PLS Plantations
PLS Plantations Berhad is a Malaysian public listed agrofood and forestry company managing approximately 35,000 hectares of plantations, processing 100 metric tons of durian daily, and exporting frozen durian, timber, and cash crops to China, Japan, and global markets.
- Company typePublic
- Founded1987
- HeadquartersPetaling Jaya, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PLS Plantations does
PLS Plantations Berhad is a Malaysian public listed agrofood and forestry company (Bursa Malaysia ticker 9695) incorporated in 1987 and headquartered in Kuala Lumpur. The group manages approximately 35,000 hectares of plantation land through two principal operating subsidiaries: Aramijaya Agri & Agro Sdn Bhd, which runs the Ladang Hutan Ulu Sedili (LHUS) forest plantation in Johor (Acacia reforestation and woodchip exports to Japan) with over 20 years of operational experience, and Dulai Fruits Enterprise Sdn Bhd, which operates durian processing facilities capable of handling 100 metric tons of durian per day using proprietary cold chain preservation techniques and exports frozen whole durian, durian paste, and durian pulp under the Durian Hill consumer brand and OEM labels.
The company generates revenue through four streams: plantation operations (forest, oil palm, and durian — currently ~80% oil palm with a stated 5–7 year target to shift to ~80% durian), durian processing and export under the Durian Hill brand and OEM contracts, timber and woodchip exports to Japan, and an expanding cash crop portfolio (pineapple, banana, jackfruit) tied to Malaysia's national food security programme. Its technology stack is traditional industrial — cold chain freezing, forest plantation management, and Acacia silviculture — rather than software or AI-driven. A Strategic Partnership Agreement with Nippon Paper Group (February 2026) adds eucalyptus as a future vertical at a planned 20,000–30,000 hectares.
PLS operates an enterprise B2B go-to-market model anchored by an exclusive distribution agreement with Cofco Food Import for the China durian market (announced November 2022), strategic partnerships with Japan's MYFARM Inc (RM210 million JV for durian cultivation, March 2023) and Nippon Paper Group (eucalyptus, 2026), and a memorandum with Guangzhou Jiangnan Agriculture Development (March 2024) to build a regional wholesale market in Pasir Gudang, Johor. Retail reach for the Durian Hill brand is layered through food festivals (Ekodurian Fiesta, MAHA 2022). The company is controlled by Executive Vice Chairman Tan Sri Lim Kang Hoo, who holds a 67% stake via parent Ekovest Bhd, with Group CEO Lee Hun Kheng leading a stated RM90 million capex plan over two years.
PLS Plantations firmographics
Firmographics- Name
- PLS Plantations
- Legal name
- PLS Plantations Berhad
- Website
- https://plsplantations.my
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PLS Plantations Berhad is a Malaysian public listed agrofood and forestry company managing approximately 35,000 hectares of plantations, processing 100 metric tons of durian daily, and exporting frozen durian, timber, and cash crops to China, Japan, and global markets.
- Ownership category
- akta.pro rank
PLS Plantations industry classification
Industry- Product category
- Agrofood and Plantation Operations
- NAICS
- Oilseed (except Soybean) Farming (11112), Forest Nurseries and Gathering of Forest Products (113210), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100), Forestry (800), Fats & Oils (2070)
- akta.pro primary industry
- Palm Oil Milling, Refining & Fractionation (AFAKAEAB)
- akta.pro secondary industries
- Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK), Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)
Keywords
Where PLS Plantations is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
PLS Plantations business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Plantation Operations: Core business involving management and operation of forest plantations (Ladang Hutan Ulu Sedili - LHUS), oil palm plantations, and durian plantations. The company owns and manages approximately 35,000 hectares of plantation land and is transitioning revenue mix from oil palm (80%) to durian (targeting 80% in 5-7 years).
- Durian Processing and Export: Dulai Fruits Enterprise Sdn Bhd processes and exports frozen durian products including whole durian, durian paste, and durian pulp under Durian Hill brand and OEM brands to overseas markets. Processing capacity of 100 metric tons of durian per day.
- Timber and Wood Products: Aramijaya manages forest plantations and exports woodchips to Japan. Joint research with Nippon Paper Group exploring eucalyptus plantation development for woodchips and sawn timber.
- Cash Crops and Agricultural Products: Diversification into other cash crops including pineapple, bananas, and jackfruit as part of national food security programme. 10,000 acres targeted for pineapple plantation expansion.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
PLS Plantations product offering
Product offeringCore offering
PLS Plantations Berhad is an integrated agrofood and forestry plantation company that owns and manages approximately 35,000 hectares of plantation land in Malaysia. Through its subsidiaries Dulai Fruits and Aramijaya, the company processes and exports frozen durian products (100 metric tons/day capacity), manages forest plantations for timber and woodchip production, and cultivates cash crops including pineapple, banana, and jackfruit as part of Malaysia's national food security programme.
