National Association of Event Organizers

What National Association of Event Organizers does

The National Association of Event Organizers (НАОМ / NAOM) is a Russian non-profit industry association founded in 2008 and headquartered in Moscow, operating a multi-functional web platform that unites professional event organizers across Russia. As of 2026 the association maintains a directory of 200+ resident companies spanning 30 Russian cities, supported by 60+ information partners and a network of regional ambassadors. Its core product is the naom-russia.ru platform, which combines a resident company directory, an events calendar, news aggregation, document repository, and business-club services; the association is also the producer of the "Event of the Year" industry award and the "Multifacetedness" event tourism forum.

NAOM's technology footprint is a standard web platform with associated Telegram channels (Naom_rus and @worldofevent), email newsletters, and self-serve membership onboarding. There is no proprietary AI, app, or API surface documented in the source data. The platform is officially registered with the Russian Ministry of Justice, and its president, Yuliya Zhoya, sits on the Public Council under the Ministry of Culture, giving the association formal recognition as the national body for the Russian events industry.

The business model is membership-based, with revenue derived from resident-company fees and event participation. Go-to-market is community-led, relying on self-serve website sign-ups, ambassador recruitment, and industry events including the Global Event Forum in Sochi. NAOM is member-funded, with no external investment, parent company, M&A, or funding rounds identified, and pricing is not publicly disclosed. The organization employs 11-50 staff and is positioned as a neutral industry platform rather than a commercial vendor.

Name

National Association of Event Organizers

Legal name

Национальная Ассоциация Организаторов Мероприятий (НАОМ)

Website

https://eventros.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

NAOM is the Russian national non-profit association for professional event organizers, operating a web platform that unites 200+ event companies across 30 cities and producing industry events and awards.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Professional association services
• Event industry networking
• Membership business club
• Industry events calendar
• Trade association platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership/Business Club: NAOM operates as a business club for professional event organizers. Revenue likely derives from membership fees from resident companies and event participation fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The National Association of Event Organizers (НАОМ) operates a multifunctional community platform and business club that unites professional event organizers across Russia. The association delivers membership-based services including a resident company directory (200+ members across 30 cities), an industry events calendar, case study showcases, ambassador programs, an industry ethics code, and recurring industry gatherings such as the "Event of the Year" award and the "Multifacetedness" event tourism forum.

Product overview

The National Association of Event Organizers (НАОМ) operates as a single unified platform called 'Платформа НАОМ'. This multi-functional platform serves as a business club and networking hub for professional event organizers in Russia. The platform includes a directory of 200+ resident companies across 30 cities, an event calendar, news aggregation, document resources, ambassador programs, and case studies showcase. The association has been operating for 18 years and collaborates with 60+ information partners and ambassadors. Key offerings include networking opportunities, industry events (such as the Global Event Forum in Sochi), educational webinars, and industry ethics codes.

Differentiator

Problem solved

Functional benefit

Products and services

• НАОМ Platform (NAOM Platform)

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Society of Incentive & Travel Executives (SITE): Global association for the incentive-travel and events industry providing membership, education, and certifications; directly comparable nonprofit association serving event organizers.
• International Live Events Association (ILEA): Global association for live-event producers and suppliers with chapters, education (CSEP), and networking — comparable community-led association model serving event professionals.
• Professional Convention Management Association (PCMA): Membership organization for business events strategists offering education, advocacy, and Convene leadership summit; comparable nonprofit association model serving event professionals.
• Event Industry Council (EIC): Umbrella organization for the events industry offering CMP certification, APEX standards, and industry advocacy; closest analogue as a multi-stakeholder events industry body.
• Association of Event Organisers (AEO): UK trade body representing exhibition and event organizers across multiple verticals; comparable scope to NAOM as a national event-organizer association.
• International Association of Exhibitions and Events (IAEE): US-headquartered association for exhibition and event organizers offering education, certification (CEM), and advocacy — same industry-association value proposition as NAOM's business club model.
• Meeting Professionals International (MPI): Global association for meeting and event professionals with membership, education, and industry events; comparable function as a community platform for event organizers.
• UFI, The Global Association of the Exhibition Industry: Global trade association for exhibition organizers and venue operators; directly comparable as an industry-association model serving event professionals with standards, advocacy, and networking.

Broad incumbents

• Informa plc: Global B2B events and exhibitions operator with large-scale trade shows; comparable in organizing large industry events but operates as a commercial incumbent rather than a nonprofit association.

Regional players

• Eventica (Telegram community / event-industry media): Russian-language event-industry information platform and community hub serving the same professional audience as NAOM in the Russian market; comparable regional digital-media adjacent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eventros_ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Event Organizers