Total Event
Total Event is a privately-held Auckland-based event management firm that designs and delivers bespoke experiential, creative, and technical event production for enterprise clients across New Zealand, with selected cross-border work in Australia and Singapore.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Total Event does
Total Event is a privately-held, Auckland-based event management and experiential design firm operating in New Zealand with selective international reach. The company offers four integrated service pillars — Creative Services, Experiential Services, Event Management Services, and Digital & Technical Services — delivered as bespoke, project-based engagements rather than software products. Its client base spans large enterprises and corporate organizations (Tesla New Zealand, Datacom, AA Insurance, NCS, HX network, Te Pae Christchurch) as well as private luxury events and brand sponsors, with projects ranging from intimate celebrations to multi-day conferences hosting 1,200+ attendees, 8-city simultaneous national activations, and global virtual events delivered across Australia and Singapore.
The company's underlying technology stack combines digital design, immersive environments, and live event technical production. Capabilities include augmented reality (AR), virtual reality (VR), live streaming, custom video content, motion graphics, lighting design, projection mapping (across 150+ projectors at scale), custom LED installations, and metaverse integration. It has delivered complex hybrid events including a corner-LED studio with multi-camera set-up and digital AI presenters for global virtual audiences. These technical capabilities are operationalized through partnerships with specialist firms such as Streamliner Productions (technical production) and Encore (cross-border delivery).
Total Event operates a project-based professional services revenue model with bespoke, quote-based pricing that is not publicly disclosed. Its go-to-market is sales-led and relationship-driven, anchored on a portfolio of completed high-profile projects that function as case studies. The company relies on organic social media (Instagram, Facebook, LinkedIn) and its website vault/portfolio as primary marketing channels, with no evidence of paid advertising or content marketing. Headcount is reported at 1-10 employees, indicating a small, specialist firm despite the scale of individual engagements it delivers. The company has been active for over 30 years and operates primarily in New Zealand with selected cross-border activity in Australia and Singapore.
Total Event firmographics
Firmographics- Name
- Total Event
- Legal name
- Total Event
- Website
- https://www.totalevent.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Total Event is a privately-held Auckland-based event management firm that designs and delivers bespoke experiential, creative, and technical event production for enterprise clients across New Zealand, with selected cross-border work in Australia and Singapore.
- Ownership category
- akta.pro rank
Total Event industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
Keywords
Where Total Event is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Total Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Management and Production Services: Full-service event management including creative direction, experiential design, event production, and technical services. Revenue is generated through project-based fees for bespoke events, with revenue varying by event scope, scale, and technical complexity.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Total Event product offering
Product offeringCore offering
Total Event is a full-service event management and experiential design agency that plans, designs, and produces corporate and private events end-to-end. The company delivers four integrated service pillars—Creative, Experiential, Event Management, and Digital and Technical—covering everything from concept and theming to logistics, venue sourcing, on-site management, and technology-driven production elements such as AR/XR, projection mapping, LED installations, and live streaming for clients across New Zealand and Australia.
Product overview
Total Event is an event management and experiential design company offering integrated service modules rather than a software product platform. The core offerings consist of four interconnected service pillars: Creative Services (art direction, brand development, content creation), Experiential Services (immersive experiences, activations, exhibitions), Event Management Services (full project management, logistics, venue coordination), and Digital and Technical Services (AR/VR, live streaming, custom video, motion graphics, lighting design). These services are delivered as a unified offering to create extraordinary experiences for corporate events, product launches, awards ceremonies, and brand activations. The company does not offer standalone software products but rather end-to-end event production and design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Creative design and theming services for events, including custom event theming, set and build, signage, and visual concepts. Delivered as part of the company's full-service event offering for corporate and private clients across New Zealand and Australia.
- Experiential Services Immersive brand activation and experiential event services designed to engage audiences through sensory and interactive experiences. Targeted at corporate brands seeking differentiated, immersive event formats.
- Event Management Services End-to-end event management and production, including project management, logistics, venue sourcing, run sheet creation, supplier coordination, and on-site event management. Delivered to corporate and private clients across New Zealand and Australia.
- Digital and Technical Services Technology-driven event production services including live streaming, large-scale projection, projection mapping, LED installations, AR/XR integration, and motion graphics. Used to deliver hybrid, immersive, and visually differentiated event experiences.
Quantifiable outcome
- Delivered HX22 conference at Te Pae Christchurch with 1200 attendees across full venue including main auditorium, breakout rooms, expo halls, with 4-hour turnaround from exhibition to gala awards dinner.