Product overview
PLS Plantations Berhad operates as an integrated agrofood and forestry plantation company with three main business pillars. The company manages approximately 35,000 hectares of plantation land and processes 100 metric tons of durian per day through its durian processing facilities. Its portfolio consists of: (1) Dulai Fruits Enterprise - a subsidiary specializing in frozen durian product manufacturing and export; (2) Aramijaya Agri & Agro - managing forest plantation operations including Ladang Hutan Ulu Sedili (LHUS); and (3) Durian Hill - a consumer brand for whole durian, paste, and pulp products sold domestically and internationally. The company also produces cash crops (jackfruit, banana, pineapple), woodchips, and sawn timber. Recent strategic initiatives include durian cultivation partnerships with Japanese agritech firm MYFARM and eucalyptus plantation research with Nippon Paper Group.
Differentiator
Problem solved
Functional benefit
Brands
- Aramijaya: Involved in management, operation and maintenance of Ladang Hutan Ulu Sedili (LHUS), a Forest Plantation Project.
- Dulai Fruits
- Durian Hill
Products and services
- Dulai Fruits Enterprise Sdn Bhd Leading exporter of premium Malaysian frozen durian products including whole durian, durian paste, and durian pulp. Possesses technology and expertise to preserve the taste and nutrition of naturally harvested durian for export markets, with processing capacity of 100 metric tons per day.
- Aramijaya Agri & Agro Sdn Bhd Manages, operates, and maintains Ladang Hutan Ulu Sedili (LHUS), a Forest Plantation Project in Johor, Malaysia. Specializes in Acacia reforestation and timber business including woodchip export to Japan, with over 20 years of operational experience across approximately 35,000 hectares of plantation land.
- Durian Hill Consumer brand offering whole durian, durian paste, and durian pulp products available in Malaysia and overseas markets. Products are also distributed under various OEM brands internationally.
- Cash Crops (Jackfruit, Banana, Pineapple) Agricultural products including jackfruit, banana, and pineapple cultivated as part of PLS's diversification strategy and Malaysia's national food security programme, targeting domestic consumption and export markets.
- Woodchips and Sawn Timber Timber products sourced from forest plantations, including woodchips exported to Japan, with ongoing joint research with Nippon Paper Group exploring eucalyptus plantation development for woodchips and sawn timber production.
Quantifiable outcome
- 30% annual growth or 200 million yuan import value target for durian exports to China
- +5 more outcomes
Companies that use PLS Plantations
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
PLS Plantations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PLS Plantations partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Nippon Paper Industries Co. Ltd. and Nippon Paper Lumber Co. Ltd. (Nippon Paper Group)coreStrategic Partnership Agreement (SPA) and Joint Research Agreement (JRA) for developing large-scale eucalyptus plantation programme targeting approximately 20,000-30,000 hectares in Malaysia. Nippon Paper Group provides technical support, advisory services, and forestry expertise including breeding technologies, nursery management, and plantation operations. Joint research conducted at pilot site in Johor operated by Aramijaya Agri & Agro Sdn Bhd (AAA), a joint venture between YPJ Holdings (Johor State Government foundation) and Nippon Paper Group.
- Shenzhen Shenyue Joint Investment Co. Ltd. and Iskandar Waterfront Holdings Sdn. Bhd. (IWH)majorMemorandum of Understanding signed for potential collaboration in agricultural development initiatives. Iskandar Waterfront Holdings is a major Johor-based development company, and Shenzhen Shenyue is a Chinese investment entity.
- Guangzhou Jiangnan Agriculture Development Co LtdmajorMemorandum of business exploration to build a regional one-stop wholesale market in Pasir Gudang, Johor for processing and marketing of Malaysian agricultural produce. The hub will serve farmers and food producers seeking support services, market access, and logistical assistance handling agriculture, aquaculture and meat production for local consumption and export markets. Guangzhou Jiangnan is one of the largest fruit and vegetable wholesale markets in China and largest in Southeast Asia with RM30 billion annual sales.
- Cofco Food Import Co LtdcoreExclusive distribution agreement for Malaysian durian products to major cities and provinces in China including Beijing, Shanghai, Guangzhou and Shenzhen. Both parties aim to achieve 30% annual growth or 200 million yuan import value over three years. Cofco Food is the import and distribution subsidiary of China Oil and Foodstuffs Corp (Cofco), China's largest food processor, manufacturer and trader.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
PLS Plantations competitors and assessment
Company assessmentBroad incumbents
- Kuala Lumpur Kepong Berhad: Diversified Malaysian plantation group with oil palm, rubber and manufacturing operations. Comparable as a Bursa Malaysia-listed plantation company of similar heritage exploring downstream value-added products and geographic diversification.
