Kievit Schoenen

What Kievit Schoenen does

Kievit Schoenen B.V. is a Dutch specialty footwear retailer operating 7 physical stores across the Netherlands (Hengelo, Enschede, Almelo, Leiden, Heythuysen, Rotterdam, and Uden), supplemented by an e-commerce webshop (shop.kievit-schoenen.nl). The company sells comfort, orthopedic, and medical footwear for men and women, including lace-up shoes, sneakers, boots, sandals, slippers, clogs, and work shoes from more than 20 brands such as Mephisto, Finn Comfort, Wolky, Hartjes, Lowa, Merrell, Hanwag, FitFlop, and Gijs Schoenen. Many stores are strategically co-located within hospitals and medical centers, and the company delivers personalized in-store consultation with foot measurement services lasting approximately 45 minutes per appointment.

The company operates as a wholly-owned subsidiary of Stepp Footcare, a multidisciplinary foot care organization with more than 700 professionals across 600+ locations treating over 1,000 clients with foot problems daily. This parent relationship enables seamless integration with podiatry practices (Voetencentrum Wender, Hallux Podotherapie, Innofeet) and orthopedic shoe technicians (Voetmax), several of whom operate on-site at Kievit stores. Revenue is generated through one-time retail transactions of footwear and accessories at undisclosed per-unit retail prices; orders under €100 incur a €5.95 shipping fee and €6.95 return shipping fee within the Netherlands.

The customer base spans three segments: individuals with foot complaints (hallux valgus, heel spurs, neuropathy, metatarsalgia, etc.), healthcare professionals seeking work-appropriate clogs, and comfort-focused consumers seeking properly fitting shoes. Marketing is multi-channel, combining organic social media (Facebook, Instagram @kievitschoenen), Google Ads, email newsletters, WhatsApp advisory services, and referral pipelines from healthcare providers. The company has no proprietary technology platform, no disclosed AI/ML capabilities, and no external funding rounds.

Name

Kievit Schoenen

Legal name

Kievit Schoenen B.V.

Website

https://www.kievit-schoenen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kievit Schoenen is a Dutch specialty footwear retailer operating 7 stores and an e-commerce webshop, selling comfort and orthopedic shoes across 20+ brands. It serves individuals with foot complaints, healthcare professionals, and comfort-focused consumers, integrated within Stepp Footcare's clinical foot care network.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

akta.pro secondary industry

Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• Comfort footwear retail
• Orthopedic shoes
• Foot care advisory
• Walking shoes
• Specialty shoe stores

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Shoe Sales: Revenue is generated through one-time retail sales of comfort shoes, orthopedic footwear, walking shoes, work shoes, and accessories. The company operates both physical retail stores and an e-commerce platform. Sales are predominantly in-person at stores where personalized fitting and consultation services are provided. Online sales cater to returning customers who know their sizes and preferred brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Kievit Schoenen is a Dutch specialty footwear retailer that sells comfort, walking, and orthopedic shoes for men and women, along with shoe care accessories. The company operates 7 physical retail stores across the Netherlands and a nationwide e-commerce webshop, complemented by personalized in-store foot measurement and shoe advisory services, with integration into the Stepp Footcare multidisciplinary foot care network.

Product overview

Kievit Schoenen is a Dutch footwear retailer and foot care service provider operating physical stores across the Netherlands (Hengelo, Enschede, Almelo, Leiden, Rotterdam, Uden, and Heythuysen) with an online webshop. The company offers a comprehensive portfolio of comfort and medical footwear brands including Durea, Finn Comfort, FitFlop, Florensa, Ganter, Gijs Schoenen, Greve, Hanwag, Hartjes, Lowa, Meindl, Mephisto, Merrell, Nimco, Piedro, Rohde, Solidus, Wolky, and Xsensible. Products span multiple categories: lace-up shoes, sneakers, boots, sandals, slippers, clogs, velcro shoes, work shoes, and orthopedic shoes. The company also offers shoe care accessories (Collonil, Falke socks, PiediOxi, ShoeSustain, Wandelwol) and personalized shoe advisory services including foot measurement and coordination with podiatrists and orthopedic shoe technicians. Kievit Schoenen is part of Stepp Footcare, an organization combining shoe advice with foot care through collaboration with podiatrists and orthopedic shoe makers.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort and Walking Footwear Curated range of comfort and walking footwear for men and women, including lace-up shoes, sneakers, boots, sandals, slippers, and velcro shoes from brands such as Durea, Finn Comfort, Mephisto, Wolky, Gijs, Hartjes, Merrell, and Xsensible. Most shoes feature removable insoles compatible with custom orthotics and are available in multiple widths (narrow to extra wide). Sold through 7 physical stores and the e-commerce webshop.
• Orthopedic Shoes Customized and orthopedic footwear solutions for individuals with specific foot problems or unusual foot shapes, coordinated with on-site orthopedic shoe technicians (Voetmax) at the Hengelo, Enschede, Heythuysen, and Rotterdam locations to provide complete solutions.
• Hospital Clogs and Professional Footwear Anti-slip, easy-to-clean professional clogs (Sanita, Florensa) and work shoes designed for healthcare staff and other professionals who stand or walk for extended periods. Offered cluster at the Rotterdam store with hospital-grade stability and cushioning.
• Footwear for Specific Foot Conditions Condition-specific footwear addressing 11 foot complaints including hallux valgus, heel spur, hammer/claw toes, Morton's neuroma, metatarsalgia, neuropathy, capsulitis, calluses, Haglund's exostosis, corns, and Tailor's bunion. Selection is guided by clinical partners (podiatrists and orthopedic shoe technicians) and the in-store advisory team.
• Shoe Care Accessories Accessory range for shoe care and foot comfort including Collonil shoe care products, Falke socks, PiediOxi, ShoeSustain, and Wandelwol (walking wool), sold in-store and online to support footwear longevity and hygiene.
• Personalized Shoe Advisory Service Personalized shoe advisory consultations including foot measurement, analysis of foot complaints, individual footwear recommendations, and coordination with in-store podiatrists (Voetencentrum Wender, Hallux Podotherapie) and orthopedic shoe technicians (Voetmax). Offered as approximately 45-minute appointments in physical stores and via remote WhatsApp support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered parent organization, core, supporting and brand partnership.

