ONYX Motors

Name

ONYX Motors

Legal name

ONYX Motors, Inc.

Website

https://onyxmotors.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Electric motorbikes
• Electric motorcycles
• Battery-powered vehicles
• EV powertrains
• Retro-styled EVs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Motorbike Sales: Primary revenue stream from direct sales of RCR 80V electric motorbikes. Products available in two configurations: Street ($5,199) and Dual Sport ($5,399). Customers can customize with color kits, add-ons, and accessories. Next business day shipping with free shipping or in-store pickup in Los Angeles.
2. Spare Parts & Components: Sales of replacement parts including batteries ($1,299-$1,499), controllers ($399), forks ($349), displays ($109), chargers ($249), and various small components. Parts available for both 72V and 80V models.
3. Accessories & Add-ons: Sales of bike accessories including fender sets ($99), wedge frame bags ($64-$79), headlight grills ($129), wind fairings ($149), and two-seater/kit options ($279-$299).
4. Rider Gear & Helmets: Sales of Torc helmets ($107-$399) and riding gloves ($24-$64), plus ONYX-branded apparel including t-shirts, caps, and beanies ($20-$60).
5. Financing Services: Partnership with financing providers PayTomorrow, Affirm, and Shop Pay Installments to offer payment plans. Street model from $158/mo, Dual Sport from $163/mo. Rates from 0-36% APR based on creditworthiness.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ONYX Motors designs, manufactures, and sells electric motorbikes through a direct-to-consumer channel, anchored by the RCR 80V (offered in Street and Dual Sport variants). The company sells the bikes alongside a curated ecosystem of branded accessories, spare parts (including replacement batteries), rider gear (Torc helmets and gloves), and apparel.

Product overview

ONYX Motors is a Los Angeles-based electric motorbike manufacturer offering a focused portfolio centered on the RCR 80V electric motorcycle. The core product line consists of the RCR 80V available in two variants: Street (starting at $5,199 with 4-inch street tires) and Dual Sport (starting at $5,399 with 4.5-inch fat tires). Both variants offer Standard and Shorty height options and three color kits (Lunar Silver, Cosmic Gold, Space Black). The ecosystem is supported by a range of accessories including the Fender Set, Headlight Grill, Wind Fairing, Two Seater Kit, Cafe Racer Kit, Touring Kit, and Peg Kit, as well as the ONYX RCR 80V Wedge Frame Bag. The company also offers a comprehensive rider gear line featuring Torc-branded helmets (Baja, Newport, Pomona, Del Mar, Folsom models) and Torc gloves in multiple styles. Spare parts including the ONYX RCR 72V 45Ah Battery are available for existing customers. Financing is available through PayTomorrow, Affirm, and Shop Pay Installments.

Differentiator

Problem solved

Functional benefit

Products and services

• RCR 80V Street
• RCR 80V Dual Sport
• ONYX RCR 80V Fender Set
• ONYX RCR 80V Headlight Grill
• ONYX RCR 80V Wind Fairing
• ONYX RCR 80V Two Seater Kit
• ONYX RCR 80V Cafe Racer Kit
• ONYX RCR 80V Touring Kit
• ONYX RCR 80V Peg Kit
• ONYX RCR 80V Wedge Frame Bag
• ONYX RCR 72V 45Ah Replacement Battery
• Torc Helmet Line (Baja, Newport, Pomona, Del Mar, Folsom)
• Torc Riding Gloves

Quantifiable outcome

• 0-30 mph acceleration in 1.7 seconds
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sur-Ron: Direct competitor in the electric motorbike/dirt bike category. Sur-Ron's Light Bee X targets the same urban/off-road enthusiast buyer with comparable performance and price, making it the closest head-to-head rival to the ONYX RCR 80V.
• Talaria: Direct competitor selling electric off-road motorbikes (e.g., Talaria Sting). Overlaps ONYX in performance positioning, price band, and dual-sport/canyon-carver use cases; expanding US dealer presence directly threatens ONYX's market.
• Super73: Closely comparable DTC electric two-wheeler brand targeting lifestyle-oriented urban riders with retro aesthetics. While Super73 leans more e-bike/moped, it competes for the same brand-conscious urban commuter and overlap customer base at similar price points.
• Juiced Bikes: DTC electric bike/moped brand with performance-oriented models at similar price points. Overlaps ONYX's urban commuter and enthusiast customer, particularly where buyers cross-shop high-performance e-mopeds and electric motorbikes.
• Sondors: DTC electric bike and electric motorcycle brand that also entered the e-moto space via crowdfunding. Comparable on direct-to-consumer GTM, lifestyle branding, and price-disruptive positioning; competes for the same aspirational urban buyer.

Broad incumbents

• Zero Motorcycles: Established electric motorcycle OEM with a full lineup of street and dual-sport models. Represents the incumbent alternative ONYX buyers cross-shop, particularly for street-legal, higher-speed electric motorcycle needs; competes on performance and brand legitimacy.
• Harley-Davidson LiveWire: LiveWire is Harley-Davidson's electric motorcycle brand. A much larger incumbent with deep R&D, dealer network, and brand equity; competes in the higher-end electric motorcycle segment for enthusiast and lifestyle buyers.
• Energica: Italian premium electric motorcycle manufacturer with sport and touring models. Competes with ONYX in the performance enthusiast segment but at a higher price band; relevant for benchmarking premium e-moto positioning.

Emerging players

• Cake: Swedish premium electric motorbike/bike maker focused on lightweight, design-forward urban and off-road models. Comparable on design-led DTC positioning and urban/e-moto overlap; smaller scale but premium aesthetic aligns with ONYX's buyer.
• Huck Cycles: US-based boutique electric moped/motorbike maker with retro-styled, customizable builds. Strong overlap on aesthetic, custom-builder culture, and DTC community-driven GTM with the same target persona as ONYX.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onyxmotorbikes
• YouTubeyoutube.com/@onyxmotorbikes
• Facebookfacebook.com/onyxmotorbikes
• Instagraminstagram.com/onyxmotorbikes
• TikToktiktok.com/@onyxmotorbikesofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONYX Motors