Luhua Biomarine (Shandong) Co.

What Luhua Biomarine (Shandong) Co. does

Luhua Biomarine (Shandong) Co., Ltd is a China-based B2B manufacturer specializing in Antarctic krill-derived ingredients for the global dietary supplement, functional food, and animal nutrition industries. Founded in August 2014 as a state-owned subsidiary of Shandong Healthcare Group Co., Ltd, the company operates a modern production base in Jiyang District, Jinan, with registered capital of 30 million yuan and stated annual production capacity exceeding 500 tons. The firm sells bulk Antarctic krill oil, softgel capsules in multiple dosage formats (500mg, 750mg, 1000mg, including enteric-coated and vegetable variants), microencapsulated krill oil powder, and whole krill powder under the Iceruby™ brand.

The company's core technology centers on a patented ultra-low temperature extraction method that preserves phospholipid-bound Omega-3 (DHA and EPA) together with natural astaxanthin, marketed as offering higher bioavailability than standard fish oil. Process expertise includes multiple sedimentation extraction techniques that yield transparent, low-odor, low-arsenic oil with elevated phospholipid content, plus microencapsulation embedding technology that produces krill oil powder with surface oil content below 2% and improved digestion/absorption. The technology base is backed by 45 granted patents (39 utility model and 6 invention patents).

Commercially, Luhua Biomarine operates a B2B model with two primary go-to-market motions: international trade show participation at events such as Vitafoods Europe, Vitafoods Asia, CPhI, and Hi & Fi Asia-China, and direct enterprise sales to dietary supplement manufacturers, animal nutrition companies, and (potentially) pharmaceutical companies. Products are sold domestically in China and exported to the United States, South Korea, Europe, and Southeast Asia. Pricing is not publicly disclosed and is contact-based for bulk orders. No customer names are publicly disclosed. The company maintains multiple international certifications — GOED membership, FOS/CCAMLR sustainable sourcing, NSF cGMP, HACCP, ISO 22000, FSSC 22000, and JAKIM HALAL — as competitive credentials for global buyers.

Name

Luhua Biomarine (Shandong) Co.

Legal name

Luhua Biomarine (Shandong) Co., Ltd

Website

https://luhuabiomarine.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Luhua Biomarine (Shandong) Co., Ltd is a China-based B2B manufacturer of Antarctic krill oil, krill oil softgels, microencapsulated krill oil powder, and whole krill powder for dietary supplement, animal nutrition, and pharmaceutical companies in China, the US, Korea, Europe, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Marine Nutraceutical Ingredients

NAICS

Fats and Oils Refining and Blending (311225), Other Animal Food Manufacturing (311119)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)

akta.pro secondary industry

Shrimp & Prawn Feed (AFADADAB)

Keywords

• Krill oil manufacturing
• Omega-3 ingredients
• Marine nutraceutical supply
• Phospholipid omega-3
• Antarctic krill products

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Antarctic Krill Oil (Bulk): Sales of bulk Antarctic krill oil in various packaging specifications (25kg, 50kg, 200kg) to manufacturers of dietary supplements and health foods.
2. Antarctic Krill Oil Softgels: Production and sale of krill oil softgel products in various forms including regular softgels (750mg, 1000mg), enteric-coated softgels, chewable softgels, and vegetable softgels.
3. Antarctic Krill Oil Powder: Sale of microencapsulated Antarctic krill oil powder in 1kg/bag or 20kg/carton packaging for use in food supplements and functional foods.
4. Antarctic Krill Powder: Sale of whole Antarctic krill powder for aquatic feed, bait, and food additives applications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Luhua Biomarine manufactures and supplies Antarctic krill-based ingredients and finished products, including bulk Antarctic krill oil, krill oil softgels, microencapsulated krill oil powder, and whole Antarctic krill powder. Products are extracted using patented ultra-low temperature technology and sold as bulk ingredients and branded softgels (under the Iceruby™ label) to dietary supplement, health food, pharmaceutical, and animal feed manufacturers in China and internationally.

Product overview

Luhua Biomarine (Shandong) Co. is a manufacturer specializing in Antarctic krill-based health products. The company produces a comprehensive product portfolio including Antarctic Krill Oil (available in bulk liquid form), Antarctic Krill Oil Softgel (in various sizes including 500mg, 750mg, 1000mg with enteric-coated and vegetable options), Antarctic Krill Powder (for aquatic feed, bait, and food additives), and Antarctic Krill Oil Powder (microencapsulated for enhanced stability and bioavailability). All products are derived from wild Antarctic krill using the company's patented ultra-low temperature extraction technology, with the Iceruby™ brand representing their premium product line. Products are sold domestically in China and exported to the United States, South Korea, Europe, and Southeast Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Iceruby™: Premium Antarctic krill oil brand featuring Iceruby™ Antarctic Krill Oil with properties such as easy digestion, high absorption, high purity, and high utilization rate. Available in various forms including softgel, powder, and enteric-coated variants.

