Kébol

What Kébol does

Kébol (Kebol B.V.) is a privately held Dutch horticultural company founded in 1989 and headquartered in Rijsenhout, Netherlands. The company specializes in producing, preparing, trading, and marketing flower bulbs and perennials, with a particular focus on amaryllis, where it positions itself as a market leader. Kébol exports more than 75 million flower bulbs and 6 million bare root perennials annually to over 40 countries, sourcing internationally including from Peru.

The company's core products span its Amaryllis line (including the Amaryllis Experience Collection), general flower bulbs, and bare root perennials, organized around seasonal catalogues (Autumn 2026, 2027 selections). Beyond product supply, Kébol develops value-added retail concepts including the Quick Fit Display — a compact presentation solution for retailers and wholesalers — and offers customised shop displays and growing guides. The company holds multiple sustainability certifications (MPS-ABC, GGN, GlobalGAP, MPS-Florimark, Sustainable Suppliers) and operates a solar-powered production site.

Kébol serves four distinct B2B customer segments — retail, wholesale, grower, and mail order — through a sales-led go-to-market with direct international export, dedicated wholesale distribution, and an account-based e-commerce portal (My Kébol). Pricing is not publicly disclosed and is mediated through the login-gated B2B webshop. Marketing support is delivered via catalogue downloads, newsletter, growing guides, and website content. The company is privately held with no disclosed institutional investors, no funding rounds, and no parent company in the available data.

Name

Kébol

Legal name

Kebol B.V.

Website

https://kebol.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Kébol (Kebol B.V.) is a Dutch horticultural company founded in 1989 that produces, trades, and markets amaryllis, flower bulbs, and perennials to retail, wholesale, grower, and mail order customers across more than 40 countries, exporting 75 million bulbs and 6 million bare root perennials annually.

Ownership category

akta.pro rank

Product category

Flower Bulbs and Perennials (Horticultural Products)

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops) (AFAGAGAO)

Keywords

• Flower bulb production
• Amaryllis cultivation
• Bare root perennials
• Horticultural wholesale
• Retail display solutions

Headquarters

HQ city

Rijsenhout

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flower Bulb and Perennial Sales: Kébol generates revenue through producing, preparing, trading, and marketing flower bulbs (including Amaryllis) and bare root perennials to retail, wholesale, grower, and mail order customers worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kébol produces, prepares, trades, and markets flower bulbs and perennials — with Amaryllis as its flagship specialty — supplying retail, wholesale, grower, and mail order customers across more than 40 countries. The company complements its physical product range with value-added services such as the Quick Fit Display retail presentation system and customised shop concepts tailored to channel partners.

Product overview

Kébol is a specialist in producing, preparing, trading and marketing flower bulbs and perennials for over 30 years. The company operates as a unified product-and-service portfolio centered on its core offerings: Amaryllis (including the Amaryllis Experience Collection), Flower Bulbs, and Perennials. Beyond product sales, Kébol offers value-added solutions including the Quick Fit Display for retail presentation, downloadable catalogues, and growing guides. The company serves four distinct market segments: Retail, Wholesale, Grower, and Mail Order, with an international focus exporting to over 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Amaryllis Amaryllis bulbs — the company's flagship specialty and core product. Kébol is a market leader in producing and trading amaryllis and serves as a creative concept developer for retail, mail order and wholesale markets.
• Amaryllis Experience Collection A curated collection of amaryllis products designed to provide an experience-based offering for consumers, supplied to retail, mail order and wholesale partners.
• Flower Bulbs A range of flower bulbs for spring-flowering seasons, offered through retail, wholesale, grower, and mail order channels.
• Perennials (Bare Root) Bare root perennials available in high-volume selections, with seasonal catalogues including autumn and spring offerings, supplied to retail, wholesale, grower, and mail order customers.
• Quick Fit Display A compact, colourful and sustainable display solution for presenting spring-flowering bulbs, tailored to both retailers and wholesalers.
• Customised Concepts and Ready-made Shop Displays Bespoke retail merchandising concepts and ready-made shop displays designed for retailers, wholesalers, and mail order partners across flower bulb and perennial categories.

Quantifiable outcome

• Exporting more than 75 million flower bulbs and 6 million bare root perennials a year to more than 40 countries

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Syngenta Flowers: Global horticultural breeding business (now part of Syngenta) offering potted and bedding plants plus select bulb products. Larger incumbent serving similar retail and grower customers across multiple geographies.
• HilverdaKooij: International breeder and propagator of cut flowers, potted plants, and perennials. Competes with Kébol on the perennial and bulb product side while serving broader floricultural retail and wholesale channels globally.
• Royal Van Zanten: Major Dutch breeder and propagator of cut flowers, potted plants, and flower bulbs. Broader portfolio player with overlapping bulb activities but a wider cut-flower and pot-plant focus, serving similar international retail and grower customers.
• Dümmen Orange: Global leader in floricultural breeding and propagation across cut flowers, potted plants, and perennials. Operates broadly in the horticultural value chain overlapping Kébol's perennial and bulb categories with much larger scale.
• Ball Horticultural Company: Global horticultural breeder and distributor across flowers, perennials, and bulbs. Comparable international footprint and grower/retail channel coverage to Kébol but with a far broader product portfolio.

Direct peers

• P. Aker & Zn: Dutch amaryllis specialist and family-run grower-trader in the same Rijsenhout/Aalsmeer region. Direct competitor offering amaryllis bulbs and concepts to overlapping retail and wholesale customers across Europe.
• CNB (Coöperatieve Nederlandse Bloembollencentrale): Cooperative of Dutch flower bulb growers handling auction, brokerage, and trade of bulbs. Operates as a peer channel for sourcing, trading, and exporting flower bulbs comparable to Kébol's assortment.
• Gebr. Vletter & Den Haan: Long-established Dutch amaryllis breeder and grower. Direct competitor to Kébol in amaryllis bulb production and trading, serving similar retail, wholesale, and grower channels with overlapping geographic export markets.
• Kapiteyn Group: Dutch flower bulb packager and trader focused on consumer retail concepts. Direct peer offering retail-ready flower bulb packs and concepts to similar garden center, retail, and mail-order customers worldwide.

Emerging players

• Beekenkamp Group: Dutch family-run horticultural group active in young plants, potted plants, and perennials. Partial overlap with Kébol's perennial and bulb categories while serving comparable European retail and grower channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kebol

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kébol