What George Moreno & Partners does

George Moreno & Partners is a privately held architecture and urbanism firm founded in 1966 in the Republic of Panama, operating from a single headquarters at La Florida Commercial Center in Panama City's Marbella district. The firm delivers project-based professional services spanning architecture, structural engineering, urban design, research, sustainability, design support/visualization, new urbanism, and structured collaborations. Its client base is concentrated in Panama and the broader Central American and Caribbean region, with named engagements including luxury residential developments (The Residence at Punta Pacifica, Beach House), beachfront and golf communities (Riomar, Isla Mar), hospitality projects (Miramar InterContinental, Mareas Boutique Beach Club), and master-planned communities (Pacific Village, Panama Pacifico).

The firm organizes delivery around a design board model in which Chairman Architect George Moreno III and partner architects Lina Samudio and Lazaro Lahera personally review every project from sketch through execution. Service offerings are tightly integrated rather than modular: the same firm handles schematic design, structural engineering for innovative and geometric structures, master planning for walkable mixed-use communities, LEED-aligned sustainability methodology, and in-house visualization including hand-drawn sketches, computer renderings, animations, and short films. A proprietary 'Tropical Paradigm' design philosophy addresses climate, culture, and landscape integration for tropical and 'new latitude' resort contexts, supported by a research practice focused on environmental performance, materials, and construction process.

Revenue is generated through project-based professional services engagements — fixed-fee contracts or percentage-of-project fees — priced on a quote basis with no publicly disclosed fee schedule. Client acquisition runs through direct outreach, an enterprise contact form on the corporate website, and Instagram; no third-party channel, partnership, or referral network is publicly documented. The firm is family-led with no disclosed institutional ownership, no funding rounds, no subsidiaries, and no public financial reporting, and serves enterprise clients including developers, property owners, hospitality operators, and government entities for large-scale master planning and infrastructure.

Name

George Moreno & Partners

Legal name

George Moreno & Partners

Website

https://georgemoreno.com.pa

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

George Moreno & Partners is a privately held architecture and urbanism firm founded in 1966 in Panama City, delivering integrated architecture, structural engineering, urban design, and sustainability services to luxury residential, commercial, hospitality, and master-planned community developers across Central America.

Ownership category

akta.pro rank

Product category

Architecture Services

NAICS

Architectural Services (541310), Architectural, Engineering, and Related Services (5413)

akta.pro primary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

akta.pro secondary industries

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Architecture design services
• Structural engineering consulting
• Urban master planning
• Sustainable building design
• Residential and commercial design

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Design Services: Project-based professional services for architectural design, coordination, and execution of infrastructure projects including residential buildings, commercial developments, town centers, and mixed-use properties. Revenue is generated through fixed-fee contracts or percentage-based fees tied to project scope and complexity.
2. Structural Engineering Services: Structural design and engineering services provided as part of integrated project delivery or as standalone consulting engagements for complex geometric and innovative structural solutions.
3. Urban Design and Master Planning: Comprehensive urban planning services including master plan development, town center design, and community planning that determines the quality and direction of entire developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

George Moreno & Partners is an architecture and urbanism firm that provides integrated professional design services covering architecture, structural engineering, urban design and master planning, sustainability consulting, research, design visualization, and new urbanism. The firm delivers full project lifecycle services from concept and design through coordination and execution for residential buildings, commercial developments, town centers, mixed-use properties, and hospitality projects, primarily serving enterprise developers, property owners, and government entities across Panama and the region.

Product overview

George Moreno & Partners is an Architecture and Urbanism Firm offering a unified suite of design services rather than a modular software platform. The company provides eight integrated service areas: Architecture Services (focused on sophisticated, timeless design with high-ended finishes), Structural Engineering (creating sustainable and geometric structures), Urban Design (developing modern urbanism through Master Planning), Research (sustainable architecture research and cultural studies), Sustainability (minimizing environmental impact), Design Support including Visualization and Film services (producing renderings, animations and presentations), New Urbanism (creating walkable mixed-use communities), and Collaborations (structured team collaboration methods). These services work together to deliver comprehensive architecture and urbanism projects for residential, commercial, hospitality, retail, and community developments across Panama.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Gensler: Global design and architecture firm with offices across the Americas and significant hospitality, commercial, and mixed-use practice. Competes in the same Panamanian/Latin American developer market but operates at far greater scale and with broader service breadth.
• HOK: Global design, architecture, and engineering firm with significant hospitality, commercial, and urban planning practices. Comparable as a broad incumbent competing for similar mixed-use, hospitality, and master-planned community work in Latin America.
• SOM (Skidmore, Owings & Merrill): Global architecture, engineering, and urban design firm with extensive Latin American portfolio including high-end towers and master plans. Competes with George Moreno & Partners for premium commercial and mixed-use commissions while offering significantly broader geographic and service reach.
• Perkins&Will: Global architecture firm with strong sustainability/LEED credentials and a portfolio of large-scale institutional, commercial, and mixed-use projects. Comparable on the sustainability positioning and competes for premium developer mandates, though at a much larger scale.

Emerging players

• Sasaki Associates: International planning and design firm specializing in urban design, master planning, and landscape architecture with experience across the Americas. Comparable to George Moreno & Partners' urban design and New Urbanism service line, particularly for master-planned communities.
• EDSA: Planning, landscape architecture, and urban design firm with a global portfolio of master-planned communities, resorts, and mixed-use developments, including significant work in Latin America and the Caribbean. Comparable in tropical/luxury resort and master planning capability.

Direct peers

• Arquitectonica: Miami-headquartered architecture firm globally recognized for tropical/latitudinal luxury residential and hospitality design (e.g., Atlantis Condominiums, Brickell City Centre). Highly comparable to George Moreno & Partners given shared tropical design DNA, luxury residential focus, and Latin American project portfolio.
• Mallol & Mallol Arquitectos: Established Panamanian architecture firm with a long track record in commercial, residential, and institutional projects in Panama City. Comparable as a domestic peer competing for the same high-end local developer relationships.
• Pinilla López & Asociados: Colombia-rooted architecture firm with strong Latin American regional presence in commercial, residential, and urban design. Comparable in scale, regional orientation, and integrated architecture-urbanism service offering.
• Saunders Architecture: Panama-based architecture and urban design firm with significant experience in luxury residential, hospitality, and master-planned community projects across Panama and the region. Directly comparable in client base, geography, and project types.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/georgemoreno.partners
• Xx.com/gm_partners
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Moreno & Partners