WIL FILM

What WIL FILM does

WIL FILM is a Copenhagen-based, privately held animation and film production company founded in 2002 that produces commissioned 3D animated content for global entertainment brands. The studio operates a B2B professional-services model, working directly with brand owners (notably LEGO and Playmobil) and broadcasters/streamers (Cartoon Network, Netflix, Disney XD) to deliver TV series, TV specials, feature films, short films, webisodes, and commercials. Its signature production is Ninjago: Masters of Spinjitzu (9 seasons, 102 episodes, distributed in 40+ countries), alongside multiple LEGO Star Wars specials and the Otto is a Rhino and Gummi T feature films.

The studio's core technology stack is a CGI pipeline built on Autodesk Maya for animation, The Foundry NUKE for compositing, and Adobe creative tools for supporting tasks, with an off-site render farm hosted at high-end data centers. WIL FILM's principal proprietary asset is the CRUX production management system, which controls end-to-end data flow across productions, guides artists, provides real-time project status monitoring, facilitates client and sub-vendor communication, and operates 24/7. The Copenhagen headquarters at Bopa House in Østerbro is co-located with JAM (sound/music) and CAMEO (post-production), and execution is supplemented through distributed production partnerships with studios in China, India, and Malaysia.

WIL FILM generates revenue exclusively through negotiated production contracts with enterprise clients; no public pricing, product-led growth, or self-serve motion is present. The studio's client base is concentrated in children's and family entertainment, and customer acquisition is relationship-driven, supported by an active festival and award presence (Sundance, BAFTA, Annie Awards, Cannes Lions, Chicago International Children's Film Festival) and a broad social media footprint. The company employs approximately 25–35 staff and is founder-led by CEO Erik Wilstrup.

Name

WIL FILM

Legal name

Wil Film

Website

https://wilfilm.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

WIL FILM is a Copenhagen-based B2B 3D animation studio producing commissioned TV series, specials, features, and commercials for global entertainment brands, most notably LEGO (Ninjago, Star Wars) and Playmobil, distributed via Cartoon Network, Netflix, and Disney XD.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industries

Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Animated Feature Film Production (MPADACAH)

Keywords

• 3D animation production
• Animated TV series
• Animated feature films
• Commercial animation services
• CG production studio

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animation Production Services: WIL FILM generates revenue by producing commissioned animation content for clients. Services include TV series, TV specials, feature films, short films, webisodes, and commercials. Production contracts are negotiated directly with brand owners and broadcast networks. The studio acts as primary producer or co-producer with international partners.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

WIL FILM is a Copenhagen-based 3D animation production studio that produces commissioned animated content for enterprise clients across TV series, TV specials, short films, feature films, webisodes, and commercials. Productions are executed end-to-end using an Autodesk Maya / NUKE / Adobe Creative Suite pipeline orchestrated by the studio's proprietary CRUX production management system, with rendering handled by an off-site render farm and distributed co-production executed through partner studios in China, India, and Malaysia.

Product overview

WIL FILM is a production company and 3D animation studio based in Copenhagen, Denmark, with nearly 20 years of experience. The company operates as a full-service animation studio offering six core service offerings: TV Series (including the hit Ninjago franchise with 9 seasons and 102 episodes), TV Specials (such as Star Wars: The Yoda Chronicles and Droid Tales), Short Films (award-winning works like Tupilaq and Hugo & Holger), Feature Films (including Otto is a Rhino and Orla Frøsnapper), Webisodes, and Commercials for clients like LEGO. The studio is equipped with proprietary production management technology called CRUX that controls workflow and communication across productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Animated TV Series Production
• Animated TV Specials Production
• Animated Short Films
• Animated Feature Films
• Animated Webisodes
• Animated Commercials