Products and services

• Iceruby Antarctic Krill Oil Premium Antarctic krill oil bulk ingredient extracted using patented ultra-low temperature extraction technology, containing Omega-3 (DHA, EPA), phospholipids, and natural astaxanthin. Sold in bulk packaging to dietary supplement, health food, and pharmaceutical manufacturers. The phospholipid-bound DHA/EPA is easily absorbed through cell membranes with high bioavailability.
• Antarctic Krill Oil Softgels Finished softgel capsules containing Antarctic krill oil with Omega-3 (DHA, EPA), phospholipids, and astaxanthin. Available in 500mg, 750mg, and 1000mg sizes with options for chewable, enteric-coated, and vegetable-based softgels. Features traceable raw materials and high product purity with no fishy aftertaste.
• Antarctic Krill Oil Powder Yellow free-flowing microencapsulated powder derived from Antarctic krill oil containing Omega-3 (DHA, EPA), phospholipids, and astaxanthin. Features low surface oil content (less than 2%), high stability through microencapsulation embedding technology, and high bioavailability. Packaged in 1kg/bag or 20kg/carton with 24-month shelf life for food supplement and functional food manufacturers.
• Antarctic Krill Powder Powdered whole Antarctic krill product containing protein, fat, phospholipid, Omega-3 (DHA, EPA), Omega-6, astaxanthin, and vitamins (A, D, E). Used as aquatic feed, bait attractant, and food additive ingredient. Packaged in 25kg/bag with 24-month shelf life for aquaculture, pet food, and food flavoring companies.

Quantifiable outcome

• High phospholipid content achievable through process adjustments - consumers do not need to increase intake to meet daily phospholipid, omega-3 and astaxanthin needs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GOED (Global Organization for EPA and DHA Omega-3s)coreStrategic or Co-development PartnerLuhua Biomarine is a leader member of GOED, the global authoritative organization for EPA and DHA omega-3s. The company participates in organizational development, stability establishment, business ethics and product quality standards alongside global omega-3 companies.
• CCAMLR (Convention on the Conservation of Antarctic Marine Living Resources)coreStrategic or Co-development PartnerAntarctic krill resources are fished under the approval and supervision of CCAMLR, ensuring sustainable and responsible sourcing of raw materials.
• Collaborative Innovation Center of Antarctic Krill Marine Engineering Technology in Shandong ProvincecoreStrategic or Co-development PartnerThe company is part of the second batch of marine engineering technology collaborative innovation centers in Shandong Province, focusing on Antarctic krill marine engineering technology.
• Jinan Antarctic Krill Comprehensive Utilization Development Engineering Research CentercoreStrategic or Co-development PartnerCompany-led engineering research center for Antarctic krill comprehensive utilization and development, designated as a Jinan Engineering Research Center.
• Various Scientific Research Institutes and UniversitiesminorStrategic or Co-development PartnerThe company maintains close strategic cooperation relations with many scientific research institutes and universities. R&D personnel are graduate students or above dedicated to Antarctic krill comprehensive utilization research.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epax Norway: Norwegian producer of high-concentration marine omega-3 EPA/DHA oils from fish. Comparable as a concentrated marine lipid ingredient supplier serving dietary supplement and pharmaceutical customers with similar B2B go-to-market.
• Rimfrost AS: Norwegian krill oil producer specializing in high-phospholipid Antarctic krill oil for human nutrition. Direct competitor with a similar phospholipid-bound Omega-3 value proposition and CCAMLR-approved sustainable sourcing.
• Neptune Wellness Solutions: Canadian krill oil formulator and supplier (Neptune Krill Oil) targeting the North American dietary supplement market. Direct competitor in finished and bulk krill oil, particularly for capsule-based nutraceutical applications.
• Olympic Seafood: Norwegian krill and krill oil specialist producing Qrill krill meal/oil for aquaculture feed and human nutrition. Comparable supplier of krill-derived ingredients with overlap in both human supplement and aquaculture feed end-markets.
• Aker BioMarine: Norwegian vertically integrated krill harvester and the world's largest supplier of krill oil (Superba Krill Oil) and krill meal. Direct competitor in phospholipid-bound Omega-3 ingredients serving the same global dietary supplement and functional food B2B customers.
• Enzymotec (now part of IFF): Israel-based phospholipid and marine lipid ingredient specialist (KAGED, krill oil technologies; acquired by Frutarom/IFF). Competes directly in specialty phospholipid-bound Omega-3 ingredients for supplements and infant nutrition.

Broad incumbents

• Nordic Naturals: US-based omega-3 supplement brand with broad fish oil and krill oil product lines. Comparable as a premium-positioned omega-3 supplier to North American supplement customers, with overlapping end-customer base (though more brand-led and consumer-facing than Luhua's B2B ingredient model).
• dsm-firmenich (DSM Nutritional Products): Global ingredient giant (formerly DSM, now dsm-firmenich) with a broad omega-3 portfolio including life'sDHA (algal DHA) and MEG-3 fish oil. Competes as a much larger incumbent offering multiple marine and non-marine omega-3 sources to the same nutraceutical and infant nutrition customers.
• BASF (Pronova BioPharma): Global chemical and ingredient major owning Pronova BioPharma, a leading omega-3 (EPA/DHA) supplier. Competes as a broad incumbent supplying pharmaceutical- and supplement-grade omega-3 to the same end-markets as Luhua.

Others

• Skretting (Nutreco): Global aquaculture feed manufacturer and major buyer of marine ingredients including krill meal for shrimp and salmon feed. Comparable end-customer and ecosystem participant for Luhua's Antarctic Krill Powder feed product, though not a direct krill oil competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luhua-biomarine-shandong-co.-ltd.

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luhua Biomarine (Shandong) Co.