Social IT
- Company typePrivate
- Founded2020
- HeadquartersKota, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
Social IT firmographics
Firmographics- Name
- Social IT
- Legal name
- Social IT
- Website
- https://socialit.in/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Social IT industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising Management (MPAAACAC), Social Media Management, Scheduling & Community Tools (BPAMALAJ), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Social IT is headquartered
LocationHeadquarters
- HQ city
- Kota
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Social IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Project-based and retainer-based digital marketing engagements including SEO, SEM, PPC, social media marketing, content marketing, and email marketing services.
- Web & App Development: Custom website development, e-commerce platforms, and mobile application development services billed per project or milestone.
- Creative Design Services: Graphic design, branding, logo design, packaging design, and UI/UX design services offered as project-based engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Social IT product offering
Product offeringCore offering
Social IT is a digital marketing and software development agency that delivers SEO, PPC, social media marketing, content and email marketing, website and mobile app development, UI/UX design, graphic design, logo design, packaging design, and branding and advertising services to SMB and enterprise clients. The agency bundles these services with a unified digital business management platform that covers reviews, listings, messaging, webchat, social posting, appointments, payments, surveys, referrals, and AI-powered insights. Engagements are sold as project-based or retainer contracts.
Product overview
Social IT is an AI-driven digital marketing and software development company offering a comprehensive suite of tools and services. The platform combines a unified digital business management tool (featuring Reviews, Listings, Messaging, Webchat, Social, Appointments, Payments, Surveys, Referrals, and Insights modules) with specialized digital marketing services (Social Media Marketing, Digital Marketing including SEO/PPC/Content/Email marketing) and creative services (Website Development, App Development, Branding & Advertising, Graphic Design, UI/UX Design, Logo Design, Packaging Design). The Insights module incorporates AI-driven predictive analytics capabilities for actionable business intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Custom website and web application development using Laravel, PHP, React, Vue.js, Next.js, and Node.js for businesses needing responsive, high-performance sites.
- App Development Native and cross-platform mobile application development using Java, Flutter, Kotlin, React Native, Android, and iOS for businesses needing mobile apps.
- Social Media Marketing Customized social media marketing strategies, targeted advertising campaigns, and data-driven analytics across Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest for brand promotion.
- Digital Marketing Comprehensive digital marketing services including SEO, PPC, content marketing, and email marketing to increase online visibility and drive conversions for businesses.
- Logo Design Custom logo design service including consultation, research, concept development, and delivery of multiple file formats (PNG, JPEG, SVG) for brand identity needs.
- Packaging Design Smart packaging design service covering market research, structural design, prototyping, testing, and quality assurance for product packaging needs.
- Branding and Advertising Brand identity development, brand positioning, brand experience enhancement, and advertising campaign strategies across online and offline channels for businesses.
- UI/UX Design User interface and user experience design services including wireframing, prototyping, user testing, and responsive design for various digital products and devices.
- Graphic Design Visual content creation including web graphics, marketing materials, infographics, banners, and design solutions using CorelDraw, Filmora, and Premiere Pro for marketing collateral.
Companies that use Social IT
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles3 records
Social IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Social IT partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GooglecoreIntegration for Google Ads, Google Sheets, Google Meet, and Google Search Console. Enables campaign management, data synchronization, and analytics tracking.
- Meta (Facebook/Instagram)coreSocial media marketing integrations for Facebook and Instagram advertising and analytics.
- WhatsAppcoreMessaging integration for customer communication and WhatsApp Business API connectivity.
- ZOHOcoreCRM and business suite integration for customer relationship management and sales automation.
- HubSpotcoreMarketing automation and CRM integration for lead management and campaign automation.
- RazorpaycorePayment gateway integration for collecting online payments from customers.
- SalesforcecoreCRM integration for enterprise sales management and customer data synchronization.
- WordPresscoreWordPress CMS development and integration services for website clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Social IT competitors and assessment
Company assessmentDirect peers
- Social Beat: Chennai-based digital marketing agency offering SEO, PPC, social media marketing, video, and content services to both SMB and enterprise clients across India. Closest analogue to Social IT's full-service digital marketing model with a similar SMB-enterprise hybrid client mix.
- Schbang: Mumbai-based full-service digital agency providing digital marketing, web/app development, branding, and creative design. Comparable full-service stack and India-mid-market to enterprise focus, with a similar cross-sell motion from creative to performance.
- Techmagnate: India-based digital marketing agency specializing in SEO, PPC, content, and app store optimization. Comparable SMB-to-enterprise positioning and similar SEO/PPC-centric service catalogue.
- EZ Rankings: Indian digital agency offering SEO, PPC, social media, web development, and app development. Closely mirrors Social IT's full-stack digital services delivery model targeting mid-market and SMB clients.
- PageTraffic: New Delhi-based digital marketing agency with SEO, PPC, social media, and web design offerings. Similar tier-2 origin story and comparable SMB-enterprise mix in India.
- Resultrix: India-origin digital marketing agency with US presence, offering SEO, paid media, and analytics. Comparable cross-border India-US delivery model and similar performance-marketing focus.
Broad incumbents
- iProspect India: Global performance and digital marketing agency (Dentsu network) with strong India presence. Overlaps with Social IT on SEO, PPC, paid social, and digital strategy at the enterprise tier; broader global footprint but similar service spine.
- WATConsult (Dentsu Creative): India-based digital and social media agency now part of Dentsu Creative. Direct overlap with Social IT on social media marketing, content, and digital transformation services for enterprise brands in India.
- Interactive Avenues (IPG Mediabrands): Mumbai-based digital agency within IPG Mediabrands offering programmatic, social, SEO, and creative. Comparable service breadth to Social IT but with holding-company scale and larger enterprise client roster.
- Webchutney (now Netbramha): India-born creative and digital agency known for digital campaigns and social media work. Overlaps with Social IT's social media marketing and branding services for enterprise brands.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Social IT social profiles
Digital presenceSocial IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social IT leadership team
Management profileNumber of profiles
Profiles5 records
Social IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social IT
What does Social IT do?
Social IT is a digital marketing and software development agency that delivers SEO, PPC, social media marketing, content and email marketing, website and mobile app development, UI/UX design, graphic design, logo design, packaging design, and branding and advertising services to SMB and enterprise clients. The agency bundles these services with a unified digital business management platform that covers reviews, listings, messaging, webchat, social posting, appointments, payments, surveys, referrals, and AI-powered insights. Engagements are sold as project-based or retainer contracts.
Is Social IT a public or private company?
Social IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social IT founded?
Social IT was founded in 2020. It employs 11 to 50 people.
Where is Social IT based?
Social IT is headquartered in Kota, India, in the Asia region.
How does Social IT make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are web & App Development and creative Design Services.
Who are Social IT's main competitors?
Direct peers on record are Social Beat, Schbang, Techmagnate, EZ Rankings, PageTraffic and Resultrix. Broad incumbents are iProspect India, WATConsult (Dentsu Creative), Interactive Avenues (IPG Mediabrands) and Webchutney (now Netbramha).
Does Social IT have an API?
No public API is recorded for Social IT.
What industry is Social IT in?
Social IT's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 541810 and its SIC code is 7311.