W CREATIVE
W CREATIVE is a Tokyo-based B2B consulting firm that combines strategy, video and exhibition booth production, and generative AI implementation for large Japanese enterprises, delivered via a global network of approximately 2,500 creators across 57 countries.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What W CREATIVE does
W CREATIVE Inc. (株式会社ダブルクリエイティブ) is a Tokyo-headquartered B2B consulting firm founded in February 2019 that delivers strategy, creative production, and AI implementation services to large Japanese enterprises. Its core offerings span five areas and sixteen solutions, including video marketing consulting, video and animation content production, exhibition booth consulting and design, corporate website and landing page production, advertising/PR/SEO, YouTube channel operation, HubSpot marketing-automation implementation, and generative AI training and tool deployment. The company's structural differentiator is a global production network of approximately 2,500 creators across 57 countries, which it uses to produce 450+ videos and support 500+ exhibition booth projects per year for clients, with the firm claiming this enables high-quality production at roughly half of domestic industry-standard cost.
The business model is professional services, project-based with multi-year contracts and custom pricing tied to scope. Revenue streams are diversified across video production, exhibition booths, web/digital, AI training, and managed services such as HubSpot implementation. W CREATIVE sells primarily through enterprise field sales, supported by content marketing (blog, YouTube, Instagram, X, Facebook), trade-show participation at events such as contentTokyo and Inter BEE, and PR. The firm targets large B2B enterprises in manufacturing, machinery, precision instruments, electronics, chemicals, energy, information/communications, construction, pharmaceuticals, and finance, and has expanded selectively into B2C, government (Saga Prefecture), and insurance. Named customers include NTT, NTT DATA, Kawasaki Heavy Industries, Sumitomo Heavy Industries, Panasonic Industry, Nikon, Nissan Motor, Sompo Japan, JGC Holdings, Chiyoda Corporation, Rohto Pharmaceutical, and Taisei Corporation.
The firm is privately held with no disclosed external funding rounds, no parent company, and stated capital of 18.5 million JPY. It is led by President and Representative Director Daisuke Ogawa (小川 大介) and Vice President and Representative Director Shusaku Urabe (浦部 秀作). Headcount is reported at 1-10 internal employees, reflecting an asset-light model that leverages the external creator network and partner integrations (HubSpot, AI tool vendors) for delivery. The company is currently active, with no regulatory actions, M&A, restructuring, or leadership changes disclosed in the source material.
W CREATIVE firmographics
Firmographics- Name
- W CREATIVE
- Legal name
- W CREATIVE株式会社 (W CREATIVE , Inc)
- Website
- https://w-creative.tv
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- W CREATIVE is a Tokyo-based B2B consulting firm that combines strategy, video and exhibition booth production, and generative AI implementation for large Japanese enterprises, delivered via a global network of approximately 2,500 creators across 57 countries.
- Ownership category
- akta.pro rank
W CREATIVE industry classification
Industry- Product category
- Video Marketing Consulting
- NAICS
- Graphic Design Services (541430), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where W CREATIVE is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
W CREATIVE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Marketing Consulting: Strategic video marketing consulting services including planning, content strategy, and distribution optimization for B2B enterprises
- Video Content Production: Production of video content including live-action, animation, CG, and drone footage for product introductions, company profiles, exhibitions, recruitment, and more
- Exhibition Booth Consulting: Strategic exhibition booth design, spatial design, and operational planning services to maximize visitor attraction and business opportunity generation
- Generative AI Training: Training programs to help organizations adopt and effectively use generative AI tools, including hands-on workshops and implementation support
- Website and Digital Advertising: Corporate website development, LLMO optimization, outdoor/transit advertising, digital ads, and content/SEO services
- HubSpot Implementation Support: Implementation and customization of HubSpot marketing automation and CRM platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
W CREATIVE product offering
Product offeringCore offering
W CREATIVE is a Tokyo-based B2B consulting company that produces strategic video content, designs and builds exhibition booths, and provides generative AI implementation support for large Japanese enterprises. Leveraging a global network of approximately 2,500 creators across 57 countries, the company delivers end-to-end services spanning planning, creative production, distribution, and effect measurement. Additional offerings include website production, advertising/PR, YouTube channel operation, HubSpot implementation, AI form marketing, email newsletter tools, and event production.