Quantifiable outcome

• Ninjago: Masters of Spinjitzu was the No. 1 show across first-quarter 2012 with all boys on Cartoon Network USA
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• JAM (Sound Effects & Music)coreStrategic or Co-development PartnerWIL FILM's studio is co-located with JAM, a leading Sound Effects & Music company, at Bopa House in Copenhagen. This co-location enables integrated workflow between animation production and audio post-production.
• CAMEO (Post Production Studio)coreStrategic or Co-development PartnerWIL FILM shares its Copenhagen headquarters (Bopa House) with CAMEO, a Post Production studio. This proximity enables seamless handoff from animation to post-production finishing within the same building.
• Crone FilmcoreStrategic or Co-development PartnerWIL FILM co-produced the Otto is a Rhino feature film trilogy with Crone Film. Crone Film's Nina Crone produced alongside WIL FILM's Erik Wilstrup. The collaboration has produced multiple acclaimed animated feature films including Orla Frøsnapper and Otto is a Rhino.
• Animation studios in China, India, and MalaysiaminorImplementation/ SI/ Consulting PartnerWIL FILM conducts intensive cooperation with animation studios in China, India, and Malaysia for distributed production execution, supplementing its in-house Copenhagen team.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Superprod: Superprod is a French animation and live-action production company producing children's series and feature films for major international broadcasters. It overlaps with WIL FILM in commissioned 3D CGI series production for kids/family brands and global streaming platforms.
• TeamTO: TeamTO is a French animation studio producing 2D and 3D animated series and features for the international children's market, including work for Netflix and major broadcasters. It shares WIL FILM's B2B service model of producing commissioned kids' content for global platforms and brand owners.
• Cyber Group Studios: Cyber Group Studios is a French animation producer specializing in children's and family entertainment with co-production and global distribution capabilities. Comparable to WIL FILM in its focus on CGI/3D animated series and specials for international broadcasters and toy/family brands.
• Guru Studio: Guru Studio is a Canadian independent animation studio producing original and commissioned kids' series, including True and the Rainbow Kingdom and Justin Time. Comparable to WIL FILM as a mid-size international CGI animation producer serving global broadcasters and brand owners.
• Mondo TV: Mondo TV is an Italian producer and distributor of animated and live-action content for children. It serves a similar brand-owner and broadcaster client base and produces 3D CGI series at a scale comparable to WIL FILM, making it a strong direct peer in the European kids' animation market.
• Xilam Animation: Xilam is a French independent animation studio producing TV series, specials, and feature films for children and family audiences globally. Its 3D CGI pipeline and brand-owner client base closely parallel WIL FILM's LEGO/Cartoon Network-driven production model.
• Studio 100 Animation: Studio 100 Animation is a Belgian/German-based animation studio producing CGI series and features based on family-brand IP (Maya the Bee, Heidi, Blinky Bill). It mirrors WIL FILM's model of producing globally distributed 3D animation tied to major children's brands.

Broad incumbents

• 9 Story Media Group: 9 Story is a Canadian content creator and animator producing and distributing children's and family entertainment globally. It is a broader incumbent than WIL FILM, with multi-format production, distribution, and consumer products divisions, but competes in the same kids' animation commission market.
• Aardman Animations: Aardman is a much larger UK-based animation studio known for stop-motion features (Wallace & Gromit, Shaun the Sheep) and CGI series. It operates in a broader, more diversified product portfolio than WIL FILM but competes for the same brand-owner and broadcaster commissions in the children's animation space.
• Gaumont Animation: Gaumont Animation is the animation arm of the historic French studio Gaumont, producing CGI and 2D series and features for international family audiences (e.g., Persepolis, various Netflix originals). It is a larger incumbent competing for premium kids' animation commissions comparable to WIL FILM's LEGO/Playmobil work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WILFILM
• YouTubeyoutube.com/channel/UC7b8zI_LOI_zaux2uukMCAA?view_as=subscriber
• Facebookfacebook.com/WilFilm
• LinkedInlinkedin.com/company/wil-film-aps
• Instagraminstagram.com/wil_film_

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIL FILM