PERO Zenica
PERO Zenica d.o.o. is a Bosnian baucentar founded in 1996, operating multi-location physical stores and an e-commerce webshop selling 16+ categories of construction materials, hardware, tools, bathroom, heating, and home improvement products across Bosnia and Herzegovina.
- Company typePrivate
- Founded1996
- HeadquartersZenica, Bosnia & Herzegovina
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PERO Zenica does
PERO Zenica d.o.o. is a privately held Bosnian baucentar (building materials and home improvement retail chain) headquartered in Zenica, Bosnia and Herzegovina, founded in 1996. The company operates a multi-location retail footprint across western Bosnia — including sales centers in Zenica, Jajce, Maglaj, and Vareš — supplemented by an e-commerce webshop at pero.ba and a 24-48 hour delivery service via EuroExpress covering all of Bosnia and Herzegovina. Its offering spans 16 product categories ranging from construction materials (cement, bricks, insulation, roofing), hardware and ironware, wood and carpentry, electrical supplies, lighting, plumbing and bathroom equipment, ceramic tiles, heating and air conditioning, paints and varnishes, flat-pack furniture and panel materials, tools, garden and household products, flooring, occupational safety equipment, and auto supplies.
The company's core technology is a standard e-commerce retail platform with integrated inventory management, multi-bank installment payment processing (via 9+ partner banks including Sparkasse, BBI, ASA, Raiffeisen, UniCredit, Intesa Sanpaolo, NLB, Nova Banka, and Addiko), and logistics tracking. Value-added services include 3D bathroom design for renovation customers and board cutting/edge banding (reznica) for furniture makers. Pricing is unit-based in Bosnia and Herzegovina convertible marks (KM), with minimum order thresholds for delivery and free delivery within a 20 km radius of sales centers.
PERO's go-to-market combines direct-to-consumer retail through physical stores with a product-led e-commerce channel. Revenue is generated primarily through one-time retail sales of construction and home improvement goods, supplemented by professional services revenue from cutting/design work. Customer segments are horizontally segmented across individual homeowners/DIY users, professional contractors, and furniture manufacturers — with no named enterprise customers and a distributed, long-tail revenue mix characteristic of traditional SMB retail.
PERO Zenica firmographics
Firmographics- Name
- PERO Zenica
- Legal name
- PERO Zenica d.o.o.
- Website
- https://pero.ba
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PERO Zenica d.o.o. is a Bosnian baucentar founded in 1996, operating multi-location physical stores and an e-commerce webshop selling 16+ categories of construction materials, hardware, tools, bathroom, heating, and home improvement products across Bosnia and Herzegovina.
- Ownership category
- akta.pro rank
Where PERO Zenica is headquartered
LocationHeadquarters
- HQ city
- Zenica
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices1 record
Markets served
PERO Zenica business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Building Materials: Direct retail sales of construction materials, hardware, tools, electrical, plumbing, heating, lighting, garden equipment, and furniture materials through physical stores and e-commerce platform.
- Professional Services: Value-added services including 3D bathroom design, plate cutting (reznica), and transport/delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products ranging from basic items to premium equipment |
| Subscription | Monthly | Installment payment options through multiple banks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PERO Zenica product offering
Product offeringCore offering
PERO Zenica d.o.o. is a Bosnian building materials retailer (baucentar) founded in 1996, operating four physical stores across Zenica, Jajce, Maglaj, and Vareš. The company sells a broad assortment of construction, renovation, and home improvement products across 16 categories and also offers an e-commerce webshop at pero.ba, supplemented by value-added services such as 3D bathroom design, plate cutting and edge banding, and home delivery.
Product overview
PERO Zenica d.o.o. operates as a comprehensive building materials and home improvement retail chain (baucentar) offering a diverse portfolio of construction materials, hardware, electrical supplies, lighting, plumbing, bathroom equipment, ceramic tiles, heating solutions, paints, flat-pack furniture, tools, garden products, flooring, and occupational safety equipment. The company also provides complementary services including board cutting and edge banding for furniture manufacturing, 3D bathroom design, delivery, and installment payment options. The offering is a multi-category retail platform combined with physical sales centers and an e-commerce webshop, serving both individual consumers and professional builders in the Zenica region and broader Bosnia and Herzegovina.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Materials Core structural and masonry materials including cement, bricks, blocks, mortars, and insulation products for residential and light-commercial construction and renovation.
- Hardware, Screws and Ironmongery Fasteners, hinges, locks, hand tools, brackets, and general ironmongery for assembly, repair, and installation tasks.
- Wood, Boards and Carpentry Materials Sawn timber, plywood, OSB, MDF, particle boards, and raw carpentry materials supplied to both professional carpenters and DIY customers.
- Electrical Materials and Lighting Wiring accessories, switches, sockets, distribution components, and indoor/outdoor lighting fixtures for residential installations.
- Plumbing and Drainage Pipes, fittings, valves, water heaters, and drainage components for residential water supply and waste systems.
- Bathroom Equipment and Ceramic Tiles Sanitary ware, bathroom furniture, faucets, shower enclosures, mirrors, and ceramic wall and floor tiles for bathroom fit-outs.
- Heating, Stoves and Solid Fuels Stoves, fireplaces, radiators, boilers, chimney components, and solid fuels (firewood, coal, briquettes, pellets) for residential heating.
- Paints, Varnishes and Accessories
- Furniture Board and Edge Banding Materials Laminated chipboard, MDF, worktop panels, and edge banding rolls and accessories used as raw inputs for custom furniture production.