- +4 more outcomes
Companies that use Total Event
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Total Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Total Event partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Streamliner Productions (New Zealand)coreCollaborated with Streamliner Productions for the HX23 multi-day, multi-venue conference held in New Zealand. Streamliner provided technical production support as part of the delivery team.
- Encore (Australia)coreCollaborated with Australian partner Encore to deliver the HX23 conference across New Zealand and Australia, ensuring event quality met exacting standards in both countries.
- The Great Catering CompanysupportingPartnered with The Great Catering Company for the Waiheke Island Adventure event to provide premium catering and dining experiences for guests in an exclusive island setting.
- Four Points SheratonsupportingFour Points Sheraton sponsored The Spiegeltent at The Auckland Art Festival. Total Event worked with Four Points Sheraton to leverage the sponsorship, creating event assets and branding woven across every touchpoint.
- Te Pae ChristchurchcoreTe Pae Christchurch convention centre was the primary venue partner for multiple major events (HX22, HX23 conference and awards). Total Event delivered events within the venue's auditorium, breakout rooms, expo halls, and foyer spaces.
- Ngati ManuhirisupportingPartnered with Ngati Manuhiri iwi (tribe) for the official opening ceremony of Te Arai Links golf course, incorporating a spiritual cultural blessing and traditional Maori welcome.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Event competitors and assessment
Company assessmentDirect peers
- Think Events: New Zealand-based corporate event management and experiential agency offering conferences, awards, incentive travel, and bespoke event production — directly comparable to Total Event's core service pillars and target market.
- Sparks (Australia / New Zealand): Australia-based events and experiential agency operating across NZ with capabilities in conferences, incentive travel, product launches, and brand experiences — competes for the same enterprise experiential briefs as Total Event.
- Showpony Events: New Zealand experiential and event agency producing brand activations, product launches, conferences, and celebrations — closely aligned service mix and customer segment to Total Event.
- Encore Event Technologies: Asia-Pacific event technology and production partner delivering AV, staging, and event technology services — an existing delivery collaborator with Total Event (HX23) and a near-substitute for technical event production work.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency producing experiential marketing, brand activations, and immersive events for major enterprise clients — a larger incumbent operating in the same brand-experience category as Total Event.
- George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, conferences, and product launches for enterprise customers — competes for the same corporate experiential budgets as Total Event at much greater scale.
- MKG (Marrari Kocha Global): Global experiential marketing and brand experience agency with capabilities in immersive events, conferences, and brand activations — broad incumbent competing in the same enterprise experiential category.
- Imagination: Independent global brand experience agency known for immersive environments, projection mapping, and AR/VR experiences — comparable to Total Event's technical experiential offering at global scale.
- Populous: Global architecture and experience design firm specializing in sports, entertainment, and event venues — adjacent to Total Event's experiential design work, particularly in immersive venue transformations.
Emerging players
- Live Nation Australasia: Major concert and live event promoter in Australia and New Zealand — competes with Total Event for live entertainment, festival, and large-format event production work in the same regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Event social profiles
Digital presenceTotal Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Event leadership team
Management profileNumber of profiles
Total Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Event
What does Total Event do?
Total Event is a full-service event management and experiential design agency that plans, designs, and produces corporate and private events end-to-end. The company delivers four integrated service pillars—Creative, Experiential, Event Management, and Digital and Technical—covering everything from concept and theming to logistics, venue sourcing, on-site management, and technology-driven production elements such as AR/XR, projection mapping, LED installations, and live streaming for clients across New Zealand and Australia.
Is Total Event a public or private company?
Total Event is a private company. It is classified as unknown and is currently operating.
When was Total Event founded?
Total Event was founded in -1. It employs 1 to 10 people.
Where is Total Event based?
Total Event is headquartered in Auckland, New Zealand, in the Oceania region.
How does Total Event make money?
One revenue line is on record: event Management and Production Services.
Who are Total Event's main competitors?
Direct peers on record are Think Events, Sparks (Australia / New Zealand), Showpony Events and Encore Event Technologies. Broad incumbents are Jack Morton Worldwide, George P. Johnson Experience Marketing, MKG (Marrari Kocha Global), Imagination and Populous. Live Nation Australasia is listed as an emerging player.
Does Total Event have an API?
No public API is recorded for Total Event.
What industry is Total Event in?
Total Event's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 56192 and its SIC code is 7311.