What Al-Sumaria does

Al-Sumaria is a private Iraqi multi-platform media company headquartered in Baghdad, founded in 2004. It operates Alsumaria TV, a 24-hour Arabic-language satellite television channel delivering news, political talk shows, cultural programming, sports coverage, drama, and game shows to a general Iraqi audience across all governorates. Beyond the flagship channel, the company runs Sumer FM (radio broadcasting launched in 2011), a news website at alsumaria.tv, and mobile applications distributed across Android, iOS, and Huawei AppGallery. The company also maintains an active presence on Facebook, Twitter, Instagram, Telegram, YouTube, and RSS feeds, and integrates WhatsApp-based engagement for interactive programs.

The company's core content is produced by an in-house newsroom and production team, supplemented since 2012 by original drama productions. Its programming has expanded to include annual Ramadan content blocks and dedicated event coverage such as Iraqi parliamentary elections and the FIFA World Cup. Al-Sumaria's content is delivered in Arabic and tailored to the Iraqi market, with claims of positioning itself as a primary source for Iraqi news.

Al-Sumaria's business model is entirely advertising- and sponsorship-based. All distribution channels — satellite TV, radio, web, and mobile — are free-to-view for end users, meaning revenue is generated by monetizing audience reach across multiple platforms. There is no disclosed subscription tier, paywall, or premium content offering. No parent company, ownership structure, funding rounds, or financial disclosures are referenced in the available data.

Name

Al-Sumaria

Legal name

Alsumaria.tv

Website

https://alsumaria.tv

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Al-Sumaria is a private Iraqi multi-platform media company operating a 24-hour satellite TV channel, radio station, mobile apps, and a news website, serving the general Iraqi audience with Arabic-language news, entertainment, and sports on an advertising-supported basis.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Satellite DTH Pay-TV Operators (MPABAGAB)

akta.pro secondary industries

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Radio Network Distribution & Affiliate Services (Terrestrial/Satellite/IP) (MPABABAL)

Keywords

• Arabic television broadcasting
• Satellite news channel
• Digital media platform
• Radio broadcasting
• Video on demand

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorships: Revenue generated through advertising slots during broadcasts, sponsored content, and promotional partnerships with advertisers wanting to reach the Iraqi audience through the channel's various programs and news segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Al-Sumaria operates an Iraqi satellite television channel and digital media platform that delivers 24-hour Arabic-language news, political talk shows, entertainment programs, drama series, cultural documentaries, and sports coverage. Distribution is free-to-view across TV broadcast, the alsumaria.tv news website, mobile applications (Android, iOS, Huawei), the Sumer FM radio station, and active social media channels, with monetization driven by advertising and sponsorships rather than viewer fees.

Product overview

Al-Sumaria (السومرية) is an Iraqi multi-platform media company operating a satellite TV channel, radio station (Sumer FM), mobile applications, and a comprehensive news website. The core offering is Alsumaria TV, a 24-hour Arabic-language satellite channel delivering news, political analysis, entertainment, drama series, and sports content. The product portfolio includes the TV channel as the primary platform, supplemented by Sumer FM radio, the Alsumaria mobile app (Android, iOS, Huawei), and the alsumaria.tv news website. Programming spans news bulletins (Alsumaria News), political talk shows (3ishreen, Alaolan, Live Talk), cultural programming (Nash wel Nash), sports coverage (Al-Tareeq ila al-Kaas), game shows (Ahrum lo Aswad), social media trend shows (Sushil Ramadan), and archived drama series (Series Archive). The company also produces seasonal Ramadan programming blocks. All platforms share content and cross-promote across TV, radio, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Alsumaria TV (satellite television channel) Iraqi 24-hour satellite television channel providing news broadcasts, political talk shows, entertainment programs, drama series, sports coverage, and live streaming, serving as the primary news source for Iraq.
• Sumer FM Radio Iraqi radio station operated by Alsumaria, broadcasting on FM and online, featuring radio programs including Ramadan specials, stories, and game shows.
• Alsumaria Mobile App Official mobile application of Alsumaria TV available on Android, iOS, and Huawei platforms, delivering news alerts, live streaming, on-demand video content, and push notifications to mobile users.
• Alsumaria News Website Online news portal at alsumaria.tv covering Iraqi and international news with sections for politics, local news, security, international affairs, economy, technology, sports, culture, weather, and on-demand video content.
• Aishq Al-Ahfad (Love of the Grandchildren) - flagship drama series Original Arabic-language drama series broadcast on Alsumaria TV as part of its core entertainment programming lineup.
• Alsumaria TV Live Streaming Service Live broadcast streaming of the Alsumaria TV channel accessible globally via the alsumaria.tv website and mobile applications, including video and audio-only streams.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Al Arabiya: Saudi-based pan-Arab satellite news channel with extensive digital properties. Comparable as a 24-hour Arabic news competitor with multi-platform distribution and similar advertiser-funded business model targeting the same MENA audience.
• Sky News Arabia: Abu Dhabi-based Arabic-language 24-hour news channel with strong digital presence. Comparable as a satellite news operator with multi-platform distribution targeting Arabic-speaking viewers across MENA, including Iraq.
• Rudaw Media Network: Iraqi-Kurdish satellite news channel and digital media outlet. Comparable as a regional Arabic/Kurdish broadcaster with multi-platform distribution focused on Iraqi and Kurdistan news, directly competing with Al-Sumaria in the Iraqi market.
• Al Jazeera Media Network: Pan-Arab satellite news broadcaster with multi-platform digital and TV distribution serving Arabic-speaking audiences. Comparable as a 24-hour Arabic-language news and current affairs operation competing for the same advertiser and viewer pool that Al-Sumaria targets.
• Al Mayadeen: Lebanese-based pan-Arab satellite news channel with digital distribution. Comparable as a 24-hour Arabic news broadcaster competing for the same advertiser and viewer demographic across Iraq and the wider Arab world.
• Al Iraqiya: Iraqi state television broadcaster operating multiple channels with national coverage. Comparable as the dominant Iraqi television broadcaster competing for the same Iraqi audience and advertiser pool across news, culture, and entertainment programming.

Broad incumbents

• BBC News Arabic: BBC's Arabic-language news service distributed via satellite and digital platforms. Comparable as a global broadcaster's Arabic-language operation with multi-platform distribution and news focus targeting Iraqi and pan-Arab audiences.
• MBC Group: Largest private pan-Arab free-to-air broadcaster with multiple channels including Al Arabiya news and entertainment verticals. Comparable as a much larger multi-channel Arabic broadcaster with overlapping ad-funded business model but broader geographic focus.
• France 24 Arabic: French state-owned international broadcaster's Arabic-language channel distributed via satellite and digital. Comparable as a multi-platform Arabic news operation competing for the same Iraqi and pan-Arab news audience.

Regional players

• Al-Ghad TV: Jordanian satellite TV channel with multi-platform distribution across MENA. Comparable as a regional Arabic-language satellite broadcaster with news and entertainment programming, competing for advertisers and viewers across the broader Arab market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alsumariatv
• YouTubeyoutube.com/user/AlsumariaTV
• Facebookfacebook.com/alsumariatv
• Instagraminstagram.com/alsumaria_tv
• LinkedInlinkedin.com/company/alsumariatv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Sumaria