- Power Tools and Hand Tools
- Garden and Household Items Garden tools, outdoor equipment, planters, cleaning supplies, and general household maintenance items.
- Flooring and Floor Coverings Laminate, vinyl, parquet, underlays, profiles, and installation accessories for residential floor fitting.
- Safety and Work Equipment Work gloves, helmets, safety footwear, protective clothing, eye and respiratory protection for worksite safety.
- Auto Equipment and Accessories Auto maintenance products, replacement parts, oils, fluids, tools, and accessories for light vehicle upkeep.
- 3D Bathroom Design Service Consultative 3D bathroom design service where PERO staff help customers plan and visualize complete bathroom layouts, typically tied to the purchase of bathroom and tile products.
- Board Cutting and Edge Banding Service In-store fabrication service that cuts furniture boards to customer-specified dimensions and applies edge banding to the cut panels.
- Home Delivery Service Delivery of purchased building materials, boards, and bulky items to customer sites, fulfilled via the EuroExpress courier and logistics partnership.
Companies that use PERO Zenica
Customer profileSegments3 records
Ideal customer profiles2 records
PERO Zenica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PERO Zenica partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EuroExpresscoreLogistics partnership for fast delivery (24-48h) across Bosnia and Herzegovina. EuroExpress courier service handles all delivery operations for online orders.
- Multipay PlatformcoreSecure online payment processing platform providing SSL encryption, SHA-128 protection, and 3D Secure authentication for credit card transactions.
- Multiple Banks (Sparkasse, BBI, ASA, Raiffeisen, UniCredit, Intesa Sanpaolo, NLB, Nova Banka, Addiko)corePartnership with 9+ banks enabling installment payment plans (3-36 rates) for customer purchases through the webshop using various credit card programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PERO Zenica competitors and assessment
Company assessmentEmerging players
- JYSK: Scandinavian home and sleeping products retailer with strong BiH and Balkan presence. Partial overlap with PERO in flat-pack furniture, garden, and household categories, though primarily focused on home furnishings rather than construction materials.
Broad incumbents
- Leroy Merlin: European DIY/home improvement big-box retailer owned by ADEO. Operates large-format stores selling construction materials, tools, plumbing, lighting, and garden equipment with design services — directly mirroring PERO's Baucentar model, though at much greater scale and only present in neighboring countries (Croatia, Serbia), giving PERO room within BiH.
- Hornbach: German-headquartered DIY/home improvement hypermarket chain known for deep assortment in building materials, tools, and garden. Highly comparable business model — large-format store with professional contractor and DIY customers, plus project-based sales support.
- OBI: European DIY retail chain with broad assortment in construction, tools, garden, and home improvement. Historically present in the Balkans/SEE region; comparable to PERO on multi-category assortment, project-services, and customer mix of DIY + pros.
- Bauhaus: Pan-European specialist retail chain for DIY, workshop, and home improvement. Sells the same construction/hardware/lighting/plumbing categories as PERO across multiple European countries. Comparable on assortment breadth and service-oriented format (workshop machines, cutting services).
Regional players
- Technomax / BTC (Bosnia building materials): Domestic BiH competitor operating in building materials/wholesale and retail distribution. Directly comparable competitor in-country competing for construction, hardware, and DIY share with PERO in the Bosnian market.
- Pevec: Croatian chain of home improvement and hardware retail stores across Croatia and Western Balkans. Directly comparable regional DIY operator serving the same Croatian-Serb-Bosnian corridor with overlapping assortment and customer segment.
Direct peers
- Bricomarché: Network of independent DIY/home improvement stores in Europe and beyond. Highly comparable model to PERO — local/regional owner-operated big-box home improvement stores with broad assortment and value-added services.
- Mr. Bricolage: French franchise/affiliated network of independent home improvement and DIY stores. Closely comparable to PERO in operating model — a recognized retail brand empowering multiple stores with broad assortments (hardware, plumbing, tools, garden) and service support.
- Lagerhaus (Sweden): Member-owned home improvement and DIY chain in the Nordics. Strongly comparable format to a Baucentar — broad multi-category assortment (tools, building materials, garden), with non-member customers also served.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PERO Zenica social profiles
Digital presencePERO Zenica financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERO Zenica leadership team
Management profileNumber of profiles
PERO Zenica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERO Zenica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERO Zenica
What does PERO Zenica do?
PERO Zenica d.o.o. is a Bosnian building materials retailer (baucentar) founded in 1996, operating four physical stores across Zenica, Jajce, Maglaj, and Vareš. The company sells a broad assortment of construction, renovation, and home improvement products across 16 categories and also offers an e-commerce webshop at pero.ba, supplemented by value-added services such as 3D bathroom design, plate cutting and edge banding, and home delivery.
Is PERO Zenica a public or private company?
PERO Zenica is a private company. It is classified as unknown and is currently operating.
When was PERO Zenica founded?
PERO Zenica was founded in 1996. It employs 101 to 250 people.
Where is PERO Zenica based?
PERO Zenica is headquartered in Zenica, Bosnia & Herzegovina, in the Europe region.
How does PERO Zenica make money?
Two revenue lines are on record. Retail Sales of Building Materials are the primary driver. The others are professional Services.
Who are PERO Zenica's main competitors?
JYSK is listed as an emerging player. Broad incumbents are Leroy Merlin, Hornbach, OBI and Bauhaus. Regional players are Technomax / BTC (Bosnia building materials) and Pevec. Direct peers are Bricomarché, Mr. Bricolage and Lagerhaus (Sweden).
Does PERO Zenica have an API?
No public API is recorded for PERO Zenica.