What Rotaryana Prima does

Rotaryana Prima is an Indonesian commercial kitchen, coffee, and laundry equipment distributor headquartered in Jakarta, established in 1974. The company operates as an authorized distributor for over 30 international premium brands including Rational, Unox, Electrolux, Bezzera, Mazzer, Manitowoc, Hobart, Vitamix, and Frymaster, serving the hospitality, restaurant, café, and food & beverage sectors across Indonesia. Its product portfolio spans cooking ranges, combi ovens, fryers, refrigeration, ice machines, espresso machines, dishwashers, bakery equipment, and commercial laundry machines, with operations supported by 14+ branch and engineering offices across major Indonesian cities including Jakarta, Bali, Bandung, Medan, Palembang, Surabaya, and Makassar.

The company generates revenue through hardware sales via direct enterprise sales to hotel chains (5-star, 4-star, 3-star), restaurants, QSR chains, cafés, and industrial clients. Notable customers include Ritz Carlton, Hilton, Sheraton, Hotel Mulia, Hotel Indonesia, Langham, Starbucks, KFC, McDonald's, Pizza Hut, Burger King, Domino's Pizza, and AMMAN Mineral. Beyond distribution, Rotaryana has expanded vertically through subsidiary operations including Rotaryana Engineering (equipment installation and maintenance), Rotaryana Contracting Group, Manufacturing entities (Mentari Metal Pratama, Protekindo Sanita, Tegar Inti Sentosa), and Rotaryana Residential (premium residential kitchen showrooms featuring Boffi, Nolte Küchen, and Viking Range).

The company's go-to-market combines direct enterprise sales with event-driven marketing through the Bezzera Latte Art Competition roadshows (12+ cities) and the Sensory Bootcamp education program in partnership with SCAI, which has produced over 100 alumni active in Indonesian coffee competitions. Pricing is contact-based quotation for enterprise clients, with no publicly disclosed pricing. The company is privately held under PT (Perseroan Terbuka) structure with no disclosed institutional investors, and is led by President Director Karisma Kamdani.

Name

Rotaryana Prima

Legal name

PT Rotaryana Prima

Website

https://rotaryana.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rotaryana Prima is a Jakarta-based authorized distributor (founded 1974) of over 30 international premium commercial kitchen, coffee, and laundry equipment brands, serving Indonesia's hospitality, restaurant, café, and industrial sectors through 14+ branch offices and a vertically integrated group of engineering, contracting, and manufacturing subsidiaries.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial kitchen equipment
• Foodservice distribution
• Hospitality equipment
• Commercial coffee equipment
• Commercial laundry equipment

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices19 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Equipment Distribution & Resale: Rotaryana Prima generates revenue primarily through the distribution and resale of professional kitchen, coffee, and laundry equipment. As an authorized distributor for brands including Electrolux, Rational, Unox, Bezzera, Mazzer, Vitamix, Manitowoc, Frymaster, Hobart, and others, the company sells commercial-grade equipment to hotels, restaurants, cafés, and food & beverage operators across Indonesia.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rotaryana Prima is an authorized Indonesian distributor of professional kitchen, coffee, and laundry equipment from over 30 international brands (including Electrolux, Rational, UNOX, Bezzera, Mazzer, Vitamix, Manitowoc, Frymaster, and Hobart). The company supplies commercial-grade equipment and integrated solutions to hotels, restaurants, cafés, QSR chains, industrial catering operations, and high-end residential customers across Indonesia.

Product overview

Rotaryana Prima is a professional kitchen, coffee, and laundry equipment distributor based in Jakarta, Indonesia, established in 1974. The company operates as a broad-line distributor of premium imported commercial equipment, offering products across multiple categories including cooking ranges and fryers (Electrolux, Frymaster, Dean, Roller Grill, Master Chef), combi ovens (Rational, UNOX, Electrolux Skyline), refrigeration and cold storage (Kinco, Master Cool, Jetcool, Electrolux, Gemm), espresso and coffee equipment (Bezzera, Mazzer, Allcoff), ice machines (Manitowoc, Choice by Manitowoc), commercial laundry (Milnor, Fagor), bakery and food preparation (HBS, Kolb, Hobart, Varimixer, Vitamix, Robot Coupe, Sirman), dishwashers (Hobart, Electrolux), beverage equipment (Allbev, Santos, Bunn, Chefmax, Cambro), and specialty equipment such as pizza ovens, gelato machines, wine chillers, and meat processing tools. The product portfolio spans over 30 international brands including Electrolux, Hobart, Rational, UNOX, Bezzera, Mazzer, Vitamix, Frymaster, and Manitowoc. Beyond commercial equipment, Rotaryana also operates a Residential division (Rotaryana Residential) offering premium home kitchen products from Viking Range, Nolte Küchen, and Boffi through showrooms in Jakarta and Bali. Additionally, the company offers beverage ingredients and supplies including StirUp gourmet syrups, Cortina gelato ingredients, and iSi sparkling drink products. Rotaryana serves the hospitality, restaurant, and food & beverage industries across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Sensory Bootcamp: Corporate social responsibility program in collaboration with SCAI providing professional coffee industry education and competition preparation aligned with World Coffee Championships standards
• Rotaryana Residential

