions and the Module System (Pre-engineered Modular Fixtures).
Who are Visual Elements's main competitors?
Direct peers on record are Sparks, Imagine! Retail, Innomark, TKO Visual, Grand+Benedicts, Display Craft Industries and MKD International. The Integer Group is listed as a broad incumbent.
Does Visual Elements have an API?
No public API is recorded for Visual Elements.
What industry is Visual Elements in?
Visual Elements's product category is Custom Millwork and Retail Fixture Manufacturing. Its primary akta.pro industry code is IMAFANAM, Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls), with a secondary code of IMADACAE, Architectural & Miscellaneous Metals (Stairs, Railings, Ladders). Its NAICS code is 3329 and its SIC code is 3490.