Product overview
W CREATIVE is a B2B-focused consulting company specializing in strategy, creative services, and AI implementation. The company offers a comprehensive suite of services organized around three core pillars: (1) Video Marketing services including Video Marketing Consulting, Video Content Production, YouTube Channel Operation, and Advertising/Press/Video SEO; (2) Exhibition Booth Consulting covering booth design, spatial planning, production and operational strategy; and (3) Website/Digital services including Website/Landing Page Production, Email Newsletter Tools, and HubSpot CRM Implementation. Additional services include Generative AI Training and Workshops, AI Form Marketing Tools, and Event Production. With a network of 2,500 creators across 57 countries, they produce over 450 videos annually and support 500+ exhibition booths per year, primarily serving large B2B enterprises in manufacturing, energy, machinery, electronics, chemicals, information technology, construction, and pharmaceuticals sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Marketing Consulting
- Video Content Production
- Exhibition Booth Consulting and Production
- Website and Landing Page Production
- Advertising, PR, and Video SEO
- YouTube Channel Operation
- HubSpot Implementation Support
- AI Form Marketing Tool
- Email Newsletter Tool Implementation
- Generative AI Training
- Event Production
Quantifiable outcome
- 450+ videos produced annually
- +2 more outcomes
Companies that use W CREATIVE
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
W CREATIVE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
W CREATIVE partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights5 records
W CREATIVE competitors and assessment
Company assessmentBroad incumbents
- transcosmos Inc. Large Japanese B2B services company offering digital marketing, contact center, and CX solutions. Comparable as a B2B-focused enterprise services provider, though broader in scope than W CREATIVE's creative specialization.
- ADK Holdings Inc. Established Japanese advertising agency group offering creative, digital, media, and content production services. Competes for the same large Japanese B2B client marketing budgets that W CREATIVE serves.
- Dentsu Group Inc. Japan's largest advertising and marketing services group, offering end-to-end strategy, creative, media, and digital services. W CREATIVE competes for the same B2B enterprise marketing budgets but as a specialist boutique rather than a full-portfolio holding company.
- CyberAgent Inc. Major Japanese digital media and advertising group with strong video and internet advertising capabilities. Overlaps with W CREATIVE's video marketing and digital advertising offerings, particularly for tech and consumer-facing enterprise clients.
- Hakuhodo Inc. Second-largest Japanese advertising agency, providing integrated creative, content, and digital marketing services to major enterprises. Highly comparable customer base to W CREATIVE, but with vastly broader scale and service breadth.
Emerging players
- corret Inc. (formerly Fringe81): Japanese digital marketing and creative agency serving B2B and tech clients with integrated digital campaigns, content, and technology. Overlaps with W CREATIVE's B2B-focused digital and content marketing offerings at a similar boutique scale.
- WOW inc. Tokyo-based creative production and experience-design company producing film, design, and digital content for global brands. Highly comparable in creative craft and production philosophy to W CREATIVE's video and digital work.
Regional players
- AnyMind Group: Asia-headquartered marketing, influencer, and commerce enablement platform serving brands across APAC. Comparable in serving enterprise marketing needs across multiple Asian markets, though more platform-driven than W CREATIVE's services-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
W CREATIVE social profiles
Digital presenceW CREATIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
W CREATIVE leadership team
Management profileNumber of profiles
Profiles2 records
W CREATIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W CREATIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W CREATIVE
What does W CREATIVE do?
W CREATIVE is a Tokyo-based B2B consulting company that produces strategic video content, designs and builds exhibition booths, and provides generative AI implementation support for large Japanese enterprises. Leveraging a global network of approximately 2,500 creators across 57 countries, the company delivers end-to-end services spanning planning, creative production, distribution, and effect measurement. Additional offerings include website production, advertising/PR, YouTube channel operation, HubSpot implementation, AI form marketing, email newsletter tools, and event production.
Is W CREATIVE a public or private company?
W CREATIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W CREATIVE founded?
W CREATIVE was founded in 2019. It employs 1 to 10 people.
Where is W CREATIVE based?
W CREATIVE is headquartered in Tokyo, Japan, in the Asia region.
How does W CREATIVE make money?
Six revenue lines are on record. Video Marketing Consulting is the primary driver. The others are video Content Production, exhibition Booth Consulting, generative AI Training, website and Digital Advertising and hubSpot Implementation Support.
Who are W CREATIVE's main competitors?
Broad incumbents on record are transcosmos Inc., ADK Holdings Inc., Dentsu Group Inc., CyberAgent Inc. and Hakuhodo Inc.. Emerging players are corret Inc. (formerly Fringe81) and WOW inc.. AnyMind Group is listed as a regional player.
Does W CREATIVE have an API?
No public API is recorded for W CREATIVE.
What industry is W CREATIVE in?
W CREATIVE's product category is Video Marketing Consulting. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.