- FGV Holdings Berhad: Malaysia's largest crude palm oil producer with integrated plantations, milling, and downstream activities. Comparable as a Bursa Malaysia-listed palm oil major pursuing downstream diversification, and a likely competitor for feedstock, talent and ESG-driven capital.
- IOI Corporation Berhad: Major Malaysian integrated palm oil producer with refining, oleochemicals and resource-based manufacturing. Comparable as a Bursa Malaysia-listed plantation operator with downstream processing expertise analogous to Dulai Fruits' durian processing model.
- Sime Darby Plantation Berhad: Malaysia's largest plantation company with extensive oil palm and downstream operations. Comparable as a Bursa Malaysia-listed integrated plantation operator pursuing downstream diversification similar to PLS's pivot from palm to higher-value crops like durian.
Direct peers
- Genting Plantations Berhad: Malaysian oil palm and plantation operator with biotechnology and downstream activities. Comparable as a Bursa Malaysia-listed mid-sized plantation company pursuing biotech-enabled yield improvement, mirroring PLS's agritech direction through its MYFARM partnership.
- United Plantations Berhad: Vertically integrated Malaysian palm oil producer with strong ESG credentials and downstream processing. Comparable as a Bursa Malaysia-listed plantation operator recognised for sustainability performance similar to PLS's RAM Silver3 and FTSE4Good ratings.
- TSH Resources Berhad: Malaysian plantation group with oil palm, cocoa and downstream biodiesel activities. Comparable as a Bursa Malaysia-listed mid-sized plantation operator diversifying into higher-value downstream products in a similar fashion to PLS.
Emerging players
- Musang King Group (MKG): Malaysian Musang King durian brand with integrated plantation, processing and China-export operations. Comparable as a niche durian-focused operator competing with PLS/Dulai Fruits for premium Chinese demand and Musang King supply.
- Top Fruits International Sdn Bhd: Malaysian durian processor and exporter specialising in premium Musang King products for China and overseas markets. Directly comparable to Dulai Fruits as a durian-focused player pursuing China export channels in the same premium frozen-durian category.
Others
- Cargill Tropical Palm Holdings: Global agribusiness with significant palm oil and tropical produce operations including edible oils and cocoa. Comparable as a downstream buyer and trading partner for Malaysian plantation products, and a potential offtake/strategic partner for PLS's oil palm and timber streams.
Market position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PLS Plantations social profiles
Digital presencePLS Plantations financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLS Plantations leadership team
Management profileNumber of profiles
Profiles10 records
PLS Plantations subsidiaries and ownership
Company hierarchySubsidiaries6 records
PLS Plantations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLS Plantations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLS Plantations
What does PLS Plantations do?
PLS Plantations Berhad is an integrated agrofood and forestry plantation company that owns and manages approximately 35,000 hectares of plantation land in Malaysia. Through its subsidiaries Dulai Fruits and Aramijaya, the company processes and exports frozen durian products (100 metric tons/day capacity), manages forest plantations for timber and woodchip production, and cultivates cash crops including pineapple, banana, and jackfruit as part of Malaysia's national food security programme.
Is PLS Plantations a public or private company?
PLS Plantations is a public company. It is classified as public and is currently operating.
When was PLS Plantations founded?
PLS Plantations was founded in 1987. It employs 51 to 100 people.
Where is PLS Plantations based?
PLS Plantations is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does PLS Plantations make money?
Four revenue lines are on record. Plantation Operations are the primary driver. The others are durian Processing and Export, timber and Wood Products and cash Crops and Agricultural Products.
Who are PLS Plantations's main competitors?
Broad incumbents on record are Kuala Lumpur Kepong Berhad, FGV Holdings Berhad, IOI Corporation Berhad and Sime Darby Plantation Berhad. Direct peers are Genting Plantations Berhad, United Plantations Berhad and TSH Resources Berhad. Emerging players are Musang King Group (MKG) and Top Fruits International Sdn Bhd. Cargill Tropical Palm Holdings is listed as an others.
Does PLS Plantations have an API?
No public API is recorded for PLS Plantations.
What industry is PLS Plantations in?
PLS Plantations's product category is Agrofood and Plantation Operations. Its primary akta.pro industry code is AFAKAEAB, Palm Oil Milling, Refining & Fractionation, with a secondary code of AFAMADAK, Nursery Contract Growing & Reforestation Stock Supply. Its NAICS code is 11112 and its SIC code is 100.