Bella’s Feast

What Bella’s Feast does

Bella's Feast is a privately held, founder-led catering company operating from a single commercial kitchen in Bungendore, NSW, and serving the Canberra region, regional NSW, and select Sydney accounts. Founded by Chef Bella (Isabella Jakubiak), a 4th-generation chef and 2011 winner of My Kitchen Rules, the business delivers full-service catering across seven explicit service lines: wedding, conference, corporate, private/home, government value procurement, Indigenous Australian native-ingredient, and vegetarian/vegan catering, with a self-serve Square e-commerce channel for smaller platter orders. Operating capabilities include events for up to 1,000 guests, pop-up kitchens for remote venues, and a sustainability stack comprising solar power, tank water, composting, and a kitchen garden.

The company's underlying operational asset is its commercial kitchen and chef-led production model rather than any proprietary technology platform; its website runs on WordPress and its self-serve ordering runs on Square. Its differentiators are largely intangible: a celebrity-chef brand amplified through Channel 10's Kitchen Rescue (now on Netflix internationally), The Morning Show, and Foxtel's Lifestyle Food; specialty menus built around Indigenous Australian ingredients sourced from Indigenous-owned suppliers; and sustainability credentials that function as both an ESG signal and a marketing narrative.

Bella's Feast monetises catering through per-event quotes for weddings, corporate functions, and large conferences, unit-based pricing for government procurement (A$4–A$27pp), and per-order pricing on its self-serve online channel. Its go-to-market is sales-led, driven by direct enquiries via website, phone, and email, supplemented by venue partnerships (ANU/Kambri, Tallagandra Hill Winery, Highclere Farm, The Old Stone House) that provide channel-style access to high-traffic event venues, and content marketing through its blog, newsletter, Facebook, and Instagram.

Name

Bella’s Feast

Legal name

Bella's Feast

Website

https://bellasfeast.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Bella's Feast is a privately held, chef-led Australian catering company founded by MKR winner Chef Bella, delivering weddings, corporate events, conferences, government, Indigenous Australian, and vegan catering from a Bungendore kitchen across Canberra and regional NSW for events up to 1,000 guests.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Food Service Contractors (72231)

akta.pro industry

PRIMARYHSACAGAA

Full-Service Catering (Off-Premise)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYHSACAGAD

Wedding & Reception Catering

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFAIAE

Institutional Catering (Schools, Hospitals, Government)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Conference catering
• Private party catering

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Catering Services: Full-service catering for events including weddings, corporate functions, conferences, and private parties. Services include custom menu design, on-site food preparation, service staff, and equipment hire. Revenue is generated per-event based on guest count, menu selection, and service requirements.
2. Online Ordering / Platter Delivery: Direct-to-consumer online ordering for smaller casual events through their Square e-commerce storefront. Customers can order platters for delivery without custom consultation.
3. Private Chef Services: Hiring a private chef for high-end degustation dinners, luxe canapes, or fun food stations at private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bella's Feast is a full-service catering company that designs custom menus and delivers on-site food preparation, service staff and equipment for events ranging from intimate home dinners to conferences of up to 1,000 guests. The business serves weddings, corporate events, government procurement engagements, conferences, private parties and specialised indigenous-Australian and vegetarian/vegan menus, with an additional self-serve online ordering channel for platter delivery. Operations are run from a commercial kitchen in Bungendore serving Canberra, ACT and regional NSW.

Product overview

Bella's Feast is a catering company offering multiple distinct service lines: Wedding Catering, Conference Catering, Corporate Catering, Private Party/Home Catering, Affordable Catering for Government Clients, Australian Indigenous Catering, and Vegetarian/Vegan Catering. These services range from casual platter delivery to fine dining experiences, with an online ordering platform (Square.site) for smaller events. The company operates from Bungendore, serving Canberra and regional NSW, and is led by Chef Bella who won MKR in 2011. The service portfolio is unified by a commitment to local seasonal ingredients and custom menu design, with packages available for events from 50 to 1000+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Full-service wedding catering offering custom menus, formal seated events, casual food stations, and live cooking experiences including paella, pizza bars, and grazing tables for couples planning weddings in Canberra, ACT and regional NSW.
• Conference Catering Large-scale conference catering for multi-day events up to 1,000 people, including daytime catering, networking cocktail parties and official conference dinners at ANU and other venues, for academic, professional and association conference organisers.
• Corporate Catering Professional corporate catering for VIP boardroom lunches, training days, awards events, launches, team building, and staff engagement events with mocktails and diverse food options, for medium to large enterprise clients in ACT and Sydney markets.
• Private Party / Home Catering At-home event catering for individual hosts, including platter delivery, private chef services for high-end degustation dinners, luxe canapes and food stations for birthdays, housewarmings, engagements and intimate celebrations.
• Affordable Catering / Value Procurement Government Budget-friendly per-person catering packages for government and public-sector clients meeting value-for-money procurement requirements, with options from $4pp for morning/afternoon tea, $19pp for lunch and $27pp for full-day food packages, available with a downloadable brochure.
• Australian Indigenous Catering Catering celebrating native Australian ingredients including macadamia, finger lime, lemon myrtle, mountain pepper, wattleseed, kangaroo and barramundi, sourced from Indigenous-owned suppliers, for events showcasing Australian culture to local and international guests.
• Vegetarian / Vegan Catering Plant-based catering specialising in vegan and vegetarian menus for corporate sustainability events, conferences and weddings, featuring dishes such as tofu canapes, coconut cacao brownies and Korean japchae noodles, with inclusive menus that prove plant-based food can be delicious.
• Online Platter Ordering & Delivery Self-serve online ordering through the Square e-commerce storefront for smaller casual events, allowing customers to order platters and catering deliveries directly without bespoke consultation.

Quantifiable outcome

• Successfully catered multi-day conferences for up to 1000 people
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Moveable Feast: Sydney and Canberra-focused catering company serving corporate events, weddings, and private parties with off-premise full-service catering, directly overlapping Bella's Feast's core segments and geography.
• Laissez-faire Catering: Australian boutique catering business focused on bespoke menus for weddings, corporate, and private events, comparable in customization, service style, and scale to Bella's Feast.
• The Big Group: Australian event catering and hospitality company covering weddings, corporate, and large public events, with a comparable premium full-service offering and similar scale ambitions.
• Peter Rowland Catering: Long-established Melbourne-based premium catering company specializing in corporate, government, sporting, and private events, closely matching Bella's Feast's full-service event catering model.
• Epicure Catering: Sydney-based high-end catering and events business serving corporate, wedding, and large-scale event clients, directly comparable in service range and target customer base.
• Cuisine on Cue: Australian catering company offering corporate event and function catering with customizable menus and on-site service, comparable to Bella's Feast's corporate and conference segment.
• Doltone House: Premium Australian event and catering operator with multiple Sydney venues serving weddings, corporate functions, and large-scale conferences, directly comparable in product mix and customer type to Bella's Feast.

Broad incumbents

• Compass Group Australia: Global contract foodservice and support services major operating across Australia in corporate, government, education, and event settings, overlapping with Bella's Feast on institutional and corporate catering mandates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bellasfeastcatering
• Instagraminstagram.com/bellasfeast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella’s Feast