Minli Bedrijven

What Minli Bedrijven does

Minli Bedrijven is a privately held, family-owned Dutch multi-service fuel station operator headquartered in Landgraaf, South Limburg. Founded in 1982 by Huub and Ankie Minten originally as a Zibro kerosene heater dealer, the company evolved into a Total/Excellium-branded gas station chain operating 7 locations across the Netherlands (Landgraaf, Landgraaf Express, Heerlen, Geleen Borrekuil, Geleen Krawinkel) and Belgium (Lanaken, Veldwezelt), with most sites open 24/7. Beyond fuel sales, Minli generates transaction-based revenue from an on-site convenience retail assortment, an integrated Café Restaurant Minli Plaza (100 seats) and Plaza to go fast-food counter, automated car wash and self-service wash bays, XXL industrial washing machines (9-20 kg drums), and Minli Caravan World for caravan sales/rental/inspection/maintenance, plus parcel pick-up/drop-off commissions from DHL, GLS, PostNL and DPD.

The company's business model is fundamentally brick-and-mortar, multi-service retail monetized per transaction (fuel margin, convenience retail markup, food service, car wash, laundry fees) plus small affiliate commissions for parcel services and Pak 'n Bak trailer rentals. Its go-to-market is direct-to-consumer via physical locations targeting local residents, travelers, fleet operators, and caravan enthusiasts in the Parkstad/South Limburg catchment. Underlying technology is light: prepaid Minli Chipkaart for car wash and washer bays, PIN payments, and standard automated wash equipment, with no proprietary software, apps, or AI/ML systems disclosed.

Minli is currently positioning itself for the energy transition: an electric vehicle charging point using green electricity is live at Minli Landgraaf, and the first hydrogen refueling station in South Limburg is under construction at Bedrijventerrein Strijthagen with a planned 2025 opening, supported by SWiM (Subsidieregeling Waterstof in Mobiliteit) consortium participation. The business remains under family ownership with no institutional capital or public listing disclosed, and operates as the legal entity Minli Strijthagen BV with a reported 51-100 employees.

Name

Minli Bedrijven

Legal name

Minli Strijthagen BV

Website

https://minli.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Minli Bedrijven is a family-owned Dutch multi-service fuel station operator running 7 Total-branded stations across South Limburg (Netherlands) and Belgium, offering fuel, convenience retail, food service, car wash, laundry, parcel pickup, and caravan services, with hydrogen refueling launching in 2025.

Ownership category

akta.pro rank

Product category

Fuel station and multi-service convenience retail

akta.pro primary industry

Hydrogen Storage & Compression Terminals (TLAGAKAH)

akta.pro secondary industry

Refined Products Terminals (Gasoline, Diesel, Jet, Heating Oil) (EUALAEAB)

Keywords

• Fuel station services
• Convenience retail
• Car wash services
• Industrial laundry machines
• Hydrogen refueling

Headquarters

HQ city

Schaesberg

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of petroleum products including Total Euro 95, Excellium 98, Excellium Diesel, LPG, AdBlue, and kerosene at company gas stations.
2. Convenience Retail: Sale of forgotten groceries and everyday items in extensive shops at gas station locations.
3. Hospitality/Food Service: Café Restaurant Minli Plaza (seats 100 persons) and Plaza to go fast-food/snack service.
4. Carwash Services: Automatic wash street with softwash brushes and self-service wash bays, payable with cash and Minli chip card.
5. XXL Laundry Services: Commercial washing machines (9-20kg drums) for large items like bedding and curtains.
6. Parcel Delivery Services: Partner locations for DHL, GLS, PostNL, and DPD parcel collection and delivery.
7. Trailer Rental: Pak 'n Bak trailer rental service.
8. Caravan Sales/Rentals: Caravan World business offering sales, rentals, inspection, and maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Minli Bedrijven operates a multi-service gas station network offering Total-branded fuel products, convenience retail, café/restaurant and fast-food service, automated car wash, self-service wash bays, XXL industrial washing machines, parcel pickup/drop-off services, trailer rental, and caravan sales/rentals/maintenance. The company also operates an ice skating facility (Minli Schaatsparadijs) and is building a hydrogen fueling station at its Strijthagen site in Landgraaf.

Product overview

Minli Bedrijven is a diversified multi-service fuel station network with 8 locations across the Netherlands and Belgium, operated by the Minten family since 1982. The company operates as a Total-branded fuel station chain offering conventional fuels (Euro 95, Diesel, LPG), premium Total Excellium fuel products, and emerging energy solutions including electric vehicle charging and hydrogen fueling (launching 2025). Beyond fuel, Minli provides an integrated service ecosystem including automated car washes, self-service wash bays, XXL industrial washing machines (9kg/20kg), on-site food service through Café Restaurant Minli Plaza (100-person capacity) and Plaza to go fast food, caravan sales/rental/maintenance through Caravanworld, and parcel pickup/dropoff services through DHL, GLS, PostNL, and DPD partnerships. The flagship Minli Landgraaf (Strijthagen) serves as a 24/7 one-stop hub combining all services.