Products and services

• Professional Cooking Ranges Commercial cooking ranges and Asian wok ranges from brands including Electrolux, Master Chef, Dewa, YPT Flame Mate, and Chef Max StirFry for hotel and restaurant kitchens.
• Combi Ovens Steam and convection combi ovens from Rational, UNOX, and Electrolux Skyline for professional kitchens.
• Commercial Fryers Deep fryer equipment from Frymaster, Dean, Roller Grill, Frifri, and Masterchef for high-volume frying operations.
• Bakery and Dough Preparation Equipment Professional bakery equipment including planetary mixers, dough processors, and baking machines from HBS, Kolb, Hobart, and Varimixer.
• Pizza Ovens Commercial pizza ovens from Alfa, Kolb, and Roller Grill for restaurant and pizzeria operations.
• Commercial Dishwashers Commercial dishwashing equipment from Hobart and Electrolux for professional kitchen operations.
• Espresso Machines and Coffee Grinders Professional espresso machines and grinders from Italian brands Bezzera, Mazzer, Allcoff, Santos, and Bunn for specialty coffee shops and cafés.
• Commercial Refrigerators and Freezers Commercial refrigeration, walk-in coolers, and cold storage equipment from Kinco, Master Cool, Jetcool, Electrolux, and Gemm.
• Blast Chillers and Freezers Rapid blast chilling and freezing equipment from Master Cool and Electrolux for food preservation.
• Commercial Ice Machines Commercial ice makers from Manitowoc, Choice by Manitowoc, Scotsman, and Rational for food and beverage operations.
• Commercial Mixers, Blenders and Food Processors Blenders, mixers, and food processing equipment from Vitamix, Robot Coupe, Santos, Sirman, Bunn, and Allbev.
• Food Warmers and Holding Equipment Food warming, holding, and carving station equipment from DSS, Hatco, Masterchef, and Hanson Brass.
• Speed Ovens and Microwaves High-speed ovens and microwave equipment from Turbochef and Duke for rapid professional cooking.
• Wine Chillers and Storage Professional wine chillers and storage equipment from Euro Cave and Master Cool.
• Waffle, Crepe and Grill Equipment Specialty cooking equipment for waffles, crepes, and elevated grills from Krampouz, Roller Grill, Kopa, and Kompac.
• Gelato and Soft Serve Equipment Commercial gelato, soft serve, and Bingsu machines from Gelita, Spaceman, and Chefmax.
• Commercial Laundry Equipment Commercial laundry washers, dryers, and linen processing equipment from Fagor and Milnor for hospitality laundry operations.
• Food Storage and Shelving Commercial food storage, shelving, and merchandising equipment from Cambro and Kinco.
• Premium Residential Kitchen Solutions (Rotaryana Residential) High-end residential kitchen appliances, cabinetry, and luxury kitchen solutions from Viking Range (USA), Nolte Küchen (Germany), and Boffi Kitchen Italy, sold through showrooms in Indonesia Design District (PIK2), Jakarta and Bali.
• Beverage Ingredients and Supplies Gourmet syrups and powders (StirUp), gelato ingredients (Cortina), and professional sparkling drink makers and whipped cream siphons (iSi) for beverage operations.
• Engineering and Installation Services (Rotaryana Engineering) Project engineering, installation, and contracting services for commercial kitchen and equipment installations across Indonesia, delivered through a network of 14+ regional branch offices.

Quantifiable outcome

• Over 100 Sensory Bootcamp alumni now involved in coffee competitions at local and national levels

