Sport en Bewegen Amsterdam

What Sport en Bewegen Amsterdam does

Sport en Bewegen Amsterdam, operating under the brand name "flowsports," is a public vocational education department within ROC van Amsterdam (Regionale Opleidingen Centrum), one of the largest Regional Vocational Education Centres in the Netherlands. The department is housed at MBO College Zuid in Amsterdam and delivers Dutch secondary vocational (MBO) programs in sports and movement. It is government-funded and operates as a non-profit educational institution rather than a commercial enterprise.

The institution's core offering is a four-program portfolio delivered in the BOL (Beroepsopleidende Leerweg) format, which combines classroom theory, practical sports instruction, and workplace learning via internships (BPV/stage). Programs span EQF levels 2 through 4: Medewerker sport en recreatie (Niveau 2, two years), Sport- en Bewegingsleider (Niveau 3, three years), Sport- en Bewegingscoördinator (Niveau 4, three-to-four years), and the specialized Urban Sport Trainer (Niveau 4, three years), which differentiates the offering through urban-sports content, entrepreneurship, and technology integration.

The business model is publicly funded MBO tuition under the regulated Dutch vocational-education system, with revenue flowing from government allocations routed via ROC van Amsterdam. GTM motion is direct recruitment of prospective students via the institutional website (flowsportsamsterdam.nl), information evenings for students and parents, and an internship placement pipeline that channels graduates into local sports facilities, fitness centers, swimming pools, campsites, and vacation destinations. Reporting headcount is in the 251–500 range; specific enrollment numbers and budget allocations are not publicly disclosed.

Name

Sport en Bewegen Amsterdam

Legal name

flowsports (onderdeel van ROC van Amsterdam)

Website

https://flowsportsamsterdam.nl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Sport en Bewegen Amsterdam ("flowsports") is a publicly funded Dutch MBO vocational education department within ROC van Amsterdam, offering four sports-and-movement training programs (Niveau 2-4) at MBO College Zuid in Amsterdam for prospective students pursuing careers in the Dutch sports industry.

Ownership category

akta.pro rank

Product category

Vocational Sports Education

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

akta.pro primary industry

Sports Boarding Schools & Residential Academies (MPAKAJAL)

Keywords

• Vocational sports education
• MBO sports training
• Sports instructor training
• Movement education programs
• Urban sport trainer

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Sport en Bewegen Amsterdam operates as flowsports, the sports and movement education department of ROC van Amsterdam, delivering four BOL vocational (MBO) programs at MBO College Zuid in Amsterdam. The portfolio progresses from an entry-level Medewerker sport en recreatie (niveau 2) program through the intermediate Sport- en Bewegingsleider (niveau 3) to advanced Sport- en Bewegingscoördinator and Urban Sport Trainer tracks (niveau 4), combining classroom theory, practical sports training, and workplace internships (BPV/stage) at sports institutions.

Product overview

Sport & Bewegen Amsterdam is an educational program division of ROC van Amsterdam offering a portfolio of four vocational (MBO) sports and movement programs at MBO College Zuid. The programs follow a BOL (Beroepsopleidende Leerweg) model combining practical lessons, theory lessons, and workplace learning (BPV/stage). The portfolio progresses from an entry-level Medewerker sport en recreatie (niveau 2) program through intermediate Sport- en Bewegingsleider (niveau 3) and advanced coordinator-level programs, culminating in a specialized Urban Sport Trainer (niveau 4) track focused on urban sports, entrepreneurship, and technology integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Medewerker sport en recreatie (niveau 2) A two-year BOL vocational program (EQF niveau 2) that trains students to assist in executing sports and recreational activities. The program emphasizes sports-oriented tasks such as guiding groups during exercise sessions, welcoming guests, and providing customer service at reception desks at sports and recreation facilities.
• Sport- en Bewegingsleider (niveau 3) A three-year BOL vocational program (EQF niveau 3) that teaches students to independently prepare and guide sports activities for various target groups, building on the foundational skills developed in the niveau 2 program.
• Sport- en Bewegingscoördinator (niveau 4) A three- or four-year BOL vocational program (EQF niveau 4) that trains students to independently lead, coordinate, and organize sports activities for different target groups, representing a more advanced specialization than the niveau 3 program.
• Urban Sport Trainer (niveau 4) A three-year BOL vocational program (EQF niveau 4) that specializes in training students as sports and movement coordinators offering sports activities to various target groups in urban environments. The curriculum emphasizes entrepreneurship, technology integration in sports, and emerging urban sports disciplines.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• MBO Rijnland: MBO Rijnland is a Dutch regional MBO college offering Sport en Bewegen tracks. It mirrors flowsports in program structure (niveau 2/3/4), student recruitment via information evenings, and BPV-driven workplace learning.
• ROC Mondriaan: ROC Mondriaan in The Hague region offers vocational sport and movement programs comparable to flowsports' curriculum. Both operate within the same Dutch MBO funding regime and target similar instructor-level outcomes.
• ROC Tilburg: ROC Tilburg is another large Dutch ROC institution offering MBO Sport en Bewegen programs at multiple qualification levels. Comparable to flowsports in delivery model (BOL, BPV internships), qualification tiering, and reliance on government funding.
• CIOS (Centraal Instituut Opleiding Sportleiders): CIOS is a Dutch sports instructor training institute offering vocational programs for sports professionals. It is directly comparable to flowsports in target student profile (vocational sports students), curriculum focus (sports instruction and leadership), and government-aligned qualification framework.

Regional players

• Caland Lyceum Amsterdam: Caland Lyceum is a major Amsterdam secondary school that historically offered a sport-oriented VMBO/HAVO track. It is a regional peer in the Amsterdam education market competing for the same school-leaver population feeding into MBO sport programs.

Broad incumbents

• NHL Stenden (Sport Studies): NHL Stenden offers a Sports Studies program at HBO level in the Netherlands, including sport management and coaching tracks. Comparable to flowsports as a Dutch sports-education incumbent but at a higher qualification tier and broader curriculum.
• Hogeschool Windesheim (Sport Studies): Windesheim in Zwolle offers Dutch HBO Sport Studies programs. It is comparable to flowsports as a Dutch sports-education provider serving the same national talent pool, but at HBO rather than MBO level and with a broader portfolio.
• Hogeschool van Amsterdam (ALO Amsterdam): The ALO Amsterdam is the higher-education sports teacher program at the Amsterdam University of Applied Sciences. It is a broader incumbent: while flowsports delivers MBO (vocational) tracks, ALO prepares students for the HBO (higher professional) level in the same Amsterdam labor market, drawing from overlapping candidate pools.

Others

• TNO (Healthy Living / Sport): TNO is a Dutch applied-research organization with sports, movement, and health research programs. It is not a direct competitor but is an adjacent ecosystem participant whose research informs Dutch vocational sports curriculum and employer demand.
• Sportstudies.nl (Hogeschool van Amsterdam / landelijk platform): Sportstudies.nl is the Dutch national landing/awareness platform for HBO Sport Studies programs. It functions as an ecosystem/advertising layer relevant to flowsports' recruitment funnel, though it serves HBO rather than MBO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportenbewegenamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sport en Bewegen Amsterdam