Society for Consumer Psychology

What Society for Consumer Psychology does

The Society for Consumer Psychology (SCP) is a 1962-founded, US-domiciled non-profit professional membership organization dedicated to advancing consumer psychology as a scientific discipline. SCP serves three primary personas: academic researchers and scholars in consumer psychology and buyer behavior, doctoral students pursuing research careers in the field, and a smaller cohort of industry practitioners applying consumer psychology to marketing and branding. The organization operates an integrated platform of products: two peer-reviewed journals (the Journal of Consumer Psychology and the Consumer Psychology Review), an annual flagship conference plus a portfolio of themed boutique conferences, five major recognition programs (Fellow, Distinguished Scientific Contribution, Early Career, Tom Meyvis Mentoring, and Schumann Dissertation awards), and education programs including the SCP-Sheth Foundation Doctoral Consortium, a webinar series, and scholarships. The 2026 Annual Conference in San Diego accepted 144 competitive papers and 120 working papers.

The underlying technology is intentionally minimal — SCP is a scholarly society rather than a technology product company, with no proprietary software platforms, AI systems, or mobile applications. Core operations are delivered through the myscp.org website, the SCP MemberClicks member portal, and in-person events. The organization is institutionally hosted at the Rady School of Management at UC San Diego, providing academic affiliation but not ownership.

SCP's revenue model is a subscription/membership dues structure supplemented by conference registration fees. Annual conference pricing is tiered by membership status and timing: full members pay $750 (early bird) to $900 (on-site), while student/retired members pay $500 to $650; boutique conferences charge $400 (faculty) and $200 (PhD students). Annual membership dues provide bundled access to journals, conferences, awards, mentorship programs, and webinars. Sponsorship from the Sheth Foundation funds the Doctoral Consortium. No revenue figure, funding total, or financial statement is publicly disclosed.

Name

Society for Consumer Psychology

Legal name

Society for Consumer Psychology

Website

https://myscp.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

The Society for Consumer Psychology is a 1962-founded non-profit membership society that advances consumer psychology research through two peer-reviewed journals, annual and boutique conferences, awards programs, and doctoral mentorship, serving academic researchers, doctoral students, and industry practitioners worldwide.

Ownership category

akta.pro rank

Product category

Professional Academic Society

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Academic professional society
• Consumer psychology research
• Peer-reviewed academic journals
• Scholarly conferences
• Professional membership organization

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: SCP generates revenue primarily through annual membership dues, providing access to journals (JCP and CPR), conferences, awards programs, mentorship resources, and professional development opportunities including webinars and the doctoral consortium.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Society for Consumer Psychology (SCP) is a non-profit professional membership organization that advances the scientific discipline of consumer psychology. It sells individual memberships that grant access to two peer-reviewed journals (Journal of Consumer Psychology and Consumer Psychology Review), an annual flagship conference plus boutique specialty conferences, and educational programs including a doctoral consortium and webinars. The society also administers multiple awards recognizing scholarly contributions.

Product overview

The Society for Consumer Psychology (SCP) is a professional membership organization that serves as the premier voice for advancing consumer psychology globally. The organization operates as a unified platform offering interconnected services: two peer-reviewed academic journals (Journal of Consumer Psychology and Consumer Psychology Review), major conferences (Annual Conference and Boutique Conferences), five major awards programs (Fellow Award, Distinguished Scientific Contribution Award, Early Career Award, Schumann Doctoral Dissertation Award, and Tom Meyvis Mentoring Award), and educational programs (SCP-Sheth Foundation Doctoral Consortium, Webinar Series, and Scholarship Opportunities). Membership provides access to all these offerings along with community-building initiatives through the CBA program.

Differentiator

Problem solved

Functional benefit

Brands

• Journal of Consumer Psychology (JCP): Publishes articles contributing to understanding of consumer judgment and behavior
• Consumer Psychology Review (CPR)

Products and services

• SCP Membership

Quantifiable outcome

• The 2026 Annual Conference featured 144 competitive papers and 120 working papers from researchers worldwide
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Rady School of Management, UC San DiegocoreOthersSCP is hosted and headquartered at the Rady School of Management at UC San Diego, providing institutional support and collaboration for the society's operations and mission.
• Sheth FoundationcoreStrategic or Co-development PartnerThe Sheth Foundation sponsors the SCP-Sheth Foundation Doctoral Consortium, supporting PhD student development and mentorship within the consumer psychology community.
• Journal of Consumer Psychology (JCP)coreStrategic or Co-development PartnerJCP is the flagship journal published by SCP, publishing articles contributing to understanding of consumer judgment and behavior and underlying processes.
• Consumer Psychology Review (CPR)coreStrategic or Co-development PartnerCPR is a peer-reviewed journal published by SCP, providing systematic and thought-provoking reviews in classic and contemporary areas of consumer psychology.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• European Association of Social Psychology (EASP): EASP is the European counterpart to US-based social-psychology societies, running triennial conferences and supporting European member programs. It parallels SCP structurally but with primarily European geographical scope.

Broad incumbents

• American Marketing Association (AMA): AMA is the largest broad-incumbent marketing society, publishing the Journal of Marketing and running multiple academic and practitioner events. It overlaps SCP on the consumer-behavior research and academic-conference dimensions but serves a far wider marketing audience.
• American Psychological Association (APA): APA Division 23 (Society for Consumer Psychology) historically housed SCP-like activities, and APA's broader society structure, multi-journal publishing, and Annual Convention parallel SCP's operating model at much larger scale.
• Society for Personality and Social Psychology (SPSP): SPSP is the largest US society in personality and social psychology, operating an annual convention, multiple journals, and award programs. It is a larger structural analog to SCP in scale and operating model within the psychology academic-society landscape.
• Association for Psychological Science (APS): APS is a broad academic psychology organization publishing Psychological Science and running an annual convention, comparable in structure (society + journals + annual conference + awards) to SCP but spanning all psychological science disciplines.

Direct peers

• Society for Experimental Social Psychology (SESP): SESP is a focused academic social-psychology society running an annual conference and member programs. It is structurally analogous to SCP — a domain-specific society with conferences, awards, and member services — though in social rather than consumer psychology.
• Society for Judgement and Decision Making (SJDM): SJDM is a small academic society studying judgment and decision making, with an annual conference and member programs. It is structurally comparable to SCP as a niche scholarly society and overlaps in research methodology applied to consumer choice.
• Academy of Marketing Science: Academy of Marketing Science publishes multiple peer-reviewed marketing journals (including Journal of the Academy of Marketing Science) and runs the Annual World Marketing Congress, making it directly comparable as an academic society serving marketing/consumer-behavior scholars.
• Association for Consumer Research (ACR): ACR is the closest academic-society peer in consumer behavior research, hosting annual conferences (North American + international), publishing the Journal of Consumer Research, and serving overlapping academic and practitioner audiences as SCP.

Emerging players

• INFORMS Society for Marketing Science (ISMS): ISMS, a subcommunity within INFORMS, focuses on quantitative marketing science research and runs conferences that overlap with SCP's academic marketing-research audience, particularly around consumer behavior modeling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myscp
• Facebookfacebook.com/mySCP
• LinkedInlinkedin.com/company/myscp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society for Consumer Psychology