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Specialty Coffee Association (SCA)minorGTM or Marketing Partner · 15 May 2025Rotaryana Prima participated as an exhibitor at World of Coffee Jakarta 2025, the first WOC held in a coffee-producing country, organized by SCA. The company showcased four international brands: Bezzera, Mazzer, ISI, and Scotsman.
• World Water CouncilminorGTM or Marketing Partner · 18 May 2024Rotaryana Prima participated as a contributor at the 10th World Water Forum 2024 in Bali, displaying Bezzera Victoria and Mazzer Kony S coffee equipment at the Nusantara Lounge to serve international delegates attending the forum.
• Aksi-SCAI (Specialty Coffee Association of Indonesia)coreStrategic or Co-development Partner · 26 January 2024Rotaryana Prima and Aksi-SCAI jointly developed the Sensory Bootcamp program, a CSR initiative providing free professional coffee education workshops across major Indonesian cities. The program is designed to enhance the skills of Indonesian coffee professionals and prepare them for international competitions under World Coffee Championship standards. The collaboration includes curriculum development, judge coordination, and alumni network building, with over 100 alumni produced.
• Specialty Coffee Association of Indonesia (SCAI)coreStrategic or Co-development Partner · 25 May 2023Rotaryana Prima supported SCAI's Indonesia Coffee Event (ICE) 2023 as a sponsor, providing professional coffee equipment including Bezzera espresso machines, Mazzer grinders, and Scotsman ice machines for the competition. The partnership supported four competition categories: Indonesia Latte Art Championship, Indonesia Barista Championship, Indonesia Brewers Cup, and Indonesia Coffee in Good Spirits.
• AEKI (Asosiasi Eksportir dan Industri Kopi Indonesia)minorGTM or Marketing Partner · 27 August 2022Rotaryana Prima collaborated with AEKI for the 43rd AEKI Anniversary event in Medan, supporting barista challenges and the Bezzera Latte Art Competition roadshow as part of the celebrations.
• Bank Indonesia PapuaminorGTM or Marketing PartnerRotaryana participated in Bank Indonesia Papua's initiatives to develop Papua coffee industry, including providing sensory bootcamp training for coffee professionals in Papua region in collaboration with BI Papua and SCAI.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ali Group: Italian-based multinational operating a federation of foodservice equipment brands (including Hoshizaki-acquired lines and Italian OEMs that Rotaryana carries, such as Unox-style Italian manufacturers). Highly comparable to Rotaryana's strategy of aggregating premium brands under one umbrella, but at a global scale and with manufacturing ownership rather than pure distribution.
• Electrolux Professional: Swedish-listed commercial kitchen, laundry, and beverage equipment manufacturer whose products form a core part of Rotaryana's portfolio. Directly comparable as a global brand that Rotaryana represents in Indonesia — and a potential peer at the brand-owner level for analyzing premium foodservice equipment market dynamics in SEA.
• Middleby Corporation: Global leader in commercial foodservice equipment manufacturing and distribution, with a broad multi-brand portfolio (including brands Rotaryana distributes such as Hoshizaki and Turbochef). Comparable to Rotaryana at the strategic level — both pursue a multi-brand, multi-channel model serving hotels, QSRs, and F&B operators — though Middleby is a manufacturer-acquirer rather than a regional distributor.
• True Manufacturing: US-based commercial refrigeration manufacturer serving foodservice globally. Comparable as a premium cold-chain equipment OEM that competes with Rotaryana's Master Cool and Electrolux Refrigerated lines for the same Indonesian hotel kitchen and QSR specifications.
• ITW Food Equipment Group (Hobart): Illinois Tool Works division that owns Hobart, a Rotaryana-distributed brand for dishwashers, food processors, and bakery equipment. Comparable as a parent of multiple Rotaryana-distributed brands and as a benchmark for premium commercial foodservice equipment OEMs competing for the same Indonesian hotel and F&B accounts.
• Hoshizaki Corporation: Japanese commercial refrigeration and ice machine manufacturer with strong global presence. Comparable to Rotaryana at the segment level — both serve hotels, QSRs, and cafés with mission-critical cold chain equipment — though Hoshizaki is a manufacturer with its own distribution, while Rotaryana distributes competing/complementary ice brands such as Manitowoc and Scotsman.
• Rational AG: German premium combi oven manufacturer and one of Rotaryana's flagship brands, with global leadership in the hotel and catering segment. Comparable as a key brand principal whose Indonesian distribution Rotaryana holds, and as a benchmark for premium combi oven penetration into international hotel chains — Rotaryana's customers are also Rational's end-users.

Direct peers

• Fagor Industrial: Spanish commercial laundry and cooking equipment manufacturer whose products Rotaryana distributes in Indonesia. Directly comparable as a principal brand within Rotaryana's portfolio and as a peer in commercial kitchen/laundry equipment categories targeting hospitality customers across multiple regions.

Emerging players

• La Marzocco International: Italian premium espresso machine manufacturer with strong specialty coffee community presence and direct distribution in Asia. Comparable to Rotaryana's Bezzera strategy — both target specialty coffee shops and premium hospitality with hand-crafted Italian espresso machines — and competes for the same Indonesian café/hotel coffee equipment specification slots.

Regional players

• Hoshizaki Singapore / Hoshizaki Asia: Hoshizaki's regional Asia subsidiary serving Southeast Asia with commercial refrigeration and ice equipment — directly comparable to Rotaryana as a regional foodservice equipment channel operator, though focused on a narrower category and serving Singapore/SEA rather than Indonesia specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rotaryanaresidential
• Facebookfacebook.com/rotaryana.group
• LinkedInlinkedin.com/company/rotaryana-prima

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotaryana Prima