Online Dealer

What Online Dealer does

Online Dealer (onlinedealer.ru) is a Russian private, for-profit company headquartered in Moscow that operates an online car-buying platform intended to give Russian consumers a faster digital channel for purchasing vehicles. The company's website is positioned as an opportunity to buy a car quickly, suggesting it functions as a digital intermediary — likely a marketplace, dealer-aggregator, or lead-generation service — rather than a vertically integrated auto retailer. The firm was founded in 2013 and reports a headcount band of 11-50 employees, but no management team, customer logos, product documentation, or technology stack is disclosed in any available source. The underlying web property, onlinedealer.ru, was first registered on August 21, 2008 (predating the company's stated 2013 founding), was reregistered with the current registrar on November 1, 2019, and has been listed for sale on the Reg.ru domain marketplace since March 10, 2020 at a price of 75,000 RUB (~$1,000 USD), categorized as a 'Premium domain' under Business, Goods, and English dictionary-word tags.

The business model is not directly observable from the input data, but the only disclosed commercial artifact is the domain sale listing itself, which is a one-time/perpetual-license asset transaction rather than recurring revenue. The company received a single disclosed capital infusion in December 2013: a $25,000 seed investment from the Internet Initiatives Development Fund (IIDF), a Russian government-backed development fund. No pricing tiers, GTM motion, distribution channels, partnerships, awards, patents, subsidiaries, M&A activity, regulatory actions, or subsequent funding rounds are recorded in the available data. As a result, the company's current operating posture, revenue mechanics, and customer base are not determinable from public sources, and the domain-for-sale signal since 2020 is the most recent observable corporate action.

Name

Online Dealer

Website

https://onlinedealer.ru

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Dealer is a Moscow-based, privately held online car-buying platform that offers Russian consumers a digital channel to purchase vehicles quickly, operating as an intermediary in the Russian automotive market.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Pricing tiers

Core offering

Online Dealer is described as "an opportunity to buy a car quickly," indicating an online service for purchasing vehicles. The associated domain, onlinedealer.ru, is currently listed for sale on the Reg.ru domain marketplace at 75,000 rubles, and no active operational website or product functionality is evidenced in the source material.

Product overview

Online Dealer (onlinedealer.ru) is represented by a single domain name listing on the Reg.ru domain marketplace. The domain is categorized under business and goods categories, with English dictionary word characteristics, and is priced at 75,000 rubles.

Differentiator

Problem solved

Functional benefit

Products and services

• onlinedealer.ru (domain listing)

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• CarGurus: Online automotive marketplace with transparent pricing analytics for new and used cars. Comparable online auto-buying platform serving consumers in the US, UK, and Canada.
• Cars.com: Large US online automotive marketplace connecting car shoppers with dealers and private sellers. Comparable business model and category to Online Dealer's intended offering, though operating in a different geography and at far greater scale.
• Autotrader: Established online car marketplace owned by Cox Automotive, enabling research and purchase of new and used vehicles. Comparable online auto retail model, though serving primarily the US market.

Direct peers

• Avito Auto: Auto vertical of Avito, Russia's dominant general classifieds platform. Serves the same online car-buying intent as Online Dealer and operates as a primary marketplace for used vehicle transactions.
• Drom.ru: Major Russian online platform for new and used vehicle listings, reviews, and dealer connections. Comparable as a national-scale online car-buying destination serving the same target market as Online Dealer's intended offering.
• Auto.ru: Russia's leading online auto classifieds and vehicle marketplace where consumers can browse, compare, and purchase new and used cars. Direct overlap with Online Dealer's stated concept of buying a car online, though at vastly greater scale.
• Youla (Youla Auto): Russian C2C/B2C classifieds platform with a strong automotive category enabling peer-to-peer car sales. Directly comparable online auto marketplace targeting similar consumer intent.

Emerging players

• CarPrice: Russian online service that buys used cars directly from consumers via instant online valuation and pickup. Comparable in that it is an online-only car transaction business, though focused on the seller-to-dealer segment rather than buyer-side retail.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat1 record

Customer concentration

• LinkedInlinkedin.com/company/online-dealer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Dealer