• Stepp Footcareparent organizationStrategic or Co-development PartnerKievit Schoenen is a wholly-owned subsidiary of Stepp Footcare, a multidisciplinary foot care organization. Stepp integrates shoe retail with podiatry, orthopedic shoe technology, pedicure services, manufacturing, and innovation. This parent relationship provides Kievit with access to over 700 professionals and enables seamless referrals between retail and clinical services.
• VoetmaxcoreImplementation/ SI/ Consulting PartnerVoetmax is an orthopedic shoe technology company that operates on-site at several Kievit Schoenen store locations (Hengelo, Enschede, Heythuysen, Rotterdam). They provide custom orthopedic shoe modifications and adjustments for customers requiring specialized footwear solutions.
• Voetencentrum WendercoreImplementation/ SI/ Consulting PartnerPodiatry practice Wender operates from multiple Kievit Schoenen locations including Hengelo, Enschede, and Rotterdam. The partnership enables immediate referral of customers with foot complaints to professional podiatric care, creating an integrated foot care experience.
• Hallux PodotherapiecoreImplementation/ SI/ Consulting PartnerHallux Podotherapie is a podiatry practice that partners with Kievit Schoenen locations in Heythuysen and Rotterdam. They provide professional foot care assessments and recommendations that guide customers to appropriate footwear choices.
• InnofeetsupportingImplementation/ SI/ Consulting PartnerInnofeet is a podiatry partner mentioned in the FAQ section as one of the healthcare providers Kievit works with to ensure optimal advice for customers with foot complaints, stance abnormalities, or orthopedic indications.
• Sanitabrand partnershipOthersSanita is a brand of professional clogs sold through Kievit Schoenen, specifically marketed to healthcare professionals. Sanita clogs are part of the hospital/clog collection available at select Kievit Schoenen locations.
• Florensabrand partnershipOthersFlorensa is a brand of professional clogs specifically developed for healthcare workers who stand or walk extensively during work. Kievit Schoenen sells Florensa klompen as part of their professional footwear range.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wolky: Dutch comfort and orthopedic footwear brand and retailer; directly competes with Kievit in the same comfort/walking shoe segment with overlapping width and footbed options, and is even exclusively distributed at Kievit's Leiden store.
• VanHaren Schoenen: One of the largest Dutch shoe retail chains with broad comfort and family footwear assortment; competes with Kievit for the same Dutch consumer wallet, but at much larger scale and without orthopedic clinical integration.
• Ziengs Schoenen: Established Dutch shoe retailer with strong comfort and walking footwear category; overlaps with Kievit on multiple brands and customer segments across the Netherlands.
• Bever: Leading Dutch specialty outdoor and hiking footwear retailer; directly competes with Kievit's Hanwag, Lowa, Meindl, and Merrell hiking assortment for the Dutch outdoor buyer.
• Schoenenreus: Dutch multi-brand shoe chain with strong presence in walking and comfort categories; competes with Kievit for comfort and orthopedic footwear customers across the Netherlands.
• Bristol: Large Dutch value-oriented shoe chain; competes with Kievit on footwear breadth across the Netherlands at lower price points.
• Mantels: Dutch family-owned shoe retailer with focus on comfort and quality footwear; overlaps with Kievit's premium comfort positioning across the Netherlands.

Emerging players

• Durea: Dutch comfort footwear brand (carried by Kievit) that also operates direct retail; partial overlap as a brand-wholesaler/competitor hybrid.

Broad incumbents

• Mephisto: Major French comfort footwear brand carried by Kievit; operates its own global DTC and retail network that competes with multi-brand comfort retailers like Kievit.

Others

• Hallux Podotherapie: Dutch podiatry practice that partners with Kievit by colocating in Heythuysen and Rotterdam; relevant as an upstream referral partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kievitschoenen
• Instagraminstagram.com/kievitschoenen
• Xx.com/kievitschoenen
• LinkedInlinkedin.com/company/kievit-schoenen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kievit Schoenen