Differentiator

Problem solved

Functional benefit

Brands

• Minli Caravan World: Caravan sales, rental, inspection and maintenance services - one-stop-shop for camping with caravans
• Café Restaurant Minli Plaza
• Plaza to go
• Minli Tankstations
• Minli Carwash
• Minli Wasboxen
• Minli XXL Wasmachines
• Pak 'n Bak

Products and services

• Minli Tankstations Network of fuel stations across the Netherlands (Landgraaf, Landgraaf Express, Heerlen, Geleen Borrekuil, Geleen Krawinkel) and Belgium (Veldwezelt, Lanaken) offering Total fuel products including Euro 95, Excellium 98, Diesel, LPG, AdBlue, and kerosene for individual motorists and business fleet customers.
• Café Restaurant Minli Plaza

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered minor, core and strategic.

• DHLminorChannel Partner/ Reseller/ DistributorMinli locations serve as DHL Pakketpunt (parcel pickup/drop-off point) where customers can send and collect DHL parcels.
• GLSminorChannel Partner/ Reseller/ DistributorMinli locations serve as GLS Pakketpunt for parcel delivery services.
• PostNLminorChannel Partner/ Reseller/ DistributorMinli locations serve as PostNL pakketpunt for Dutch postal and parcel services.
• DPDminorChannel Partner/ Reseller/ DistributorMinli locations serve as DPD Pakketpunt for parcel delivery services.
• Pak 'n BakminorChannel Partner/ Reseller/ DistributorMinli Borrekuil and Krawinkel locations offer Pak 'n Bak trailer rental service for customers needing to rent trailers.
• Total/TotalEnergiescoreTechnology or IntegrationMinli operates Total-branded gas stations offering Total Euro 95, Excellium fuels, Total Diesel, and Total LPG. Brand partnership with TotalEnergies for fuel products.
• ERAC Advisory BureaustrategicImplementation/ SI/ Consulting PartnerERAC serves as advisory bureau for hydrogen subsidy applications (SWiM), working with Minli as lead applicant for consortium subsidy requests for hydrogen trucks and refueling infrastructure.
• VVV Zuid LimburgminorChannel Partner/ Reseller/ DistributorMinli Strijthagen location served as VVV steunpunt (tourist information point) supporting regional tourism.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Tamoil: Independent fuel retail chain active in the Netherlands and Belgium with multi-site, multi-service stations. Closest comparable in scale and independent operator profile to Minli's family-owned chain.
• AVIA International: European fuel retail cooperative/brand active in the Netherlands and Belgium, focused on independent station operators. Comparable in dealer/affiliate model and Benelux geographic presence.
• TinQ: Dutch unmanned/automated fuel station chain with regional concentration and lean operating model. Comparable as a Dutch retail fuel operator competing in similar regional catchments, though without Minli's hospitality and service breadth.
• Gulf Oil Nederland: Regional fuel retailer operating in the Netherlands and Belgium with branded stations and shop/convenience offerings. Closely comparable as a multi-site independent fuel chain with similar European footprint overlap.
• Tango: Dutch regional fuel station chain with similar multi-service convenience positioning (fuel, shop, carwash) and comparable geographic focus. Directly comparable on operating model and customer base within the Dutch market.

Broad incumbents

• Esso Nederland: Established Dutch fuel retailer with branded stations across the country, including convenience retail. Comparable in core fuel-retail plus emerging-energy transition strategy, but at much larger scale.
• BP Nederland: Major international fuel retailer with significant Dutch station network, also pursuing EV charging and hydrogen rollouts. Comparable in retail fuel plus emerging-mobility offerings, but with global capital base and scale.
• Shell Netherlands: One of the largest fuel station operators in the Netherlands, also investing in EV charging and hydrogen. Comparable in core fuel-retail activity but operates at national scale versus Minli's regional South Limburg footprint.
• TotalEnergies: Minli's fuel supplier and brand partner via Total/Excellium. TotalEnergies also operates its own retail station network across the Benelux, making it both supplier and broader market peer in the same retail fuel and emerging hydrogen category.

Regional players

• OK-Q8: Fuel retailer with Benelux-adjacent Scandinavian footprint and multi-service station model. Comparable in operating profile but primarily serves a different geography from Minli's South Limburg base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/minlibedrijven
• Facebookfacebook.com/minlibedrijven
• LinkedInlinkedin.com/company/minli-bedrijven

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minli Bedrijven