Lead Times
LeadTimes is a privately held Ukrainian-language media platform covering affiliate marketing, iGaming, and digital advertising for CIS-region marketers, offering articles, news, partner directories, and event listings across gambling, crypto, dating, finance, and nutra verticals.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Lead Times does
LeadTimes (operating as Lead Times) is a privately held, independent Ukrainian-language media platform focused on the affiliate marketing, iGaming, and digital advertising industries. Founded in 2024 and operating with 1–10 employees, the platform publishes editorial content — including articles, news, interviews, case studies, and anti-cases — in both Ukrainian and Russian, targeting affiliate marketers, media buyers, traffic arbitrageurs, and CPA marketers primarily in the CIS region. The content covers verticals such as gambling, betting, crypto, dating, finance, and nutra.
The platform's product surface extends beyond editorial into structured B2B utilities: a partner networks directory segmented by vertical, a service provider directory (Accounts, Proxy, Payment Systems), an industry conferences calendar, and a job listings section. Distribution is primarily digital, centered on the leadtimes.media website (SEO-driven) and a Telegram channel (@Lead_Times) for real-time content distribution. The technology stack is that of a standard content publishing platform with no disclosed AI/ML, proprietary algorithms, or technical differentiators.
LeadTimes' business model is positioned as a free media resource accessible to all users. No subscription tiers, premium features, or pricing have been publicly disclosed. The presence of a dedicated /reklama/ (advertising) page and featured partner network listings (e.g., Gambeat) suggest potential revenue from sponsored placements and directory listings, but no monetization terms, revenue figures, or funding have been disclosed. The company operates without institutional investors or parent company affiliation.
Lead Times firmographics
Firmographics- Name
- Lead Times
- Legal name
- LeadTimes
- Website
- https://leadtimes.media/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadTimes is a privately held Ukrainian-language media platform covering affiliate marketing, iGaming, and digital advertising for CIS-region marketers, offering articles, news, partner directories, and event listings across gambling, crypto, dating, finance, and nutra verticals.
- Ownership category
- akta.pro rank
Lead Times industry classification
Industry- Product category
- Affiliate Marketing Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Lead Times business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Distribution channels2 records
Marketing channels3 records
Lead Times product offering
Product offeringCore offering
LeadTimes Media is an independent Ukrainian-language media platform that publishes editorial content (articles, news, interviews, case studies) and operates curated directories of affiliate networks and service providers for the affiliate marketing, iGaming, betting, crypto, dating, finance, and nutra verticals. Content is published in Ukrainian and Russian and distributed via the leadtimes.media website and a Telegram channel.
Product overview
Lead Times is a unified media platform that serves the affiliate marketing industry in Eastern Europe. The platform operates as a comprehensive content ecosystem that brings together multiple product areas: editorial content (articles, news, interviews, cases), B2B directories (partner networks, service providers), industry events calendar, and job listings. The platform focuses on the gambling (iGaming), betting, nutra, crypto, dating, and finance verticals, providing coverage in Ukrainian and Russian languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Partners Directory (Партнерки)
- Services Directory (Сервіси)
- LeadTimes Media Platform
- Affiliate Industry Conferences Listing (Конференції)
- LeadTimes Telegram Channel (@Lead_Times)
- Advertising Placements on leadtimes.media (Реклама) Advertising placement opportunities on the leadtimes.media platform for affiliate networks and service providers seeking exposure to the targeted affiliate marketing audience.
Companies that use Lead Times
Customer profileSegments1 record
Ideal customer profiles2 records
Lead Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lead Times partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Lead Times competitors and assessment
Company assessmentDirect peers
- Partnerkin: CIS-focused affiliate marketing media platform covering news, interviews, and partner networks in Russian and English. Closest comparable to LeadTimes given shared CIS audience, affiliate marketing focus, and multi-format content/directory model.
- Affbank: Affiliate marketing review and media platform with strong CIS/Ukrainian roots, featuring affiliate network reviews, news, and case studies. Directly comparable to LeadTimes in audience, language coverage, and editorial categories.
- AffiliateINSIDER: Global affiliate marketing publication covering industry news, interviews, and analysis. Comparable in editorial format and target audience (affiliate marketers, media buyers) even though it is English-language and broader geographic.
- iGamingBusiness: Leading iGaming industry media covering news, regulation, and operator/affiliate coverage. Highly comparable in vertical coverage (gambling, betting, affiliate) and B2B audience overlap with LeadTimes.
- Gambling Insider: Trade media covering the global gambling industry with news, interviews, and event coverage. Comparable in vertical focus (gambling/betting) and B2B audience, and operates as a multi-product content + events platform similar to LeadTimes.
- CasinoBeats: Casino and iGaming industry media covering news, interviews, and product launches. Directly comparable in vertical coverage and editorial structure, with overlapping audience of affiliate marketers and operators.
- AffPay: Affiliate program review and directory platform with strong CIS presence. Comparable to LeadTimes' Partners Directory product, sharing both the affiliate network directory format and the CIS/Russian-speaking audience.
Broad incumbents
- Catena Media: Publicly-listed global affiliate and iGaming media company operating a large portfolio of niche sports, casino, and finance content sites. Comparable in vertical focus (iGaming/affiliate media) and directory-driven model, but at much larger scale across multiple brands and geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Lead Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Times leadership team
Management profileNumber of profiles
Lead Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Times
What does Lead Times do?
LeadTimes Media is an independent Ukrainian-language media platform that publishes editorial content (articles, news, interviews, case studies) and operates curated directories of affiliate networks and service providers for the affiliate marketing, iGaming, betting, crypto, dating, finance, and nutra verticals. Content is published in Ukrainian and Russian and distributed via the leadtimes.media website and a Telegram channel.
Is Lead Times a public or private company?
Lead Times is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lead Times founded?
Lead Times was founded in 2025. It employs 1 to 10 people.
Who are Lead Times's main competitors?
Direct peers on record are Partnerkin, Affbank, AffiliateINSIDER, iGamingBusiness, Gambling Insider, CasinoBeats and AffPay. Catena Media is listed as a broad incumbent.
Does Lead Times have an API?
No public API is recorded for Lead Times.
What industry is Lead Times in?
Lead Times's product category is Affiliate Marketing Media. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 516210 and its SIC code is 2711.